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Clean up your LinkedIn profile and stop getting passed over for jobs

LinkedIn’s primary functionality makes it entirely different than your personal Facebook, Instagram or Twitter account, and obviously, there are some fundamental things you must know in order to put your best face forward.

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Get your professional presence on fleek

LinkedIn is unlike all the dozens of social media sites out there. Even though you can post interesting articles and add pictures, this platform is a professional based resource that is utilized by any person who does recruiting for a company or business. LinkedIn’s primary functionality makes it entirely different than your personal Facebook, Instagram or Twitter account, and obviously, there are some fundamental things you must know in order to put your best face forward.

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49 percent of users don’t know how the hell to use it

Bottom-line according to leisurejobs.com, 49 percent of people aren’t using this resource to its full capacity. Even more importantly, the number one way that the LinkedIn search algorithm displays results is by profile completeness. You could be one of the first people viewed if you JUST finish filling out your profile.

It’s that easy.

I’m going to briefly describe what the ideal LinkedIn profile looks like, and well, then you’re going to want to make some changes.

Let’s start from the bottom and work our way down.

Let’s get scrubbin’

Name: This should be both your first and last name (and your middle if it is applicable). Simple and basic. This is how people expect to find you.

Profile Picture: Best advice you’ll get all day (and it’s totally free) – spend that little bit extra and get a professional headshot; you can use it on any platform, and it pays to look qualified. A photography pro will know all the dos and don’ts of the best headshots, but think of this picture as your opportunity at a first impression.

Make sure your background is clean, your attire is suitable for business and your expression and body language appears personable. Additionally, the ideal size for a profile pic is 400×400.

Headline: This is the area where you can afford to be a bit more creative. However, make sure that it isn’t too longwinded either. Have fun with this bit of text, but be certain to make your content clear.

Background: Include your current position as well as long-term goals or ambitions, but keep it under 2000 characters. Future employers don’t want to read a book. If you have slides, blogs, podcasts, videos or any other media source, include those here. It will only ample up the credibility of your page. Also, be certain to include all of your contact information (phone number, email, Twitter, Facebook etc.).

Experience: This will read like a resume. Don’t be afraid to be detailed about your responsibilities, but make sure not to get too carried away.

Projects: If you have articles, blogs, presentations, etc. available online, link them all here! This will help cushion any of the responsibilities you defined above.

Skills: Skills are great because your contacts can verify your areas of expertise. These skills should be ones that describe your professional role.

Education:

  1. You worked hard for your degrees – show those babies off!
  2. Connect with alumni!
  3. You never know who might love your alma mater.

Connections: I know it sounds silly to have a goal to aspire to for connections, but 300 seems to be that lucky number. Keep it reasonable and only link with professionals you admire, coworkers and other like-minded professionals.

Groups: Adding and showing interest in groups is an excellent way to network digitally. This may be at the bottom of your profile, but it’s just as important as a lot of the information that’s higher up on your page.

The facts

Let’s face it, a LinkedIn profile if completed incorrectly, could be the catalyst for not getting that awesome job you were hoping to score. Kick off the New Year by scheduling some time to freshen up your account. I urge you to utilize this platform. Not only is it easy to use, but it also allows you to market your best self for free. Cleaning it up could be the best professional decision you’ve ever made. You never know who’s watching!

#LinkedInOnFleek

Staff writer, Ashley Lombardo, earned her B.S. in journalism from The University of Florida and has used her skills to report on everything from the economy to productivity. She is well-known for her tremendously positive presence, and when she's not trying to save the world she indulges in red wine, friends, fitness, books, bubble baths, shoes, family and love.

Social Media

Tag photos, connect with friends, order food?

(SOCIAL MEDIA) Facebook seems to be sprawling into every nook and cranny of life and now, they’re infiltrating food delivery.

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Facebook is now bringing you food! Although, no one was really asking them to.

In the age of Instagram and Snapchat, Facebook is attempting to transform into more than just a social media platform. They have partnered up with food delivery services to help users order food directly from their site.

They hope to streamline the process by giving users a chance to research, get recommendations and order food without ever leaving the site.

Facebook has partnered with their existing delivery services including EatStreet, Delivery.com, DoorDash, ChowNow and Olo in addition to restaurants to fast track the process.

The scenario they imagine is that while scrolling through the newsfeed, users would feel an urge to eat and look to Facebook for their options.

After chatting up friends via Facebook Messenger to ask for the best place to go, users would visit the restaurant’s page directly, explore their menu and decide to order. When ordering, you will have the option to use one of the partnered delivery services either with an existing account or by creating a new one.

The benefit is you stay on one site the entire time. With the time you save, the food can get to you faster, which is a plus for everyone.

Assuming that people already live on Facebook 24/7, this seems like a great update. If you like getting recommendations from your favorite social media resources, it’s even better.

The problem is that in recent years their younger audiences have dropped off in favor of other sites. Regardless of what they think, not everyone is flocking to Facebook for their every need.

My guess is that this service will benefit those already using Facebook, but is less likely to draw new audiences in.

Adding more services may not be the key to success if Facebook can’t refine their other features. They have already been criticized for their ad reporting practices, though they seem to fix everything with a new algorithm.

Facebook has continued to stray away from their original intent, and food delivery won’t be their last update.

Facebook wants to be everything, but not everyone may want the same.

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Social Media

Hate Facebook’s mid-roll ads? So does everyone else

(SOCIAL MEDIA) Those pesky ads that pop up in the middle of that Facebook video, aka mid-roll, seem to be grinding everyone’s gears.

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In an ongoing effort to monetize content, Facebook recently introduced “mid-roll” ads into videos by certain publishers, and it has now been testing that format for six months. If you aren’t a big fan of those ads interrupting your content consumption experience, you aren’t alone; publishers aren’t crazy about them either.

In a report on the program, five publishers working with Facebook’s new mid-roll ad program were sourced and all five publishers found that the program wasn’t generating the expected revenue.

One program partner made as little as $500 dollars with mid-roll ads while generating tens of millions of views on their content.

Two other partners wouldn’t specify exact revenue number, but they did acknowledge that the ad performance is below expectations. As far as cost goes, certain publishers mentioned CPMs between 15 cents and 75 cents.

That range is large because a lot of the data isn’t clear enough to evaluate their return on investment. According to the Digiday report, publishers receive data on total revenue, along with raw data on things like the number of videos that served an ad to viewers.

The lack of certain data points, along with the confusing structure of the data, makes it difficult to assess the number of monetized views and the revenue by video. For context, YouTube, as arguably the biggest player in video monetization, provides all these metrics.

Another issue is that licensing deals are cutting into margins. Facebook pays publishers, via a licensing fee, to produce and publish a certain number of videos each month. In exchange, Facebook keeps all money until it recoups the fee, after which revenue is split 55/45 between the publisher and Facebook.

While these challenges doesn’t change the fact that revenue is low, it does make it difficult to dissect costs in a meaningful way.

Why is revenue so low to begin with?

For starters, a newsfeed with enough content to feed an infinite scroll probably isn’t the best format for these kinds of ads. As a user, when I’m watching the videos and the ad interrupts the experience, I’ve always scrolled right on through to the next item on my feed. It’s a sentiment echoed by one of the publishers in the Digiday story.

Because of that, Facebook’s new Watch program, which creates a content exclusivity not found on the news feed, might produce better results in the future. Either way, Facebook will need to solve this revenue challenge for publishers, or they might pull out of the programs altogether.

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Social Media

Will Facebook’s Bonfire be a hit or go up in flames?

(SOCIAL MEDIA) Facebook secretly launched a group chat app that they secretly copied from a super small company. Lots of secrets.

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As we well know, big social media and social messaging companies have a tendency to rip each other off. We’ve seen Instagram rip off Snapchat, another big player in the space.

However, what happens when a big player copies a young upstart?

Facebook appears to be doing just that. The social media giant announced a standalone group video chat app called Bonfire in July of this year. After testing, that app is now available in the Denmark App Store.

“Bonfire bears a striking resemblance to Houseparty.”

Both apps enable multi-party video chatting, complete with video effect filters (much like Snapchat). Facebook has their app synced with the Messenger feature to let potential participants know when they’ve been added to a chat. Bonfire also lets you capture snapshots of the video chat.

So, why does Facebook want to copy this startup so badly? Because the concept is a hit.

Back in 2016, Houseparty was the 7th highest ranking free app in Apple’s App store. Additionally, the app has been shown averaging a million downloads in the last 6 months. Facebook is in the business of building community, per their mission statement, and this concept is a growing epicenter of social community and interaction.

That also makes Houseparty and Bonfire a great tool for reaching a younger consumer audience more directly.

While a live event on Facebook or Instagram makes for a great general broadcast, these apps could be a great way to offer exclusive experiences to certain customers.

Imagine, if you will, the thrill of 6 fans winning a content to have a private show streamed to them by their favorite artist, followed by a Q+A session? Or, imagine a pop culture brand like The AV Club hosting an interactive discussion with fans dissecting the latest episode of Game of Thrones?

If those examples feel a little too big for you, then imagine a group of restaurant employees hosting a live discussion in several different chat rooms soliciting feedback on all parts of the experience?

The bigger point is, that level of intimacy and exclusivity works well on this platform.

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