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State of Startups report for 2016 (hello, stats!)

(TECH NEWS) Startups, even in the real estate tech industry, share commonalities – what did this year have in store?

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Results are in

First Round Review’s data-grubbing annual State of Startups survey interviewed 700 startup founders this year. They asked about what it means to be an entrepreneur, if the tech bubble is about to pop, if there’s enough diversity in their field, and tons more. Their results are more than surprising.

Given how many of our readers are real estate tech startup founders and leaders, this data is more relevant now than ever.

This is the second year State of Startups has asked founders and CEOs of startup companies about the nature of tech, funding, and day-to-day operations. Responses showed not only that State of Startups has succeeded in taking a virtual snapshot of fledglings in tech, but that they’re essentially capturing the sentiment of the tech industry as a whole. The most surprising find was that responses changed since 2015.

Here’s what they found:

Startupping a startup

The tech bubble (according to startup founders) is no longer a pressing issue. While last year 73 percent of respondents said that we were in a bubble, this year only 57 percent agreed. In fact, of those 57 percent, 24 percent said yes we’re in a bubble, and it’s close to bursting. 33 percent agreed that they were in a bubble, but that it has a long way to go before it bursts.

91 percent of startup founders said that now is a good time to be starting a company. But 50 percent of those same founders said if they were starting another company today, they would choose a different industry.

Suffice it to say the grass is always greener, and with no additional information on the makeup of industries reflected in the survey, it’s hard to glean advice from that statistic.

Office politics

31 percent of startups will be hiring 1-5 people within the next 12 months.

Engineering leaders are the hardest to hire, probably because most startups agree that engineering drives the company’s culture.

They also make the biggest bucks. Mid Level engineers receive 100-150k in salary and bonuses in over half of startups surveyed, though they tap out at 0-.2 percent in equity at 38 percent of companies.

A quarter of companies spend between 0-$10 per square foot on their office space, and most employees leave between 5 and 7pm on any given day.

Diversity

Teams are mostly male (50 percent of companies surveyed) and 61 percent of boards are all male. When asked why there aren’t as many women and ethnic minorities represented in tech, answers varied widely across the sexes. 49 percent of men believe that not enough women and minorities are going into tech in the first place, while women base the lack of diversity on unconscious bias and a lack of industry role models.

That said, when asked who their tech leader archetype was, 23 percent overwhelmingly wrote in Elon Musk. Only 1 percent wrote in Facebook’s Sheryl Sandberg, and that comprised of only 5 percent of the female write-ins.

Most respondents believe the diversity gap will close by 2030, and that the demographics of startups will only then begin to reflect the gender and racial make-up of the U.S.

A quarter of these entrepreneurs believe it will take 20 years to balance the race and sex disparity.

View the full infographic and report here.

If you’re an entrepreneur, make sure you sign up to be a part of the round up next year!

#StateOfStartups

C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

Real Estate Technology

Throw a smart bulb away, give out your passwords

(TECH NEWS) It turns out that Internet of Things, like smart bulbs in homes, are not secure and give up your info – here are some security tips.

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Most of us know that we need to protect our computers from hacking, identity theft, and other security hazards. But now that more and more everyday items in our households – from light bulbs to washing machines to baby monitors – are connected to the internet, we need to make sure that these items are secured as well. Because they’re not.

Unfortunately, Internet of Things (IoT) devices are notoriously unsecure, and a troubling investigation by hacker, Limited Result, reveals that some IoT devices are not only potential targets when connected to your home internet network, but could even pose a security threat after you’ve thrown them in the garbage.

Limited Results investigated several budget smart lightbulbs and found that many of them have no security features protecting the information held on the microchips inside the bulb.

Some lightbulbs could be taken apart, and the chips removed and hacked to reveal unencrypted data, including the Wifi password for the network to which it had formerly been connected.

“Seriously, 90 percent of IoT devices are developed without security in mind. It is just a disaster,” Limited Results told TechCrunch.

There were other safety issues beyond the security of personal data. Limited Results also found that inexpensive smart lightbulbs were so cheaply-made and poorly insulated that they posed a serious risk of electrical fire.

So how can you make sure your IoT devices are secure?

For starters, don’t just go for the cheapest version available. Although there’s no guarantee that the top dollar devices are secure either, be mindful of installing smart devices outside of your home. For example, you may want to sacrifice being able to tell Alexa to turn on your porch lights. Dispose of smart light bulbs carefully, and don’t donate them to second hand stores.

Another option is to create a subnetwork or guest network for your connected devices. And as always, make sure everything is password protected and change your password often. Especially your wifi passwords.

The conveniences of IoT devices need to be weighed against the potential security risks, at least until IoT manufacturers create regulations and standards for security.

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Real Estate Technology

These password managers protect you and your clients’ info

(TECH NEWS) Identity theft is nothing new, but what are you doing to protect yourself and your business? Have you considered these simple password managers?

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Online safety is often discussed after data breaches, hacking scares, and identity theft, but it shouldn’t take an event of this magnitude to get you thinking about your online safety.

Passwords are used for everything; from email to doorways, banking to business terminals, entering passwords has become so common, we hardly ever give it a second thought, but we should. Every single time you get online, people are lurking, waiting to hijack your accounts and steal not only your money, but your reputation and access to your personal information.

The first thing most people tell you to do when your account seems to be compromised is “change your password.”

In essence, this is meant to foil hackers and re-secure your account, but if your password isn’t “strong,” this option won’t work for long.

“Strong” passwords consist of a random mix of numbers alongside upper and lowercase letters (and oftentimes symbols as well). However, coming up with something that meets this criteria, but is also fairy memorable is a pain for one site, not to mention for the 20-30 sites we regularly access. Before you use the same password on multiple sites (which is a HUGE no-no), consider online password generators.

Online password generators are magical devices that generate one of these complex passwords for you.

You can set the parameters such as length of password, upper/lowercase letters, symbols, numbers, and even ambiguous letters. A few reliable generators you can try:

Once you’ve generated your password, you’re going to have to remember it and every other password you create.

Impossible you say? Well, you’re right. With as many sites as we regularly access, remembering all our passwords is darn near impossible without help. Writing them down in a day planner is fairly common, but not exactly 100 percent secure.

Instead, give password managers a chance. While all online repositories have some vulnerabilities, most modern storage sites are very secure.

Browsers like Firefox, Chrome, and even Internet Explorer offer to store your passwords for you. Sure, it’s convenient, but is it secure? Most tech experts say no.

Sean Cassidy, chief technology officer of Defence Storm, states, “Browser-based password manager extensions should no longer be used because they are fundamentally risky and have the potential to have all of your credentials stolen without your knowledge by a random malicious website you visit or by malicious advertising.”

What do these password managers do exactly?

Traditional password managers live in your computer and act like digital assistants, gatekeepers if you will, your first line of defense standing between your accounts and the hackers looking for access. The manager will fill in your vital information (login and password) when you arrive on a site, meaning, rather than remembering 40 different unique site passwords, you’ll only need to remember the master password for your chosen password manager.

While there are several reliable managers on the market, there are three that have emerged as most popular:

All of these managers have the ability to safely store and recall your passwords and login information. You simply need to remember your single master password to log into the manager site you’ve selected.

Password managers are so heavily encrypted, storing your information is considered safe, but keep in mind everything you do online comes with a risk. I do not believe any site is completely hack-proof, however, a password manager is another line of defense against hacking and with their use of top-level encryption, it makes hacking a little bit harder and that’s exactly what you want.

Regardless of whether you choose to use a password generator or manager (or both), one thing is crystal clear: online data safety is of paramount importance. Keep your data safe, starting with using a strong password and a different strong password for each site.

Keep your personal information safe, and more importantly, safeguard your clients’ data.

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Real Estate Technology

6 awesome drone tools every real estate pro should know

(TECH NEWS) Drone technologies are emerging rapidly, and improving real estate marketing like never before. Here are some tools to know about before embarking upon your drone journey.

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Have you noticed the globe’s recent fascination with drones? They’re practically everywhere – agriculture, the news, outside your twenty-second story window — and what has essentially become a distinct subculture (similar to GoPro’s preferred demographic, but different in its own right) which has grown far too quickly to be regulated as strictly as one might think.

Practically anyone can obtain a drone these days; thanks to recent developments in this revolutionary technology, you can be part of the aforementioned “anyone.”

Note from the Editor: Before you put a drone in the air, consult local and federal laws (or consult your lawyer).

First, check out the no-fly zone maps

To start, you’ll want a comprehensive app that keeps you updated on flight alerts. Such an app does, indeed, exist – a testament to the prevalence of this subculture in and of itself – and it goes by the elusive name Hover.

Hover provides you with No-Fly Zone maps, both temporary and permanent, as well as consolidated weather and an integrated flight log. If you have the slightest inclination to avoid accidental stalking or becoming a threat to national security, Hover has your back.

Next, you’ll probably want some hardware to accompany your software. In a rapidly expanding drone market, you’ll be hard-pressed to find one that absolutely outdoes every other item; however, for your convenience, we have assembled a list of choice picks.

1. A stabilized drone that shoots in 1080p

The Phantom 2 Vision+: A stabilized drone that shoots video in 1080p. Autonomous flight is an option, but the Phantom 2 Vision+ truly excels with its input capability; the option to program in specific coordinates and control each minute movement from the ground makes this drone optimal for shooting long, panoramic videos as well as quick, dynamic angles.

2. Throw the drone up, it follows you around

Lily: Also known as the camera that made third-person action possible, Lily is an autonomous drone that is geared towards extreme sporting fanatics. Lily flies behind you and records in 1080p, with the advertised option of slow-motion recording in 720p. Lily is also waterproof, as well as being surprisingly portable.

3. Durable drone controlled by your phone

Hexo+: Approximately the same functionality as Lily, with a few key differences: Hexo+ comes with a dedicated app to consolidate all of the drone’s functions into your preferred smartphone, as well as much more in-depth controls than Lily. Hexo+ is described on its site as “a drone specifically designed to follow and film you—in any situation,” which suggests extreme durability.

4. A waterproof, emergency-ready drone

Splash Drone: Still in prototype with a tentative release date of August 28, this drone is worth keeping an eye on. Besides being built around a reliable waterproof chassis, the Splash Drone comes with an emergency flare system, a payload release system (literally taking autonomous delivery to a new level), and the seemingly obligatory autonomous operational capabilities.

5. Buy footage or hire an operator

Airstoc Footage: Recently, we wrote about GoPro’s campaign to create the equivalent of Shutterstock for video marketing. While there were definitive pros and cons, the overall idea was fairly solid. Airstoc Footage is the drone version of that campaign, offering both the ability to buy footage or hire an operator for a more personal touch — something GoPro’s campaign lacked. Keep an eye on this site as well.

6. Hire a drone operator pro on the fly

Animal Robo: The “Uber of drones,” Animal Robo is an app that allows you to hire drone pilots on demand. Though not terribly revolutionary in and of itself, the concept opens up a job market for anyone with the cash and expertise to own and pilot a drone competently. Brave new world that this is, it seems likely that this is a market that will also eventually see the rise of its own subculture.

So there you have it, folks. If you’re thinking of purchasing a drone, we would strongly advise you to consider the above information when finalizing your purchase — especially the apps, which will probably make your operation easier and definitely spare you significant legal trouble.

Bonus: to learn more about the drone ecosystem, read Greylock Partners’ Chris McCann’s brief visual overview.

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