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Ex-Facebook President, Sean Parker says they knew they were creating addictions

(SOCIAL MEDIA) Sean Parker, a long-time player in tech, says that Facebook was aware they were creating something addictive but “did it anyway.”

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Oh snap, there’s some Facebook drama going on, and like most Facebook drama, it’s a little awkward and over-exaggerated.

During an Axios event at the National Constitution Center in Philadelphia, Sean Parker, first president of Facebook, co-founder of Napster, Mother of Dragons, and now founder and chair of the Parker Institute for Cancer Immunotherapy, lamented openly during a candid discussion about his role in creating the social media giant.

“The thought process that went into building these applications, Facebook being the first of them… was all about: ‘How do we consume as much of your time and conscious attention as possible?'” said Parker, likening the cycle of posting and receiving likes and thus posting more to being given a “little dopamine hit.”

That’s right folks, Facebook was designed to be enjoyable and addictive.

While tycoons Sean Parker and Mark Zuckerberg remain large players in the current social media sphere, social media was already an addicting form of communication with old schoolers Friendster, Myspace, LiveJournal, and even Second Life. As mobile technology advances and marketing makes the tech seem less daunting and more fun, naturally, social media would begin to proliferate over time.

Arcade machines, pinball machines, theme park games, you name it; all were designed to be both fun and addicting.

But those things couldn’t really be carried around, because the tech wasn’t quite there yet. Now all of these things can be done from a phone, installed from the app store for free, to be used at any spare moment’s notice with sporadic pop-ups encouraging you to buy more in-game currency to keep playing.

Even better, Facebook gives us a platform to sick brag about our high scores and pester relatives to help out our digital farms.

During the discussion with Axios, Parker refers to his and his colleagues’ knowledge of media addiction and time consumption “exploiting a vulnerability in human psychology” by creating a social feedback validation loop… something a hacker might come up with.

“[W]e understood this consciously,” Parker said, concluding with a harrowing, “And we did it anyway.”

Selfies have been around since I can remember getting the internet at 13. Filters had to be applied manually or via Photoshop, and there were more dirty bathroom mirror photos with a hot white flash in half the shots, but they were there.

This just happens to be an age of selfies. More people are getting into the tech. It’s getting better, cheaper, and more obtainable, so yeah, people are going to get more creative and more use out of it than they used to.

Though it’s not entirely clear that rabid selfie-sharing is Parker’s uneasiness, but what makes Facebook and other new social media platforms different than some of their predecessors is the automation of things through algorithms, the collection of data for targeting advertising, and privacy concerns.

So let’s not simply assume using Facebook and social media platforms will do weird things to our brains, rather let’s be smart about how we use them.

Ashe Segovia is a Staff Writer at The American Genius with a Bachelor of Arts in Communications from Southwestern University. A huge film nerd with a passion for acting and 80's movies and synthpop; the pop-cultural references are never-ending.

Tech News

Facebook policy sets themselves up for yet another failure

(TECH) Facebook’s role in news consumption increases, and their new policy regarding news is raising eyebrows.

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Facebook did not get a lot of likes a when it was facing scrutiny for taking money for Russian ads, and their subsequent role in the 2016 Presidential election. In response to that, Facebook announced its Ad Archive – a public political archive to allow users more transparency in who purchased those ads like you can on television. Additionally, they changed their political ads policy.

Of course, the goal of this is to promote transparency and give the public an opportunity to scrutinize advertisers and have more control about what they do with that information. Facebook and the world at large acknowledges that still isn’t a perfect solution, and there are many problems left to work out, including how perpetrators can get around the new rules by simply setting up an LLC.

Now, Facebook says they will include news pages in their Ad Archives. While this decision was originally opposed by many news publishers, and Facebook compromised by putting them in a separate category, it has officially become part of Facebook policy.

To be a news page, there are several criteria pages and promoters must follow, including focusing on current events and news, spreading factual and true information, and publishing content that is not user generated or aggregated from other areas of the web. Also, the amount of advertising content can not exceed the amount of content related to news.

Facebook’s decision to include news publishers involved some input from The Trust Project was a decent step, but it’s almost certain that many publishers are raising their eyebrows at the decision to include them in the archive, with the indication that news organizations are as suspect as corrupt Russian players. It is particularly grating in an environment where Twitter has opted not to lump news and Russian actors together.

Certainly, how publishers spend their dollars and make platform decisions will be impacted, especially as this continues. Given the broad domains of ad archive – elections, elected officials, and issues of national importance – we are likely to see how things play out over the next few months.

The biggest concern of course, is how this sets Facebook up for another failure in regards to how it handles news, and how this will impact the people receiving that news. And hopefully, we find out before the stakes are too high.

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Quickly delete years of your stupid Facebook updates

(SOCIAL MEDIA) Digital clutter sucks. Save time and energy with this new Chrome extension for Facebook.

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When searching for a new job, it’s always a good idea to scan your social media presence to make sure you’re not setting yourself up for failure with offensive or immature posts.

In fact, you should regularly check your digital life even if you’re not on the job hunt. You never know when friends, family, or others are going to rabbit hole into reading everything you’ve ever posted.

Facebook is an especially dangerous place for this since the social media giant has been around for over fourteen years. Many accounts are old enough to be in middle school now.

If you’ve ever taken a deep dive into your own account, you may have found some unsavory posts you couldn’t delete quickly enough.

We all have at least one cringe-worthy post or picture buried in years of digital clutter. Maybe you were smart from the get-go and used privacy settings. Or maybe you periodically delete posts when Memories resurfaces that drunk college photo you swore wasn’t on the internet anymore.

But digging through years of posts is time consuming, and for those of us with accounts older than a decade, nearly impossible.

Fortunately, a new Chrome extension can take care of this monotonous task for you. Social Book Post Manager helps clean up your Facebook by bulk deleting posts at your discretion.

Instead of individually removing posts and getting sucked into the ensuing nostalgia, this extension deletes posts in batches with the click of a button.

Select a specific time range or search criteria and the tool pulls up all relevant posts. From here, you decide what to delete or make private.

Let’s say you want to destroy all evidence of your political beliefs as a youngster. Simply put in the relevant keyword, like a candidate or party’s name, and the tool pulls up all posts matching that criteria. You can pick and choose, or select all for a total purge.

You can also salt the earth and delete everything pre-whatever date you choose. I could tell Social Book to remove everything before 2014 and effectively remove any proof that I attended college.

Keep in mind, this tool only deletes posts and photos from Facebook itself. If you have any savvy enemies who saved screenshots or you cross-posted, you’re out of luck.

The extension is free to use, and new updates support unliking posts and hiding timeline items. Go to town pretending you got hired on by the Ministry of Truth to delete objectionable history for the greater good of your social media presence.

PS: If you feel like going full scorched Earth, delete everything from your Facebook past and then switch to this browser to make it harder for Facebook to track you while you’re on the web.

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Why are all apps starting to look exactly the same?

(TECHNOLOGY) As apps evolve, they are beginning to look uniform – is this a good or bad thing?

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Have you noticed that all apps are beginning to look a lot alike? Many popular social media apps are utilizing minimalist designs, featuring lots of black and white with negative space and little color.

At a glance, you may not be able to differentiate what’s Airbnb and what’s Instagram. Normally, something like this could be argued to be unoriginal and boring. However, let’s look at the positives.

If every app – for the most part – is operating with the same design, they’re not trying to constantly one-up each other with the next big look. As a result, they have more time to focus on what’s important – the content found on the app and the functions of the app.

While many apps offer similar features (like Snapchat, Facebook, and Instagram both having Stories), every social media app has its own flair that keeps users coming back. And, user retention is higher if they feel comfortable using the app – which is another plus of them all having similar designs.

If you have 12 different social media apps with 12 different interfaces and means of operation, it’s unlikely that a user will keep up with all 12. But, if they know exactly how to use them, the user can flip back and forth like it’s nothing.

However, “app fatigue is a real thing,” said Yaz of UX Collective. “Most people have grown tired of bouncing between too many apps or learning how to use a new interface after every new download.”

Below is Yaz’s exploration of the uniformity in apps:

Research has found that a quarter of all apps are deleted after just one use. People tend to stick with the apps that they have found made a positive impact in their lives – either for communication with others or apps that save them time.

Uniformity means developers can spend more of their time on creating the content that will aid in better communication and more time saving options.

Again, what it comes down to is the content and function. That’s where the true creativity comes in. People aren’t using Airbnb because the app or the website are ridiculously exciting; they’re using it because it offers a service that is beneficial.

What are your thoughts on app uniformity? Unoriginal, or a stepping stone for what’s really important?

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