Connect with us

Social Media

If you use Instagram to influence or market, you need to know about Insta pods

(SOCIAL MEDIA) Insta pods is one of the newest marketing schemes on Instagram for groups of influencers and brands alike that seek to use the power of numbers to be effective.

Published

on

video instagram pods archive marketing

Insta-what?

For the last few weeks, there’s been buzz in the social media world about Insta pods: a rendition of high school cliques featuring social media influencers and brands.

bar
These pods, or groups of influencers, use a “masses in numbers” approach to grow engagement, attract followers, and disseminate information. These amazingly intricate, yet simple marketing pods work, and brands can leverage them to their benefit if they decide to do so.

What’s a Pod?

Pods are self-ran and self-organized groups of Instagrammers with around 15 members in each. The group is usually started on Instagram for ease of use, but can be used with other group messaging apps like GroupMe and WhatsApp too. Whenever one of the members posts content, it is the duty of the other pod members to engage with he post which can be by reposting, commenting, liking etc. To make sure no post goes overlooked, members usually turn post notifications on, or send their post in a group direct message.

Each pod has it’s own set of rules, some being more strict than others.

One example of a rule is that members have to comment more than four words when they do comment and they only have a limited time window to engage. If members don’t abide by the rules, they are removed. Natalie Franke a photographer and Instagram influencer compared pods to nature, saying “In nature, a pod is a family of dolphins who live together in harmony and support one another.”

Each pod’s common denominator among members varies but are typically focused around one particular theme like color, amount of followers, or particular topics.

Pod Renditions

Instagram pod’s are pretty specific to Instagram, but there are other ways for brands to use different media platforms the same way. Facebook for example has the ability to form groups also, and have been known for their “boost groups” which operate just like pods.

I haven’t seen this yet, but I’d imagine email lists could be used the same. If you distribute a weekly newsletter for example, you could include other pod members content at the end of your email. Or drop a link and let your list members see their site.

Twitter has group DM capabilities also, and can therefore be used the same to retweet, and increase engagement.

Pretty much, any social platform with group communication capabilities can be used, and should be used to increase online engagement beyond just a following (which can be bought).

To Pod or Not to Pod?

There are, of course, varying schools of thought on if brands should use pods or not. On one hand, it is a way to hack the algorithm Instagram enforced last year that shows posts out of order, and ranked by personal engagement instead.

So, posts with more engagement and comments from pod members, will inherently do better.

Alternatively though, because people commenting on influencers page may be other influencers and not customers, pods can hurt brands who look at engagement for new clients.

Content Reigns Supreme Regardless

According to social influencer firm Hashoff, Instagram remains the No. 1 platform for influencers and brands, which means marketers care about content just as much. Followers, likes, and comments from friends are good, but don’t mean much and appear as favors (like they are) when content is lacking.

So, decide if pods can be used for your business, and customize to your needs. Maybe you only needs three businesses in your pod, instead of fifteen. Or maybe you use Facebook instead of Instagram. No matter the platform, or premise just be sure to prioritize quality content as number one.

#Pods

Lauren Flanigan is a Staff Writer at The American Genius, hailing from the windy hills of Cincinnati, with a degree in Marketing from the University of Cincinnati. She has escaped the hills, and currently resides in Atlanta, where you can almost always find her camping at a Starbucks strategizing on how to take over the world.

Social Media

European court busts Facebook for illegally tracking people

(SOCIAL MEDIA) Facebook is in hot water again for how they track non-users (and many were unaware they ever did).

Published

on

facebook

Facebook has been collecting data from both users and non-users across the internet, and Europeans are not having it.

A Belgian court has ruled that Facebook violates privacy laws by using technologies like cookies, plug-ins, and pixels, to track internet users’ browsing behaviors on up to 10,000 websites, whether or not users even have a Facebook account. A similar ruling was handed down by a German court just last week.

The legal battle began in 2015 when the Belgian Privacy Commission brought a civil suit against Facebook, who attempted to argue, unsuccessfully, that because their European headquarters is in Ireland, they are outside of the jurisdiction of Belgian law.

Nonetheless, the Belgian court is charging Facebook fines of €250,000 per day, up to €100 million, or 124,000 million U.S. dollars, if they fail to comply. The court has ordered FB to cease tracking Belgian internet users and to destroy the data they’ve already collected.

What’s Facebook’s excuse for non-consensually gathering so much data? As usual, they try to sell users on giving up their privacy for a more “relevant” ad experience. But we all know this is just a coded way of saying that they do it for the advertisers.

Facebook also claims that this data gathering is consensual and that users have the option to opt out. “We require any business that uses our technologies to provide clear notice to end-users, and we give people the right to opt-out of having data collected on sites and apps off Facebook being used for ads,” says Richard Allen, Facebook’s vice president for public policy in Europe.

However, the court, and Belgian privacy watchdog groups, say that many of Facebook’s tracking mechanisms are invisible to the user, and that privacy controls are preset to opt-in, with opt-out options difficult to find. The Belgian court also says that Facebook isn’t being clear enough about how the data they’re collecting is being used.

Facebook plans to appeal the ruling, and the case could very well end up in the CJEU, Europe’s supreme court. The social media giant will probably have an increasingly difficult time getting away with tracking practices after the EU passes new rules, known as the General Data Protection Regulation, in May.

Continue Reading

Social Media

Can you legally monitor your employees’ online activities? Kinda

(SOCIAL MEDIA) Are they ways you are monitoring your employees online even legal? Did you know there are illegal methods? Yep.

Published

on

legality of monitoring employees online

Edward Snowden’s infamous info leak in 2013 brought to light the scope of surveillance measures, raising questions about legality of monitoring tactics. However, the breach also opened up broader discussion on best practices for protecting sensitive data.

No company wants to end up with a data breach situation on their hands, but businesses need to be careful when implementing monitoring systems to prevent data loss.

Monitoring your employee’s activity online can be a crucial part of safeguarding proprietary data. However, many legal risks are present when implementing data loss prevention (DLP) methods.

DLP tools like keystroke logging, natural language processing, and network traffic monitoring are all subject to federal and state privacy laws. Before putting any DLP solutions in place, companies need to assess privacy impact and legal risks.

First, identify your monitoring needs. Different laws apply to tracking data in transit versus data at rest. Data in transit is any data moving through a network, like sending an email. The Electronic Communications Privacy Act (ECPA) requires consent for tracking any data in transit.

Data at rest is anything relatively immobile, like information stored in a database or archives. Collecting data at rest can fall under the Stored Communications Act (SCA), which typically prohibits unauthorized access or disclosure of electronic communications.

While the SCA does not usually prevent employers from accessing their own systems, monitoring things like Gmail accounts could get messy without proper authorization.

Who you’re tracking matters as well regarding consent and prior notification. If you’re just monitoring your own employees, you may run into disclosure issues. Some states, like Delaware and Connecticut, prohibit employee monitoring without prior notice.

The ECPA also generally prohibits tracking electronic communication, but exceptions are granted for legitimate business purposes so long as consent is obtained.

Monitoring third party communications can get tricky with wiretapping laws. In California and Illinois, all parties must be notified of any tracking. This can involve disclosures on email signatures from outbound employee emails, or a broad notification on the company’s site.

Implied consent comes from third parties continuing communication even with disclaimers present.

If you’re wanting to install DLP software on personal devices used for work, like a company cellphone, you could face a series of fines for not gaining authorization. Incorrect implementation may fall under spyware and computer crime laws.

With any DLP tools and data monitoring, notification and consent are crucial. When planning monitoring, first assess what your privacy needs are, then identify potential risks of implementing any tracking programs.

Define who, where, and why DLP software will apply, and make sure every employee understands the need for tracking. Include consent in employee onboarding, and keep employees updated with changes to your monitoring tactics.

Protecting your company’s data is important, but make sure you’re not unintentionally bending privacy laws with your data loss prevention methods. Regularly check up on your approaches to make sure everything is in compliance with monitoring laws.

Continue Reading

Social Media

What you need to know about Facebook’s collaborative stories

(SOCIAL MEDIA) Facebook now allows Groups and Events to craft collaborative stories – here’s what you need to know.

Published

on

facebook collaborative stories

If you’re like me, you’ve never posted a story on Facebook. Many of you probably don’t even realize that Facebook got in the story game last year in an effort to compete with Snapchat and (sort of, maybe?) Instagram (even though they own it). Facebook is doing its best to change that by creating a more robust story experience that they hope will expand the networking possibilities of the already abundantly popular site.

Stories on Facebook seemed like a bit of a headscratcher at first, it seems like everyone has had enough story experience between their Snapchat and Instagram accounts, but according to Facebook, they plan on surpassing Snapchat’s capabilities by adding a number of features to boost usage.

Users of Facebook Groups and Events can now contribute to a Facebook story exclusive to the group’s members and can be controlled by admins. Their idea is that this could add excitement and momentum for social meetups, weddings, or parties. These collaborative stories will function similar to a hashtag, only it will be accessible only by those involved in the event or group.

While Snapchat has a group feature, you have to add members like a group chat, where Facebook’s idea gives the story feature a more open-ended scope that reaches a large amount of people where exclusivity is optional, rather than the purpose. Facebook is enabling groups based on hobbies, professions, locations, and ideologies to create their own niche content where you can go to blow off some steam or connect with people who love the same things you do.

Just think, you’ve always wanted to post a video into the Riverdale Facebook page arguing over Archie’s real age, now you can rant away without typing a word! Rather than spar with words, you can pontificate about Game of Thrones theories with all the gusto you can muster, emotions and all!

What was once lost in text will be lost no more.

Facebook will be giving page admins ultimate control over what gets posted or not, similar to how a page’s News Feed currently works. To encourage posting, Facebook has moved a bubble to the top of every event page for easy access.

Proving that they are serious about the future of collaborative stories, Facebook is working on integrating stories across the app instead of just throwing it in as a half-hearted extra for you to roll your eyes at. With Stories’ new abilities, users will be able to hit different groups and encourage sharing opportunities unavailable to Snapchat users. Rather than just liking or sharing a post you like, you’ll be able to share your opinion on the spot. Whether or not that’s a good thing is yet to be seen (troll on trollers!).

Continue Reading
Advertisement

The
American Genius
News neatly in your inbox

Join thousands of AG fans and SUBSCRIBE to get business and tech news updates, breaking stories, and MORE!

Emerging Stories