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Instagram influencers see few repercussions for sneaky ads; crackdown’s coming

(TECH NEWS) Instagram influencers are getting slaps on the wrist for omitting the truth about their sneaky posts.



ftc influencer collections visual web instagram booking


Do you base all of your purchasing decisions on filtered Instagram posts with paragraphs and paragraphs of hashtags that are blurred out in a haze of consumerism? Are you suspicious of any product or service that doesn’t appear on social media, for fear that it’s “only for old people”?

As a result, do you find yourself refusing to buy anything that can’t be purchased on a smartphone? Have you been drinking a lot of diet tea and wearing a lot of weirdly specific sock brands lately?


If this sounds uncomfortably familiar, you or someone you love may have fallen prey to the increasingly unavoidable population of influencers. If you’re unfamiliar with the term, it’s a word for people who spend a lot of time getting paid to do things that other people do for free, like wearing socks and using Instagram filters. Considering the growing popularity of the term, and the occupation, the wordsmith in me feels the need to develop a term for influencers in aggregate.

A pride of lions, a murder of crows . . . a hashtag of influencers?

Influencers are usually paid per post or per campaign by the various brands they endorse, and they’re making more moolah than seems decent. The Kim Kardashians of the internet make upwards of $500,000 for each endorsed campaign, and users with three million plus followers can expect a tidy $75,000 or more per sponsored post. I would wear a lot of sock for that kind of money.

Influencer marketing is all about establishing credibility and trying to get social media users to forget they’re being marketed to.

But it’s definitely still marketing, and shocking as it may seem, there are rules for that.

Cracking down gently

The Federal Trade Commission (FTC) recently announced that they’d sent out 90 gentle reminder letters to rogue hashtaggers who are “forgetting” to disclose paid posts, or who are burying “#ad” in an unreadable puddle of hashtag vomit which, even if their followers are super interested in the influencers #hashtags, might not even show up, since there are usually only three lines shown per post on the mobile app before you have to click that annoying “more” button, which, #aintnobodygottimeforthat #notanad #ijustlikeoutdatedreferences #amidoingthishashtagthingright?

That was so annoying to type, and I hope nobody read it because it’s dumb.

So in their letters, the FTC recommends (like the way a law recommends that you follow it) placing the disclosure above the “more” button, and ensuring that the disclosure truly is “clear” and “conspicuous,” as per the law.

These letters are the FTC’s half-hearted response to a petition filed by a group of consumer advocates that was filed last year.

The petition cited shady ads by Insta-influencers, and Public Citizen, one of the groups spearheading the petition, seems to be happy with the letter thing.

“We live in an era where celebrities and average citizens are sharing every detail of their lives on social media, from what they ate for breakfast to selfies featuring their ‘favorite’ products. It is often unclear whether an Instagram user is paid to post a product endorsement or if they genuinely use it,” said campaign coordinator Kristen Strader. “That’s exactly why brands are using influencer marketing as a primary way to reach young consumers.”

But she went on to emphasize the importance of, you know, actually doing something about it.

“Until the FTC takes enforcement actions against repeat offenders, the culture around influencer marketing will not change and consumers will continue to be misled.”

Same old, same old

As far as I can tell, there’s no reason this little letter will change anything. If they’ve gotten away with it up until now, why should they change their stealthy hashtagging ways?

And, really, they aren’t going to read a printed letter that comes in the mail unless it has a QR code for a new filter or something.Click To Tweet

Does that even make sense? That’s not the point. You know the point. A snail mail hand slap isn’t going to change the status quo. Let’s see the FTC actually tackle regulating social media marketing, instead of #pretend-caring.


Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

Snap a business card pic, Microsoft app finds ’em on LinkedIn

(TECH NEWS) Microsoft Pix is teaming with LinkedIn in a neat way that will benefit networking, especially if you have any lazy bones in your body.



microsoft pix

Have you ever been watching some sort of action-adventure movie where there’s a command center with all sorts of unbelievable technology that kind of blows your mind? Well, every day we come closer and closer to living within that command center.

You may think that I’m talkin’ crazy, but check this out – there is a new technology that can scan a business card, and find the business card’s owner on LinkedIn. (Can I get a “say what????!”)

This app is courtesy of Microsoft and goes by the name Pix (it’s not new, but this function is).

The way it works is simple: Bill Jones hands you his business card, you fire up the Pix app (currently only on the iPhone. Sorry, Droids), you snap a picture of the card and the app takes the details (phone number, company, etc.) and finds Bill on LinkedIn. Bingo.

It also will automatically take that information and will create a new profile for Bill Jones within your phone’s contacts. After you scan the business card through Pix, Microsoft will ask if you want to take action.

At this point, Pix will recognize and capture phone numbers, email addresses, and URLs. If your phone is logged into LinkedIn, the apps will work together to find Bill’s profile. Part of me wants to think that this is kind of creepy but a larger part of me thinks that it’s really cool.

According to Microsoft Research’s Principal Program Manager, Josh Weisberg, “Pix is powered by AI to streamline and enhance the experience of taking a picture with a series of intelligent actions: recognizing the subject of a photo, inferring users’ intent and capturing the best quality picture.”

“It’s the combination of both understanding and intelligently acting on a users’ intent that sets Pix apart. Today’s update works with LinkedIn to add yet another intelligent dimension to Pix’s capabilities.”

Pix itself originally launched in 2016 as a way to compete against AI’s ability to edit a photo by use of exposure, focus, and color. This new integration in working with LinkedIn is a time saver, and is beneficial for those who collect business cards like candy and forget to actually do something with them.

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Tech News

Walmart and the blockchain, sitting in a tree

(TECH NEWS) Say goodbye to #foodwaste with Walmart’s new smart package delivery proposal featuring everyone’s favorite pal, blockchain.




Following the trend of adding “smart” as a prefix to any word to make it futuristic, Walmart now proposes “smart packages.” The retail giant filed for a new patent to improve their shipping and package tracking process using blockchain.

Last week, the U.S. Patent and Trademark Office (USPTO) released the application, which was filed back in August 2017.

Officially, the application notes the smart package will have “a body portion having an inner volume” and “a door coupled to the body portion” that can be open or closed to restrict or allow access to the package contents.

In other words, they’ve patented a box with a door on it that also has lots of monitoring devices.

Various iterations lay claim to all versions of said box include smart packaging utilizing a combination of monitoring devices, modular adapters, autonomous delivery vehicles, and blockchain.

Monitoring devices would regulate location tracking, inner content removal, and environmental conditions of the package like temperature and humidity. This could help reduce loss of products sensitive to environmental changes, like fresh produce.

Modular adapters perform these actions as well, and also ensure the package has access to a power source and the delivery vehicle’s security system to prevent theft.

Blockchain comes into play with a delivery encryption system, monitoring, authenticating, and registering packages. As it moves through the supply chain, packages will be registered throughout the process.

The blockchain would be hashed with private key addresses of sellers, couriers, and buyers to track the chain of custody. Every step of the shipping process would be documented, providing greater accountability and easier record keeping.

This isn’t Walmart’s first foray into the world of blockchain. Last year they teamed up with Nestle, Kroger, and other food companies in a partnership with IBM to improve food traceability with blockchain.

Walmart also took part in a similar food tracking program in China with last year as well.

And let’s not forget Walmart’s May 2017 USPTO application to use blockchain tech for package delivery via unmanned drones. Their more recent application builds on the drone idea, which also proposed tracking packages with blockchain and monitoring product conditions during delivery.

In their latest application, Walmart notes, “online customers many times seek to purchase items that may require a controlled environment and further seek to have greater security in the shipping packaging that the items are shipped in.”

Implementing blockchain and smart package monitoring as part of the shipping process could greatly reduce product loss and improve shipment tracking.

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Tech News

Experts warn of actual AI risks – we’re about to live in a sci fi movie

(TECH NEWS) A new report on AI indicates that the sci fi dystopias we’ve been dreaming up are actually possible. Within a few short years. Welp.



AI robots

Long before artificial intelligence (AI) was even a real thing, science fiction novels and films have warned us about the potentially catastrophic dangers of giving machines too much power.

Now that AI actually exists, and in fact, is fairly widespread, it may be time to consider some of the potential drawbacks and dangers of the technology, before we find ourselves in a nightmarish dystopia the likes of which we’ve only begun to imagine.

Experts from the industry as well as academia have done exactly that, in a recently released 100-page report, “The Malicious Use of Artificial Intelligence: Forecasting, Prevention, Mitigation.”

The report was written by 26 experts over the course of a two-day workshop held in the UK last month. The authors broke down the potential negative uses of artificial intelligence into three categories – physical, digital, or political.

In the digital category are listed all of the ways that hackers and other criminals can use these advancements to hack, phish, and steal information more quickly and easily. AI can be used to create fake emails and websites for stealing information, or to scan software for potential vulnerabilities much more quickly and efficiently than a human can. AI systems can even be developed specifically to fool other AI systems.

Physical uses included AI-enhanced weapons to automate military and/or terrorist attacks. Commercial drones can be fitted with artificial intelligence programs, and automated vehicles can be hacked for use as weapons. The report also warns of remote attacks, since AI weapons can be controlled from afar, and, most alarmingly, “robot swarms” – which are, horrifyingly, exactly what they sound like.

Read also: Is artificial intelligence going too far, moving too quickly?

Lastly, the report warned that artificial intelligence could be used by governments and other special interest entities to influence politics and generate propaganda.

AI systems are getting creepily good at generating faked images and videos – a skill that would make it all too easy to create propaganda from scratch. Furthermore, AI can be used to find the most important and vulnerable targets for such propaganda – a potential practice the report calls “personalized persuasion.” The technology can also be used to squash dissenting opinions by scanning the internet and removing them.

The overall message of the report is that developments in this technology are “dual use” — meaning that AI can be created that is either helpful to humans, or harmful, depending on the intentions of the people programming it.

That means that for every positive advancement in AI, there could be a villain developing a malicious use of the technology. Experts are already working on solutions, but they won’t know exactly what problems they’ll have to combat until those problems appear.

The report concludes that all of these evil-minded uses for these technologies could easily be achieved within the next five years. Buckle up.

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