Social media marketing in 2016: What you need to know
If you’re running a business, chances are you’ve learned a thing or two about social media marketing somewhere along your journey. For 2016, there are several social media platforms you’ll want to check out. While these platforms aren’t exactly “new,” they are becoming increasingly popular.
Instagram, Snapchat, and Facebook, are certainly popular with millennials, but there are four more untapped social media marketing gems you should consider for 2016: Kik, Imgur, YikYak, and Venmo. Let’s take a look at Venmo first, since it’s the odd one in group as it deals with finance, rather than connecting directly.
1. Why you need to know about a finance app
Venmo is a personal finance site that lets users send money over the Internet. It’s a bit like PayPal, but it’s way more popular with the student crowd as it allows you to split bills, chip in on a trip, or divide the payments for concert tickets. You may have seen ads for Venmo on television. Ads for the Mayweather-Pacquiao pay-per-view match let people know they could easily split the cost of the fight with a friend using Venmo. This is a great way to market to an untapped user base, especially if you have a product or service that could be split up and made more cost-effective with Venmo.
2. Our personal favorite site ever
Imgur is the next platform to keep an eye on for social media marketing. Imgur is a meme generator and image hosting site that is particularly popular with the younger crowd. It has more than 150 million users, most of these being millennial men. Imgur has become more popular for hosting than TinyPic, Photobucket, and ImageShack. Brands like eBay and Old Spice have already begun experimenting with advertising here; so it’s only a matter of time before other brands jump on board. If you haven’t established a presence on Imgur, you may want to consider it. Imgur states that most of their users spend three or more hours on the platform/app per week; with 150 million+ users, there’s definitely a large audience established for branding your product or business.
3. & 4. Mobile messaging apps are booming
YikYak and Kik serve the same function: they connect people anonymously. Kik boasts over 240 million users and is a mobile messaging platform. Think of it as a modern day AIM, or instant text message without giving out your phone number kind of deal. The Kik user base is very young, with most users being under 25. Kik is a great way to reach the younger demographic, without the need to target your advertising on platforms like Facebook and Twitter. Kik enthusiasts sent content like video and GIFs along with their messages, so there is potential for marketers to make a large impact with minimal effort: Kik is about simplicity.
YikYak is an anonymous posting board, where you can discuss anything without fear of censorship or repercussions. It’s a bit like Reddit, but without the limitations. This is also the caveat of YikYak: it’s a bit unsafe, as people can say anything they like about your brand. Again, however, the user base is younger, especially popular with college students looking to vent their frustrations, so YikYak is a good way to tap into that market, just exercise a bit of caution.
Social media niche sites are a great target
While there are likely other apps on the market that offer similar opportunities, these four have the greatest potential to reach new demographics and widen your fan base than any others in 2016. What do you think? Will you be advertising outside of Facebook, Twitter, Instagram, and Pinterest?
Zillow launches real estate brokerage after eons of swearing they wouldn’t
(MEDIA) We’ve warned of this for years, the industry funded it, and Zillow Homes brokerage has launched, and there are serious questions at hand.
Zillow Homes was announced today, a Zillow licensed brokerage that will be fully operational in 2021 in Phoenix, Tucson, and Atlanta.
Whoa, big huge yawn-inducing shocker, y’all.
We’ve been warning for more than a decade that this was the end game, and the company blackballed us for our screams (and other criticisms, despite praise when merited here and there).
Blog posts were penned in fiery effigy calling naysayers like us stupid and paranoid.
Well color me unsurprised that the clarity of the gameplan was clear as day all along over here, and the paid talking heads sent out to astroturf, gaslight, and threaten us are now all quiet.
We watched The Social Dilemma – here are some social media tips that stuck with us
(SOCIAL MEDIA) Here are some takeaways from watching Netflix’s The Social Dilemma that helped me to eliminate some social media burnout.
Last weekend, I made the risky decision to watch The Social Dilemma on Netflix. I knew it was an important thing to watch, but the risk was that I also knew it would wig me out a bit. As much as I’m someone who is active “online,” the concept of social media overwhelms me almost more than it entertains (or enlightens) me.
The constant sharing of information, the accessibility to information, and the endless barrage of notifications are just a few of the ways social media can cause overwhelm. The documentary went in deeper than this surface-level content and got into the nitty gritty of how people behind the scenes use your data and track your usage.
Former employees of high-profile platforms like Facebook, Twitter, Instagram, Google, and Pinterest gave their two cents on the dangers of social media from a technological standpoint. Basically, our data isn’t just being tracked to be passed along for newsletters and the like. But rather, humans are seen as products that are manipulated to buy and click all day every day in order to make others money and perpetuate information that has astronomical effects. (I’m not nearly as intelligent as these people, so watch the documentary to get the in-depth look at how all of this operates.)
One of the major elements that stuck with me was the end credits of The Social Dilemma where they asked interviewees about the ways they are working to eliminate social media overwhelm in their own lives. Some of these I’ve implemented myself and can attest to. Here’s a short list of things you can do to keep from burning out online.
- Turn off notifications – unless there are things you need to know about immediately (texts, emails, etc.) turn it off. Getting 100 individual notifications within an hour from those who liked your Instagram post will do nothing but burn you (and your battery) out.
- Know how to use these technologies to change the conversation and not perpetuate things like “fake news” and clickbait.
- Uninstall apps that are wasting your time. If you feel yourself wasting hours per week mindlessly scrolling through Facebook but not actually using it, consider deleting the app and only checking the site from a desktop or Internet browser.
- Research and consider using other search tools instead of Google (one interviewee mentioned that Qwant specifically does not collect/store your information the way Google does).
- Don’t perpetuate by watching recommended videos on YouTube, those are tailored to try and sway or sell you things. Pick your own content.
- Research the many extensions that remove these recommendations and help stop the collection of your data.
At the end of the day, just be mindful of how you’re using social media and what you’re sharing – not just about yourself, but the information you’re passing along from and to others. Do your part to make sure what you are sharing is accurate and useful in this conversation.
WeChat ban blocked by California judge, but for how long?
(SOCIAL MEDIA) WeChat is protected by First Amendment concerns for now, but it’s unclear how long the app will remain as pressure mounts.
WeChat barely avoided a US ban after a Californian judge stepped in to temporarily block President Trump’s executive order. Judge Laurel Beeler cited the effects of the ban on US-based WeChat users and how it threatened the First Amendment rights of those users.
“The plaintiffs’ evidence reflects that WeChat is effectively the only means of communication for many in the community, not only because China bans other apps, but also because Chinese speakers with limited English proficiency have no options other than WeChat,” Beeler wrote.
WeChat is a Chinese instant messaging and social media/mobile transaction app with over 1 billion active monthly users. The WeChat Alliance, a group of users who filed the lawsuit in August, pointed out that the ban unfairly targets Chinese-Americans as it’s the primary app used by the demographic to communicate with loved ones, engage in political discussions, and receive news.
The app, along with TikTok, has come under fire as a means for China to collect data on its users. U.S. Department of Commerce Secretary Wilbur Ross has stated, “At the President’s direction, we have taken significant action to combat China’s malicious collection of American citizens’ personal data, while promoting our national values, democratic rules-based norms, and aggressive enforcement of U.S. laws and regulations.”
This example is yet another symptom of our ever-globalizing society where we are learning to navigate between connectivity and privacy. The plaintiffs also pointed out alternatives to an outright ban. One example cited was in Australia, where WeChat is now banned from government officials’ phones but not others.
Beeler has said that the range in alternatives to preserving national security affected her decision to strike down the ban. She also explained that in regards to dealing with national security, there is “scant little evidence that (the Commerce Department’s) effective ban of WeChat for all US users addresses those concerns.”
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