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7 ways to avoid identity theft on social media networks

The unfortunate truth is that if you’re on the internet, you’re vulnerable to identity theft, but you can be smart about how you safeguard your private information and reduce your risk.

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Identity theft is a part of social media

The sad truth is that identity theft is a part of social media, and no one is immune, but do you really know how vulnerable your information is? Separately, each bread crumb you leave around the web is harmless, but an identity thief that pieces them together can damage your credit, be it personal or business credit.

Julie Myhre, Editor at NextAdvisor.com offers the following list of 7 ways to avoid identity theft on social media networks:

1. Keep your personal information private: The previous year’s report – 2012 Identity Fraud Report – by Javelin included social media behaviors, and found that of the people with public social media profiles, 68 percent shared their birthday information, 45 percent of them included their full birth date; 63 percent shared their high school name; 18 percent shared their phone number; and 12 percent shared their pet’s name.

It is always better to omit information about yourself rather than include it on your social media. Just because there is an option to include your current city doesn’t mean you have to. Instead, opt to include a generalized version of that information or no information at all. For example, San Francisco Bay Area is a general option for Burlingame, CA. It still gives some information, but makes it a little more difficult to figure out your zip code or home address.

2. Set strict privacy settings: Go into the settings for your Facebook, Twitter, Google+, Pinterest, Instagram and Linkedin, and edit your privacy settings. Make sure you make all of your personal information — such as your birthday, current location, workplace, etc. — private or visible to only your friends. When your privacy settings are more lenient, you’re giving strangers easy access to all of your information.

3. Don’t tag or post your specific location: Tagging or posting your specific location is an exciting feature, but not everyone needs to know where you are at all times. It makes you and your home vulnerable, especially if your profile is public. It’s fun to let your social media friends know that you’re at Disneyland with your sister, however you’re also letting everyone know that you’re more than 100 miles away from your home, which makes it available for break-ins.

4. Know your friends/connections: It’s important not to make you or your information vulnerable to people who you have never met before in real life.  Steven J.J. Weisman — lawyer, author and professor at Bentley University — said that befriending people that you don’t know makes it easier for them to take the information on your social media and use it to find more information about you.

“These ‘friends,’ who don’t know you gain access from your Facebook page to personalized information that often can be used to make you a victim of identity theft,” he said,” often by providing information that can permit someone to learn or reasonably guess your email address or answer your security questions.”

Don’t just add someone as a friend because they wanted to add you. There is such thing as a “decline” button, and you should use it every now and then. If someone adds you, and you’re unsure of who they are, you can always add them, then unfriend, unfollow, unconnect, etc. if you realize they’re a stranger.

5. Always log out of your social media: This is especially true when you’re using a public computer at a library or hotel. The reality is that we all have some private information on our social media — even if it’s only our name and a photo — and you don’t want to give someone easy access to your identity.

6. Use strong passwords: Passwords are one of the keys to protecting your identity, so make them effective. Check out this blog post to learn how to choose a secure password.

7. Use an Internet security software suite: This software protects your identity when you’re surfing the web or using social media. Weisman said that sometimes you will open a link or download a file included in messages from “friends,” and, without your knowledge, the link or file contains a keystroke malware program that can steal all your personal information from your computer. “You trusted the message because it came from a ‘friend,’” he said.

A way to prevent this from happening is to get anti-virus software that prevents, detects and removes malware to keep your identity safe. Most Internet security software suites come with identity theft protection features like anti-keylogging, secure environments or encrypted password protection.

The only real solution:

While all of these steps are helpful in preventing identity theft on social media, Ravi Bhatia of Highly Relevant in Los Angeles said the only way to truly protect your identity on social media is to not use it. “People should use social media only if they’re willing to accept the small chance that it can ruin them,” he said. “If they fear the consequences, then they should avoid them at all costs.”

Bhatia is not the only one with this sentiment, but for those that use social networking sites, at least use the seven steps above to safeguard yourself and your business.

Marti Trewe reports on business and technology news, chasing his passion for helping entrepreneurs and small businesses to stay well informed in the fast paced 140-character world. Marti rarely sleeps and thrives on reader news tips, especially about startups and big moves in leadership.

Business Articles

Your brand is vulnerable just like Cracker Barrel’s recent troll spotlight #BradsWifeMatters

(BUSINESS) Brad’s wife got fired from Cracker Barrel which has sparked internet outrage and has presented us all with a few lessons.

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Crack in the barrel

It’s been an eventful week for Cracker Barrel so far. The Tennessee-based chain of family/country-style restaurants has found itself in the midst of not one, but two, trending hashtags on Twitter, #Justiceforbradswife and #Bradswifematters, and have seen their Wikipedia page altered multiple times over the past three days as well.

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So, what’s behind all of the free—if unwanted—publicity?

They fired Brad’s wife.

Wait, what?

The TL;DR of it is this: Bradley Byrd of Milltown, Indiana, thrust the company into the trolling spotlight on March 4th by posting a simple question to the Cracker Barrel corporate Facebook page:

“Why did you fire my wife?”

Brad’s wife, Nanette, had apparently worked for the local Cracker Barrel for the past 11 years as a server, and was, to the best of Brad’s knowledge, terminated for lack of cause.

Rubbing salt into the wound

That she was fired on Brad’s birthday, and fired two weeks before earning vacation pay for this year.

What was posed as a question from an upset spouse has since taken a life of its own.

It gained a much wider audience when shared by comedian Amri King on Facebook this week.

Note from the Editor: if you want to spend a few hours digging into the many hilarious forms the topic took, click around here (warning: most of it is totally unsafe for work or around children).

People want answers

Not only do more people know about Brad’s wife being fired, but they’ve taken to trolling the Cracker Barrel Facebook page and Twitter feed, with thousands of comments being linked back to Brad’s wife, no matter the tenuousness of the thread connecting their comment to the original post.

There’s also been a petition started at Change.org to get Nanette justice, with nearly 9,000 signatures to date.

The range of feedback that Cracker Barrel is receiving spans the gamut from nearly nonsensical to rather witty and droll. But driving the continuation of the onslaught is their reticence; as of the time of writing, Cracker Barrel hadn’t yet responded to either the flood of negative public opinion or to Brad’s original question.

And that’s the smartest move that they’ll make.

The Sound of Silence

It’s so very tempting when your company, brand, or person is being dragged through the public arena, (for right or wrong) to comment back and defend yourself with the same vigor that you’re being attacked by.

That temptation, however, has real consequences if given in to.

In a termination case, you may find yourself in a similar situation.

Pay attention

A beloved employee has done a “VBBT”: a very big, bad thing, and has to be let go. Or, perhaps, it was an employee popular with both internal and external customers, but, while they were nice and good for morale, their job performance had been lacking over time, and you’d worked with them to try to correct it, unbeknownst to the public.

Either way, you should steel yourself for impact.

In the world of digital presence, it’s going to be relentless. And personal. And, usually, mostly wrong on all of the details. It may certainly hurt, and your bottom line may take a brief hit, but remember: you don’t get to comment back on things like this.

Your role is to stay above the fray and remain professional

You made the decision to terminate, and before you did, you did your research as to why it was the right time to terminate the employee (Shame on you if you didn’t—in that case, your problems with an Internet backlash are both deserved and the least of things you ought to be worrying about).

Now it’s time to keep the course and focus on moving forward.

By responding to these comments, you don’t appear to be in control. Making no statement is more useful at times that making a statement that compromises you, be that legally in an employment context, or in the marketplace by mis-stepping and giving the trolls something real to write about.

Issue a statement

If a response to media inquiry or public opinion does become unavoidable, a well-scripted response that is vetted by counsel in advance of releasing it to ensure that you haven’t inadvertently given rise to a defamation or unlawful termination suit, is your best friend.

Make it once in outlets that are responsive, and then let it stay.

No further comment is necessary, nor useful.

An Audience of One

The only person that Cracker Barrel owes an answer to about why Nanette was fired is Nanette. The world at large certainly doesn’t need to know, and, neither does Brad, frankly.

If the employee doesn’t know why they’re being terminated, and provided something in writing to that effect, then that’s an area to address.

Everyone deserves to have clarity in the workplace, especially about something so critical as employee performance feedback leading to termination. Having the cause of termination in writing will also help you to defend against any “re-telling” of the termination story by the employee after the fact.

Also, remember that you have an audience of just one when it comes to discussing the details about those who have been fired: the terminated employee.

Just because it’s a spouse asking the question of why their partner was terminated, that doesn’t give them any additional standing to have that information shared with them by the company.

You Signed Up For This

You’re looking to the long view for your company and brand.

Making a hard decision that is the right thing to do and is evidence-supported isn’t always easy and it certainly isn’t always popular. But it’s the job that you’ve got to do.

You likely have crisis plans in place about what will happen if you have a challenge to critical infrastructure, supply chain, or safety issues.Click To Tweet

In a hyper-present media environment, in which the next meme is lurking around the corner, it’s a good idea to extend that planning to include a media crisis so that when the spotlight is turned onto you, you’ve prepared for it and made certain that you’re putting your best foot forward, by not getting it stuck in your mouth.

#BradsWife

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Business Articles

Uber’s tipping policy is janky, also potentially illegal

(BUSINESS) The tipping policy that Uber has in place is not much of a policy, nor is it 100% legal everywhere.

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Tipping your Uber

Uber has an interesting policy on tipping, On the Uber website, in the Help section, this is what Uber tells passengers:

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“As independent contractors, drivers may request tips at their discretion.”

The current pseudo-policy

Drivers care about rider ratings and do their best to create an ideal trip experience.

While Uber does not require riders to offer drivers a cash tip, you are welcome to do so.

Should you choose to tip, your driver is welcome to accept or decline.

Tipping is illegal in some places

Uber’s app has no place to add a tip for the driver, unlike Lyft, which does allow tipping through the app.

Uber drivers still hope for tips, but Uber’s policy of allowing cash tips might be illegal in some of the states and cities where Uber operates.

Michigan and Pennsylvania are just two of the 13 states which ban cash payments for ride-hailing services.

Paper monies

New York and Texas states are both considering legislation that would ban cash payments to drivers.

Some states simply ban drivers from accepting cash while others ban drivers from soliciting cash payments.

Uber has not updated its website to reflect the different laws in different states where it does operate.

Do you tip Uber?

Proponents of tipping say that Uber serves in the role of a taxi, although it is a private vehicle.

It is nice to tip your Uber driver the same 15 to 20 percent you would tip a taxi driver.

At the very least, you should leave a 5-star rating, unless something was really wrong with the ride.

The point of tension

Critics of tipping your Uber driver worry about whether Uber driver will serve lower-income areas, hoping to go into wealthier neighborhoods where they are assured of bigger tips.

Then there is concern about passenger ratings. Uber drivers would know if a passenger tipped or not before leaving a rating. Is it fair to rate passengers on the amount of a tip or not?

Uber drivers want the app to allow tipping, but Uber wants to keep things, “hassle-free.”

#TippingTension

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Sephora is using AR to help all the Barbie girls in the Barbie world

(BUSINESS) Sephora make-up chain is diving into the world AR to help customers shop before purchasing.

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Augmented reality taking over reality

Along with virtual reality and artificial intelligence, augmented reality (AR) is one of the most talked about topics at this year’s South by Southwest Interactive.

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Companies are starting to make some serious investments in AR technology, creating innovative new ways of interacting with customers.

New face of AR

While AR has famously been used for interactive marketing and for gaming apps like Pokémon Go, other companies have incorporated AR into their apps and stores in ways that genuinely help make customers make better purchasing decisions.

A need in cosmetics

If you’ve ever tried to buy makeup from a drugstore or the Internet, you know that there’s a high risk that you’ll end up with a truly tragic shade of lipstick, or a foundation that doesn’t match your skin.

The beauty industry has always faced the challenge of selling products that are difficult to sample before purchase.

At a department store, cosmetic counters allow customers to try on makeup before buying, but with more and more people shopping online, it’s time for a high-tech solution.

Sephora’s dive into AR

By investing in AR, cosmetics company Sephora has given customers an excellent way to learn more about products, and even to try them out, virtually, before purchasing.

Their mobile app uses facial recognition technology to provide a fairly accurate estimation of how different products will look on your face.

The app also provides step-by-step makeup tutorials customized for your face shape and skin tone.

Making the choice easier

For Bridget Dolan, vice president of Sephora’s San Francisco-based Innovation Lab, AR provides an opportunity to educate and engage with customers who might otherwise have a hard time choosing which products to buy online.

“Our time, money, effort and energy goes into teaching clients. To achieve new looks, you need to try new products, and if we can make you feel confident, you’ll be more engaged overall,” says Dolan.

Banking on potential

The app is made possible through a collaboration with AR platform Modiface. According to CEO Parham Aarabi, in the early phases of developing their technology, Sephora saw Modiface’s “preliminary vision and its potential, and ran with it.”

By collaborating with a strong brand, Modiface was able to advance the technology further and faster.

“Brands need a champion who has the vision and who sees the long-term possibility – that’s Bridget and her team. They’re really invested in getting the augmented reality right.”

The versatility of AR

The Sephora – Modiface collaboration makes it clear that, as Dolan explains, applications of AR can be more than “just fun.” They can provide interactive experiences that educate customers and pave the way for sales.

#MakeupAR

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