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Wipply tells you exactly what a caller is looking at on your site when they call, solving age-old real estate problem

Wipply is in beta, seeking to sure the “wait, what page were you on? what did you see? what are you talking about?” phone calls we’ve all endured.


A positive customer service experience is largely contingent on you, the provider, having all the answers. Whether it’s rational or not, lacking information (or asking too many questions beforehand) often results in a poor customer service experience. In an age where direct, to-the-point information is encouraged, such a one-sided flaw in the business model can be crippling; thankfully, one startup may have the answer.

Wipply is an app developed for the sole purpose of eliminating common problems associated with phone-based interactions. Rather than walking the customer through a series of questions to determine what property they viewed, and having to guess their motives, you’ll have a list of the above and more by the time Wipply finishes processing your call; this list will allow you to cater to their individual needs, which will, in turn, afford them the best possible customer service.

How Wipply works

The process is simple: when a client visits your site, they click a coded button to call you. The button redirects the call through Wipply, which provides you with statistics such as the specific page they were viewing, the properties they looked at, and from where they were referred. This information should give you enough context to provide them with relevant feedback, cutting out the superfluous fluff and making their experience concise and focused.

A crucial – and often understated – aspect of good customer service lies in your ability to direct the customer in such a way that their postulations are given ample credit. Stroking your client’s ego, thereby validating their initiative and research, will both help them relax and make you seem even more knowledgeable in their eyes (also known as the “you took the words right out of my mouth” effect). Wipply promises to provide you with the ability to do just that.

Wipply is currently in beta format, so head over to the startup’s site, plug in your email, and check it out.

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Video demo of Wipply

Note from the Editor: we have not tested Wipply on a real estate website, and we doubt it works for IDX feeds or other syndication, and we don’t know how extensive the setup process is, but if it works with a real estate website now, or with industry feedback to the startup, the consumer would benefit immensely.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.


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