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How people are thinking creatively to make it through COVID-19

(REAL ESTATE MARKETING) People and businesses are extremely innovative and resilient in tough times – here are some examples of stuff you can now do online!

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The last couple of weeks have brought us lighting speed changes in news and information and a really abrupt adjustment to life with the pandemic of the coronavirus (COVID-19). While some of the swift cancellations of large events, travel, in person workshops or conferences, and then changes in our day to day (oh now everyone works online remotely?) has driven some of us to the liquor store or to hoard toilet paper, others have found ways to quickly provide new solutions to their clientele or adjust their business to the new reality.

A great example is of an Airbnb host in Detroit who decided that after losing 2 months of income in 72 hours that why not offer their beautiful spaces (with a desk area and coffee!) for those who may need a remote place to work and/or lost their co-working space. They quickly pulled together a way to offer day passes – but they didn’t stop there. They brainstormed other ways to promote their locations and “reached out to all the local hospitals and Facebook groups in case traveling nurses or traveling PT’s need a place to stay. Again, you have to get creative if you’re a small business. You don’t get a bailout!

Artists across the board from DJs to painters to late night talk show hosts have created content to engage those who may have children at home and/or are not ok with social isolation and need some interactivity to help lighten the mood or laugh a little bit. Many restaurants/bars/service industries moved quickly to either utilize online ordering platforms (or quickly figure out how they can take payments online) so that customers can still order food/beverages via drive-thru or stop and go pick up.

Mo Willems Is Hosting Free Online “Lunch Doodles” While Kids Are Home From School

The Tonight Show with Jimmy Fallon has been doing 10-minute hilarious clips from home with his wife and small children helping to film and be his “design department”

Live Streams and Virtual Concerts via Billboard

Museums and world famous institutions have provided tours or live feeds for children to watch from home. Check out these penguins that got a tour of the Shedd Aquarium in Chicago thanks to the coronavirus.

Tech companies have also stepped up their services to help with educators who are away from their students and parents who have lost school and daycare. Zoom announced free video services to K-12 schools and insisted this was not time to profit on this disaster. Facebook quickly pulled together information and resources for schools who will be out for a while. LinkedIn Learning selected some classes to offer free to help folks learning new skills in working remotely to stay productive and adaptable.

It may not be easy to quickly move in to being okay with this situation. It will affect and hurt many people and we all are aware that we don’t know in all the ways just yet. These are just some examples of quick movement to adjust and help some turn lemons in to lemonade (with or without vodka, your choice).

Erin Wike is a Career Coach & Lecturer at The University of Texas at Austin and owner of Cafe Con Resume. Erin is fueled by dark roast coffee with cream AND sugar, her loving husband, daughter, and two rescue dogs. She is the Co-Founder of Small Business Friends ATX to help fellow entrepreneurs + hosts events for people to live a Life of Yes with Mac & Cheese Productions.

Real Estate Marketing

Happy Grasshopper helps real estate folks by offering free content

(REAL ESTATE MARKETING) The one stop shop for real estate communication with clients, Happy Grasshopper, has extended it service for free to help with COVID-19 problems.

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Happy Grasshopper provides high quality, helpful, and timely content to real estate professionals to help them keep in touch with their client list and other potentially interested parties. Up to now, their content was only available to their paid members. For the first time, in response to COVID-19 and social distancing, Happy Grasshopper is offering up their premium content for free to every real estate entity.

Welcome to HG Free. It’s kind of a big deal.

The country–and the whole world–is topsy turvy due to the awful spread of the novel coronavirus. The real estate industry, along with many others, has basically slowed down to a mere trickle of business. Social distancing may be what saves us, but for many industries, the loss of income is a crushing blow. Real estate agents are trying to figure out how to connect with leads and clients while staying at home.

Happy Grasshopper’s content is all messaging based. They provide ways to start and carry on conversations with prospects. Offering true value to people is the best way to earn loyalty. With scads of people facing job loss, furloughs, or a sharp decrease of income, nobody is looking to be “sold” right now. It’s abrasive and insensitive. That doesn’t mean to stop reaching out, though, to people. People are craving connection more than ever, as they deal with physical distancing from nearly all others and a complete shutdown of any social life.

HG Free is available via the HappyGrasshopper.com home page, and will offer free content on a regular basis to help those working in the real estate industry keep in touch with their contacts in relevant and appropriate way.

Their content includes:

  • Email Message Templates
  • Text Message Templates
  • Social Media Posts/Quote Graphics
  • Voicemail Message Scripts

Happy Grasshopper features

CEO Dan Stewart states, “Our mission – to connect the world in conversation – has never been more important. In this unprecedented time of social distancing, we must continue to hold conversations with each other through the communication media available to us. For our largest client base–real estate agents, brokers, and franchises–staying in touch with leads, their sphere of influence, current and past clients and others is always important. Today, in the face of this world-wide, self-quarantining pandemic, it is crucial.”

Happy Grasshopper CEO

People need people. HG Free can help real estate people connect with their people. Don’t sleep on this, real estate folks! Take Happy Grasshopper up on their generous offer. It’s thoughtful for Happy Grasshopper to do this, and in turn, they’ll surely convert more loyal customers of their own when times are better.

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Real Estate Marketing

COVID-19: Should real estate pause “days on market” featured on sites?

(REAL ESTATE MARKETING) MLS platform rely heavily on a constant market. With the current pandemic, certain features can negatively impact buyers, sellers, and their listing agents.

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With more and more states, counties, and cities issuing “shelter-in-place” orders, it looks as though this will be the new normal for a while. For real estate professionals, this leaves a lot of unanswered questions and apprehension. With shelter-in-place, naturally, there will not be as many people looking to buy or sell homes, but what about the homes already on the market? How will they be affected?

Maybe it is time to review certain listing features: days on the market, tours, and open houses, to name a few. These features are heavily dependent on an active market. When the market is in a slump, recession, or facing a crisis, like pandemic, natural disasters, or in an area where people have been experiencing extensive furloughs and layoffs, this data can be unfairly impacted.

When there are not as many homebuyers/sellers in an area due to these events, days on the market will rise, tours will sit unviewed, and open houses will not receive any foot traffic because people are not financially in a place to partake.

Typically, buyers use the “days on the market” feature to leverage better deals; the longer a home has been on the market, the more likely the owner will be to strike a better deal (in theory). During these shelter-in-place orders, the longer a home looks as though it has been on the market, the more likely a perspective home buyer will be to think, “if it’s been on the market this long, what’s wrong with it?” Also, it can give the false impression that the listing agent isn’t doing all they should be to sell the home, as the days on the market increase, which unfair both to the real estate professional and to the homeowner.

In California, where there is currently a shelter-in-place order, the MLS Listings Board of Directors has issued an order to suspend days of the market for active listings. Active listings will no longer accrue days on the market, effective March 17 (the day the shelter-in-place was issued). The Board also disabled broker tours and open house listings effectively keeping the listing marketplace from being adversely impacted.

This change should happen across the board, in my opinion, so other markets aren’t negatively impacted by a continual “days on the market” count when we are all dealing with the pandemic. Perhaps other MLS listing services will follow suit and it will soon become standard to suspend the features most impacted by the shelter-in-place order.

The MLS Listings Chairman in California, Karl Lee, stated, “This action is intended to relieve pressure on sellers and buyers during the coronavirus pandemic and to underscore public compliance efforts during the shelter-in-place. The health of the public is priority number one. We are actively reviewing policies to identify ways to support buyers, seller, agents, and brokers in these unprecedented times. We continue to collaborate with other MLS listing platforms for best practices under the impact of coronavirus.”

However, not all MLS listing agencies agree with this policy. In fact, some agencies are not addressing the inadequacies the shelter-in-place has presented. Instead, they are telling their agents to carry on as normal, which is a violation of the shelter-in-place order. What do you think MLS listing agencies should do? Should the days on the market continue to accrue during the pandemic, or should it be suspended until business can resume as normal?

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Real Estate Marketing

Quickly turn any text, link, or tweet into an Instagram post

(REAL ESTATE MARKETING) If you have wondered how to share the same ad across multiple social platforms, Remix is your answer for the brand unity every company needs.

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Developing unique and “likeable” Instagram content is a crucial objective for any brand. This involves being aware of outside apps that help one develop the best content for their brand. These apps include a myriad of purposes, from additional filters to repost abilities to creating eye-catching stories.

Now, an app exists that allows users to transform any link, tweet, or product into beautiful Instagram content. Remix by Buffer is designed to help people share their content across every channel in an effort to give their content consistency.

Bring tweets to Instagram. Put your products into Stories. And much more,” says Buffer’s landing page for Remix. “With Remix, you can share information quickly, efficiently, and completely on-brand. Remix is fully free. No watermarks. No in-app purchases.”

One of the best aspects of this is that the content you’re designing can be altered to include your brand’s colors to ensure that every post is, as they said, on-brand. After selecting your colors once, you can keep them on file to use for future posts.

To create a post, you grab a link from a tweet or a product and bring it into Remix to generate an image that you want to share. After choosing the colors, you select a size and style as different layouts are available to match your content or brand.

Then, you have the option to customize the background by uploading your own image or selecting one from Unsplash. Remix is available for both iOS and Android.

Buffer recaps the purpose on Product Hunt by writing, “Share tweets to Instagram. Turn links & products into social media content. You can create on-brand assets from any tweet, link, or product & share to your favorite social network. We hope this can streamline your workflows and help you engage with your audience.”

Audience engagement is obviously the main point of social media, and people love fresh content as well as consistency from brands. This can be a difficult line to walk in order to create content that is both eye-catching and hits your brand’s mark every time. Having outside tools like Remix can help you to accomplish this goal.

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