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Searchmetrics SEO analytics suite is so scary good

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Searchmetrics Suite

There are literally hundreds of SEO metrics tools on the market and thousands of SEO experts, but in one fell swoop, Searchmetrics.com interrupts the market with a tool that boils everything down into understandable terms for any user. The Suite compares your site against other websites and gives you in depth and immediate analysis of the visibility of your site, other sites, and profiles on social networks like Twitter, Facebook, LinkedIn, Google+, and StumbleUpon.

The goal is to be able to instantly understand what content from your site (or your competitors’ sites) is the most popular and measure the impact of social media campaigns with weekly and historical data.

Searchmetrics has been around since 2007 and was founded in Berlin as analytic software that monitored the social impact of large companies like Crate & Barrel. Their new Searchmetrics Suite measures SEO/SEM, has PPC monitoring, and measures social visibility. What sets Searchmetrics apart is that it is not panel based meaning it is not like Alexa.com or other monitoring services that only give analytics and data based on users’ browsing history that have opted in to be measured (which is extremely inaccurate). Instead, Searchmetrics’ data is read from Google result pages given that it measures search, a much more accurate set of data points.

All metrics suites help users to see where they stand, but Searchmetrics aims to help you dig deep into the data of your competitors so you know where your site is weaker, what hot spots they have discovered, in an effort not to “leave money on the table,” Searchmetrics CEO Horst Joepen told us. To demonstrate the suite, Joepen showed us the full service and the power of the tool was immediately apparent as we looked at Trulia’s website.

Instantly, there were some interesting tidbits we saw together about Trulia that Alexa and various other suites would never have revealed. Take a look:

Traffic and competitive keywords sample

You can see above that the system knows Zillow, Realtor.com and Homes.com are Trulia’s top competitors and the large orange circle shows that Zillow shares a tremendous amount of competitive keywords with Trulia but Realtor.com (ironically the large green circle) is shown to have substantially larger traffic amounts than the others.

Visibility overview

Above shows that Trulia has risen in organic search through the search engines and while their paid search success is performing positively, SEO visibility is down. The top subdomains are shown with Trulia.com taking the top spot and interestingly, a Trulia search page on an Indiana news station takes second place.

Social visibility

We found these results to be the most interesting- trulia.com/crime is almost as visible in social networks as trulia.com itself. If a competitor were to see that, they would likely amp up their offering in the crime reporting arena, and Trulia would likely continue to invest effort into promoting their offering. It’s not highlighted above, but what was extremely interesting according to Searchmetrics, is that Trulia has an unnatural distribution across social networks with no measured visibility on LinkedIn yet nearly 178,000 links on StumbleUpon. Trulia would use this information to improve their visibility in other social networks (most importantly, Facebook) and competitors would study why they are excelling on StumbleUpon and nowhere else.

So scary good

Some companies would be quite upset if their competitive information was this readily available to their competitors. And it is. It’s scary good information and goes beyond anything Google or the Alexas of the world can offer. If someone not trained in SEO can so readily see weaknesses and strengths internally and with competitors, imagine what your professional SEO staff could do with a tool like this? It’s better than having a spy at your competitor’s office.

AGBeat is not affiliated with Searchmetrics.

Lani is the Chief Operating Officer at The American Genius and sister news outlet, The Real Daily, and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

Social Media

Facebook wants your nudes now to protect you from revenge porn later

(SOCIAL MEDIA) Facebook, attempting to get in front of revenge porn, is requesting that users send in all of their nudes.

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In a heroic and totally innovative attempt to combat revenge porn, Facebook has come up with the following solution: “PM US UR NUDEZ.”

No seriously. They want your nudes.

But don’t worry, they’re only going to be viewed by a small group of people for manual confirmation of said nudes, and then stored temporarily… for reasons.

That part gets a little fuzzy. Some sources report that Facebook isn’t actually storing the images, just the links. This is meant to convert the image to a digital footprint, known as a hash, which is supposed to prevent the content from being upload to Facebook again.

Others say Facebook only stores the images for a short period of time and then deletes them.

What we do know, is this is a new program being tested in Australia where Facebook has partnered with a small government agency known as e-Safety and is requesting intimate or nude photos that could potentially be used for revenge porn in an effort to pre-emptively prevent such an incident.

Revenge porn is basically when someone uploads your personal and private photos online without your consent. Rather than address the issue of whether or not it’s such a good idea to take photos on a mobile, hackable device, it’s better to just send a large corporation all your nudes… through their Messenger app. /sarcasm

For your protection.

According to the commissioner of the e-Safety office, Julie Inman Grant, however, they’re using artificial intelligence and photo-matching technologies… and storing the links!

If this isn’t convincing enough, British law firm Mishcon de Reya LLP wrote in a statement to Newsweek, “We would expect that Facebook has absolutely watertight systems to guard the privacy of victims. It is quite counter-intuitive to send such intimate images to an unknown recipient.”

Oh, she wasn’t joking.

I’m not sure how many people still hold onto old intimate photos of themselves, but I am doubtful that it’s enough for this to really be effective as it only prevents intimate photos from being shared on Facebook. At least that’s the plan.

Reactions to this announcement have largely been met with amusement and criticism ranging from commentary on Mark Zuckerberg and Co. being total pervs, and theories of shared Facebook memories: “”Happy Memories: It’s been 1 Year since you uploaded 47 pictures of you in your birthday suit”!

Either way, I can only imagine someone’s inbox is flooded with crotch shots right now, and Zuckerberg has a potential new industry in the works.

Just sayin’.

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Social Media

Twitter might make a profit for the first time… ever

(SOCIAL MEDIA) Twitter seems to be very popular but it may surprise you to know that this is the very first time they might make a profit.

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Twitter reports that after a year of slashing expenses and putting itself in a position to sell data to other companies, it’s expected to be profitable. What’s surprising (considering how #huge Twitter is) is that this the first time that it will be profitable based on “generally accepted accounting principles” – #GAAP!.

In the 11 years since Twitter took to the field, it has never once met this standard, operating at a loss of nearly 2.5 billion dollars since its inception.

Twitter has struggled of a number of reasons, but particularly after going public in 2013 it suffered declining user growth, the rise of the #twittertrolls (coincidentally, Troll’s are discussed in my favorite TIME piece about the internet – located here), and competition from Facebook for the tough realm of advertising.

Since 2013, shares fell steadily, but things have increased thanks to some optimistic changes – the promise to crack down on harassment and abuse, a feed arranged by algorithm instead of time, and Twitter’s most vocal fan of late, President Donald Trump.

For the numbers fans, Reuters provides some input: Twitter’s loss narrowed to about 21 million down from 103 million this year. They have worked to cut a great deal of expenses -16 percent across the board broadly impacting sales, marketing, and R&D.

This kind of focused core improvement (can) help tip the balance sheet on the expenses side – but generating revenues remains a challenge due to slow growth. Twitter hopes to relieve this by working out some deals to sell data – the currency of the 21st century.

Several months ago, TechCrunch made perhaps the most important observation – that despite the fact Twitter has changed the world, changed our marketing, and empowered us to connect with other people, it has remained unprofitable. Many small and large businesses profit from Twitter, but in these 11 years the company hasn’t #sharedinthewealth.

Twitter is touching every realm of business and for American’s, is touching every aspect of their lives given its new form as the preferred medium of the political sphere. Given that, they have much to do to change.

Facebook commands an audience five times the size of Twitter – and their ability to reach success for the future seems #questionable. And how Twitter’s success changes the scape of influence, outreach, and entrepreneurship is something else to be seen.

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Is Facebook a potential Slack killer?

(SOCIAL MEDIA) Facebook’s steady ascent from social networking into the business world is giving Slack a run for their money.

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When it comes to the business realm, Facebook has steadily been increasing their reputation. Though Facebook is pinned as the social network, they are now proving to everyone that they can dominate in the professional sector as well.

Last year, Facebook launched an ad-free version of the site meant for the office called Workplace. Initially, 1,000 companies were signed on to try out this “Facebook for the office” in its starter phase.

As of last week, Facebook announced that 30,000 organizations currently use Workplace. These aren’t just small time companies. Some of Workplace’s users include Starbucks, Lyft, Spotify, Heineken, Delta and most recently Walmart.

It seems that overnight it grew from another side project to a valid rival for other professional communication tools like Slack.

Slack is the go-to site for business professionals. With over 6 million users and acquiring more every day, Slack is the place for teams to collaborate in real-time. It has virtually replaced email and external software when it comes to internal communication.

Slack has been successful at acquiring small corporations to use their service.

The problem is that Slack has yet to join forces with larger clients that have now turned to other applications. Just last year, Uber left Slack because they could not handle their large-scale communication needs.

In addition to being able to handle the needs of large companies, Facebook also offers cheaper services than Slack. A premium account with Workplace costs $3 per user each month while Slack charges double at $6.67 per user each month.

With the rapid growth and major reputation of Facebook behind it, many predict that Workplace will replace Slack, and other sites like it, in the not so distant future.

Recently, Facebook also launched the Workplace desktop app and plan to include group video chat. The biggest obstacle Workplace faces is the association with Facebook. It is ironic, since it is also their greatest strength.

The truth remains that many people think of Facebook solely as a social media network. Many companies forbid the use of it at work so the transition from the personal to the professional realm is still an uphill battle.

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