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How people are thinking creatively to make it through COVID-19

(REAL ESTATE MARKETING) People and businesses are extremely innovative and resilient in tough times – here are some examples of stuff you can now do online!

online during COVID-19

The last couple of weeks have brought us lighting speed changes in news and information and a really abrupt adjustment to life with the pandemic of the coronavirus (COVID-19). While some of the swift cancellations of large events, travel, in person workshops or conferences, and then changes in our day to day (oh now everyone works online remotely?) has driven some of us to the liquor store or to hoard toilet paper, others have found ways to quickly provide new solutions to their clientele or adjust their business to the new reality.

A great example is of an Airbnb host in Detroit who decided that after losing 2 months of income in 72 hours that why not offer their beautiful spaces (with a desk area and coffee!) for those who may need a remote place to work and/or lost their co-working space. They quickly pulled together a way to offer day passes – but they didn’t stop there. They brainstormed other ways to promote their locations and “reached out to all the local hospitals and Facebook groups in case traveling nurses or traveling PT’s need a place to stay. Again, you have to get creative if you’re a small business. You don’t get a bailout!

Artists across the board from DJs to painters to late night talk show hosts have created content to engage those who may have children at home and/or are not ok with social isolation and need some interactivity to help lighten the mood or laugh a little bit. Many restaurants/bars/service industries moved quickly to either utilize online ordering platforms (or quickly figure out how they can take payments online) so that customers can still order food/beverages via drive-thru or stop and go pick up.

Mo Willems Is Hosting Free Online “Lunch Doodles” While Kids Are Home From School

The Tonight Show with Jimmy Fallon has been doing 10-minute hilarious clips from home with his wife and small children helping to film and be his “design department”

Live Streams and Virtual Concerts via Billboard

Museums and world famous institutions have provided tours or live feeds for children to watch from home. Check out these penguins that got a tour of the Shedd Aquarium in Chicago thanks to the coronavirus.

Tech companies have also stepped up their services to help with educators who are away from their students and parents who have lost school and daycare. Zoom announced free video services to K-12 schools and insisted this was not time to profit on this disaster. Facebook quickly pulled together information and resources for schools who will be out for a while. LinkedIn Learning selected some classes to offer free to help folks learning new skills in working remotely to stay productive and adaptable.

It may not be easy to quickly move in to being okay with this situation. It will affect and hurt many people and we all are aware that we don’t know in all the ways just yet. These are just some examples of quick movement to adjust and help some turn lemons in to lemonade (with or without vodka, your choice).

Erin Wike is a Career Coach & Lecturer at The University of Texas at Austin and owner of Cafe Con Resume. Erin is fueled by dark roast coffee with cream AND sugar, her loving husband, daughter, and two rescue dogs. She is the Co-Founder of Small Business Friends ATX to help fellow entrepreneurs + hosts events for people to live a Life of Yes with Mac & Cheese Productions.

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