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Apple’s patent application for their watch camera is painfully lame

(TECHNOLOGY) Apple has applied for a… a uh… a unique application to solve a common smartwatch problem. It’s… unique.

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Apple are presumably hard at work designing their latest iteration of their signature Apple Watch, but a recent patent proposal regarding the addition of a camera to the wearable has us perplexed. Is this the breakthrough we need to make wearables relevant again?

In all actuality, probably not—and the addition of the camera itself may not even be the point of the patent.

Apple may have a bit of a patchy recent history regarding adding completely useless novelty features to their devices, but their overall service record is pretty decent. In spite of this overall semblance of practicality, the patent for the Apple Watch’s camera doesn’t really add up; in fact, it leaves me—and, ostensibly, plenty of others—with a few burning questions:

Who asked for this?

Why do you need a wearable camera when your iPhone is already compact and perfectly portable?

In what universe does a camera on a watch make an iota of sense?

Put another way, would you add a camera to your existing watch, smart or not? Seems unlikely, but okay.

To its credit, the patent does address the most obvious questions with adequate answers. For example, a logical concern one might have is that adding a camera will change the face of the watch; however, Apple proposes placing the camera on a standalone tab that can fold down to lie flat against the band when not in use. Similarly, the concern of fatiguing while using the camera with FaceTime could be ameliorated by selectively stiffening the camera tab while on a call.

I mean, it sounds find on paper, and I’m sure that Apple Watch users will find a use for the camera if it is implemented. However, the issues of quality, breakability, and the viewing capabilities of the Apple Watch’s face itself underscore the working notion that an Apple Watch could replace entirely the iPhone in a few years—which is one possible reason for introducing this patent now.

Apple have previously expressed some interest in seeing their watches eke out the iPhone in terms of usage, so the theory holds water. That said, it seems just as likely that Apple are introducing the patent to limit the options of other wearable brands—such as Fitbit—vis-à-vis adding cameras of their own. We all know that Apple aren’t fans of sharing, especially when talking about an entire industry.

Ultimately, the idea that an Apple Watch could substitute in for your iPhone is a lovely theory—and that’s it. It seems highly unlikely that, even after adding a camera and boosting processing power, one’s watch could ever replace something as ubiquitous as the hand-held phone.

For now, we’ll just have to wait and see if Apple’s patent comes to fruition.

Jack Lloyd has a BA in Creative Writing from Forest Grove's Pacific University; he spends his writing days using his degree to pursue semicolons, freelance writing and editing, oxford commas, and enough coffee to kill a bear. His infatuation with rain is matched only by his dry sense of humor.

Tech News

Amazingly fun tech toys that are secretly educational

(TECHNOLOGY) STEM toys for children are fun *and* educational – here are some that have caught our eye.

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STEM tech toys for kids

There’s a new trend amongst startups – and amongst kids’ toys: educational playthings that teach your little ones STEM skills like programming and coding.

Toys that double as learning tools are nothing new, but digital, connected technology still is, and so is the idea that your toddler can get a leg up in the tech industry by getting an early start.

Parents, universities, and economists seem concerned that acquiring STEM skills will soon be the only way to guarantee a good job, despite reports from the U.S. Census Bureau that 3 out of 4 STEM majors end up in non-STEM fields anyway.

So if your kid is more into, say, baseball or dancing than computers, you might be wasting the pretty pennies these high-powered educational toys will cost you.

Kids, with their alarmingly short attention spans, are as likely to toss these toys back into the toybox as any other. But if your wee one seems to have a knack for all things technical – or if you’d just rather see them learn how to build a device than passively stare at one all day – then check out TC’s guide to STEM toys.

Even though these toys are marketed towards the younger set, I found myself a little envious, wishing I could take a few for a test drive – especially since many of them are modern, high-tech reboots on old standbys from my childhood.

Lego’s Boost Creative Toolbox uses the same classic Lego blocks, but allows you to animate and program your creations.

Several products cross-market with some of my childhood favorites; Dash Robotics has teamed up with Mattel to make Jurassic World robots, and Kano makes a Harry Potter Coding Kit that teaches kids to program a wand that can interact with digital content. There’s even Electro Dough which is basically electrically-conductive Play-Doh that can light up and make sounds. I want!

In fact, a lot of the toys combine arts ‘n’ crafts with STEM lessons. Adafruits makes a marker with electronically conductive ink that can light up circuits and interact with computer programs, and an electronic pencil that synthesizes music. Root Robotic’s little bot can draw pictures and compose songs.

For the more straightforward tech nerds, Makeblock, Evo, Robo Wunderkind, and Wonder Workshop all make programmable robots – a big step up from the “artificially intelligent” Furby’s of my childhood. Sphero’s Bolt is a ball-shaped robot, while Airblock makes a programmable hovercraft.

There’s the Pi-top Modular Laptop that teaching kids coding, and there are even opportunities for kids to build their own electronics; Kano offers a build-it-yourself computer.

The holidays are just around the corner – but whether STEM educational toys will be the next Tickle Me Elmo remains to be seen.

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Tech News

This AI program wants to be your graphic designer

(TECH NEWS) If you’re a small business looking for branding or to re-brand but don’t have the time nor budget, this tool can help you get it done!

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AI is growing, now it can even be your own personal graphic designer.

The new company Brandmark uses AI to create custom brand identities in minutes. All you need to do is describe your business and leave the designing up to them.

Brandmark describes their system as “more than just a logo,” as they aid people in developing an entire brand identity. This includes a complete style guide, color scheme and even a WordPress compatible website template.

It is the perfect tool for small businesses and entrepreneurs who may not have the budget to hire an in-house designer to join their team.

The creators of Brandmark have attempted to give the platform personal elements as well, so that you can understand the design decisions and even have the chance to make it your own.

The process is as simple as it can get. All that Brandmark requires is for you to type in a few keywords that best describe your business. For example, a coffee shop might type in “coffee, hot, lounge, mocha, books, relaxation.” These keywords are anything that can be associated with your brand so it is important to include adjectives as well. Consider how you want customers to feel when they see your product or walk into your shop for the first time.

All of these details will help Brandmark create a unique and personal identity for you.

The creators of the tool wanted it to feel like a true designer. That is why they have developed a system that understands design principles. After creating a look, Brandmark will explain the design choice and how it relates to your brand. In addition, you have access to features that allow you to customize the design.

Just like any professional service, Brandmark provides a style guide that can be used to apply your brand - including logo, color scheme and font - to various type of products. Click To Tweet

For instance, the same coffee shop would know how to apply their logo to coffee cups, bags, mugs and menus by following the guide. In addition, website layouts are offered to get your online business started. It’s an all-in-one package to get your business up and running with a professional look.

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Tech News

Why chatbots may never fully catch on

(TECH NEWS) We’ve cheered on plenty of chatbots in the past, but the truth is that chatbots aren’t always all they’re cracked up to be.

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Ah, the chatbots. Why talk to a human being when you can send countless messages into the void and receive canned responses in return? Due in part to the convenience and potential for free engagement, we’ve supported iterations of this unnatural evolution of the automated call center in the past; however, there are a few reasons why chatbots may never fully catch on.

The main difference between a chatbot (e.g., the kind of automated message you may find on a tech support site) and something like Siri is that chatbots, for all their portrayed eagerness, don’t do much outside of addressing specific questions with specific answers.

Where a true AI suite like Siri or Alexa can learn and respond accordingly, chatbots are doomed to stay within their glorified voicemail-esque confines.

Of course, the main incentive behind using a chatbot is to simplify your resulting interaction with a customer: if the chatbot is able to identify the main concern or query on the customer’s behalf, it saves you time and mutual frustration. In theory.

Unfortunately, customers are statistically more likely to click off of your page or service before they even receive a second message from the chatbot than they are to follow through.

Chatbots can also be extremely confusing to navigate, making them tedious and clunky to “talk” to, and their limited responses can quickly aggravate hurried or less-tech-savvy clients.

Whether you’re using a chatbot to automate the filtering process or simply gather some more information, you can assume that the chatbot isn’t always saving you as much time as it’s costing other people.

Ultimately, it seems that chatbots aren’t saving you time, aren’t providing a hospitable environment for customers, and aren’t contributing much in the way of useful analytics — so why are we still using them?

Frankly, a multiple choice form or a blank text box in the middle of your website’s landing page might better serve inbound customers; giving folks a few choices and an option to explain in further detail their problem will give you all the same information with the added benefit of not having a confused, angry client to deal with at the end of the process.

Beep boop bye.

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