Upstream integration
At the REALTORS® Legislative Meetings & Trade Expo on Tuesday, Upstream announced a “two-way” integration method with Multiple Listing Services (MLSs), streamlining the data entry and distribution process.
This expanded “broker input of choice” model will add on to Upstream’s current integration method, which requires brokers to enter property information and other data into the Upstream database.
data, data, data
Upstream is a data management organization designed to provide a central entry point for data, and a storage solution for real estate property data. Upstream’s goal is to improve efficiency within the industry by granting brokers and agents full control over the data they generate, and they data they’re responsible for.
Upstream also seeks to improve customer experience by providing accurate, well-timed, and reliable property information for properties around the country.
Upstream’s is owned and managed by brokers, so the organization understands how to make broker’s lives easier, and their processes more efficient. The board of managers includes representatives of Century 21, Coldwell-Banker, Keller Willims, RE/MAX, and many others.
Power to choose
This new, streamlined process is a result of the determination that brokers should be able to choose how and where they enter their property data. This should increase integration, and facilitate the adoption of the Upstream platform. With this new update, brokers can choose the entry point of their data, and MLSs can send that data to Upstream. This “broker feed” method offers brokerages a “single choice of input.”
Basically, brokers can now enter their data into their MLS(s) of choice, and Upstream can pull that data from the MLS.
Within the tool, users can then boost their listings with things like high resolution photos, and manage the data distribution manually.
“Our objective has always been to solve problems thorough partnerships,” said President and CEO of UpstreamRE Alex Lange. “Brokers can continue to leverage their current workflow while gaining all the enhancement and management features of Upstream. The MLS Advisory group has been instrumental in determining easier ways for the MLS community to engage and integrate with us.”
Three cheers
The National Association of REALTORS® (NAR) has recognized this partnership, and announced its ongoing support for Upstream. “Upstream has harnessed the technology necessary to make this a reality as we shape the future of real estate,” said Dale Stinton, CEO of NAR.
“This next inclusive step ensures that our Realtor® members remain at the center of the real estate transaction.”
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