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Blog Writing- 10 Points of Pause

Creating a Blog Post

As most of you know, Darren Rowse is kind of my go-to guy when it comes to blogging and his recent article regarding blog creation hit home. We talk to people every day here on AG that range from pre-blogger to veteran-blogger and what we all have in common is that we’re interested in perfecting our blogging skills. Problogger suggests that when writing, there are 10 points in which you should pause so you can maximize the success of each article you write (not just your site as a whole which is where many blog advisers focus). We encourage you to read Darren’s entire article for awesome blogging guidance! The 10 Points of Pause are excerpted below:

Choosing a Topic - take a little extra time defining your topic and the post will flow better and you’ll develop something that matters to readers

Your Post’s Title - perhaps the most crucial part of actually getting readers to start reading your post when they see it in an RSS reader or search engine results page.

The Opening Line - first impressions matter. Once you’ve got someone past your post’s title your opening line draws them deeper into your post.

Your points - a post needs to have a point. If it’s just an intriguing title and opening you’ll get people to read - but if the post doesn’t ‘matter’ to them it’ll never get traction

Call to Action - driving readers to do something cements a post in their mind and helps them to apply it and helps you to make a deeper connection with them.

Adding Depth - before publishing your post - ask yourself how you could add depth to it and make it even more useful and memorable to readers?

Quality Control and Polishing - small mistakes can be barriers to engagement for some readers. Spending time fixing errors and making a post ‘look’ good can take it to the next level.

Timing of Publishing Your Post - timing can be everything - strategic timing of posts can ensure the right people see it at the right time.

Promotion - having hit publish - don’t just leave it to chance that your post will be read by people. Giving it a few strategic ‘nudges’ can increase the exposure it gets exponentially.

Conversation - often the real action happens once your post is published and being interacted with by readers and other bloggers. Taking time to dialogue can be very fruitful.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Jonathan Dalton

    August 19, 2008 at 6:38 pm

    Man, I’m screwed.

  2. The Harriman Team

    August 19, 2008 at 8:41 pm

    Yeah…what Jonathan said.

  3. Missy Caulk

    August 19, 2008 at 8:42 pm

    Me too, LOL

  4. Drew Meyers

    August 19, 2008 at 9:03 pm

    Once again, I love your creativity Lani!

  5. Vicki Moore

    August 19, 2008 at 9:58 pm

    I count on you to lead me in the right direction. Thanks, once again, for the sign.

  6. Jamey Bridges

    August 19, 2008 at 10:56 pm

    Great points, especially if we practice them on each and every post. 🙂

    I would say though to be careful on the “timing” aspect as that can lead some people to save their best for a time that never comes. A post at CopyBlogger “Are you throwing away your best content ideas?” makes a good point of you gotta get your content out there so people can actually see it.

  7. Laura Cannon

    August 19, 2008 at 11:09 pm

    I see the point of this entry, and I think it can be helpful on a basic level; however, I am not sure that successful writers have a methodology that is as stark as this. These topics are all important, but I think they are all at play under the surface of successful writing. In other words, articulating them out loud is not the answer; you either have it or you don’t. If you’re blogging, you should know how to write well. It’s essential.

    I would compare it to teaching someone to play tennis. The pros don’t “step, stretch, swing, keep their on the ball, place their shot, hit, follow-through, etc..” They just play; their mind is higher level strategic thinking, not where their feet are. Their feet know where to go.

    All that being said, there is a lot of bad, bad writing out in the blogosphere. So, maybe there is a need for some to learn the basics. Or, maybe they should think about taking up another hobby like sewing or golf. 🙂

  8. Lani Anglin-Rosales

    August 19, 2008 at 11:38 pm

    Laura, let’s not forget, there are numerous ways to blog- photo blogs, video blogs, written blogs, etc. Your personality attracts like personalities regardless of the quality of writing (which 90% of the time in the blogiverse is actually awful). If you love golf, write about golf communities! If you love the arts district, take endless photos of your surroundings. Not everyone needs a literary degree… I have a framed English degree from the University of Texas but I am far from being a better writer than everyone in the blogiverse (one writer that comes to mind is actually an Engineer by degree).

    It’s crucial to note that even veteran bloggers get into a certain rhythm and can forget a basic step here and there or are never comfortable with particular steps- mine is the opening line while others struggle with quality control. The biggest mistake anyone can make is to believe they don’t need constant grooming (and re-grooming) of their skills. There is no BA in Blogging because we’re living the crash course live in action.

    I realize that your comment was simply reinforcing the idea that great writers are born not made, but I feel extremely passionate about writing being a tertiary skill in blogging with personality and promotion being the primary and secondary skills.

  9. Jay Thompson

    August 20, 2008 at 12:07 am

    I think these are all good points (although the yellow one is blinding on these tired old eyes, but that is neither here nor there).

    Maybe I do some of these sub-consciously, but to be honest, I don’t believe I really think about them. I just write. And usually not very well.

    I’m not sure every post needs every step, but it’s a dandy little reminder. Mayhap I’ll pay a little more attention next time I write a post and see which of these I do well, and more likely, which one’s I’m missing completely.

    Laura – take up golf? I can’t hit a golf ball straight for anything. Writing is a LOT easier than whacking that little ball around!

  10. Laura Cannon

    August 20, 2008 at 10:03 am

    Lani, you write: “The biggest mistake anyone can make is to believe they don’t need constant grooming (and re-grooming) of their skills.” This is so true, and to go back to my tennis analogy, even the pros double-fault and find themselves “off their game” now and then. I sometimes cringe when I go back and read something I wrote months ago. The topic seemed so relevant and clever at the time, but in hindsight it seems long and overbearing. No doubt I could have used some pauses.

    I agree that writing in the sense of being grammatically correct is a tertiary skill. There is no doubt that personality is the dominant force in writing that succeeds with its audience. Shakespeare could have cared less about comma placement and consistent spelling. But, because good writing is so personality based, that is why I think it can’t be easily taught. But, of course, “grooming” is different. Everybody needs grooming.


  11. Kim Wood

    August 20, 2008 at 11:21 am

    I also read Darren, he has a lot of great advice – thanks for summing it up for us here.

    One thing to remember is the foundation is the important piece to any blog/post/article. These steps, while one might not focus on each one every article they write (I agree, Laura) – they are steps that should not be forgotten and we need to be reminded of every once in a while.

    I’ve come a long way…. but have a long way to go… these things help – thanks, Lani!

  12. Cedar City real estate

    August 21, 2008 at 2:18 pm

    I liked this article very much. These are some very good points to keep in mind. I would add to pull at people’s emotion. Entice them in some way to why they have to read your post instead of moving on. I thought this post was really good with steps and points.

  13. Cedar City Homes

    September 22, 2009 at 6:30 pm

    Great article! I always enjoy reading articles when the author actually knows what they are talking about. Thanks for the great information!

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