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Clean up your LinkedIn profile and stop getting passed over for jobs

LinkedIn’s primary functionality makes it entirely different than your personal Facebook, Instagram or Twitter account, and obviously, there are some fundamental things you must know in order to put your best face forward.

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LinkedIn logo

Get your professional presence on fleek

LinkedIn is unlike all the dozens of social media sites out there. Even though you can post interesting articles and add pictures, this platform is a professional based resource that is utilized by any person who does recruiting for a company or business. LinkedIn’s primary functionality makes it entirely different than your personal Facebook, Instagram or Twitter account, and obviously, there are some fundamental things you must know in order to put your best face forward.

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49 percent of users don’t know how the hell to use it

Bottom-line according to leisurejobs.com, 49 percent of people aren’t using this resource to its full capacity. Even more importantly, the number one way that the LinkedIn search algorithm displays results is by profile completeness. You could be one of the first people viewed if you JUST finish filling out your profile.

It’s that easy.

I’m going to briefly describe what the ideal LinkedIn profile looks like, and well, then you’re going to want to make some changes.

Let’s start from the bottom and work our way down.

Let’s get scrubbin’

Name: This should be both your first and last name (and your middle if it is applicable). Simple and basic. This is how people expect to find you.

Profile Picture: Best advice you’ll get all day (and it’s totally free) – spend that little bit extra and get a professional headshot; you can use it on any platform, and it pays to look qualified. A photography pro will know all the dos and don’ts of the best headshots, but think of this picture as your opportunity at a first impression.

Make sure your background is clean, your attire is suitable for business and your expression and body language appears personable. Additionally, the ideal size for a profile pic is 400×400.

Headline: This is the area where you can afford to be a bit more creative. However, make sure that it isn’t too longwinded either. Have fun with this bit of text, but be certain to make your content clear.

Background: Include your current position as well as long-term goals or ambitions, but keep it under 2000 characters. Future employers don’t want to read a book. If you have slides, blogs, podcasts, videos or any other media source, include those here. It will only ample up the credibility of your page. Also, be certain to include all of your contact information (phone number, email, Twitter, Facebook etc.).

Experience: This will read like a resume. Don’t be afraid to be detailed about your responsibilities, but make sure not to get too carried away.

Projects: If you have articles, blogs, presentations, etc. available online, link them all here! This will help cushion any of the responsibilities you defined above.

Skills: Skills are great because your contacts can verify your areas of expertise. These skills should be ones that describe your professional role.

Education:

  1. You worked hard for your degrees – show those babies off!
  2. Connect with alumni!
  3. You never know who might love your alma mater.

Connections: I know it sounds silly to have a goal to aspire to for connections, but 300 seems to be that lucky number. Keep it reasonable and only link with professionals you admire, coworkers and other like-minded professionals.

Groups: Adding and showing interest in groups is an excellent way to network digitally. This may be at the bottom of your profile, but it’s just as important as a lot of the information that’s higher up on your page.

The facts

Let’s face it, a LinkedIn profile if completed incorrectly, could be the catalyst for not getting that awesome job you were hoping to score. Kick off the New Year by scheduling some time to freshen up your account. I urge you to utilize this platform. Not only is it easy to use, but it also allows you to market your best self for free. Cleaning it up could be the best professional decision you’ve ever made. You never know who’s watching!

#LinkedInOnFleek

Staff writer, Ashley Lombardo, earned her B.S. in journalism from The University of Florida and has used her skills to report on everything from the economy to productivity. She is well-known for her tremendously positive presence, and when she's not trying to save the world she indulges in red wine, friends, fitness, books, bubble baths, shoes, family and love.

Social Media

Facebook beta features fresh friendly facade you can try out

(SOCIAL MEDIA) Facebook is trying to change it’s image, literally. They already changed their logo, now is time for a new design you can see in the beta.

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facebook beta

After sixteen years in the game, Facebook is getting a facelift. Facebook has been working on a redesign for quite some time and they’re finally starting to roll out a beta. Facebook is taking the rollout slow, so it looks like just a few users are seeing the redesign and the rest of us will have to wait. Want to be among the first to test out the new look? Here’s how you can, maybe, make it happen.

If you are one of the lucky few who has been selected to beta test, then getting the new design should be simple. When you log into your account (as if you ever log out) a pop up will prompt you to try out the new beta. If this doesn’t happen, and you’re still feeling optimistic, then turn your eye to the upper right-hand corner of your screen and look for a button labeled “See Facebook Beta.” Still no button, but want to keep the hope alive? Click the drop-down arrow in the right-hand corner of your screen and see if the Facebook Beta option appears in the dropdown. Nothing yet? Tough luck, kid. You have not been chosen.

If the new design is available to you, then Facebook will offer to give you a tour of the new system. The fresh UI aims to simplify the user experience by making the page less cluttered and easier to navigate. Icons will be sleeker and brighter and it should be easier than ever to access your Messenger conversations. And if you decide that you kind of hate the new design, no big deal. Users will have the option to switch back to the classic design, at least while the redesign is still in beta.

Platform redesigns are always a contentious topic of conversation for users. Twitter, in particular, has seen some user drama over its redesigns through the years. Sometimes a redesign will knock out your favorite feature or make a shortcut you used to take in a workflow pointless. And, honestly, sometimes people just don’t like change. Whatever side of the coin you’re on, let us know how you feel about Facebook’s new look.

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Social Media

Google takes a shot at competing with TikTok, Pinterest videos

(SOCIAL MEDIA) We all love to sit and watch short videos, be they humorous, reactionary, or weird, but here is Googles attempt to get educational with Tangi.

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Tangi screenshot

It’s happened to anyone who’s ever been looking online for how-to help… you click on a likely-sounding YouTube video, only to be greeted by an ad you can’t skip, a whole lot of introductory chit-chat, and three minutes of build-up before you finally see exactly what you need to do to handle your would-be DIY hack.

But what if you could get your answer in 60 seconds or less? It’s the concept behind Tangi, a newly released Google app created in the company’s Area 120 incubator by developer Coco Mao.

Variously described as short-form YouTube, video Pinterest, or TikTok for makers, Tangi was inspired by Mao discovering that her “smartphone challenged” parents were using their devices to watch photography and painting tutorials—and developing new hobbies as a result.

She came back to Google and worked with her team to develop Tangi as a place where such how-to inspiration could be more easily found and taken advantage of. “The name is inspired by the words TeAch aNd Give,” she explained as she introduced the app at the end of January. “’Tangible’—things you can make.”

The philosophy behind Tangi means this is hands-on how-to for the crafty club. The time-lapse heavy videos “could quickly get a point across,” Mao said, “something that used to take a long time to learn with just text and images.”

Videos fall into categories of art, cooking, DIY, fashion and beauty, and lifestyle, and are often accompanied by links to recipes or the maker’s blog or Instagram for more information. Some makers don’t quite have the format down pat yet, but most manage to provide a good balance of visual inspiration and a little more information.

And like Pinterest, Tangi can turn into a time-lapsing rabbit hole of its own. I started with a mere 10-second clip on propagating succulents (I’ve been doing it wrong), which led to a minute on “when succulents stretch” (“etiolation” — new vocabulary word!), which led to a succulent cake which led to a conversation heart cake and before I knew it, 20 minutes had gone by and I was watching an exploding heart science Valentine and had washed up at “Yoda one for me.”

While the app has only been out for about a week … and is only available on iOS and the web … it’s already well populated with content from makers and lifestyle bloggers who partnered with Mao’s team during the development process. And though it’s still in closed-beta mode for content creators, users can apply to be on a waitlist to be invited to upload their own work.

There are a few question marks still. No word on when it will be available on Google’s own Android platform, for one thing. While a couple of intrepid contributors are reviewing education apps and dispensing startup advice, its philosophy as stated by team lead Mao may not extend much more beyond the maker and creative fields to include technology and workplace input. And Google doesn’t always support its apps for long.

But it’s fun, simple, and easy on the eyes. As a place to find quick inspiration and direction, Tangi could carve out a niche.

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Social Media

New Reddit policy on impersonation mimics other social media giants

(SOCIAL MEDIA) Reddit is the latest social media company to change their policy to protect against deepfake impersonation, because of the harm they can cause.

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impersonation with deepfakes

Reddit is the latest social media company making updates to their rules and policies ahead of the 2020 election. Companies like Facebook, Twitter, and now Reddit are all trying to make the social internet a safer place to receive information.

Reddit’s new policy officially bans impersonation with the goal of handling “bad actors who are trying to manipulate Reddit, particularly are issues of great public significance, like elections.”

Deepfakes have become a key topic of conversation the last few years. In the wake of the mass spreading of misinformation during the 2016 presidential election, users have grown wearier than ever of the information they see online. Deepfakes are no longer a niche subject, but an everyday pain point that technology companies are scrambling to control.

In a statement made on r/redditsecurity, Reddit informed users of the change to website policy stating, “Reddit does not allow content that impersonates individuals or entities in a misleading or deceptive manner. This not only includes using a Reddit account to impersonate someone, but also encompasses things such as domains that mimic others, as well as deepfakes or other manipulated content presented to mislead, or falsely attributed to an individual or entity.”

The platform isn’t trying to make a mass change to it’s often humor driven culture. Parody and satire are still allowed forms of impersonation so long as the joke is obvious. Reddit has vowed to always take context into account when looking at cases of user impersonation.

It’s a good sign for society when popular social platforms start taking their role in controlling the spread of false information seriously. Companies like Reddit are in a position to create real change in the way we spread and consume information about major global events.

What’s unclear is how much man power these companies are putting behind their policies. Reddit ends their statement by pointing users to a report form that users can submit if they or someone else is the victim of impersonation. The question users should be asking is how long would it take to get a response or see action on these reports?

Policy changes are great, but if companies are simply throwing them onto their fine print with no resources behind enforcement then it’s not social change, it’s just legal jargon to protect their ass.

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