Bing and Pinterest cozying up
Bing has announced that their search engine users now have the ability to see entire pinboards from Pinterest when performing a Bing image search, appearing in the right sidebar. If you search for “business cards” you will see a plethora of resulting card images, but along the right hand side of your results (on a desktop), you will see results from Pinterest.
When you click a result from Pinterest, all the images on the board will pull up. I clicked on one titled “business cards” and about seventy images of nothing but card designs pulled up. This makes it really quick and easy to find what you need. It also helps you find new followers as well.
If you sell business cards, you can conduct the same search and pull the names of top users (names of pinners on the first page) to add to your following, thereby increasing your own brand name. Because if one of the top pinners adds your product to their board, every time someone conducts the same search and clicks on this board, they will see your product.
Unclear how Bing selects boards to display
It is not completely clear how Bing is selecting which boards are displayed, but there are a wide variety of pinners showing up. Most results have more than three hundred followers, but this is not always the case. Regardless of their methods, if you use Pinterest for your business, and you should, you should spend a little bit of time making sure your individual pin descriptions are up to par. Think about what keywords you are using and how this would affect a Bing search result.
This is just the newest addition to Bing’s Pinterest arsenal. In April, Bing introduced the “Pin to Pinterest” feature, allowing you to pin and save results directly from your Bing image searches. Now, you can view entire Pin boards with a few quick clicks. This should enhance both your Pinterest and Bing experiences even further. However, this latest addition begs the question: how much longer until Google and other search engines follow Bing’s example?