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The Hydra that beheads itself. Reddit has a self-consuming existence

(SOCIAL MEDIA) Reddit was supposed to be the land of free ideas, but someone noticed something strange. The question is, are they reading too much into it?

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The year is 2020 and the new generation has grown up with the internet. For the most part this has created immense potential for progress in the world. People who would have had to travel miles either on foot or car to learn something, can get it at their fingertips. They can speak with someone on the other side of the globe in real time. The possibilities are limitless on its applications for the human existence, but where brightness exists, we must also deal with the darkness.

Social Media, originally a means of reaching across distance to stay in touch, has turned into the yellow journalism of this era. From 45s inflammatory tweets, and the everyday machinations of children exploring the world online to worldwide news, the internet can do just about anything. But as we see with just about everything with people in general, when we get a shortcut for something, we tend to not follow everything we’ve learned up until that point. Communication skills and the niceties of human interaction are completely stripped bare when people get into heated conversations online. This can be seen playing out in its entirety on Reddit through the last few months.

There was a situation that went from a flashy headline to shaking the entire platform of the site. Just to make sure that everyone’s on the same page, I want to go over the breakdown of Reddit’s personnel structure. The paid people for Reddit are referred to as the Admins. They have one job, making sure the rules of Reddit are followed. These rules are short, simple, and really only apply to the content that is posted, with a few additional topics. The real heavy lifters for Reddit are the Moderators (Mods). What they do will become important to the story in a moment. The last level are the Users, which are just the everyday people who post whatever they want, (within the rules) and can comment on any of the subreddits that they are involved with.

So, as we look at the construction of Reddit, it’s just a website platform. They allow their Users to create boards, called subreddits, which are their own little worlds to control. When you create a subreddit, using any available name you want and defined by an r/, you instantly become the lead Mod on it, and can set whatever rules you want for it. If you want a column of posts that only has intense technical discussions on the physical mechanics of “My Little Pony”, you do you boo! If you can only handle memes of kittens in your online existence, then prepare for cuteness.

Now those rules I mentioned, don’t stop people from posting but it gives you the power to actually remove things from your subreddit if you choose to. To help you, because some of these subreddits reach tens of millions of individuals daily, you can add as many Moderators as you want to your subreddit. There have even developed, what can be best described as, professional moderators. Individuals who are working on so many different subreddits that their experience is seen as invaluable for someone wanting to keep a good handle on their little section of the internet.

On March 16th a Reddit user took it upon himself to compile a list of popular subreddits in a column, and then next to it a list of some of the moderators from each of those subreddits. He then decided to name the article “92 of top 500 subreddits are controlled by just 4 people”. Just another attempt at click bait to get his name getting karma points, points you earn from posts and comments from other users. However, while this was a heavily misleading post on a few points, it hit the website hard because of the implication of users being controlled by a small group of “tyrants”. As the weeks continued this same article was seen in a number of other Reddit-hating subreddits, yes you read that correctly i.e r/subredditcancer etc. It may have eventually fallen into anonymity, but it was kicked back into the spotlight again a few weeks later.

A well-known user submitted the post to three subreddits, whose combined overall subscribers numbered well above 8 million. At that point it went viral, becoming for a short time, the most popular post on Reddit. Then the moderators made a mistake, in my humble opinion, they removed that users post without an explanation, and then they were banned from one of the subreddits that they were part of but hadn’t been active in for a number of months. After that the snowball started going, one subreddit after another started banning the aforementioned user. On May 12th the user was finally suspended from Reddit altogether. While this was to hopefully stem the blood flow, it actually didn’t. Other users took up the ‘cause’.

A rhythm starts happening all over reddit. The list gets posted and then taken down. The moderators would either give no cause for the deletion, or actually just give a half-hearted effort. Communications between moderators seemed to reveal a movement to keep this post down because of the lengthy and uncivil arguments that it would invoke in the majority of the subreddits that it cropped up in. It came to a point when moderators started getting death threats from users, and the Administrators finally stepped in and put a stop to things.

This event put into stark contrast how situations were handled and some people are learning to adjust. While others are making a different decision. One of the original 5 mentioned moderators opted to delete his entire profile. This is a person who has been building their brand for nine years, and the amount of hatred and vitriol that he had to go through caused him to abandon hundreds if not thousands of hours of work. Sounds like a giant waste of an experienced person to me, and it’s a little sad.

This whole situation is very indicative of how people act on social media. Someone either wants fame, actually believes it, or just wants to cause chaos. They push a trumped up, poorly made article, which doesn’t explore all the information available, into the faces of the populace at large. It’s a preposterous notion for anyone who actually thinks this situation through, but no one actually cares about that description. They only pay attention to the headline and picture. If it holds up to a shred of sense, then they will run with it. Then when the moderators started deleting posts, they unintentionally made it more real. At that point it becomes what my generation affectionately calls, a “dumpster fire.”

I believe that experiences like this are what shoves people away from social media, and gives it a bad name. You have people who have forgotten all the decorum of talking to someone in person. They somehow believe that death threats are what’s required when they don’t get to post the picture of an image they want. The hope from me at least is that people start remembering that every user on the end of a post is also a person. That they have feelings, emotions, and desires just like they do.

I’m not holding my breath for large amounts of change anytime soon, particularly on social media, but I will continue to hope that the hundreds of years we’ve put into communicating with each other in person, from cave paintings to smoke signals, gets adapted to the online world.

Robert Raney is a geoscientist whose been writing and painting for years to get his creative fix in. While working on his thesis in theoretical planetary physics he was also creating fantastical worlds on paper for fun. He's an at home Texan Houstonite who currently works slinging drinks at a local LGBTQ+ bar in the gayborhood, when not fielding oil & gas jobs that have taken him around the world.

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Social Media

Why Trump’s lawsuit against social media still matters

(SOCIAL MEDIA) Former President Trump snagged headlines for suing every large social media platform, and it has gone quiet, but it still deeply matters.

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It was splashed across headlines everywhere in July: Former President Trump filed a lawsuit against social media platforms that he claims unrightfully banned him during and after the fallout of the January 6th capitol riots. The headlines ran for about a week or so and then fell off the radar as other, fresher, just-as-juicy news headlines captured the media’s eye.

Many of us were left wondering what that was all about and if anything ever became of it. For even more of us, it probably passed out of our minds completely. Lack of public awareness for these things is common after the initial media blitz fades.

Lawsuits like these in the US can take months, if not years between newsworthy milestones. The most recent news I could find as of this publishing is from August 24, 2021, on Yahoo! News from the Washington Examiner discussing the Trump camp’s request for a preliminary injunction in the lawsuit.

This particular suit shouldn’t be left to fade from memory in the shadows though, and here’s why:

In the past few years, world powers have been reigning in regulations on social media and internet commerce. The US is actually a little behind the curve. Trump may have unwittingly given us a source of momentum to get with the times.

In the European Union, they have the General Data Protection Regulation (GDPR), widely acknowledged to be one of the toughest and most thorough privacy laws in the world, a bold title. China just passed its own pair of laws in the past four months: The Data Security Law, which took effect on Sept. 1, and The Personal Information Law, set to take effect November 1st. The pair is poised to give the GDPR a run for its money for that title.

Meanwhile, in the US, Congress has been occupied with other things and, while there are five bills that took aim at tech monopoly currently on the table and a few CEOs had to answer some questions, little actual movement or progress has been made on making similar privacy protections a thing in the United States.

Trump’s lawsuit, while labeled by many as a toothless public relations move, may actually create momentum needed to push regulation of tech and social media forward in the US. The merits of the case are weak and ultimately the legislation that would give it teeth doesn’t exist yet.

You can’t hold tech companies accountable to a standard that doesn’t properly exist in law.

However, high profile attention and someone willing to continue to make noise and bring attention back to the subject, one of Trump’s strongest talents, could be “just what the doctor ordered” to inspire Congress to make internet user rights and data privacy a priority in the US, finally.

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Even solopreneurs are doing live commerce online – it’s not just QVC’s game anymore

(SOCIAL MEDIA) When you think of watching a show and buying things in real time, it invokes thoughts of QVC, but social media video has changed all that.

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After the year everyone has had, one wouldn’t be remiss in thinking that humanity wants a break from live streaming. They would, however, be wrong: Live online commerce – a method of conversion first normalized in China – is the next evolution of the ubiquitous e-commerce experience, which means it’s something you’ll want on your radar.

Chinese company, Alibaba first live streamed on an e-commerce site in 2016, allowing buyers to watch, interact with, and buy from sellers from the comfort of their homes. In 2020, that same strategy netted Alibaba $7.5 billion in presale revenue – and it only took 30 minutes, according to McKinsey Digital.

But, though western audiences have proven a desire to be just as involved with sellers during the buying process, live commerce hasn’t taken off here the way it has elsewhere. If e-commerce merchants want to maximize their returns in the next few years, that needs to change.

McKinsey Digital points out a couple of different benefits for organizations using live commerce, the main one being an influx in traffic. Live streaming events break the buying experience mold, and consumers love being surprised. You can expect that prospective buyers who wouldn’t necessarily visit your store under normal circumstances would find value in attending a live event.

Live events also keep people on your site for longer, resulting in richer conversion opportunities.

The sense of urgency inherent in in-person shopping doesn’t always translate to online markets, but having a stream showing decreasing inventory or limited-availability items being sold inspires people to act expeditiously rather than sitting on a loaded cart–something that can kill an e-commerce conversion as quickly as it starts one.

There are a ton of different ways to incorporate live events into your e-commerce campaigns. Virtual auctions are popular, as are markets in which individual sellers take buyers through inventory. However, the live event could be tangentially related–or even just something impressive running in parallel with the sale–and still bring in a swell of revenue.

Screen fatigue is real, and there isn’t a true substitute for a brick-and-mortar experience when done correctly. But if you have an e-commerce shop that isn’t utilizing some form of live entertainment–even just to bring in new buyers–you’re going to want to try this strategy soon.

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LinkedIn is nixing Stories this month (LinkedIn had Stories!?)

(SOCIAL MEDIA) LinkedIn tried to be like the cool kids and launched “Stories,” but the video feature is being shelved and “reimagined.” Ok.

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Creating the next big thing is essential for social networks to stay relevant, continue growing, and avoid shutting down. Sometimes, this leads to businesses trying to ride along with the success of another app’s latest feature and creating their cloned version. While the logic of recreating something already working makes sense, the results aren’t universal.

This time around, LinkedIn is saying goodbye to its short-lived Snapchat-like video product, Stories. In a company post, LinkedIn says it’s removing its Stories experience by the end of September.

Why is LinkedIn retiring Stories?

According to a post by Senior Director of Product at LinkedIn Liz Li, “[LinkedIn] introduced Stories last year as a fun and casual way to share quick video updates.”

After some testing and feedback, they learned this is not what users wanted. Seems like they could have beta tested with users and heard the same thing, but I digress.

“In developing Stories, we assumed people wouldn’t want informal videos attached to their profile, and that ephemerality would reduce barriers that people feel about posting. Turns out, you want to create lasting videos that tell your professional story in a more personal way and that showcase both your personality and expertise,” said Li.

What does this mean for users?

Starting on September 30, 2021, users will no longer be able to create Stories for Pages. If you’ve already planned to have an image or video ads run in-between Stories, they will now appear on the LinkedIn feed instead. For those who used Campaign Manager to promote or sponsor a Story directly from your Page, the company says “these paid Stories will not appear in the LinkedIn feed”, and the user will need to recreate the ad in Campaign Manager.

What’s next for LinkedIn?

According to Li, LinkedIn is taking what it learned from its finding to “evolve the Stories format into a reimagined video experience across LinkedIn that’s even richer and more conversational.” It plans on doing so by using mixed media and the creative tools of Stories.

“As we reimagine what is next, we’re focusing on how we can provide you with a short-form, rich interactive video format that is unique to our platform and that better helps you reach and engage your audiences on LinkedIn. We’re always excited to try out new things and learn as we go, and will continue to share updates along the way,” the company said.

Although Stories didn’t work well for LinkedIn as they hoped, one thing is for sure. LinkedIn isn’t giving up on some form of interactive video, and we can only hope they “reimagine” something unique that keeps users coming back for more.

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