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Apple has put $1B on the table for original content. Will it pay off?

(TECH NEWS) Apple is upping the ante to stay competitive with content competitors like Netflix and Amazon – but will it work?

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What a time to be alive

Do you remember those contests from way back when, when one person would have a minute to run around a store, grab as much merchandise as they could, and then they could keep everything they grabbed?

Forget running around like a lunatic for one minute… Apple is going shopping with a dream budget — one billion dollars.

One billion dollars

It seems that everyone is trying to ramp up their video platforms or, in Apple’s case, start it.

The $1B budget has been set aside so that Apple can buy and produce some original content. You know, original content, like the stuff that Amazon and Netflix has been putting out for years while Apple focused on their phone.

One billion dollars seems like a pretty nice shopping spree but it pales in comparison to the $215.64 billion the tech giant received in revenue last fiscal year.

According to sources, with the $1B, Apple has a myriad of options. The most probable is that Apple could make 10 TV shows to be offered either on Apple Music or potentially a new service for video — think Facebook Watch, but Apple’s version.

Many ways to go

It will be interesting to see where Apple goes with this. After all, they have to compete with Netflix’s Stranger Things, Orange Is The New Black and House of Cards. Also with Amazon’s Transparent, Patriot and Sneaky Pete.

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Currently, Apple has Planet of the Apps and Carpool Karaoke but neither are exactly killing it.

Also not helping is that Netflix is rumored to spend over $6B on acquiring program this year and Facebook is rumored to be spending up to $3M per episode for their launch of their Watch service.

Potential abounds

One billion dollars of original content seems like a half-assed effort by Apple to stay relevant but maybe, just maybe, they’ll find the golden goose of original content and put Apple back on top of the tech pyramid.


Written By

Kiri Isaac is the Web Producer and a Staff Writer at The American Genius and studied communications at Texas A&M. She is fluent in sarcasm and movie quotes and her love language is tacos.

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