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Instagram influencers see few repercussions for sneaky ads; crackdown’s coming

(TECH NEWS) Instagram influencers are getting slaps on the wrist for omitting the truth about their sneaky posts.

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Instafamous

Do you base all of your purchasing decisions on filtered Instagram posts with paragraphs and paragraphs of hashtags that are blurred out in a haze of consumerism? Are you suspicious of any product or service that doesn’t appear on social media, for fear that it’s “only for old people”?

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As a result, do you find yourself refusing to buy anything that can’t be purchased on a smartphone? Have you been drinking a lot of diet tea and wearing a lot of weirdly specific sock brands lately?

Influencers

If this sounds uncomfortably familiar, you or someone you love may have fallen prey to the increasingly unavoidable population of influencers. If you’re unfamiliar with the term, it’s a word for people who spend a lot of time getting paid to do things that other people do for free, like wearing socks and using Instagram filters. Considering the growing popularity of the term, and the occupation, the wordsmith in me feels the need to develop a term for influencers in aggregate.

A pride of lions, a murder of crows . . . a hashtag of influencers?

Influencers are usually paid per post or per campaign by the various brands they endorse, and they’re making more moolah than seems decent. The Kim Kardashians of the internet make upwards of $500,000 for each endorsed campaign, and users with three million plus followers can expect a tidy $75,000 or more per sponsored post. I would wear a lot of sock for that kind of money.

Influencer marketing is all about establishing credibility and trying to get social media users to forget they’re being marketed to.

But it’s definitely still marketing, and shocking as it may seem, there are rules for that.

Cracking down gently

The Federal Trade Commission (FTC) recently announced that they’d sent out 90 gentle reminder letters to rogue hashtaggers who are “forgetting” to disclose paid posts, or who are burying “#ad” in an unreadable puddle of hashtag vomit which, even if their followers are super interested in the influencers #hashtags, might not even show up, since there are usually only three lines shown per post on the mobile app before you have to click that annoying “more” button, which, #aintnobodygottimeforthat #notanad #ijustlikeoutdatedreferences #amidoingthishashtagthingright?

That was so annoying to type, and I hope nobody read it because it’s dumb.

So in their letters, the FTC recommends (like the way a law recommends that you follow it) placing the disclosure above the “more” button, and ensuring that the disclosure truly is “clear” and “conspicuous,” as per the law.

These letters are the FTC’s half-hearted response to a petition filed by a group of consumer advocates that was filed last year.

The petition cited shady ads by Insta-influencers, and Public Citizen, one of the groups spearheading the petition, seems to be happy with the letter thing.

“We live in an era where celebrities and average citizens are sharing every detail of their lives on social media, from what they ate for breakfast to selfies featuring their ‘favorite’ products. It is often unclear whether an Instagram user is paid to post a product endorsement or if they genuinely use it,” said campaign coordinator Kristen Strader. “That’s exactly why brands are using influencer marketing as a primary way to reach young consumers.”

But she went on to emphasize the importance of, you know, actually doing something about it.

“Until the FTC takes enforcement actions against repeat offenders, the culture around influencer marketing will not change and consumers will continue to be misled.”

Same old, same old

As far as I can tell, there’s no reason this little letter will change anything. If they’ve gotten away with it up until now, why should they change their stealthy hashtagging ways?

And, really, they aren’t going to read a printed letter that comes in the mail unless it has a QR code for a new filter or something.Click To Tweet

Does that even make sense? That’s not the point. You know the point. A snail mail hand slap isn’t going to change the status quo. Let’s see the FTC actually tackle regulating social media marketing, instead of #pretend-caring.

#InstagramFTC

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

Get all your digital organization in one place with Routine

(TECH NEWS) Routine makes note-taking and task-creating a lot easier by merging all your common processes into one productivity tool.

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A desk with a laptop, notepad, smartphone, and cup of coffee settled into an organized routine.

Your inbox can either be your best friend or your worst enemy. Without organization, important emails with tasks, notes, and meetings can become a trash pile pretty quickly. Luckily, there are a lot of tools that aim to help you improve your efficiency, and the latest to add to that list is Routine.

Routine is a productivity app that combines your tasks, notes, and calendar into one easy-to-use app so you can increase your performance. Instead of having to switch between different apps to jot down important information, create to-do lists, and glance at your calendar, Routine marries them all into one cool productivity tool. By simply using a keyboard shortcut, you can do all these things.

If you receive an email that contains an actionable item, you can convert that email into a task you can view later. Tasks are all saved in your inbox, and you can even schedule a task for a specific day. So, if Obi-Wan wants to have Jedi lessons on Thursday, you can schedule your Force task for that day. Likewise, chat messages that need follow-up can also be converted into tasks and be scheduled.

To enrich your tasks, notes can be attached to them. In your notes, you can also embed checkboxes, which are tasks of their own. And if you have tasks that aren’t coming from your inbox, you can import them from other services, such as Gmail, Notion, and Trello.

To make sure you can stay focused on the events and tasks at hand, Routine makes it easy to take everything in. By using the tool’s keyboard-controlled console, you can access your dashboard to quickly see what tasks need to be addressed, what’s on your calendar, and even join an upcoming Zoom session and take notes about the meeting.

Routine is available for macOS, iOS, web, and Google accounts only. Overall, the app centralizes notes and tasks by letting you create and view everything in one place, which helps make sure you stay on top of things. Currently, Routine is still in beta, but you can get on a waitlist to test the product out for yourself.

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Tech News

The paradox of CAPTCHAs: Too smart for humans vs AI?

(TECH NEWS) AI is catching up to our cybersecurity technology and often tricking humans too — so what’s next for CAPTCHAs and the internet?

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Person using phone with laptop to verify CAPTCHAs and code.

We’ve all encountered it before: The occasional robot test that feels impossible to beat. If you’ve felt like these tests, also known as CAPTCHAs, have gotten harder in the last couple of years, you aren’t wrong—and the reason is as ironic as it is baffling.

Simply put, AI are just as good as—and often better than—humans at completing CAPTCHAs in their classic format. As machine learning and AI become more advanced, the fundamental human attributes that make consistent CAPTCHA formats possible become less impactful, raising the question of how to determine the difference between AI and humans in the future.

The biggest barrier to universal CAPTCHA doctrine is purely cultural. Humans may share experiences across the board, but such experiences are typically basic enough to fall victim to the same machine learning which has rendered lower-level CAPTCHAs moot. Adding a cultural component to CAPTCHAs could prevent AI from bypassing them, but it also might prevent some humans from understanding the objective.

Therein lies the root of the CAPTCHA paradox. Humans are far more diverse than any one test can possibly account for, and what they do have in common is also shared by—you guessed it—AI. To create a truly AI-proof test would be to alienate a notable portion of human users by virtue of lived experience. The irony is palpable, but one can only imagine the sheer frustration developers are going through in attempting to address this problem.

But all isn’t lost. While litmus tests such as determining the number of traffic cones in a plaza or checking off squares with bicycles (but not unicycles, you fool) may be beatable by machines, some experts posit that “human entropy” is almost impossible to mimic—and, thus, a viable solution to the CAPTCHA paradox.

“A real human being doesn’t have very good control over their own motor functions, and so they can’t move the mouse the same way more than once over multiple interactions,” says Shuman Ghosemajumder, a former click fraud expert from Google. While AI could attempt to feign this same level of “entropy”, the odds of a successful attempt appear low.

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Tech News

Move over, Clubhouse: Slack adds their own audio chat rooms

(TECH NEWS) Slack planning to co-opt Clubhouse’s synchronous audio rooms has lead to mixed response. Did it really need to be done?

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Woman in green cardigan and headphones listening to audio chat room on mobile, where Slack becomes a competitor.

Slack is adding a synchronous audio chat room feature similar to what Clubhouse already has. While not everyone is happy about it, the addition is true to Slack’s ongoing form—if a little redundant.

Slack’s audio rooms would work similarly to Clubhouse’s current feature of the same persuasion. The rooms themselves would be ongoing for as long as they were open, and users would be able to drop in and out of calls at their leisure, even joining the conversation when permitted by the host or settings. In theory, it’s a cool way to round out Slack’s platform and make for yet another way for people to engage during the work day.

But not everyone is stoked about the addition. Pocketnow’s Nadeem Sarwar makes a strong point about the redundancy of adding a Clubhouse feature to the already-packed Slack deck: “…from a regular remote worker’s perspective, I’d rather use services such as Telegram, Discord, or Google Meet that we’ve grown accustomed to using for jumping into a group call with my teammates.”
“…[T]he need for audio chatrooms to get in a chaotic chat with colleagues, with whom you already chat over work and share memes five days a week, doesn’t make much sense,” he adds.

Sarwar also references research about remote meeting fatigue from Stanford and The Washington Post, positing that—since video conferences are already played out at this point—adding another quasi-conference option to Slack doesn’t serve much of a purpose.

He isn’t wrong. There are multitudinous conference options on the market now, many of which are free. One could argue that Slack, having marketed itself as a text-first communication hub, has no business entering the audio chat landscape.

That argument falls on its face when you consider Slack’s model—something both Sawar and the Slack CEO himself mention—involves “stealing” and implementing “good ideas” from others in order to make their own platform as comprehensive as possible. If one is able to use Slack for the majority of tasks that Google, Discord, and Clubhouse offer, that makes the platform a lot more attractive to users who are on the fence.

And, perhaps more importantly, it ensures that current users won’t migrate to a comparable platform in the future—especially if their colleagues are making the same choice.

It’s a smart move for Slack, especially given Clubhouse’s lack of Android support at this time—something Clubhouse has said probably still won’t launch for a couple of months.

The Clubhouse team, for their part, continues to add new features in efforts to maintain the platform’s upward mobility. One such feature is the option for paid subscriptions to content creators, allowing for people to monetize their presence on the platform. At the time of this writing, Clubhouse is valued at around $1 billion.

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