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Hearken reverses the role of public and journalists

Hearken invites the public into a new process: The audience fills the pitch-pipeline with story ideas in the form of questions, votes on their favorites and provides feedback when choosing what stories to assign.

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Hearken.com: Public engagement and journalism

Hearken.com really, REALLY embraces viewer feedback when it comes to producing the news. What a concept! Or is it?

Back in the day when I was reporting, anchoring and producing the news on a daily basis, the heat was always on! The nightly news aired at 6pm and there was never enough time, it seemed, to get everything done. But one thing was for sure, we tried to report on things that happened every day: Hopefully giving our viewers a close look at the community in which they lived.

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That was an assumption on the part of the news department because who had time to pull the local community into the news loop and ask for their feedback? So imagine my surprise when I discovered a new [still in Beta] news platform that practically puts the audience in the driver’s seat for generating news content?

Content is king

This is certainly a novel approach to producing the news. According to Hearken.com, the typical approach to generating story ideas is something akin to this:

hearken cycle of journalism

In the so called standard approach to generating content the feedback stage comes long after the publish/airdate stage. But Hearken maneuvers that stage to coincide with going live. Hearken invites the public into the new process: The audience fills the pitch-pipeline with story ideas in the form of questions, votes on their favorites and provides feedback when choosing what stories to assign.

Conversely, when members of the audience express interest in a question, they’ll receive updates when that story is being reported on and is completed.

At the expense of playing Devil’s Advocate, I have to wonder what newsroom has the time to allocate to this process when there’s a deadline looming? I suppose in terms of generic/evergreen content this is tool that can broaden the scope of coverage of a specific topic. But I’m not entirely convinced that Hearken is effective as anything more than a novelty.

Vote for what’s right

Hearken uses what they refer to as an embedded voting module, which gives the audience the ability to vote on their favorite story ideas, which theoretically gives the newsroom and reporters valuable insights into validated audience desires, as well as the chance to challenge assumptions about what’s a worthwhile story.

hearken story type

Plus and minus

I suppose one thing that Heaken provides is a source of tangible soundbites via the public interaction. This is always a good thing, but if the source is not a subject matter expert and just a generic face and opinion I again have to wonder who much mileage such a tool actually provides. By its own accord, Hearken hopes to create deeper relationships with its audience and by doing so more interest in the content they’ve helped the news team create.

In an age where social media creates feedback that is instantaneous, is there room for a news platform such as Hearken?

You’ll have to tune in tonight for the full story.

#Hearken

Nearly three decades living and working all over the world as a radio and television broadcast journalist in the United States Air Force, Staff Writer, Gary Picariello is now retired from the military and is focused on his writing career.

Tech News

Beautiful new wellness app takes a more holistic approach

(TECHNOLOGY) Using tech to help with wellness is nothing new, but this app takes a more holistic approach to help you balance.

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wellbody wellness app

There are thousands of health and fitness apps in various marketplaces, so what distinguishes between them is often a matter of personal taste. Much like the variety of organizational apps, I find that picking a wellness app involves much the same process – what works for you? What do you need? What are your wellness goals? And so on.

I spent a few days with the new wellness app, Wellbody, and I will say I am fifty/fifty. I love the approach and philosophy of Wellbody. Take a look at their fundamental tenants:

  • We believe in progress over perfection
  • We believe in small, simple, and sustainable behavior change
  • We believe that with mindful practice, people can do amazing things
  • We believe that real change starts with being mindful…and is maintained through creating healthy habits
  • We take a holistic view across the five major pillars of health: nutrition, exercise and movement, sleep, stress management, and connection
  • We believe everyone deserves access to better health and wellness
  • We want to help you live life well

As a person who is incredibly engaged in their own wellness and trying to figure out how to do that, I believe fully in this model. Holistic perspectives on health are important for anyone.

However, a holistic perspective may mean some people perceive this app as having a lack of focus. It is foundational, so it is not a workout plan, or calorie counter, etc. It’s primarily educational. And the content is actually good. The foundation series are well narrated, and I think it does a good job of level setting and providing information.

It does have a daily quote and a little daily experiment (which I think is a good add). The content library is growing, and the sessions outside of the foundational session are great (I loved the “Mindfulness vs. Meditation” piece)

However, there are a few challenges I have right away.

First, the sessions don’t have any good visuals, summaries, or much of anything else.

Also, the daily experiment has been rather vague. Yes, I understand that it is a mindfulness app, but the challenges are more pondering and less practice.

Most critically – without an internet connection you can’t listen to this. So if you are on a plane, or on a limited reception subway, or are away from Wi-Fi, you can’t listen to any of the content. That’s a glaring issue, and it is too easy to turn to other podcasts or apps who we can listen to the content without an active internet connection. It makes it harder to open this app everyday, which is important for the way it works.

I think Wellbody has the concept down – what’s missing is more content. There needs to be more specific content, maybe a journaling feature, etc. I would recommend this app for anyone who is starting a wellness journey, or maybe is re-evaluating what kinds of health changes they are trying to make. If you need a diet tracker, or exercise plan, this is going to be less helpful. However, if you are trying to change the way we look at wellness, this is a great place to start.

Side Note: I love the visual design of this app, which is a weird cross between Zen and an episode of Fixer Upper (I love all of the designs at Target, y’all).

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Tech News

What’s TikTok, why’s it so huge, and why is Facebook scared of it?

(TECH) TikTok has taken the internet by storm – you’ve probably seen the videos floating around, so here’s the context your business needs to know.

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Jimmy Fallon challenged his viewers to his version of a #sharpiechallenge. That’s where you toss a sharpie into the air, catch it, take the cap off and draw a mustache on yourself with it. He requested that viewers use TikTok to record it and upload it.

As of this writing, the hashtag boasts 8.2 million views in TikTok alone – if it wasn’t big before it gained Fallon as a fan, it is now.

What Is TikTok?

The TikTok app is the brainchild of Bytedance, a Chinese company that once owned Muscal.ly, and it launched in September 2016 as Douyin (it’s Chinese moniker). When it launched internationally, a year later, they branded the social media app TikTok. When Musical.ly shut down, users had to switch.

The app lets users view, create and share 15-second videos (kind of like Vine, RIP). It’s estimated that there are over 500 million users worldwide. The app has been highly ranked in the charts for number of downloads over the past few months, with a spike when Fallon had his first challenge, #tumbleweedchallenge. (For the record, Fallon and The Tonight Show do not have a business relationship with Bytedance.)

Users can lip-sync, do duets, record a reactions video and has some excellent tech in the app for video editing. Users can comment on videos and create video memes. It’s pretty fascinating. And wildly appealing to the masses.

One of the best things about TikTok is that the app doesn’t have advertising or monetization capabilities, even though it has a broad audience. With an estimated 500 million users, it’s just a matter of time.

Facebook launches a TikTok-clone.

Facebook doesn’t want to be late to the game. In classic follower fashion, they have launched their own short-video app, Lasso.

I played with both apps, and Lasso just doesn’t have comparable content.

What Facebook does have is its user base. By integrating with Facebook itself, Lasso may outdo TikTok eventually, but it will need to increase its capabilities.

Why should your business take notice?

Small businesses should be aware of these apps. Online videos are driving social media engagement. Content is king, and you’ve been reading here for years that video is a powerful component of any social media strategy.

TikTok and Lasso give you video-making and video-sharing tools that could increase your online presence.

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Tech News

Hardware tokens are what folks serious about avoiding hackers use

(TECH) Hardware tokens have been around for a while, but people most serious about avoiding hackers swear by them.

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hardware token

How many passwords do you have? How many sites do you use each of your passwords for? Information Today research estimates over half of all adults have five or more unique passwords, while one in three adults have 10 or more unique passwords that have to be remembered.

This particular study was from 2012. I’d wager that most of us use many more passwords today than we did just six years ago. With the risk of your accounts being hacked increasing, you might be wary – you might not even trust an online password manager.

If you struggle with remembering all of your passwords and want to make sure you are managing passwords and protecting your accounts, you might want to consider a hardware token.

What is a hardware token?

This piece of hardware is a physical device, similar to a USB drive, that lets you gain access to an electronically restricted resource. It’s actually a simple two-factor authentication source.

Once your account is set up to accept the hardware token, you log in to the account with your user ID and password. You’ll be asked to insert the hardware token into the device, which gives you access to your account. It’s another layer of protection and authentication.

Hardware tokens have been on the market since 2002. Although many use the USB port on your device, Bluetooth tokens and smart cards are other types of hardware tokens. Setting up a hardware token is fairly easy. You can use your hardware token with most websites that have two-factor authorization.

The challenges with hardware tokens is that they are very easy to lose and can easily be stolen. That’s a pretty significant downside.

The YubiKey, one of the current offerings on the market, costs about $50. It could be expensive to have a hardware token for everyone in your organization. Google Titan, another brand of hardware key, costs about the same.

Some argue that not everyone needs this much security, but those people probably have never been hacked. If it protects your accounts, it might be worth taking a look.

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