Pinterest could be so much better
We introduced you to Pinterest last fall, not only showing how the sharing network functions but how it can be used in business, and recently we offered invitations to the private network as well as solid ideas for boards that professionals can create to earn influence on Pinterest, we have also named the company one of the 60 Genius Brands to watch in 2012, so we are closely watching the growth explosion right before our eyes.
Rather than rehash why Pinterest is so awesome and addictive, I have taken a look at the network from a more critical perspective in hopes that these 30 suggestions help the growing site to continue improving so as not to lose steam. The suggestions for improvements are broken down by category and described in detail – we invite you to share additional suggestions in the comments below.
1. Regarding commenting, Pinterest should offer better controls such as being able to turn off comments on a single pin or board, or on an entire account. Yes, it is a two way conversation, but bloggers can turn off comments, why not Pinterest users?
2. I would like to be able to “@” mention users in comments on pins I am not personally following, this would improve the ecosystem by allowing me to tag people and point them to neat finds without clogging up my email inbox with notifications on something I don’t personally care about.
3. Pinterest must offer private boards or the ship could sink. I mean it. I want to be able to share cuss word filled memes with my best friends but not my professional audience or the public at large. I would like to keep notes for myself on fatty foods I don’t need anyone to know that I’m eating. I should be able to Pinterest with just my parents, in-laws, and uncles who are all on Pinterest (but not Twitter, by the way).
4. Additionally, group boards that are public would be great as well. Yes, users can curate boards together, but the board belongs to the creator exclusively. Team member should be able to tell their story together as a group, not always separately, but still be able to maintain their chosen level of integrity (or lack thereof) on their personal account.
5. Simple suggestion: make the name of each board an active link, not just the photos leading users into the board, it’s just a common courtesy on the web.
6. I would like to group users and share content with them. I don’t mean like in #3 or #4 above, I mean like on Google+ where I share content with specific groups. Home decor I pin can be seen by all on their main page of “Pinners you follow,” while web memes can be shared with my designated girlfriends, infographics with my geek friends, housing ideas with my real estate contacts, and so forth. All pins are still public to someone viewing my profile, but only populate on the “Pinners you follow” page of those that I designate.
7. I would love to view “like users” who have similar content to mine rather than finding them like a needle in a haystack. This would also help the growing male population to find each other (hint, hint, Pinterest, this is a big one).
8. Allow me to search by category. I can already search by person or board, so thank you for that, but I would love to be able to search for “muffin” in just the food category so I can avoid memes about Gingrich or pins showing muffin tops as inspiration to lose weight. I just want food, thank you.
9. Search should not be limited to the two pages, I should be able to scroll infinitely until no more results are yielded. The result I want might just be #101 out of 100.
10. Cure pin duplications in a user’s stream. If I saw it once by User A, I don’t need to see the same picture repinned over and over by my friends, User B through User W. This is not just my suggestion, this is easily the number one complaint of all users. Sometimes I think I’m psychic because I am already familiar with a pin, but I’m not psychic, so please stop tricking me, Pinterest!
11. There should be less clicks to delete a pin. Right now, you have to click the pin you want to delete, click edit, click delete pin, then confirm that you want to delete it. Too many steps, let’s streamline that. I’d be happy with even one less click.
12. When my bookmark realizes all content on a page is dynamic and no static picture is available, I would love to be able to share a screenshot, for example, interactive infographics are often not recognized as something that can be pinned and I can’t share valuable information with the community.
13. I would like to be able to rearrange pins within a board, just as I can rearrange boards on my profile.
14. One improvement that I would love to see is the ability to allow pins to be added to multiple boards. Please? A funny kitten may belong in “adorbs” yet “humors” categories (yes, I am aware that I have stupid names for some of my boards).
15. Sometimes we make mistakes, or we reorganize our Pinterest boards, so it would be lovely if we could move pins in bulk rather than the tedious process of recategorizing them one by one.
16. Just because I put a dollar amount on something does not qualify it as a gift. If I pin a $1.4 million dollar house, that is not a gift unless you’re talking to my
gold digger high school girlfriends, so let’s rename that since the user culture has gone more mainstream than shoes and jewelry.
17. Pinterest, I beg of you to add support not only for Vimeo who has better video quality than YouTube, but for animated gifs which I hate explaining to people (“this is so funny but you have to leave Pinterest to see it, but I promise it will be worth it. I think. I hope.”). Tumblr offers a play button, but I suggest that for load times at least allowing a gif to be animated when someone goes to the specific pin rather than when shown on the main page. Is that a good compromise?
18. I would love to see pins that are related to the one I am viewing. Right now I love that I can see other pins from a specific URL, but I would love a more robust semantic search of pins to produce related results. Sometimes I start digging for Android gadgets or cashmere tops, so this would be a big help and would help users connect with like minds, a goal you have been very public about.
19. Pinterest, I congratulate you on going mainstream, but now that you have, your categories should graduate with you. I suggest looking at StumbleUpon or Reddit’s categories for inspiration.
20. Offer stats to users for private review, showing the average number of likes and repins you have, or how much time people spend on your pins specifically. Without some measurement from a bird’s eye perspective of how an account is performing, brands may be less inclined to be involved as ROI is more complex than simply hits to their website. Nothing complicated, just some simple metrics that a marketer can take to their VP to show traction.
21. I really, really need for notification types to be grouped and emailed separately. I want to continue receiving email notifications of all likes, repins and followers, but I sometimes miss new followers because they’re lumped in with a hundred likes and repins. At least give me the option to separate them?
22. I have a lame suggestion that I would never use, but could there be a “red/blue” option for color schemes while using the site? I would probably have more luck convincing my male counterparts to get involved if everything wasn’t so fabulously pink. Just a simple button could butch up the site a bit.
23. This is a small request, but after I use the bookmarklet, could you please return me to the position on the page where I left off instead of taking me back to the top?
24. Make the Pinzy Chrome App permanent so users can hover over any tiny image and enlarge it to decide if they want to view that pin and its details. Could this lower clicks a bit? Yes, but only in the short term. The better the user experience overall, the more users will remain and clicks will stay high in the long term. I already use it through Chrome, but it should be native to the site.
25. Limit how much of a comment shows up on the main page to 300 characters. If I want to read more, I’ll click on that specific pin, but I’m opening my page and a single pin is taking up several page scrolls and I have a pretty dang big screen here, Pinterest.
26. Please allow me to sort landing page results by popular and trending, not just what is new. I promise to spend more time on the site if I have this option and I won’t be the only one. I’m not ashamed to admit I like knowing what is trending, that’s kind of why I’m on Pinterest in the first place!
27. Please sense broken images early on and notify me somehow or bump them to the bottom of a board – I hate opening my profile and seeing a random white spot with a tiny white “x” from some glitch.
28. I would love to have a viewing option that makes a pin full screen and lets me flip like a magazine to the next pin. It would be a better tablet experience for sure, plus I prefer giant images any chance I get.
29. There is no native iPad app, and as an Android user, I really don’t care, but I know a lot of Mac people who would like a native app.
30. I would really like better social media apps that won’t pollute my stream. For example, I know you say that on the Pinterest Facebook Timeline app, you will “automatically group your pins, showing your most active boards and recent boards you’ve chosen to follow” but I’d love more control – perhaps only posting one update per week of my top activity or even monthly.
Thank you, Pinterest
I take the time to write this to offer suggestions because just like when we were among the first users of Twitter and made product suggestions, we did so because we were a small group of users forming the culture of the social network which gave us a feeling of ownership which is what we feel about Pinterest.
We hope some of the suggestions in what we’d like to think of as a love letter to Pinterest are implemented soon – 2012 is your year, Pinterest, and we look forward to product updates!
Why Trump’s lawsuit against social media still matters
(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.
It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.
Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.
Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.
This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:
In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.
In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.
Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.
Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.
You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.
However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.
Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore
(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.
After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.
Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.
But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.
McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.
Live events also keep people on your site for longer, resulting in richer conversion opportunities.
The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.
There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.
Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.
LinkedIn is nixing Stories this month (LinkedIn had Stories!?)
(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.
Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.
This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.
Why is LinkedIn retiring Stories?
According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”
After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.
“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.
What does this mean for users?
Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.
What’s next for LinkedIn?
According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.
“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.
Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.
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