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Hater app: belle of the ball at SXSW

In what was supposed to be the era where no app could truly be called “breakout,” the Hater app has the attention of SXSW attendees and users around the world.

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Hater app: hate is the new like

Walking down the halls of SXSWi or outside of the massive Convention Center this week, attendees can’t miss the giant thumbs down poster with the word “Hater” and tagline, “share the things you hate with the one you love,” which in the era of boredom with mobile apps and the tech world proclaiming in advance that there would be no breakout app, the Hater App has captured the attention of the town.

They explain that they’ve added a massive “DISLIKE” button to a world restricted to Likes. “Who says your only option is to like? Who really “likes” your ex’s new significant other, friends who are always on vacation, and especially what they are eating! No thanks, now you can Hate on it.”

Why is this the breakout app?

The company says the iPhone app will soon launch on Android, and is being called on the showroom floor an “Instagram for haters.” But why is this novel app that launched just prior to southby the breakout app in a supposedly breakout-free era?

As social media has lost its luster and even MeeMaw is on Facebook, so early adopters who were already prone to critical thinking, thus cynicism are also prone to some hater-type talk. Duck faces on selfies? Hate. Twitter “gurus” claiming their ability to sign you up for Twitter is innovative? Hate. Tech news outlets that post about Kim Kardashian? Hate.

But what about the “dislike button” browser extension or other fun “dislike” tools? Why haven’t they been a breakout success? Because they weren’t launched as a community, and while it is primarily novel, it should be watched by businesses (to make sure they are fixing whatever is being hated on), and used for those that are suffering from social media fatigue.

Rallying the haters

Let’s face it, bitching online is fun. We all do it, so one of the advantages we see of the Hater app is keeping all of the hate into one hater-filled community, so if you look at it through rose colored glasses, rallying the haters is kind of cleaning up Facebook and Twitter, right? Maybe.

Features of the Hater app

  • Live streaming feed of Hates from people you follow.
  • Take a photo with the Hater camera, add a filter then write a comment and share what you Hate!
  • Write a Hate rant and share it with the people who follow you.
  • Explore the most popular Hates!
  • Share Hates anonymously under an Alter Ego.
  • Instant sharing to Facebook and Twitter.
  • Interact with friends by exchanging comments and Hates.
  • Push notifications
  • Geotag and Hashtag where and what you Hate.

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Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Social Media

MeWe – the social network for your inner Ron Swanson

MeWe, a new social media site, seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”

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Let’s face it: Facebook is kind of creepy. Between facial recognition technology, demanding your real name, and mining your accounts for data, social media is becoming increasingly invasive. Users have looked for alternatives to mainstream social media that genuinely value privacy, but the alternatives to Facebook have been lackluster.

MeWe is poised to change all of that, if it can muster up a network strong enough to compete with Facebook. On paper, the new social media site seems to offer everything Facebook does and more, but with privacy as a foundation of its business model. Said MeWe user Melissa F., “It’s about time someone figured out that privacy and social media can go hand in hand.”

MeWe prioritizes privacy in every aspect of the site, and in fact, users are protected by a “Privacy Bill of Rights.” MeWe does not track, mine, or share your data, and does not use facial recognition software or cookies. (In fact, you can take a survey on MeWe to estimate how many cookies are currently tracking you – apparently I have 18 cookies spying on me!)

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You don’t have to share that “as of [DATE] my content belongs to me” status anymore.

Everything you post on MeWe belongs to you – the site does not try to claim ownership over your content – and you can download your profile in its entirety at any time. MeWe doesn’t even pester you with advertising. Instead of making money by selling your data (hence the hashtag #Not4Sale) or advertising, the site plans to profit by offering additional paid services, like extra data and bonus apps.

So what does MeWe do? Everything Facebook does, and more. You can share photos and videos, send messages or live chat. You can also attach voice messages to any of your posts, photos, or videos, and you can create Snapchat-like disappearing content.

You can also sync your profile to stash content in your personal storage cloud. Everything you post is protected, and you can fine-tune the permission controls so that you can decide exactly who gets to see your content and who doesn’t – “no creepy stalkers or strangers.”

MeWe is available for Android, iOS, desktops, and tablets.

This story was originally published in January 2016, but the social network suddenly appears to be gaining traction.

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Reddit CEO says it’s impossible to police hate speech, and he’s 100% right

(SOCIAL MEDIA) Moderating speech online is a slippery slope, and Reddit’s CEO argues that it’s impossible. Here’s why censorship of hate speech is still so complicated.

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Reddit often gets a bad rap in the media for being a cesspool of offensive language and breeding grounds for extreme, harmful ideas. This is due in part to the company’s refusal to mediate or ban hate speech.

In fact, Reddit CEO Steve Huffman recently stated that it’s not possible for the company to moderate hate speech. Huffman noted that since hate speech can be “difficult to define,” enforcing a ban would be “a nearly impossible precedent to uphold.”

As lazy as that may sound, anyone who has operated massive online groups (as we do) knows this to be unfortunate but true.

Currently, Reddit policy prohibits “content that encourages, glorifies, incites, or calls for violence or physical harm against an individual or a group of people […or] that glorifies or encourages the abuse of animals.”

Just about anything else is fair game. Sure, subreddit forums have been shut down in the past, but typically as the result of public pressure. Back in 2015, several subreddits were removed, including ones focused on mocking overweight people, transgender folks, and people of color.

However, other equally offensive subreddits didn’t get the axe. Reddit’s logic was that the company received complaints that the now retired subreddits were harassing others on and offline. Offensive posts are permitted, actual harassment is not.

Huffman previously stated, “On Reddit, the way in which we think about speech is to separate behavior from beliefs.” So posting something horribly racist won’t get flagged unless there’s evidence that users crossed the line from free speech to harassing behavior.

Drawing the line between harassment and controversial conversation is where things get tricky for moderators.

Other social media sites like Facebook, Instagram, and Twitter at least make an attempt, though. So what’s holding Reddit back?

Well, for one, moderating hate speech isn’t a clear cut task.

Right now, AI can’t fully take the reins because to truly put a stop to hate speech, there must be an understanding of both language and intent.

Since current AI isn’t quite there yet, Facebook currently employs actual people for the daunting task. The company mostly relies on overseas contractors, which can get pretty expensive (and can lack understanding of cultural contexts).

Users post millions of comments to Reddit per day, and paying real humans to sift through every potentially offensive or harassing post could break the bank.

Most agree that cost isn’t a relevant excuse, though, so Facebook is looking into buying and developing software specializing in natural language processing as an alternative solution. But right now, Reddit does not seem likely to follow in Facebook’s footsteps.

While Facebook sees itself as a place where users should feel safe and comfortable, Reddit’s stance is that all views are welcome, even potentially offensive and hateful ones.

This April in an AMA (Ask Me Anything) a user straight up asked if obvious racism and slurs are against Reddit’s rules.

Huffman responded in part, “the best defense against racism and other repugnant views both on Reddit and in the world, is instead of trying to control what people can and cannot say through rules, is to repudiate these views in a free conversation.”

So essentially, although racism is “not welcome,” it’s also not likely to be banned unless there is associated unacceptable behavior as well.

It’s worth noting that while Reddit as a whole does not remove most hate speech, each subreddit has its own set of rules that may dictate stricter rules. The site essentially operates as an online democracy, with each subreddit “state” afforded the autonomy to enforce differing standards.

Enforcement comes down to moderators, and although some content is clearly hateful, other posts can fall into grey area.

Researches at Berkeley partnered with the Anti-Defamation League recently partnered up to create The Online Hate Index project, an AI program that identifies hate speech. While the program was surprisingly accurate in identifying hate speech, determining intensity of statements was difficult.

Plus, many of the same words are used in hate and non-hate comments. AI and human moderators struggle with defining what crosses the line into hate speech. Not all harmful posts are immediately obvious, and when a forum receives a constant influx of submissions, the volume can be overwhelming for moderators.

While it’s still worth making any effort to foster healthy online communities, until we get a boost to AI’s language processing abilities, complete hate speech moderation may not be possible for large online groups.

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Social Media

Red flags to help you spot a bad social media professional

(SOCIAL MEDIA) Social Media is a growing field with everyone and their moms trying to become social media managers. Here are a few experts’ tips on seeing and avoiding the red flags of social media professionals.

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Social media professionals, listen up

If you’re thinking about hiring a social media professional – or are one yourself – take some tips from the experts.

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We asked a number of entrepreneurs specializing in marketing and social media how they separate the wheat from the chaff when it comes to social media managers, and they gave us some hints about how to spot whose social media game is all bark and no bite.

You can tell a lot from their socials

According to our experts, the first thing you should do if you’re hiring a social media professional is to check out their personal and/or professional social media pages.

Candidates with underwhelming, non-existent, out-of-date, or just plain bad social media pages should obviously get the chop.

“If they have no professional social presence themselves, that’s a big red flag,” says Chelle Honiker, executive director at the Texas Freelance Association. Another entrepreneur, Paul O’Brien of Media Tech Ventures, explains that “the only way to excel is to practice…. If you excel, why would you not be doing so on behalf of your personal brand?”

In other words, if someone can’t make their own social media appealing, how can they be expected to do so for a client?

Other taboos

These pros especially hated seeing outdated icons, infrequent posts, and automatic posts. Worse than outdated social media pages were bad social media pages. Marc Nathan of Miller Egan Molter & Nelson provided a laundry list of negative characteristics that he uses to rule out candidates, including “snarky,” “complaining, unprofessional” “too personal” “inauthentic,” and “argumentative.”

Besides eliminating candidates with poor social media presence, several of these pros also really hated gimmicky job titles such as “guru,” “whiz,” “ninja,” “superhero,” or “magician.”

They were especially turned off by candidates who called themselves “experts” without any proof of their success.

Jeff Fryer of ARM dislikes pros who call themselves experts because, he says “The top leaders in this field will be the first to tell you that they’re always learning– I know I am!” Steer clear of candidates who talk themselves up with ridiculous titles and who can’t provide solid evidence of their expertise.

How do you prove it?

According to our experts, some of them don’t even try. To candidates who say “’Social media can’t be measured,’” Fryer answer “yes it can[. L]earn how to be a marketer.” Beth Carpenter, CEO of Violet Hour Social Marketing, complains that many candidates “Can’t talk about ROI (return on investment),” arguing that a good social media pro should be able to show “how social contributes to overall business success.” Good social media pros should show their value in both quantitative and qualitative terms.

While our experts wanted to see numerical evidence of social media success, they were also unimpressed with “vanity metrics” such as numbers of followers.

Many poo-pooed the use of followers alone as an indicator of success, with Tinu Abayomi-Paul of Leveraged Promotion joking that “a trained monkey or spambot” can gather 1,000 followers.

Claims of expertise or success should also be backed up by references and experience in relevant fields.

Several entrepreneurs said that they had come across social media managers without “any experience in critical fields: marketing, advertising, strategic planning and/or writing,” to quote Nancy Schirm of Austin Visuals. She explains that it’s not enough to know how to “handle the technology.” Real social media experts must cultivate “instinct borne from actual experience in persuasive communication.”

Freshen up

So, if you’re an aspiring social media manager, go clean up those pages, get some references, and figure out solid metrics for demonstrating your success.

And if you’re hiring a social media manager, watch out for these red flags to cull your candidate pool.

#RedFlag

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