Connect with us

Hi, what are you looking for?

The American GeniusThe American Genius

Social Media

The Australian government holds Facebook and Google accountable

(SOCIAL MEDIA) Big tech companies often get their way with governments, but not with the Australian lawmakers who are holding them accountable for news content.

Australian map

The Australian government announced a mandatory code forcing large tech companies like Facebook and Google to compensate local media for reusing their content, becoming the first country to do so. This move is the result of Alphabet and Facebook failing to uphold a voluntary code to address complaints from domestic media players concerning the companies’ restricted advertising.

The mandatory code will include the sharing of news-generated revenue, and the sharing of data, ranking and display of news content. Additionally, binding dispute resolution and penalty mechanisms are a part of this new code. The Australian Competition and Consumer Commission (ACCC), the country’s competition watchdog, will be constructing and enforcing these new requirements.

This is all in an effort to ensure tech giants don’t damage the market and competition. Treasurer Josh Frydenberg hopes the code will “protect consumers, improve transparency and address the power imbalance between the parties”. He adds “It is only fair that the search engines and social media giants pay for the original news content that they use to drive traffic to their sites.”

The Australian digital advertising market is worth approximately A$9 billion a year. The ACCC reported last June for every $100 spent on advertising in the country, about a third goes to Facebook and Google. Advertising revenue is the main source of income for these tech giants.

The debate surrounding the reuse of others’ content (which results in indirect monetization for the big companies) is not a new one. France’s competition watchdog has made a similar move with Google, requiring them to negotiate pay with French media firms after Google stopped displaying content covered by a national law adopted from a pan-EU copyright reform. Spain made an attempt to pass similar legislation in 2014 which resulted in Google withdrawing its News service from the Spanish market.

Advertisement. Scroll to continue reading.

Google has responded in an article by TechCrunch by arguing their value to news publishers and providing a broad platform for a larger audience. They also offer a choice to those companies to have their content appear in Google search results. However, Google’s refusal to pay news publishers will affect the content visible on the Internet’s most popular search engine.

Staff Writer, Allison Yano is an artist and writer based in LA. She holds a BFA in Applied Visual Arts and Minor in Writing from Oregon State University, and an MFA in Fine Art from Pratt Institute. Her waking hours are filled with an insatiable love of storytelling, science, and soy lattes.



  1. Pingback: Facebook pays $52M to content mods with PTSD, proving major flaw in their business

  2. Pingback: Facebook must follow European rules, or else regulation retribution comes

  3. Pingback: Google plans to pay publishers for content (a little too late)?

  4. Pingback: Google bullies Europe with its data access to show it's not a monopoly

  5. Pingback: How a Facebook boycott ended up benefitting Snapchat and Pinterest

Leave a Reply

Your email address will not be published. Required fields are marked *


American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.



Business Marketing

With Snapchat being among the latest to offer a paid option, the question has arose: who's willing to pay for their social media and...

Business News

Social media scammers are on the rise, according to the Federal Trade Commission. How can you protect yourself from losses?

Opinion Editorials

While many forms of social media interactions exist online nowadays, blogs still have a lot of utility if you know how to use it.

Tech News

Creeping, stalking, checking...whatever you call it, we all do it. Here's how to look at a LinkedIn profile privately.


The American Genius is a strong news voice in the entrepreneur and tech world, offering meaningful, concise insight into emerging technologies, the digital economy, best practices, and a shifting business culture. We refuse to publish fluff, and our readers rely on us for inspiring action. Copyright © 2005-2022, The American Genius, LLC.