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Five Free Website Analytics Tools


Free Website Analytics Tools

There are dozens of options available for website and blog owners to use for tracking statistics of their sites, some are free, others are paid. While analyzing data is a different story, one should at least have some form of analytics for their site so they can tangibly see where their efforts are paying off. Listed below are five free website analytics tools, listed in no particular order:

Google Analytics


google– this is one of the most widely used analytics tools and is relatively easy to use. It offers free custom reports and has easy to read graphs that can be printed to show others in your company.


going up– uses an AJAX interface and proclaims to be a powerful SEO tool. I haven’t used GoingUp but asked around and found a few users who raved about it.


statcounter is one of the more complex of the analytics tools available but offers very detailed stats and is notoriously among the most accurate analytics tools.


clicky– provides real time analytics and has an iPhone app, great for website owners on the go.

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woopra– claims to be unmatched in the web analysis field and the user interface is very clean. is not affiliated with any of the above sites.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Lori Luza

    August 12, 2009 at 10:05 pm

    Hey, Lani, did you get a feel for which one of these is the EASIEST to use? I tried Google’s and found it too complex (and I just don’t need “all that”).

  2. Lani Rosales

    August 12, 2009 at 10:11 pm

    I’ve used two of these and although I’d argue the accuracy of Google’s, it is the simplest *I* have used, but getclicky looks pretty streamlined and simplified to me.

  3. Deborah Madey

    August 12, 2009 at 10:25 pm

    My brain is revolting…I have pushed it too far today. I will come back and read this tomorrow with a fresh mind. I usually like analytics – so I’ll be back.

  4. Joe Loomer

    August 13, 2009 at 6:15 am

    Just when I’m getting ready to pick an Avatar site (from the eight you wrote about), you give me FIVE other places I now have to check out! Lani – please don’t blog about cool free sites for AT LEAST the next month so I can get caught up!

    Seriously though – I find Google Analytics to be relatively simple, and seems to match up with the stats my website provides anyway – if you’ve got a Google Business Account set up, you can probably track that too. I created a GoingUp account because of this awesome post – and plan on comparing the two to make a decision.

    Thanks again for more cool (and free) tools, Lani!

    Navy Chief, Navy Pride

  5. Arlington condos Jay

    August 13, 2009 at 6:22 am

    Statcounter is amazing. Been using it for 5 years. Pricey though….

  6. Vladimir Radmilovic

    August 13, 2009 at 2:51 pm

    Thanks for the post. What about log analyzers instead of JavaScript based? Sometimes JS analytics simply is not enough, and there are several free log analyzers available (Analog, AwStats, to name a few). If you need more than that, one of commercial log analyzers is our Web Log Storming ( with some of its unique features like interactive reports, indivudual visitor’s details and “on-the-fly” filters.

    I hope it’s not inappropriate to post this comment here. If it is, please accept my apologies and remove it.

  7. Atlanta Real Estate

    September 7, 2009 at 10:28 pm

    Another Good post Lani. You always find some interesting items.

    I don’t use the analytics but if I did I would use Google’s because I use AdWords and also bust my hump daily trying to SEO for Google.

    Also, since I’ve got no shopping cart and multiple steps leading to a cart, the analytics wouldn’t tell me much.

    BTW, maybe we should put shopping carts on our RE Sites.

    Select home, choose closing date, ADD TO CART.



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