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Popego One Ups FriendFeed social media is interesting

Another Friend Feed? launched at the recent Tech Crunch 50 conference and is slated to solve some of the problems with social media one of which is the disorganization of social media profiles. Like Friend Feed, Popego allows you to consolidate your social media profiles from across the SM universe, but it takes it a step further by doing three things that I believe will launch Popego to the forefront of the socialmediaverse:

  • Based on the interests Popego learns you have from all of your input social media streams, it creates an “Interest Feed” that shows you items from others’ feeds that match your interests.
  • Popego offers a customizable widget that isn’t all about them, it’s all about you and on your sidebar you may feature the widget that flashes your twitter activity, your facebook, your linked in and other activities.
  • All social streams inserted become an Autoblog that (like friend feed) shows all your activity but what I love is that Popego offers stats and demographic data on visitors.

How Does It Work? Relevance.

Below is the video from the Tech Crunch 50 Conference:

Problems With Popego

Popego isn’t highly populated yet which means that according to my interests, the main matches on my Interest Feed pertain to LOLCats (which anyone that knows me understands that it’s fairly accurate), but in Spanish. Popego launched in Argentina, so many of the current users primarily speak Spanish and Portuguese so until it’s well populated, the full functionality of me discovering other sites and materials through the Interest Feed is still low but I’ve been watching it increase.

Popego isn’t set up to accept every single one of my social streams yet. I can’t feed everything I’m doing to it there yet and customization for this new site is low (meaning I can’t say “oh, I use vimeo and although you don’t have it set up to accept vimeo, I should be able to have a custom input based on any RSS feed”). If it is set up for this right now, they have a problem in making it evident (or I drank too much coffee today, who knows?).

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Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.



  1. Santi Siri

    September 22, 2008 at 12:35 pm

    Thanks a lot Lani for your review!! During these days we are working hard in Popego scaling our calculations (of your interest feed and interest cloud), so you will see better and more detailed results in the upcoming days. (TechCrunch made us figure a lot of details when dealing with huge traffic). Also we are thinking on new ways of gathering your interests, as you suggest, analyzing rss feeds is a simple thing to do for us.

    We have plenty of american/european users as well, we are not doing any language filtering yet.. but usually, if you have tags in english it should work fine (it doesn’t work very good when you have a brand as a tag, those are pretty international).

    Let me know if you have any further questions about Popego, I’ll be glad to answer them. Stay tuned because there’s more from Popego in the future 🙂

  2. Kim Wood

    September 22, 2008 at 7:22 pm

    Ok… Got it all set up… not exactly sure if I’ll remember to look at it – jussayin’… but I’m there!

    Why? Cause @LaniAR said so, that’s why!

  3. Jason Sandquist

    September 22, 2008 at 8:35 pm

    Another one… guess I will give it a go

  4. The Harriman Team

    September 23, 2008 at 5:44 pm

    I’m a sucker for shiny, new tech doo-dads (My Precioussss!!!), I gave it a shot, too. Only problem is, no matter what I set the equalization of my interests at, the same things always pop up. I guess they need some more content, huh?

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