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If you use Instagram to influence or market, you need to know about Insta pods

(SOCIAL MEDIA) Insta pods is one of the newest marketing schemes on Instagram for groups of influencers and brands alike that seek to use the power of numbers to be effective.

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Insta-what?

For the last few weeks, there’s been buzz in the social media world about Insta pods: a rendition of high school cliques featuring social media influencers and brands.

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These pods, or groups of influencers, use a “masses in numbers” approach to grow engagement, attract followers, and disseminate information. These amazingly intricate, yet simple marketing pods work, and brands can leverage them to their benefit if they decide to do so.

What’s a Pod?

Pods are self-ran and self-organized groups of Instagrammers with around 15 members in each. The group is usually started on Instagram for ease of use, but can be used with other group messaging apps like GroupMe and WhatsApp too. Whenever one of the members posts content, it is the duty of the other pod members to engage with he post which can be by reposting, commenting, liking etc. To make sure no post goes overlooked, members usually turn post notifications on, or send their post in a group direct message.

Each pod has it’s own set of rules, some being more strict than others.

One example of a rule is that members have to comment more than four words when they do comment and they only have a limited time window to engage. If members don’t abide by the rules, they are removed. Natalie Franke a photographer and Instagram influencer compared pods to nature, saying “In nature, a pod is a family of dolphins who live together in harmony and support one another.”

Each pod’s common denominator among members varies but are typically focused around one particular theme like color, amount of followers, or particular topics.

Pod Renditions

Instagram pod’s are pretty specific to Instagram, but there are other ways for brands to use different media platforms the same way. Facebook for example has the ability to form groups also, and have been known for their “boost groups” which operate just like pods.

I haven’t seen this yet, but I’d imagine email lists could be used the same. If you distribute a weekly newsletter for example, you could include other pod members content at the end of your email. Or drop a link and let your list members see their site.

Twitter has group DM capabilities also, and can therefore be used the same to retweet, and increase engagement.

Pretty much, any social platform with group communication capabilities can be used, and should be used to increase online engagement beyond just a following (which can be bought).

To Pod or Not to Pod?

There are, of course, varying schools of thought on if brands should use pods or not. On one hand, it is a way to hack the algorithm Instagram enforced last year that shows posts out of order, and ranked by personal engagement instead.

So, posts with more engagement and comments from pod members, will inherently do better.

Alternatively though, because people commenting on influencers page may be other influencers and not customers, pods can hurt brands who look at engagement for new clients.

Content Reigns Supreme Regardless

According to social influencer firm Hashoff, Instagram remains the No. 1 platform for influencers and brands, which means marketers care about content just as much. Followers, likes, and comments from friends are good, but don’t mean much and appear as favors (like they are) when content is lacking.

So, decide if pods can be used for your business, and customize to your needs. Maybe you only needs three businesses in your pod, instead of fifteen. Or maybe you use Facebook instead of Instagram. No matter the platform, or premise just be sure to prioritize quality content as number one.

#Pods

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

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How to spot if your SEO, PPC, social media marketing service provider is a con-artist

(BUSINESS) When hiring a professional, did you know there are actual questions you can ask to spot a con-artist? Too often, we trust our guts and go with the gregarious person, but too much is on the line to keep doing that with your business.

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In this day and age the cult of positive thinking and “the law of attraction” are still very much alive and well in the business services industry. Here are a few simple questions that you can ask prospective business service providers to help you gauge if they are the real deal or just caught up in the fad of “say yes to everything,” or “outsource everything” being populated online by countless “thought leaders” and cult gurus.

Lots of people will ask, “What’s the harm of people trying to make something of themselves?”

Well, I’m here to tell you there is a huge harm in taking risks with a client’s money and manipulating people into trusting their “expertise” when they have none.

Business owners: Due diligence is more important than ever these days.

There are whole communities of people helping to prop each-other up as experts in fields they know nothing about while outsourcing their tasks with little or no oversight into the actual work being done on your behalf.

It is nearly impossible for you to tell if this is even going on. Don’t worry. I am here to help you avoid a con-artist.

How? By showing you how to weed out the bad actors by asking really simple questions.

This set of questions is perfect for people who need to distinguish if the expert they are talking is really just an expert in bullshit with a likeable personality.

Why do these questions work? Because people who are into this kind of stuff are rarely hesitant to talk about it when you ask them direct questions. They believe that what they are doing is a good thing and so they are more open to sharing this information with you because they think by you by asking that you are also into similar things.

It is a fun little trick I picked up while learning to do consumer polling and political surveying.

The Questions:

  • Who influences you professionally?
  • Do you follow any “thought leaders” “gurus” or coaches? If so, who?
  • What “school” of thought do you ascribe to in your profession, and where do you learn what you know?
  • Are there any industry standards you do not agree with?
  • How do you apply the services you offer to your own company?
  • Can you please tell me the background of your support staff and can I see their CV’s?
  • Do you outsource or white label any of the work your company does?
  • May we audit your process before buying your services?
  • May we discuss your proposed strategies with others in your industry to ensure quality?
  • Would you be open to speaking with an independent consultant that is knowledgeable about your industry about your proposals?
  • Can you show me examples of your past successful jobs?
  • Do you have any industry accepted certifications and how many hours of study do you do in a year to keep your knowledge up-to-date and current?
  • How many clients have you had in the past?
  • How many clients do you have currently?
  • How many clients are you able to handle at one time?
  • How many other clients do you have that are in the same industry as my company?
  • How long is your onboarding process before we start getting down to actually making changes to help solve the issues my company is facing?
  • Can you explain to me the steps you will take to identify my company’s needs?
  • Have you ever taken a course in NLP or any other similar course of study?
  • Have you ever been a part of a Multi-Level Marketing company?
  • Fun. Right? Well, we aren’t done.

    It is not just enough to ask these questions… you have to pay attention to the answers, as well as the WAY they are answering questions.

    And you also have to RESEARCH the company after you get your answers to make sure they ring true.

    You cannot keep accepting people at face value, not when the risk is to your business, employees, and clients. There is little to no risk for a person who is being dishonest about their capabilities and skill sets. They will walk away with your money, ready to go find another target for a chance meeting that seems amazingly perfect.

    Do not leave your business decisions to chance encounters at networking events. Research before saying yes.

    No matter how likeable or appealing the person you are speaking with is.

    How do you research? Easy. THE INTERNET. Look at the website of the company you are considering working with.

    • Does it look professional? (do not use your website as a standard for professional unless you have had it done by a professional)
    • Can you see a list of their past clients?
    • Do they effectively tell their story as a company or are they just selling?
    • What do their social media profiles look like? Do they have many followers? Are they updated regularly?
    • Do they have any positive reviews on social sites? (Yelp, Facebook, Linkedin, etc)

    You can also do some simple things like running SEO Website Checkers on their websites. There are tons of these online for free and they will give you a pretty good indicator of if they are using best practices on their websites – you can even do this research on their clients’ websites.

    Also, if you know anything about SpyFu, you can run their website through that to see how they are doing their own online marketing (the same can be said for their clients if they are selling this service).

    Facebook also has a cool section that shows you ads that a Page is running. You can find this info connected to their business Page as well as the Pages they manage for their clients as well. None of these things automatically disqualify a potential service provider, but their answers the question of “why” things are the way there are might be very illuminating to you as a business owner.

    This may seem like a lot of work, and it can be if you do not do these things regularly and have them down to a system, but the cost of not doing these things is way too high. A con-artist is born every day, thanks to the internet.

    You have a right as a business owner considering services from a vendor to ask these questions.

    They also have the responsibility as a service provider to answer these questions in a professional manner. Sometimes the way in which they answer the questions is far more important than the actual answer.

    If all of this seems too overwhelming for you to handle, that is okay.

    • You can ask one of your staff in your company to take on this role and responsibility.
    • You can hire someone to come in and help you with these decisions (and you can ask them all the same questions as above before taking their services).
    • You can reach out to other business owners in your network to see if they have recommendations for someone who could help you with things.
    • Heck, you can even call up companies that look like they are doing as well as you want to be doing online and ask them who they are using for their services. Try successful companies in other industries as your competitor won’t likely be interested in sharing their secrets with you…

    What is important is that you are asking questions, researching, and ultimately making sure that you are doing as much as possible to ensure making the best decision for your company.

    Final thoughts:

    “But, Jay, what’s wrong with taking a risk on an up-and-comer?”

    The answer to that is NOTHING. There is nothing wrong with taking a chance on someone. Someone being green doesn’t make them a con-artist.

    The issue I am raising is in the honest portrayal of businesses and their capabilities. It is about honesty.

    I am a huge fan of working with people who are new and passionate about an industry. But I only work with people who are honest with me about who they are, what they can do, and how their processes work.

    I have worked with tons of people who are still learning on the job. It can be quite educational for a business owner as well.

    Just make sure they are being honest about everything up front. You are no obligated to give anyone a chance when it comes to your businesses success, and it’s not right that someone might manipulate you into doing so.

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TikTok is proof that regulating social media will be complicated

(SOCIAL MEDIA) The complexities surrounding social media regulation are getting even more intense, and TikTok’s drama reveals what could be in store for other networks.

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There’s no denying the meteor-like impact that TikTok has inflicted on the social media landscape. However, the video platform’s lack of compliance with some governments’ child privacy laws is creating all sorts of sticky situations—and foreshadowing potential drama for social media platforms to come.

Since TikTok’s location of origin—China — and the United States often end up at odds with each other, it’s no surprise that the video app found itself in trouble on this side of the world. The first sign of trouble arrived early this year when the app came under fire for allowing children under the age of 13 to use TikTok to its fullest extent — a decision that exposed them to potentially inappropriate content.

Ultimately, TikTok was fined $5.7M for violating the United States’ children privacy laws.

The lawsuit did bear a positive update for TikTok: an age verification step. As of the update, children under the age of 13 can’t use the app, and anyone looking to create a profile needs to verify their age before joining. While it’s a step in the right direction, one can’t help but wonder why age verification wasn’t included in the first place.

It’s this ridiculous level of oversight that makes TikTok’s influence so dangerous. On one hand, you could feasibly argue that the app’s freedom—however brief—allowed it to proliferate far beyond its technical and geographical limitations, thus turning it into one of the hottest video apps to come about since Vine’s untimely demise.

That said, the exploitation of children—whether willingly or otherwise—is no legacy on which to build a social media platform (or anything else, if that’s not a clear line in the sand for you).

Unfortunately, future app developers may look only at TikTok’s success without questioning its methodology.

It’s worth noting that the United States isn’t the only country attempting to combat TikTok’s rampant, unregulated growth. India has also called for TikTok to increase moderation of their content in order to cut down on fake news as well as the “risky and criminal content” that gave TikTok its controversial reputation.

Hopefully, these regulations will serve as a reminder to future social media start-up endeavors that no wildfire can burn forever, but only time will tell the full extent of TikTok’s impact on the landscape.

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How to quickly make your LinkedIn profile stand out from the masses

(SOCIAL MEDIA) Most of us have a love/hate relationship with LinkedIn, but no matter your feelings, you should be the one who stands out in a crowd – here’s how.

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Your LinkedIn is your brand. That’s it. Whether you are job hunting (or people are hunting you), or are showing off your business, insight, acumen, or simply networking; your profile on LinkedIn needs to stay appealing and not drive potential headhunters, bosses, clients, or networking groups bananas.

Let’s start with a three part list of what you MUST do, what you SHOULD do, and what you COULD do.

Here’s what you MUST DO (as in, do it now).

  1. Get a #GREAT LinkedIn photo. Nothing sells you like the right profile picture. No selfies. No mountain biking. Get a professional headshot. Don’t lie about your age. Wear what you wear when you’re on the job. Smile. People are visual.
  2. Simplify your profile. Cut the buzzwords. Cut out excess skills that don’t add to your vision or that don’t represent the kind of job you want. (i.e. most of us can use Outlook but few of us need to mention that skill because we don’t support Outlook). Focus on the skills that are important.
  3. Keep it current. Your LinkedIn should reflect your career and current responsibilities. Update the description. Add new projects. Change your groups as you change in your career and move towards new levels. Indicate when you receive a promotion.
  4. Extra, Extra! Headlines. Don’t use something lame for your headline. How would you want to catch a headhunter to look at you if you could only say 10 words? Make it standout. There are thousands of managers – but only one you.
  5. Custom URL. Just do it. Pick your own URL. It’s FREEEEEEE.
  6. Get the app. Make LinkedIn a part of your mobile life and check it more often than you do Snapchat.

Here’s what you SHOULD DO (Set aside some time at Starbucks and go do this in the next month).

  1. Tell your story. Your summary should bring to live the content of your career. Don’t leave that section blank. Spend some time crafting a cool story. Run it by your professional mentor. Send it to your English major friends.
  2. Connect. Add colleagues. Add partners from other organizations. Use connections to broaden your network. Synch your profile with your address book. Add people after a conference.
  3. Endorse your connections. Identify people you’ve worked with and give them the endorsements – which can get them to come endorse you!
  4. Ask for recommendations. Ask a colleague, partner, or manager to write you a recommendation to help advertise your skills.
  5. Add a nice cover photo. Again, visual people. Some more on that here.

Here’s what you COULD DO (If you’re feeling dedicated, what you can do to give yourself an extra edge.)

  1. Share your media. Upload presentations, videos, speeches, or projects that you can share. (Don’t violate company policy though!).
  2. Publish original content. LinkedIn has a vibrant publishing feature and sharing your original work (or content you’ve published elsewhere) is a great way to share your voice.
  3. Post status updates. Share your reactions. Share articles. Repost from influencers. Be active and keep your feed vibrant.

That’s a quick list to get started. So go start your LinkedIn makeover (and I’ll go do the same). Let’s get connected!

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