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Andrew McKay
February 20, 2011 at 9:03 am
Benn, I know I’ve bored people with these facts before but anyway I moved to Wasaga Beach Canada ( population 16,000, approx 350 homes sold per year and 80 to 90 agents) in November 2007. I got my real estate license in August 2008 just as the credit crunch hit and spent 6 months (dis)believing my brokers training methods would work; door knocking, wearing a badge in the store ( I never did this) networking through clubs etc ( never did this either.)
Started the blog in April 2008 via the Real Estate Tomato and from then on rightly or wrongly all my prospecting is on line. Obviously I meet people socially who may ask what I do but I’m not “That Guy” handing out 10 business cards a day or even 20 if I give 2 to each person so they can give one to a friend:)
Number 1 I enjoy it and this makes the commitment to try and do it properly easier; I have to watch my sarcastic English sense of humour though as my writing is not skilled enough to convey it correctly.
Number 2 for me it works. I am very cynical of the self congratulatory nature of Real Estate awards but as a simple measure I was number 4 in an office of 23 agents in 2010 all with more experience than me and all having lived in the town a lot longer.
Number 3 it differentiates me from 99.9% of local agents who rely on the more traditional marketing techniques and that gets people talking to me.
I just wanted to add this rather long comment to confirm in my case that real estate blogging is not a time waste and give a real life example to agree with your post.
Also there has been a tipping point. Since January the number of on line enquiries has shot up.
Last year was ok but now the flow of potential clients is fairly constant day to day and I think the 18 months ground work since April 2008 has suddenly broken the dam so it isn’t a quick fix/magic bullet but IT DOES WORK.
Apologies for rambling on and please do swing by wasagabeachtalking.com
Andrew
Andrew McKay
February 20, 2011 at 9:08 am
PS I moved to Wasaga Beach from London England and the only people I knew in town were my wife and daughter so really did start from ground zero and hadn’t work in real estate before.