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Trulia Breadcrumbs That Delight & Amaze



Follow me on a click-through journey

(and trust me, you will want to read to the very end)…

So I get this email…

…titled “Three Steals Under 100k” and I see a listing in my very own state (albeit a 2.5 hour drive away) and out of curiosity, I click the word “Houston” to take me to this Trulia listing:

And then…

And I want to see more info, so I click the “See More Photos and Details” button which takes me here:

And then…

And I don’t find any specific information or available units from this condo site, so I click “View Website” in hopes I’d be sent to a builder site where I could see current inventory, and it takes me here:

And then…

I see that the starting price is as noted (under $100k) but still see no inventory no matter how hard I look, so I click “Enclave Homes by Royce” to get to the builder site so I can see inventory, but it takes me here:

And then…

So I’ve gotten nowhere, so I head here:

And then…

There are many results, so I click on the first one which looks like the actual builder website which takes me here:

And now…

I know I didn’t put any earnest money down, but I feel like Trulia owes me some sort of refund for my time, just sayin’… since Royce has do you think that I should see if something similar is offered and give a shot?

Lani is the Chief Operating Officer at The American Genius - she has co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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  1. Laurie Ruettimann

    December 4, 2008 at 5:13 pm

    I received the same email and deleted it. I sensed it was a three-ring circus. Thanks for the confirmation!

  2. Craig Barrett

    December 4, 2008 at 5:14 pm

    Wow. Read like a fly in the ointment until the the bottom fell out at the end.

  3. Thomas Johnson

    December 4, 2008 at 5:21 pm

    I wonder if iNest and NCO get a refunds on that click through?

  4. Frank O'Mahony

    December 4, 2008 at 5:38 pm

    Thanks for doing this! On the one hand it’s nice to see some aggressive home marketing. On the other, it’s a very shoddy piece of work by Trulia, which is normally better than that.

  5. Lisa Sanderson

    December 4, 2008 at 5:40 pm


  6. Joseph Ferrara.sellsius

    December 4, 2008 at 5:47 pm

    I got the same email but didn’t bother to take the bait. Thanks for saving me the time.

  7. Beth

    December 4, 2008 at 6:57 pm

    OMG! So glad I wasn’t the only dork who did this. I was sincerely curious as to whether or not they were actually advertising homes in my area for under $100k. Silly me. Although typical internet geek, when the first click didn’t immediately take me to the $100k listings I got mad and quit.

  8. teresa boardman

    December 5, 2008 at 6:51 am

    Our MLS has people who do nothing but make sure that the integrity of the data in the system is beyond reproach. There are checks and balances and fines for entering false or misleading information. On sites like Trulia anything can be entered. Same with Zillow and others.

  9. Mack

    December 5, 2008 at 6:52 am

    I got the email and was going read it after my daily visit to Genius Land. Thanks for saving me the time Lani.

  10. Jason Sandquist

    December 5, 2008 at 7:40 am

    I’m laughing right NOW! Somebody got had…

  11. KimWood

    December 5, 2008 at 1:28 pm

    I have to say though…. this is why we get the calls from clients, “I saw where you could buy a 6,000 SF, Brand New house, in the diamond of neighborhoods on 30 acres for $100,000. Can you help me find that?”


  12. Paula Henry

    December 6, 2008 at 8:30 am

    I agree, Kim – a client calls and says, “hey, I saw this on the interenet”, so it must be true, right? Then,when we can’t find it, who looks bad?

    Some great detectve work there, Lani!

  13. Reggie from Cyberhomes

    December 6, 2008 at 12:12 pm

    Good detective work Lani! 🙂

    Teresa you make a good point. That’s one of the reasons why we don’t except manually uploaded listings to Cyberhomes. Instead we partner with Brokers and MLS’s to get listing data–verified from its original source.

  14. Jack Lindberg

    December 14, 2008 at 9:05 pm

    This is why companies like Trulia (and Zillow… have you ever read the story on their website about how they got started? An insult to our industry!) shouldn’t be supported by the industry. They have very little expertise in our industry and don’t get how it works. We have very little relevance with our tools. NAR needs to get with it…

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Can Twitter ever secure data privacy, like even once?

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twitter privacy

Dear Twitter,

I don’t know if you’ve seen the news within the past two years, but Facebook’s been under continuous scrutiny for privacy malpractices that affected millions of its users, so unless your goal is to be the next social network to infringe upon our first amendment right to privacy, I suggest you GET IT TOGETHER!

Over the weekend, users, specifically businesses, realized their billing information was being stored in their browsers cache. This is devastating news for business owners who rely on Twitter to promote their product, or stay in touch with their customers, who over the recent months have already faced monumental challenges. It is hard as a business owner to not feel this is an intentional overreach of privacy.

In an age where we have actual robots to vacuum our floors, and 3D printing, I speak for the people when I say this is unacceptable.

This isn’t the first time Twitter has been caught privacy breaching. A little over a year ago, Twitter announced that they were fixing a bug, many weren’t even aware of, that released phone numbers, location, and other personal data. AND GET THIS, even those who selected the option to keep their information private were affected, so what the hell is the point of asking us our preference in the first place?!!!

What about the time that Twitter accounts could be highjacked by ISIS and used to spread propaganda? All because Twitter didn’t require an email confirmation for account access. Or what about when Twitter stored your passwords in plaintext instead of something easily more secure. Flaws like these show a distinct ability of Twitter to just half ass things; to make it work, but not think about how to keep the users safe.

Like I said in the beginning, get it together Twitter.

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Forecast app

These days, trolls don’t necessarily lurk beneath bridges in order to ensnare unsuspecting travelers. Instead, they hide out in the comment sections on social media posts, ready to incite wrath and stir up controversy with their incendiary remarks. Because Facebook knows how quickly reasonable discourse can quickly devolve thanks in part to these online trolls, they’ve made a move to establish intelligent discussions through their new “Forecast” app.

The premise of Forecast is fairly straightforward. Facebook has invited an assortment of so-called experts (whether they work in the medical field or academia, or some other field) to cast their vote on predictions about the future. Not only will they share their vote, though, they’ll also pitch in their own two cents about these predictions, sparking what is expected to be insightful and reasonable conversation about the topics.

However, while the premise is exciting (smart people! not basement dwellers! talking about serious stuff!), there’s more than a small amount of risk associated with Forecast. For starters, what exactly is Facebook planning on doing with all of this information that is being volunteered on their app? And secondly, are they going to take precautions to help prevent the spread of misinformation when these results are eventually published?

The fact is, Facebook is notorious for propagating and spreading misinformation. Now, I’m not blaming Facebook itself for this issue. Rather, the sheer volume of its user base inevitably leads to flame wars and dishonesty. You can’t spell “Fake News” with at least a couple of the same letters used in Facebook. Or something like that. The problem arises when people see the results of these polls, recognize that the information is being presented by these hand-picked experts, and then immediately takes them at face value.

It’s not so much that most people are simple minded or unable to think for themselves; rather, they’re primed to believe that the admittedly educated guesses from these experts are somehow better, smarter, than what would be presented to them by the average layperson. The bias is inherent in the selection process of who is and isn’t allowed to vote. By excluding everyday folks like you and me (I certainly wasn’t given an invite!), undue prestige may be attributed to these projections.

At the moment, many of these projections are silly bits of fluff. One question asks, “Will Tiger King on Netflix get a spinoff season?” Another one wonders, “Will Mulan debut on Disney+ at the same time as or instead of a theatrical release?” But other questions? Well, they’re a little more serious than that. And speculating on serious issues (such as COVID-19, or the presidential election) can lead to the spread of serious — and potentially dangerous — misinformation.

Facebook has implemented very strict guidelines about what types of questions are allowed and which ones are forbidden. That, at least, is a step in the right direction. It’s no secret that expectation can actually lead to the predicted outcomes, directly influencing actions and behaviors. While it’s too early to tell if Forecast will ever gain that much power, it undoubtedly puts us in a position of wondering if and when intervention may be necessary.

But I’ll be honest with you: I don’t exactly trust Facebook’s ability to put this cultivated information to good use. Sometimes a troll doesn’t have to be overtly provocative in order to be effective, and it wouldn’t be too much of a stretch to see someone in a position of power exploit the results of these polls to influence the public. It’ll be interesting to see if Forecast is still around in the next few years, but alas, there’s no option for me to submit my vote on that to find out.

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Well established Pinterest has a new competitor, Google Keen

(SOCIAL MEDIA) Google is constantly playing catch up, their new target is Pinterest. They have a new photo sharing social media app called Google Keen.



Google Keen

It looks like Pinterest might finally have some competition: Google Keen. Notice the heavy emphasis on the word “might”.

It’s not hard to see why Google might feel a tad encroached upon by Pinterest, a photo-sharing and search-based platform; while Pinterest’s impact is relatively small in terms of taking traffic from the G-people themselves, any competition is unwelcome in Google’s eyes–perhaps justifying their move toward creating their own version of Pinterest.

Google Keen isn’t a direct ripoff–after all, they changed the name–but the general principle is the same: Users can create a “keen” for a specific visual topic, thus allowing them to search for, and add images of that topic. Google was quick to cite “bread” as a possible topic, which, according to Social Media Today, is a direct nod to recent Pinterest trends.

Subtlety never was Google’s strongest suit, and that seems to be a theme they’re reiterating here. Perhaps that’s why the Google Graveyard, a site we’ve addressed in the past, is full of tools that didn’t live up to their original inspiration (one of the latest additions being the half-baked Google Hangouts). Google Keen shows promise, but one can’t help but remember how Google’s Circles feature fared in Facebook’s shadow.

Keen is available for web and Android platforms, which answers one question while raising a few more. For example, while it makes sense that Google would brand Keen for their own smartphone audience, iPhone Google usage is notably high, and the Pinterest crowd loves a clean aesthetic (that’s another point in the Apple camp). As such, it might be in Google’s best Pinterests–I mean, interests–to implement an iPhone presence for the app as well.

It is worth noting that Google has taken deliberate inspiration from Pinterest in a lot of ways. So Keen may be a way for them to tout their adopted features and familiarize users with them so that, in the long run, they are able to begin migrating traffic back to their own platform from Pinterest. In a time in which any competition may open the door to disaster down the road, this is a move that, despite skepticism, makes sense.

After all, the Google Graveyard is operating at capacity, yet the tech behemoth continues to chug away. Who knows where their newest “innovation” may take them?

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