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Startups are making real estate more efficient (or are they?)

As technology advances, so does the opportunity to accomplish more things, faster, but does one more startup move the chains?

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As technology advances, so does the opportunity to accomplish more things, faster. Technological advances have allowed for growth and productivity in nearly every industry, except perhaps real estate.

One editorialist posits that startups are making real estate businesses more efficient, and while I believe this can be true, I also believe startups are making business more difficult. Allow me to explain; while there are certainly a wide range of apps and businesses seeking to assist real estate professionals in particular, they also come with a several caveats.

First, to successfully integrate a new technology into the office, or your own business, you need to decide from the thousands of available apps and startups, which one will be most effective for your sales style and environment. This alone can take up a great deal of time and effort.

Brokerages with the best data ultimately make the most money, but how do you decide which data is “the best?” Your business can absolutely benefit from faster and more reliable data, but it is imperative you find an option that fits your budget, as well as your data needs. Which brings us to the second caveat: there will be the added expense of whichever program you choose to use.

Herein lies the problem, as TC so aptly worded it, “The average residential real estate agent spends very little time at his or her desk. Every minute spent sending marketing collateral or pulling listings information is time that could have been spent with sellers and buyers closing homes, which is ultimately how realtors get paid.”

Engaging productivity apps, such as appointment reminders, time management apps, and automated email responses for when you just do not have time to pen an individual response can save you time and money, but deciding which app to use for things like contracts, data analytics, and work collaboration can be time consuming and actual take away from your workflow productivity.

Suggestion: if what you’re doing is working, keep doing it.

If you feel like there are some areas that could benefit from mobile technology, or other startups, pencil in time to take a look at what’s available, as well as, asking friends and colleagues for their recommendations. To successfully integrate new technology, it should enhance what you’re already doing. Given the sheer number of startups, selecting an effective program can be overwhelming. This isn’t to say there aren’t a number of startups that are absolutely useful.

I fervently believe in the benefit of technology in the real estate profession, however, I also believe that no single program is going to give you the magical fairy dust to sell a home without first building those critical personal relationships.

Technology can help you keep in touch and remain productive, but it is not a replacement for personal, working relationships and embracing what’s already working for you. Never will be.

Jennifer Walpole is a Senior Staff Writer at The American Genius and holds a Master's degree in English from the University of Oklahoma. She is a science fiction fanatic and enjoys writing way more than she should. She dreams of being a screenwriter and seeing her work on the big screen in Hollywood one day.

Real Estate Technology

Meet Cam: Using cool widgets to improve our video calls

(REAL ESTATE TECHNOLOGY) With video calls here to stay, any tools to improve them are more than welcome in our book. Let’s take a look at what Meet Cam has to offer.

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Video conference call on skype, without Meet Cam widgets.

Let’s face it. Video calls are here to stay, and anything that might make our meetings remotely better is worth checking out. So, take a look at Meet Cam.

Meet Cam is a virtual camera for macOS that lets you overlay visual widgets on top of your camera image, such as a timer, agenda, or GIFs. The app works with any app that uses a camera. This means it works with popular video meeting apps like Zoom and Google Meet.

The app has a variety of features that help bring order to meetings, but make them fun at the same time.

Let’s get down to business.

We all have at least one meeting that manages to always go over. Either enough time wasn’t scheduled to go over a project, or people were going on and on without getting to the point.

Meet Cam has a couple of cool features that will help meetings stay on track and not run long.

There is a Meeting Timer widget that displays how much time is left in the meeting. The timer is located on the top right corner of the video, and everyone can see the timer on their screen. So, as less time remains and the numbers start turning red, you know it’s time to wrap things up.

Not to be confused with the Meeting Timer, the Countdown Timer widget, is a timebox used to specifically keep track of time being spent per activity. A countdown timer is displayed in the block of the person who is speaking. This gives them a certain amount of time to get through X, Y, Z. With everyone having the same allotted time to talk, everyone can pace themselves without worrying about not everyone putting in their input.

If you’re someone who really likes checking things off a list, the Agenda widget might be just what you’ve been looking for. This widget displays like a typical list, and it can be used to structure your meeting. As you go over each item on there, you can mark them off as you go. This makes it clear for everyone to know what topics have been discussed and what other topics are still pending.

It can’t be all work and no play.

Have you ever wanted to be a TV news reporter? Well, you don’t have to be one to look like one. Meet Cam’s Headline widget appears much like a static news ticker on the lower portion of your video. With it, you can write a sentence to draw everyone’s focus to a specific topic. And, for a livelier touch, you can write a friendly headline to give reminders, such as “Turn on your camera. 📹 Use headphones. 🎧 Be kind. 😃”

Plain text can sometimes get boring, but the Emoji widget can help you express yourself so much better. The large, animated emoji appears right in the center of your screen. So, if someone is doing a good job, you can give them a thumbs up. Also, this helps eliminate any accidental interruptions because the emoji will silently communicate the expression for you.

To take it to the next level, you can also display animated GIFs. This works just like the emoji widget. The only difference (in my opinion) is that it gives your communication so much more pizazz!

From the looks of it, Meet Cam does have some pretty neat features that have the potential to make meetings more productive and fun. The app is relatively new and some features still need to be implemented. If you’d like to check them out, you can visit their website.

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Real Estate Technology

How Cloudflare’s web analytics could give Google’s tools a run for their money

(REAL ESTATE TECH NEWS) In a world where data is king, Cloudflare’s web analytics value user privacy, staking them as pioneers against other analytic tools.

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Web analytics open on a desktop screen on a table.

When it comes to web analytics tools, users are examining comprehensiveness, usability, and price point. Free analytics tools typically come at a price, which is more often than not the data privacy of your customers.

A new competitor for Fathom Analytics, Simple Analytics, and even Google Analytics is Cloudflare’s web analytics tool. Not only is it free but, unlike the competitors, it will not keep visitor’s data and it will not be able to track conversions, making it the perfect tool for small websites, personal pages, and blogs. Sounds great, right?

In their blog, Cloudflare states: “At Cloudflare, our mission is to help build a better Internet, and part of that is to deliver essential web analytics to everyone with a website, without compromising user privacy. For free. We’ve never been interested in tracking users or selling advertising. We don’t want to know what you do on the Internet — it’s not our business.”

Additionally, Cloudflare doesn’t track users using their IP address, User Agent string, or other attributes. They are truly committed to providing metrics without intruding.

Valuing user privacy makes Cloudflare an industry pioneer. And the best part is, you don’t have to be a Cloudflare subscriber to access this feature.

From the blog: “Today, for the first time, anyone can get access to our client-side analytics — even if you don’t use the rest of Cloudflare. Just add our JavaScript snippet to any website, and we can start collecting metrics.”

What’s next for Cloudflare?

Well to start, they are working on integrating their analytics tool with the rest of the Cloudflare tech. This would mean that customers would receive more stats regarding site performance and security, in addition to traffic stats.

They’re also hoping to develop their analytics tool so that it can be a powerful singular product, with support for alerts and updates in real time.

If you’re someone who wants metrics and values privacy (and free things!), keep your eyes on Cloudflare’s analytics tool. I’m excited to see how far they will take a zero-cost, privacy-first product in a world where data is the hottest commodity.

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Real Estate Technology

Should digital assistants have empathy? Big investors say yes

(REAL ESTATE TECHNOLOGY) Bonding with your digital assistant might be more likely than you expect with ElliQ. The rising numbers of AI assistants have created unique interactions.

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ElliQ assistant

It sounds crazy to think that you could form an actual bond with something like Siri or Alexa, but actually, humans are pretty dang good at forming emotional connections to machines. For instance, a Canadian company threw an entire retirement party for five mail delivery bots. People will use Roombas as a substitute for companionship, not unlike a cat or dog. Humans just seem to enjoy connection – even if it’s with a lifeless robot.

Intuition Robotics is taking this desire for emotional connection a step further by working to create digital assistants that can more easily bond with their human companions. At the moment, their biggest product is ElliQ, a robotic digital assistant designed to bond with eldery users. In fact, according to Intuition Robotics, their average demographic falls between ages 78 – 97.

And ElliQ seems to be doing its job. The company reports that customers interact with ElliQ regularly throughout the day, even holding conversations with the machine, and are more likely to listen to ElliQ’s suggestions, which often include proactive behavior like getting outdoors or eating more vegetables.

By working to create a more empathetic and emotional digital AI, Intuition Robotics has started to discover a whole world of new possibilities. And they’re just getting started, having recently raised another $36 million to continue research.

One of their plans? Combining these empathetic digital assistants with the automotive industry.

Imagine an assistant that could suggest you pull over when it senses you’re getting drowsy, or provide something to talk to during longer drives. Plus, unlike ElliQ, which stays put while you move around, you and the assistant will be together in a car, making it easier for the AI to learn your preferences and habits.

Of course, this is just the tip of the iceberg for Intuition Robotics, which has recently majorly expanded its workforce. A digital assistant that can provide a better emotional connection to humans has a world of possible applications, from nursing homes to elementary schools.

Don’t get me wrong, there are plenty of reasons to be worried about a more empathetic AI – the marketing capabilities alone are something I’m side-eyeing. That said, humans have been befriending vacuum cleaners and we’ve turned out alright, so for now, let’s focus on the positive possibilities that could come with tech from companies like Intuition Robotics.

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