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Socialoomph helps you keep all of your digital ducks in a row

(SOCIAL MEDIA) In the digital age of having a plethora of online profiles, Socialoomph wants to help you keep all of your digital ducks in a row.

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The you that exists online

On the whole, I do not social media. I mean, I do in my professional life. I’ve gotten paid for that specifically. I’ve managed the online presence of nonprofits, for-profits… you name it, I’ve Tweeted, blogged and/or flame warred it.

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Personally, however, not so much. I exist on LinkedIn, which I’m pretty sure is now a legal requirement. I use Pinterest as an occasional brain dump for things I think are neat, mostly recipes, antique weapons and horror stories, which I enjoy separately, thank you. I promise I’m not a serial killer. That you know of. I suppose I have a Facebook account, but I will never, ever link it here. There’s still college in there. We do not speak of what theatre students get up to in college. Personal branding plainly isn’t my jam.

That said, if Socialoomph does what it says on the digital box, I may change my mind.

Managing online you

Obvs social media management tools aren’t new. Any number of solutions for managing your brand presence on multiple services are yours for the Googling. Socialoomph distinguishes itself in two vital respects, both of which make it an interesting option for entrepreneurs in particular.

First, it’s comprehensive. Its professional tier goes beyond the usual suspects (though it handles those as well, listing support for (Twitter, Facebook, Pinterest, LinkedIn, Tumblr, RSS feeds, blogs, and Plurk”) and allows users to schedule posts and track traffic not only from the listed social media sites but individual blogs.

That’s a great match for freelancers like your humble narrator who may have multiple digital pots boiling.

Second, it’s feature-rich. Socialoomph provides some clever add-ons absent from other services, like an inbuilt URL shortener, self-destruct updates that vanish after a time limit, and a WYSIWYG (what you see is what you get) text editor for blog posts. It also allows for unlimited accounts on most of the services it supports.

Drop some coin

The major downside to Socialoomph is price. There is a free tier but, bluntly, it’s not the service. Free Socialoomph is a glorified Twitter extension: it does nothing for any other service. For everything else you’ll need professional tier, and that’s going to cost you $38.94 per month.

Competitors offer comparable offerings for the $20/month range. Information like pricing and user limits also isn’t available upfront on Socialoomph’s webpage, which I found a shade sketchy.

There’s potential

That said, Socialoomph is more feature-rich than several cheaper competitors, and for blogging in particular it makes a unique and useful offer. Assuming you’d like to build a brand slightly more reasonable than my current mix of creme brulee and creepypasta (though really, tell me you wouldn’t go to that restaurant) Socialoomph may be worth a look.

#SocialOomph

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Social Media

Why your Instagram follower counts might be jacked

(SOCIAL MEDIA) What’s going on with Instagram follower counts? It’s a v-day bug, of course!

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Yesterday, I did what I usually do on Instagram – peruse through my own profile because I enjoy my photos. Though my follower count is nothing to write home about, I was confused when I noticed I had lost about 10 followers and had mysteriously unfollowed about the same number of people.

To quote Alicia Silverstone in Clueless, “I was like, totally buggin’”. Turns out, bug was the operative prefix as a bug was cause for the issue, and many users were feeling the bite.

TechCrunch shared that Instagram confirmed the bug was the problem causing follower counts to change. The social media platform also said that the issue should be resolved by 9 a.m. PST on Valentine’s Day (because the only love worth celebrating is that of your follower count!)

At first, many users, myself included, assumed that the decrease in followers came from an attempt from Instagram to remove fake spam accounts. However, when we noticed that our following count had also gone down, that was when people took to Twitter to complain.

One user wrote, “so I just lost like 4K on Instagram and it unfollowed like 100 people within a matter of minutes? what’s going on [whining emoji] like I’m not mad about my follower count cause I’d rather have less spam followers and better engagement but like why is it unfollowing people?!”

Instagram also used Twitter as a way to explain the issue, which is where they shared that the problem should be fixed by Thursday morning. “We’re aware of an issue that is causing a change in account follower numbers for some people right now. We’re working to resolve this as quickly as possible,” the company tweeted on February 13. “Update: we’re expecting to have this issue resolved by 9 a.m. PST tomorrow. We understand this is frustrating, and our team is hard at work to get things back to normal.”

My follower/following count went back to normal a few hours after I noticed the issue, but it may take just a bit longer for all users to see the counts restored.

Share with us below if this issue threw off your social media game yesterday!

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Fallout from Facebook’s shady program spying on children

(SOCIAL MEDIA) Facebook is barely even trying to be sneaky anymore, paying children to allow them to spy. Shameless.

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Facebook recently landed in hot (boiling) water when it was uncovered that Facebook has been paying teens to install a “research” VPN on their devices that would allow the tech giant to see all of the teen’s cellular and web usage, for about $20 worth of gift cards each month.

The participants were largely recruited into the program as a result of targeted Snapchat and Instragram ads, and offered participants additional incentives to refer friends into the program too.

The purpose of this Big Brother program was not to empower young minds with technological innovation, but to use all of this data to track Facebook’s competitors, keep track of emerging trends, and otherwise be creepin’ on the kids. The program reportedly went so far as to ask users to share screenshots of their Amazon order history pages.  

According to the report: “Facebook sidesteps the App Store and rewards teenagers and adults to download the Research app and give it root access to network traffic in what may be a violation of Apple policy so the social network can decrypt and analyze their phone activity.”

Oh, and if the privacy concerns of this whole program weren’t terrifying enough; it has been going on since 2016.

Almost immediately after the news broke, Apple banned Facebook’s Research VPN and shut down the iOs version of the Research app, before Facebook could suspend the program voluntarily. Apple also released a statement condemning the program and Facebook’s shady choice to hide it in the iOs Developer certificate rather than the App Store (where apps that collect personal data have been banned since last summer).

This entire debacle highlights the murky borders of online consent when children and teens are involved. Not only are teens less likely to be aware of the risks of sharing their data, but also often parental “consent” is not real. There’s no verification of parental consent; if a teen checks a box in an online form saying that they are their parent—the website is none the wiser. The same is true for many age verification processes.

If you are a real parent reading this and want to check to make sure that your teen’s not selling their personal data for pennies, you LifeHacker has instructions to help you identify whether or not they are in the program (and get them out of it!).

This entire debacle is a nice reminder that large tech companies may offer innovative services, high salaries to employees, and strange new ways of keeping in touch with people we’d probably forgotten by now, but the product is not the social networks they build.

The product that Facebook, Google, Amazon, and other giants are really interested in is data – we’ve been reporting that for over a decade now. Their treatment of people that may not even be able to consent to sharing their data highlights this narrow goal. If you a not a person, but rather a collection of market insights, what does your age matter? It’s just another variable for the algorithms (robots).

The upside of this entire debacle is that many parents previously unaware of this type of program are now talking to their children about this topic.

Further, this gives politicians more tangible evidence of why media companies like Facebook should never get a free pass for bad behavior.

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We’re skeptical of FB’s reason for killing the Moments app

(SOCIAL MEDIA) Facebook is killing Moments. Turns out, most people don’t know it exists – here’s what we’ll all be missing.

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January was the longest year ever, amirite guys? Now all that’s over, we can finally say goodbye to toxic things like Whole 30 oversharers and, if we’re lucky, terrible products from tech giants.

I love writing about tech companies’ failed attempts at ~cool~ new products. Honestly, it’s become a personal hobby, or, dare I say, delight. Nothing warms my ice cold heart like seeing Google Glass, Google+, and the Facebook “Moments” app go up in flames.

*record screeches*

Wait, hold up… there was a Facebook Moments app? What the heck is (or was) the Moments app?

In case if you didn’t know like most people, here’s what you need to know:

Moments was originally created in 2015 as a way for Facebook users to privately share photos outside of the standard Facebook platform. The app implemented machine learning and facial recognition technology to help group photos, and then “recommended” who to share the photos with based off who was in the picture.

Get off my lawn.

If there’s anything we learned in 2018, it’s that we can totally trust Facebook with very private and personal information!

And I know what you’re thinking: why would this crappier and creepier version of Google Photos be necessary? Spoiler alert: it’s not.

In a moment of temporary sanity, Facebook announced it’s shutting down Moments and the app in its entirety on February 25th, citing a notable lack of downloads.

Here’s the interesting bit, though: no other reasons were mentioned like security or privacy concerns, and they insisted it’s pulling the plug only because not enough people downloaded it.

Considering Facebook bullied hundreds of thousands of users into downloading the app, so much so that in 2016 it was #1 in the App Store for several days, do we really believe the “no user base” excuse?

What else is going on under the hood of Moments that isn’t being revealed?

Given the recent controversies surrounding Facebook’s lack of data transparency and unethical decision making in this realm of personal data, I have a hunch something else might be behind this sudden “no downloads” rhetoric.

Only time, and perhaps another amusing congressional hearing, will tell.

In the off chance you’re one of the seven people with photos on Moments, you’ve been forewarned, and make sure to delete all of your data from it in case if Zuck pulls another Cambridge Analytica.

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