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Instagram influencers see few repercussions for sneaky ads; crackdown’s coming

(TECH NEWS) Instagram influencers are getting slaps on the wrist for omitting the truth about their sneaky posts.

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Instafamous

Do you base all of your purchasing decisions on filtered Instagram posts with paragraphs and paragraphs of hashtags that are blurred out in a haze of consumerism? Are you suspicious of any product or service that doesn’t appear on social media, for fear that it’s “only for old people”?

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As a result, do you find yourself refusing to buy anything that can’t be purchased on a smartphone? Have you been drinking a lot of diet tea and wearing a lot of weirdly specific sock brands lately?

Influencers

If this sounds uncomfortably familiar, you or someone you love may have fallen prey to the increasingly unavoidable population of influencers. If you’re unfamiliar with the term, it’s a word for people who spend a lot of time getting paid to do things that other people do for free, like wearing socks and using Instagram filters. Considering the growing popularity of the term, and the occupation, the wordsmith in me feels the need to develop a term for influencers in aggregate.

A pride of lions, a murder of crows . . . a hashtag of influencers?

Influencers are usually paid per post or per campaign by the various brands they endorse, and they’re making more moolah than seems decent. The Kim Kardashians of the internet make upwards of $500,000 for each endorsed campaign, and users with three million plus followers can expect a tidy $75,000 or more per sponsored post. I would wear a lot of sock for that kind of money.

Influencer marketing is all about establishing credibility and trying to get social media users to forget they’re being marketed to.

But it’s definitely still marketing, and shocking as it may seem, there are rules for that.

Cracking down gently

The Federal Trade Commission (FTC) recently announced that they’d sent out 90 gentle reminder letters to rogue hashtaggers who are “forgetting” to disclose paid posts, or who are burying “#ad” in an unreadable puddle of hashtag vomit which, even if their followers are super interested in the influencers #hashtags, might not even show up, since there are usually only three lines shown per post on the mobile app before you have to click that annoying “more” button, which, #aintnobodygottimeforthat #notanad #ijustlikeoutdatedreferences #amidoingthishashtagthingright?

That was so annoying to type, and I hope nobody read it because it’s dumb.

So in their letters, the FTC recommends (like the way a law recommends that you follow it) placing the disclosure above the “more” button, and ensuring that the disclosure truly is “clear” and “conspicuous,” as per the law.

These letters are the FTC’s half-hearted response to a petition filed by a group of consumer advocates that was filed last year.

The petition cited shady ads by Insta-influencers, and Public Citizen, one of the groups spearheading the petition, seems to be happy with the letter thing.

“We live in an era where celebrities and average citizens are sharing every detail of their lives on social media, from what they ate for breakfast to selfies featuring their ‘favorite’ products. It is often unclear whether an Instagram user is paid to post a product endorsement or if they genuinely use it,” said campaign coordinator Kristen Strader. “That’s exactly why brands are using influencer marketing as a primary way to reach young consumers.”

But she went on to emphasize the importance of, you know, actually doing something about it.

“Until the FTC takes enforcement actions against repeat offenders, the culture around influencer marketing will not change and consumers will continue to be misled.”

Same old, same old

As far as I can tell, there’s no reason this little letter will change anything. If they’ve gotten away with it up until now, why should they change their stealthy hashtagging ways?

And, really, they aren’t going to read a printed letter that comes in the mail unless it has a QR code for a new filter or something.Click To Tweet

Does that even make sense? That’s not the point. You know the point. A snail mail hand slap isn’t going to change the status quo. Let’s see the FTC actually tackle regulating social media marketing, instead of #pretend-caring.

#InstagramFTC

Staff Writer, Natalie Bradford earned her B.A. in English from Cornell University and spends a lot of time convincing herself not to bake MORE brownies. She enjoys cats, cocktails, and good films - preferably together. She is currently working on a collection of short stories.

Tech News

Will COVID-19 break the internet?

(TECH NEWS) Internet usage is obviously up right now, but what can that do to the infrastructure? Tech companies say it’s the websites and local networks that are slow.

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With more people staying at home, working from home and doing school from home, the internet is being taxed. You might have noticed your own service running slower or low-quality video streaming. Do we have to worry about the internet crashing? The quick answer is – “It depends.”

Yes, Americans are stressing the internet

The internet is actually pretty resilient when it comes to bandwidth. The network cables that connect people to the internet are built to handle spikes in use. When you stream video, it’s designed to adjust to your connection for the best quality. Even though Netflix, YouTube, and Amazon Prime are reducing the download speeds in the Europe market, there is no reason to suspect that the internet is going to shut down during this crisis.

That being said, Tech Crunch reports that download speeds in the United States are being affected in some markets. New York City, one of the epicenters of the COVID-19 virus had download speeds drop by about 24%. Austin saw a drop of 44%.

Rural markets are struggling. It’s hard to imagine that there are still some places in the United States that don’t have internet access. Other places may get internet, but the service can be unreliable on a good day. With the added stress of people staying home, service can be even spottier.

Traffic might be up on the internet, but the system was built to scale up. Think about how much more data is available today over two decades ago. And consider how many more users there are from even 10 years ago. More Americans are streaming movies and TV shows than ever before.

It’s local networks and websites that may see a problem

Facebook CEO Mark Zuckerberg said,
We’re trying to make sure that we can stay in front of this challenge. Right now, this isn’t a massive outbreak in every country around the world, but if it gets there, then we really need to make sure we’re on top of this from an infrastructure perspective and make sure that we can continue to provide the level of service that people need in a time like this.”

Google, Amazon and Facebook have been built for spikes in usage, but even Amazon’s website had a problem in 2018 on Prime Day when their servers couldn’t handle the number of shoppers. Big companies have the infrastructure in place to deal with the kinks of added traffic. There could be some issues that come up, but it’s unlikely to shut down things for too long.

It’s more likely that users will see issues in local websites that aren’t designed for the added traffic. Home networks will be stressed with multiple people trying to manage work and school at the same time. If you’re experiencing problems, check how many devices are trying to access the system within your own home. Go with SD streaming instead of HD.

The Internet was built to withstand a nuclear bomb

One BuzzFeed article believes that the likelihood of the internet breaking down is low. There may be challenges in some areas, especially as more providers lift data caps for its users. But most companies are aware of the problem and are trying to ramp up services to meet demands during this crisis.

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Tech News

Help solve COVID-19 with your home computer

(TECH NEWS) Your home computer can do more than just show you funny cat pictures or get you in trouble with family members, it can help solve COVID-19.

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Folding@Home

Did you know that while you are sitting at home doing your social distancing thing, be that working from home, video games, movies and TV, or making funny videos out of boredom, you can actually be actively helping solve the COVID-19 outbreak?

If you have a computer of almost any quality, or even a specific series of Android phones, you can become part of a huge network of computers that process data from scientists and medical researchers. If the internet is ever going to serve a good purpose, this is it!

Basically you just need to download a small app called Folding@Home, choose the COVID-19 projects and packets of data will be sent to your device and it will process that data in the background of whatever else you use the computer or phone for. It’s free, easy, and practically invisible to your everyday life.

“So what will my computer be processing in the first place?” you may ask, well I’m glad I made you ask. Think of viruses as a robotic manufacturing piece of equipment, you can see what comes up to it, and what leaves it, but what does it actually affect and how? You can’t see its inner mechanical workings or the program running it, this is the information from Folding@Home your computer will help scientists to understand so that they can craft a vaccine.

Now a lot of new technology is helping battle this pandemic, like 3D printed masks and valves, disinfecting robots, along with just keeping the people happy like guaranteeing continued services, and I am not discrediting any of that, they are very important to stop the spread. This on the other hand goes for the jugular as it were, to stop the virus on its own home turf, and costs you almost nothing. (Technically it costs you more power, but hey with a lot of power companies not expecting payment, and not charging late fees and whatnot, maybe they take the brunt of this payment)

If you want to be able to go back into the world you by now miss, this is an easy way to contribute to helping everyone. You can say “I helped solve the COVID-19 crisis!” If doing this makes you feel good or at least interests you, there are dozens of other projects similar to Folding@Home through Berkeley Open Infrastructure for Network Computing(BOINC) that you can contribute to such as tracking asteroids, simulating star formation, breaking down data about other viruses and medical needs, even the search for alien radio signals.

In a time when we all need help, take a step forward and BE the help.

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Tech News

Instagram helps pass social isolation with co-watching

(TECH NEWS) As social distancing become commonplace, Instagram responds with co-watching. The Newest way to look at and watch content with friends.

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Instagram co-watching

Deep into the second week of quarantine, third or fourth week for some of us, the isolation is starting to become quite real. Thanks to modern technology we can reach out to our friends and family without leaving the house, but it pales in comparison to the social lives many of us once enjoyed together. While you can certainly FaceTime or video call your friends, it’s still difficult to watch things together, mimicking the in-person experience. Many people have begun searching for apps that allow you to watch televisions shows and trending news together, so you can all see the same thing, at roughly the same time (thanks, lagging) and comment accordingly.

In a timely release, Instagram just launched a new feature called “Co-Watching.” This takes Instagram from a solo experience to a shared experience for up to six people. Co-Watching gives users the ability to video chat and browse through Instagram’s content together, thus making it more of a social gathering. The only downside to this feature, in my opinion, is that you cannot Co-Watch IGTV. Oftentimes, IG posts that are over the time limit are shifted to IGTV and you won’t be able to watch the full post with Co-Watching, but all other feeds and content on Instagram will be able through the new Co-Watching feature (except private posts, of course).

Ready to Co-Watch? Getting started is pretty easy, if you’re somewhat familiar with Instagram. To start, initiate a video call with whomever you want, up to six, in your Co-Watching party, by tapping on the arrow icon in the upper-right corner and select the video camera icon. You’ll see the video chat interface pop up and from there you’ll want to look to the lower right-hand corner for a “media” button, which looks like a mountain photo icon. Tap on that icon and you’ll see all the posts you’ve liked. Select a post or video from your favorites, or from Instagram’s recommended feed and whatever you tap will be shared to all your partygoers. If you’re watching a video, it will continue to loop until you or one of your friends select something new.

There are several other group chat/watching options currently available if Instagram isn’t your jam. Netflix can be used with the Party app. Netflix Party is available on Chrome browsers (on desktops or laptops) and allows you to synch your favorite videos with group chat. There is also the Squad app. It allows you to screen share anything on your phone with your friends. This works with texts, IG, Snapchat, Spotify, YouTube, Amazon, TikTok, and more. Start a group video chat with your selected friends, then broadcast your screen and start chatting. Squad is available in the App Store and Google Play.

While Instagram’s new feature is fun, the inability to share while watching IGTV makes it fall a bit flat for me. Have you tried, or will you try Instagram’s Co-Watching feature?

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