The Root of the Problem
Competition, poor management and lack of inspiration aren’t the only culprits in the tech talent drain. Times are surely changing, and now being paid too much can drive away top talent. No you didn’t read that wrong. In a recent Bloomberg tech report, overcompensation was cited as one of the reasons Google’s car project lost early stage employees.
The problem stems from a compensation structure devised in 2010, during the project’s early days. Like several tech companies, Google agreed to pay key employees bonuses and equity along with the typical salary. However, a multiplier was also added on top of these awards. This multiplier was based on valuation of the Google Car division rather than the company’s overall performance.
In 2016, several key team members left the car project. Some suspect that the combination of awards and multipliers had peaked enough to make some early employees multi-millionaires.
Staff Chase Innovation Elsewhere
While I don’t think these hefty payouts were the sole reason for staff leaving, it sure didn’t incentivize them to stay. Honestly, I don’t look down on any of these employees for jumping ship.
My theory is that after reaching a certain threshold of financial security, monetary incentives meant less and the chance to pursue innovation elsewhere meant more.
In fact, in 2016 director of hardware development Bryan Salesky left Google and became CEO of Argo AI, which was recently awarded a $1 billion investment by Ford. The Google car project’s co-founder Jiajun Zhu and software lead Dave Ferguson went on to start Nuro.ai, another self-driving car startup to keep an eye on.
New Compensation Structures
While Google’s experiment backfired, I do applaud their attempt to try a different compensation structure.
In August 2015, Google reorganized itself under Alphabet. Under Alphabet, Google became one mega ad business combined with several “moonshots,” or smaller innovative projects such as the Google Car project (now knows as Waymo). However, Alphabet needed a way to tie incentives to the performance of an employee’s own project, rather than Alphabet’s overall ad business. Thus, an equity compensation system based on each project’s valuation was created.
As opportunities to explore VR, drones, and even soft robots increase, more companies may need to devise their own unorthodox compensations structures to incentivize employees within their own exploratory projects. Verily (another Google moonshot) is already using one of these unorthodox compensation structures.
go speed racer
In theory, this type of compensation system makes sense. However, I think in the Google Car project the addition of a multiplier was poorly executed. I also blame poor planning on Google’s part. From the get go, the Google Car project aimed high. The goal was a fully autonomous vehicle. I’m no engineer, but the loop of researching and testing this requires must be the equivalent of a marathon.Google’s lucrative compensation system mistakenly set up a comfy exit point miles before the marathon finish line. Click To TweetI still hope Google finishes the race with a better version of their current self-driving minivan, but I don’t blame veteran staff for taking their cash and leaving a few miles early.
iOS 15 beta has blur nude photos opt-in, but its not without fault
(TECH NEWS) To protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos.
In a move to protect children from explicit content, the most recent beta version of iOS 15 includes a feature that allows users to blur nude photos received in the Messages app. Amid privacy concerns, the feature has yet to be released.
This iteration of the feature is distinct from the original one insofar as it will no longer alert a parent or guardian when nude photos are encountered. While this may seem like a controversial change, several experts pointed out that exposing nude content on a child’s device in some households could result in abuse or, as Harvard Cyberlaw Clinic instructor Kendra Albert suggests, the outing of “queer or transgender children to their parents.”
With the most recent version of this feature enabled, children who receive inappropriate photos via the Messages app would be able to do two things: choose to avoid (or see) the content, and choose to send a report to a trusted adult if they see fit to do so.
Blurring photos is just one of several aspects of Apple’s Communication Safety suite, a feature that aims to prevent child sex abuse by making it easier for children to avoid and report predatory content.
Another feature that Apple has tested – but not released – is their Child Sex Abuse Imagery Detection (CSAM-detection), which scans and reports iCloud content that shows child pornography or abuse to Apple moderators for further review. As one can imagine, the feature drew mixed criticism, the majority of which came from privacy advocates.
While the vast majority of humanity can (hopefully) agree that fighting against child exploitation is a noble cause, these groups argue that scanning and reporting individuals’ personal photos via an algorithm opens the door to government interference and increased surveillance. Switching the algorithm’s baseline to scan for things like anti-government content, for example, would be easy, these groups posit, making the feature extremely dangerous in principle.
There is no current release date set for any of these aforementioned features, though iPhone users can reasonably expect them to drop at some point during iOS 15’s development.
Amazon Music debuts synchronized text transcripts for popular podcasts
(TECH) The first feature to hit Amazon Music is auto-generated and synchronized text transcripts for their most popular podcast shows. Sign us up!
Amazon set out to accelerate the growth and evolution of podcasts last year by acquiring the podcasting network, Wondery. Now, the company is doing just that with the launch of its auto-generated and synchronized podcast transcripts feature on Amazon Music.
According to an Amazon Music tweet, with this feature, you’ll be able to “Roll it back, jump ahead, and follow along” with the podcast you’re listening to. For instance, you can scrub through the transcript to find that line of text with that quote or movie and book suggestion you can’t quite remember. When you tap on a particular line of text in the transcript, you’ll be able to jump straight into that specific part of the podcast. I can already see all the time saved! But, if you just want to read along as you listen, you can do that, too. The transcript will match the audio as you’re hearing it.
Right now, the company is only rolling out podcast transcripts in the US on both iOS and Android devices. When it will expand to other countries isn’t known, and the feature isn’t available for all podcasts yet. For now, it is only available on a selection of popular podcasts like Smartless, Crime Junkie, This American Life, Uncommon Ground, and Modern Love, but more are coming.
To use it, all you have to do is open the podcasts tab on Amazon Music and select one of the podcasts you’d like to listen to. Of course, you’ll need to select a show with the podcast transcription feature to see it. When your show is playing, on the top of the album art and in fullscreen mode, the transcriptions will be available for you to read along to.
Oh, and if you’re worried about having to read through the ads, you have nothing to fret about. Ads won’t be transcribed. Instead, the transcription will read “audio not transcribed” when they are playing.
So far, Amazon seems to be going strong in the podcasting game with the release of podcast transcripts. The feature makes it easy to search and find what you are looking for in a show. And, for those on a long and noisy bus and subway ride, you’ll finally be able to read the information you previously couldn’t hear.
UX design: If you don’t have it, get yourself an audit made easy
(TECH NEWS) UX design is important. By conducting a simple audit to make sure your site is accessible, you can minimize the number of people that quickly go away.
A good UX design is essential in attracting and retaining customers. A seamless and positive experience will keep customers happy and bring your business many benefits, like increasing audience engagement and sales.
But, how do you know if your user experience is in need of help, so people don’t bounce away quickly? Well, if UX is not your forte, the best thing to do is to hire a good UX designer. Unfortunately, sometimes hiring one isn’t always within the budget.
So, what do you do then? The next best thing is to conduct a UX audit of your website or app. Not sure where to begin? Fulcrum’s Do It Yourself UX Audit kit is one place to start.
According to the website, this DIY UX audit “can help you gain valuable insights about the usability of your product.” The tool detects problems in your UX, prioritizes them for you, and finds out how you can fix any existing issues.
The tool is made out of free easy-to-use Notion templates. These UX audit checklists are all customizable, and you can print them or save them on your Notion dashboard to use later.
Inside each template, there are cards with descriptions and examples. Depending on if you meet certain criteria or not, you drag and drop the card into the “Yes” or “No” column. When you’re finished, you will easily see what issues you have, and you can work on fixing them.
The templates are divided into Junior and Middle-level templates.
The Junior level has templates for things such as field and forms, login, mobile UX, and architecture. Most of these templates help make sure you cover your basic UX bases. For instance, it looks at whether your website is desktop and mobile-friendly, and if each element makes sense and is easily identifiable.
The Middle Level dives in a little deeper. The “Visibility of system status” audit checks if you are keeping your audience informed on what’s going on. Things like battery life, loading, or Wi-Fi connection indicators can make a huge difference. No one wants to stare at a screen with no clue if what they clicked on is working or not.
If you can afford it and want a UX virtuoso to do the work for you, you can get a UX audit from Fulcrum. The experts will conduct a full-fledged UX audit and create wireframes with solutions for your UX issues.
However, no matter how you go about it, a good UX design is important. Higher rate conversions and user retention won’t happen if your product is just pushing people away.
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