Finding your win
In real estate, many agents float along looking for success but rarely define what that success looks like other than “closings.” Have you stopped to think about what winning looks like? It’s not as clear as in a sport- the finish line isn’t painted on the ground in white, the goal posts aren’t 20 feet tall, the trophy isn’t a giant silver cup and there is no press junket after your closings featuring you covered in sweat.
But in defining what your win looks like, be it a plaque for top producer in your office or be it a hand drawn note from your third grader that says “we love you, mommy, good job” proudly adorning your fridge, it becomes easier to win.
Based on the video above, what does winning look like to you and how do you or will you implement the five tips to win more?
Jeff Brown
April 12, 2011 at 2:32 pm
I’d love to read what brokers/agents define as winning. It speaks volumes. Very telling. Seems most don’t wanna be on record. 🙂 Also telling.
In a world based upon reality, winning, whether it’s your buyers crossing their new threshold the first time, sellers grasping their check from escrow, your rating on the office ‘board’, or ‘awards night’ — it comes down to closed transactions. If you want to close a transaction a quarter and did so, you’re winning. Despite endless efforts at diversions from reality, winning is still, at least by the public, empirically measurable. (Much to the chagrin of most, Dad would add from the grave. 🙂 )