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This tool helps you design graphics like a pro – no design skills required

(REAL ESTATE TECHNOLOGY) Projector affords you graphic design options for a fraction of the cost, and gives you the tools to get started with your newest endeavor.

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graphic design Projector

Graphic design is one of those fields that looks hilariously simple, yet confounds–and can make or break–even the techiest of startups. Fortunately, there’s an affordable alternative to the pricey business of contracting design work: Projector.

Projector–actually the second iteration of a product by the same name–is a graphic design template generator and collaborative workspace that is geared toward social media implementation. The app boasts simplicity, intuitive controls, and easy integration with a myriad of social media platforms, making it an easy pick over costly graphic design firms or contractors.

Projector even offers quick rendering thanks to its proprietary WebGL engine, and the potential for real-time collaboration and adjustments makes it a welcome team-based experience.

Graphic design doesn’t stop where social media ends, of course. Projector includes templates and creative possibilities for website, presentation, and advertisement design for Instagram stories–once again boasting that “no design skills [are] required” to be proficient with the platform.

The allure behind Projector should be apparent. It’s not that graphic design is so easily replaced by an app; far from it. However, by making aesthetically passable graphic design–a relatively gate-kept, and thus, expensive, industry–accessible to any team with an Internet connection, Projector’s developers have both extended an existing utility and created a virtual marketplace for existing designs and collaborative efforts.

In doing so, Projector may have done for graphic design what LinkedIn did for the dynamic résumé. Brand creation is contingent on positive reception, so by using an in-house option to make your brand come to life in the Instagram era, you’re solidifying your company’s future without locking it into a specific presentation style for the foreseeable future.

Social media presentation is also perhaps the most important aspect of anyone’s marketing and media footprint, and being able to put one’s best foot forward from a visual standpoint is imperative. By opening the door to custom designs, ongoing brand visualization, and generally affordable imagery, Projector makes the establishing and maintaining of a brand as close to “easy” as one can feasibly do.

If you’re looking for a simple solution for your company or brand image, Projector may be the answer. You can currently sign up for an account for free.

Colin is a Web Producer at The American Genius that spends more time with reptiles than a normal person would expect. Care for animals is one of his many passions alongside writing, drawing, gaming, and thinking of things to add to bios.

Real Estate Technology

Seeking accessibility options? Google Maps can help you find them

(REAL ESTATE TECHNOLOGY) Google Maps makes it easier to see which locations are wheelchair-accessible. Accessibility Is now marked easily as an icon next to the name of locations.

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If you are one of the 13.7% of adults in the US who have a disability which makes it difficult to walk or climb stairs, it is now easier to find out accessibility details of businesses or other destinations using the Google Maps app.

Though the feature was previously available, it required users to seek it out separately for each destination in the “About” section of the app. The new “Accessible Places” feature rolled out on Global Accessibility Awareness Day marks destinations that have wheelchair-accessible entrances with a prominently displayed icon, and information about the availability of accessible seating, parking, and restrooms.

Though accessibility features are often initiated through work and advocacy to help people with disabilities, it is something that even those without mobility challenges often seek out, and from which they can benefit. For example, if a person is pushing around a stroller with a 30-pound toddler inside; they might want to know the accessibility details when planning their outings to know where they will or will not encounter an accessible entrance. This is also a helpful tool for those planning for groups with varying levels of mobility.

Right now the Google Maps app has wheelchair accessibility information for more than 15 million places around the world, according to the Google produced blog The Keyword. This number is continuously increasing as volunteers and business owners add updates.

If you run a business with accessible entrances, seating, parking, or restrooms, you might want to give the feature a try, and make sure that all of the efforts you have put into making your location accessible are noted accurately. If you have updates to add, you can do so here. Google reports that 120 million Local Guides have already shared accessibility information from around the world for this feature.

To enable this update on the Google Maps iOS or Android app, go to “Settings”, select “Accessibility,” and turn on “Accessible Places.”

google maps settings

The rollout of this feature started with the United States, Australia, Japan, and the United Kingdom; with Google claiming support for more countries is on the way. According to The Wheelchair Foundation there is a global population of over 130 million people who use wheelchairs. This user-friendly feature has a large potential audience to benefit from having accessibility information at their fingertips.

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Real Estate Technology

The real reasons we’re all obsessed with spy machines (I mean smart speakers)

(REAL ESTATE TECHNOLOGY) Regardless of privacy issues with them, what does information about smart speakers, ownership, and usage tell us about future trends?

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smart speakers scare me

I don’t trust smart speakers, but even I can (begrudgingly) admit why they might be convenient. With just a simple wake word, I would be able to do anything from inquire about the weather or turn down my own music from across the room. And the thing is, plenty of people have bought into this sort of sales pitch. In fact, the worldwide revenue of smart speakers more than doubled between 2017 and 2018. And it’s projected that by 2022, the total revenue from smart speakers will reach almost $30 billion.

With over 25% of adults in the United States owning at least one smart speaker, it’s worth figuring out how we’re using this new tech…and how it could be used against us.

First things first: Despite the horror stories we hear about voice-command shopping – like when a pet parrot figured out how to make purchases on Alexa – people aren’t really using their smart speakers to buy things. In fact, in the list of top ten uses for a smart speaker, making a purchase is at the bottom.

Before you breathe a sigh of relief, though, it’s worth knowing where advertisements might crop up in more subtle places.

Sure, people aren’t using their smart speakers to make many purchases, but they’re still using the speakers for other things – primarily asking questions and getting updates on things like weather and traffic. And I get it, why scroll through the internet looking for an answer that Alexa might be able to pull up for you instantly?

That said, it also provides marketers with a great opportunity to advertise to you in a way that feels conversational. Imagine asking about a wait time for a popular restaurant. If the wait is too long, it creates the perfect opportunity for Alexa to suggest UberEats as an alternative (promotion paid for by UberEats, of course).

Don’t get me wrong, this is already happening when you search Google on your phone or computer. Search for a tire company, for instance, and the competitors are sure to appear in your results. But as more and more consumers start turning their attention to smart speakers, it’s worth being aware that they won’t be the only ones.

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Real Estate Technology

Tired of Zoom? This lightweight video call service eases the burden

(REAL ESTATE TECHNOLOGY) uRLive is a video conference service unlike any other in it’s ease of use, quick and secure setup, and scalability. It’s ready to match your needs.

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uRLive video conference

Today’s remote work ecosystem has been flooded with video conference solutions, some of which are fantastically innovative and some of which are Zoom. uRLive belongs firmly in the former camp.

uRLive, a lightweight video call service, is basically like FaceTime for everyone. To use it, you simply click a link generated by another uRLive user–a link that functions much like an individual phone number, according to the creators–and you are instantly connected to that person via video call.

The main selling point of uRLive is its portability and general lack of software use. You don’t have to download an app, spend 10 minutes setting up and verifying account details, and then finagle a meeting time that uses your current email address, a one-time password, a lock of hair, and your exact GPS coordinates all to tell your boss that you’re doing what you’re supposed to; you simply click a link and the meeting sorts itself out.

This magical link can, of course, be shared at your discretion; however, it can also be embedded on your website or included on a digital resume, making it a stand-out way for clients or customers to reach out to you in a meaningful way.

uRLive is also the answer to the age-old problem of having to guide people through setting up a Skype (or Zoom, pick your poison) account because they “never thought to set one up before,” thus adding a substantial time sink to your meeting. Instead, you can send your uRLive link to the client in question and start talking within a few seconds.

There are a few different pricing options for this service, starting at $2 per month for a personal license that gives you your own link and page. If you want more advanced features like a chat widget for your website or a scheduling bot to take care of planning out your calls for you, you’ll pay between $20 per month and $100 per month depending on your needs and whether or not you plan on using uRLive for things like your company’s communication infrastructure.

uRLive is an easy-to-use relief of a service in an industry that is quickly going stale. If you’ve been looking for an alternative to the standard video conference options, this might be it.

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