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Love is definitely lost between youngsters and Facebook #data

(SOCIAL MEDIA) No surprises were had when eMarketer released the newest data saying that teens aren’t enamored with Facebook. How then, do you capture the younger audience?

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Social Media

Social media inundation is hard to avoid – Facebook, Instagram, Tumblr, Reddit, Twitter, WhatApp and those are just off the top of my head.

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Everywhere you look, people are glues to their phones checking on them. Except for teens and Facebook. It’s no shock that there’s some lost love between the two.

Facebook slipping

Facebook’s appeal with younger users seems to be slipping, according to eMarketer, who reduced usage and estimates for the site’s users in the 12-17 and 18-24 age groups, despite increases or no changes in snapchat and Instagram. This means that teens are on Facebook less and less, although they haven’t left the platform – PewInternet still indicates Facebook is the most popular platform across the board.

In the demographic for teens and young adults– Instagram and Snapchat are becoming more popular because they communicate in the language that the teen and young adult demographics speak in – images.

The youngsters

For businesses hoping to capture the young demographic, Snapchat is a must place to be. Where Facebook owned Instagram may have more users, more and younger demographics are retreating to Snapchat, where it’s popularity amongst the younger demographic is set to overtake both Facebook and Instagram by the end of 2017.

Yet, Instagram is still a popular choice, especially as Facebook has brought stories into Instagram, its core app, and messenger, and it may be that long-term, Instagram has a lot of opportunity.

What does this mean for marketers and businesses? A few things.

First, that doesn’t mean you should drop your Facebook page and get a Snapchat. If your core base should be teen, the depth of that marketing outreach should be done on Instagram and Snapchat.

Facebook is still the most widely used social media of all, however and should be part of your social media width.

Second, the competition between Instagram and Snapchat means there are a lot of new features to come along as the two seek to outdo each other. Keep in mind those features, and how they connect with other applications.

Third, Master the language of young adult and teenager social media. Ads are going to be viewed as distraction, create content that is relevant, fresh, and won’t be brushed off as that. Build some authenticity in your messages and use the visual canvas of Snapchat and Instagram to build a relationship with this demographic. Create content that is sharable.

Rise of the youngsters

Most of these two demographic groups are on multiple social media channels – at least 2-3, but Instagram and Snapchat are becoming more common and used more often.

Check out the ways you can foster brand engagement or boost sales (like the use of promo codes!) via Snapchat or Instagram, and create a picture that excites everyone.

#HipNTrendy

Kam has a Master's degree in Industrial/Organizational Psychology, and is an HR professional. Obsessed with food, but writing about virtually anything, he has a passion for LGBT issues, business, technology, and cats.

Social Media

Zillow launches real estate brokerage after eons of swearing they wouldn’t

(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.

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Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.

Whoa, big huge yawn-inducing shocker, y’all.

We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).

Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.

Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.

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Social Media

We watched The Social Dilemma – here are some social media tips that stuck with us

(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.

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Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.

The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.

Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)

One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.

  1. Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
  2. Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
  3. Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
  4. Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
  5. Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
  6. Research the many extensions that remove these recommendations and help stop the collection of your data.

At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.

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Social Media

WeChat ban blocked by California judge, but for how long?

(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.

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WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.

“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.

WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.

The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”

This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.

Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”

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