Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Business Marketing

Scope out influencers with influence.co, no more excuses

(MARKETING NEWS) If you’re marketing, find the best possible influencer for your brand. If you have influence, there’s no need to wait around for work to fall into your lap. Start connecting.

Changing traditional marketing

Social media is changing the way that companies market their products and services, and influencers are becoming an increasingly important part of the game. Influencers typically have large, loyal audiences who value their opinion when it comes to making purchasing decisions. That’s why agencies are setting aside parts of their traditional marketing budget to pay high-performing influencers.

bar

Finding influencers that fit your brand

Your company might luck out and find that a popular YouTube channel or Instagrammer is already posting about your brand. But more likely, you’re on the lookout for new influencers who have the potential to spread the word about your brand to new audiences. Where do you find them?

And if you’re an influencer yourself, how do you find brands that want to work with you?

Influence.co says it is the world’s first open platform for influencers and brands to connect. It has a large search engine that you can use to search for the categories that fit your brand and your location.

For example, search for food influencers in New York with over 25,000 followers, and Influence.co will produce a list of profiles.

How influence.co can help you

As an influencer, you can create a profile that serves as an online resume. You can show off press you’ve received and create a gallery of posts you’ve made about brands. A separate gallery displays the brands you’ve already worked with. Your profile also shows your demographic information (which is the main way that brands look for influencers), and statistics about your social media reach, such as the number of followers, comments, or likes.

Advertisement. Scroll to continue reading.

And of course, your profile will also include your contact information and links to all of your social media sites, your website, and your YouTube channel. Influence.co can also create an embeddable business card that is like a miniature version of your profile for use on your websites or in emails.

Don’t leave it to chance

If you’re a company, find the best possible influencer for your brand. If you’re an influencer, there’s no need to wait around for work to fall into your lap. Create an Influence.co profile, and start connecting.

#Influence

Ellen Vessels, a Staff Writer at The American Genius, is respected for their wide range of work, with a focus on generational marketing and business trends. Ellen is also a performance artist when not writing, and has a passion for sustainability, social justice, and the arts.

1 Comment

1 Comment

  1. Pingback: Influencers on Instagram seeing minimal repercussions for stealthy ads - The American Genius

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Advertisement

KEEP READING!

Business Marketing

2022 has been quite a unpredictable year, including in the tech industry, so what's to come in 2023 for social media marketing?

Social Media

Move over MySpace, there’s a new kid on the block. Instagram is looking into adding a song to your personal profile.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.

Tech News

With social media giant, Instagram, having a rocky end to the financial year, the company tackles discrimination with new features.

The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.