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No sympathy for cancelled app encouraging ‘rebellious’ pandemic parties

(TECH NEWS) Apple and TikTok cancel Vybe Together’s accounts to prevent the secret party organizing app from promoting pandemic parties, while its founder cries foul and backpedals mightily.

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Group of people celebrating and cheers-ing with beverages, an example of unsafe pandemic parties.

Where can you find a fun secret party during COVID-19 restrictions?

Vybe Together: We’ve got you, party people! Check out these videos of wild, private bacchanalia you can join or throw! Be a rebel.

Apple and TikTok: Not on our watch.

Vybe Together: Waaah. So unfair, jk, we were talking about small, intimate get-togethers that are totally COVID-safe.

Vybe Together, an app promising to help people find secret parties in their area, in the era when parties are a bad idea, had the proverbial rug pulled out from under them when both Apple and TikTok put the kibosh on Vybe Together. Apple pulled the app off of its platform, and TikTok banned their channel. They cited that it goes against their community guidelines and COVID-19 regulations in several cities. Founder Alexander Dimcevski and the official Vybe Together Instagram account and website are currently backpedaling to beat the ban.

Taylor Lorenz of the New York Times tweeted the app into greater public awareness on Dec. 29, reporting the large secret pandemic parties they were promoting for New Year’s Eve. Alas, the tweet and likely numerous reports of the party app going against community and recommended COVID-19 guidelines, led Apple and TikTok to ditch Vybe Together before New Year’s Eve.

Despite Vybe Together’s founder’s cries of poor, pitiful me, and the app’s claim to the contrary, the intention to help people find and attend large scale private/secret parties was what they seemed to be showcasing. For example, on TikTok, the account showed videos of unmasked partygoers, attracting more of what the founder deemed, in an LA Times article, “the coolest people in the city.”

The official word on the Vybe Together website is that they are sorely misunderstood and innocent of any wrongdoing. Vybe Together’s current Instagram account hints at what the LA Times called “its outlaw intention” with its tagline “Get your rebel on. Get your party on.” According to various sources, the TikTok account featured videos of unmasked partygoers. The mere fact that app users had to submit their social media profiles and photos of them partying to vet appears to indicate they were trying to make their partygoers prove they wouldn’t report the illegal (or at least ill-advised) parties.

The official website now claims that it was merely an error in branding, and nothing more, and that of course they were only promoting small gatherings in people’s own homes. However, they had already promoted a rooftop party for NYU students prior to getting hit by the big Apple and TikTok ban hammer. This particular party was cross-promoted on Eventbrite (another platform notoriously promoting pandemic parties).

Dimcevski claims in the LA Times that he was “canceled by the liberal media.” The word from the app’s team seems to be a mix of feeling sorry for themselves, backpedaling because they got caught out, yet still promising to come back soon. In any case, it’s a mixed message and an unwelcome one, when cases and deaths are still surging in both New York City and Miami, where the app was promoting these private parties.

Apple and TikTok are privately owned companies with some responsibility to keep potentially illegal activity off their sites, a massive and ungratifying task. Are Apple and TikTok making an example of the app? Perhaps. Is Vybe Together the only platform out there promoting pandemic parties with the potential to be super spreader events? Certainly not.

However, their flaunting and promoting parties seems reckless, callous, and dangerous in the face of CDC guidelines. With thousands of doctors, healthcare workers, local officials, and infectious disease experts worldwide pleading with the public to avoid gatherings with people outside their own household, even small ones, it’s difficult to muster sympathy for the app’s founder or team.

Joleen Jernigan is an ever-curious writer, grammar nerd, and social media strategist with a background in training, education, and educational publishing. A native Texan, Joleen has traveled extensively, worked in six countries, and holds an MA in Teaching English as a Second Language. She lives in Austin and constantly seeks out the best the city has to offer.

Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

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ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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Real Estate Technology

What you need to know about no-code vs. low-code (and what each means)

(REAL ESTATE MARKETING) The no-code movement is putting more power in the hands of folks with zero programming skills. So what makes it different from low-coding, and what choice is right for your business goals?

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An overhead look at a person working on a no-code website on a laptop on a desk.

It is tricky to grasp the distinction between no-code and low-code. The two terms are often lumped together, but considering the disrupting influence these ideas have had in the tech world, the modern marketing professional ought to understand the difference if they want to explore this movement for themselves.

Both styles of programming are about expediting the app creation process, and enable the creation of surprisingly sophisticated code for your business without requiring any coding expertise.

Rather than focus on what these two styles are, they are more clearly distinguished by who they are for.

Jason Bloomberg of Forbes put it succinctly: “In the No-Code corner are the ‘citizen developers’ – business users who can build functional but generally limited apps without having to write a line of code. The Low-Code corner, in contrast, centers on professional developers, streamlining and simplifying their work – delivering enterprise-class applications with little or no hand-coding.”

Low-code refers to more complex tools that rely on the user having some understanding of programming to utilize. Stripe, a payment software, is an example of a low-code program, and seamlessly integrates with third party tools. Excel could even be considered low-code, considering how certain actions can be easily automated with some coding and math knowledge. But getting the most out of these programs is a challenge for programming outsiders and newcomers.

Enter no-code – much like Google Translate can help you communicate in a foreign language, the no-code movement is bridging the gap for innovators who have ideas but little to no coding experience.

As the name suggests, no-coders don’t have to learn a language in order to get started building automated processes. With tools like Zapier, creating a program relies on a simple graphic interface rather than written lines of text (which means no typing!)

That simplicity comes with tradeoffs, though. No-code expedites the process of writing more basic apps, and its offerings are fairly industry-specific.

(And just to add another layer of confusion, there are also “hybrids” like that sit somewhere in the middle between no- and low-code.)

You aren’t going to instantly turn into an expert hacker or anything, but if you want to build simple functions, like automated sequences based on incoming emails, no-code is a perfect choice.

All this to say, there are plentiful options in the codeless world for curious people of all skill levels. Yet ironically professional developers may stand to benefit the most from the no-code movement. Having these tools be widely available means potential clients are also able to explore, on their own, how their ideas translate to the app environment.

Or, as creator of MakerPad, Ben Tossell, puts it: “[No-code means that developers] won’t be wasting their time on projects that don’t work. People should have more conviction around the thing they’re trying to build before they speak to the developer.”

The potential for this technology still has yet to be fully unlocked but as it matures and becomes more well known, it’s sure to keep changing the tech game. If you’ve ever been curious about the power of code but are hesitant to spend months studying a programming language, there has never been a better time to dive in.

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Real Estate Technology

Power up your daily checklists and task organization with Macro

(REAL ESTATE TECH NEWS) Got a lot of tasks and lists to organize? Macro lets you streamline your repetitive tasks and checklists with its “powerful checklists”.

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Front web page for Macro, super powered checklists, supercharges your team's processes.

If repetitive tasks and checklists are part of your daily workflows, there’s a new tool, which says it can “supercharge your team’s processes.” Macro is a product that lets you create checklists to document workflows, assign tasks to team members, and automate common actions.

Macro checklists are designed to let you complete various tasks in a single tab. Once you’re signed up, you can view and create all your checklists in the “Library” section. To create a new checklist, you simply select the “Create New” button on the top right.

In the Checklist Editor, you can configure your checklist to fit the process that best works for you. You can build a comprehensive workflow by adding a task-type menu, form, or file upload field.

Macro checklists let you use variables to set up custom fields that will be filled out by anyone who runs your checklist. This helps enable templated actions you can use over and over again. For instance, you can create a variable called “Name”. If you’re sending out a Welcome email for your subscription service, you can add the “Name” variable to it, and the name of the new subscribers will then automatically appear in the email.

After your checklist is ready, you can hit save and start adding automation to your checklist by defining a trigger and its action. For example, you can pre-define which tasks are assigned to a certain team member. So, when a checklist is run, it will automatically be assigned to that person. You can even specify dependencies for each task. If Task A and Task B need to be completed before Task C can begin, they will remain inactive until the dependent tasks are marked as complete.

When your checklist is polished and ready, you can invite people to view or edit it. And, after you start running your first checklist, you can use Macro’s built-in reporting to keep track of your progress and view metrics in the Tracking section. From there, you can see what tasks are completed and which ones are pending. If needed, you can also set deadlines for each checklist and reminders for each task.

Macro also offers templates for common use cases, such as employee and customer onboarding, podcast workflow, and new candidate on-site process. Right now, it is still in public beta so it’s free to use. On the company’s website, it says Macro “will always offer a free version.” However, what features the “free plan” will include aren’t clear, but enterprise plans will be announced soon.

Overall, Macro is easy to use, and it packs a lot of punch in a neat little tool. If you’d like to give it a test drive, you can sign up on the company’s website.

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