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iCitizen: How one app got a huge room of millennials talking about the presidential debates

We millennials are, rightfully, stereotyped as to have our phones glued to our hands 24/7. So, it would only make sense that there is a potential for this generation to become involved if given a quick and savvy way to do so. Enter iCitizen

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icitizen app

It’s not as hard as you might think

President Obama’s final State of the Union address has instigated a great deal of buzz throughout the country. As we say goodbye to his presidency and look toward the 45th, a recurring topic of conversation is how to get millennials involved in the voting process.

Now, to get us to do virtually anything, there has to be some sort of technological aspect involved. We millennials are, rightfully, stereotyped as to have our phones glued to our hands 24/7. So, it would only make sense that there is a potential for this generation to become involved if given a quick and savvy way to do so.

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icitizen: “A hub for your civic life”

This is the mission of icitizen. Launched over two years ago, and rebranded and re-released less than a week ago, icitizen is working to bridge the gap between millennials and politics. With the slogan “A hub for your civic life”, icitizen works hard to provide politicians with information curated from the app.

The app is simple to utilize, as users can swipe right (if they care about a topic) or left (if they don’t care about a topic). Topics include everything from arts and culture, to parks and recreation, to voting and taxes.

The app was put to the test the night of the State of the Union, as representatives and members of icitizen came to Illinois State University in Normal, IL for a live-stream watch party.

Potential to make a change

While some students were incentivized by extra credit and free pizza, many students came for the opportunity to be civically engaged. Organizers and sponsors were astounded by the turnout, over 600 people, and we able to spread the word about the importance of being involved in politics and the community.

I had the pleasure of speaking with the members of icitizen following the address. Their mission is one of importance and their execution has the potential to make a change in how younger generations engage with politics.

TL: How did you come up with the idea?
Beth Huth [VP Marketing and Business Development]: icitizen has been around for about two and a half years. And it started from an idea from an entrepreneur in Nashville who thought about making the idea of communication between the citizen and politics an easier process.

He was flipping through channels and he would see polling results on one channel reporting ‘this’ and polling results on another channel reporting something completely different. And he thought, ‘what if we created a place that centralized voice for citizens to come and gain information on politics as well as express their voice on what they do and do not support.’

TL: Are you local to the area (Chicago/Southern Illinois)?
BH: we’re headquartered in Nashville and our CEO, Russ Reeder, was originally based in California and he just recently relocated to headquarters in Nashville. He is also now a co-founder with a company in rebranding and re-visioning icitizen. And, just four days ago, we launched version two of our app.

So, we’re excited about this partnership because this is the first time that we have had polling as well a relationship with AASCU, and our 400 different universities put to the test.

TL: And how has that been going so far?
Alex Schreiner [Partnerships & Outreach Manager]: well, three or four days into it, I could not believe how many students that we got to come to this event. I don’t know that I’ve ever seen so many students gathered in one place for something political that’s not a rally or protest. This was a nonpartisan event, and we packed this house with students from Illinois State University, from Heartland Community College.

I was blown away by the attendance and the participation, and the buy-in that we got from the schools that were involved in it.

So, I think that for us this was really encouraging that there is so much enthusiasm about our vision for what these events can look like, and changing the way that we ask students to participate in politics. [Because] the old way just isn’t working anymore.

icitizen app using

Illinois State University communication majors Adamm Isabelli and Alex Cesich put in their two cents using the icitizen app.

TL: Was that the big motivator for the rebrand and redesign? So that it could be targeted toward a younger audience?
BH: Absolutely.

You know, when I think about the future generations of our country, the people who are really going to make a difference, it’s the millennial generation.

In two years, over 36 percent of our voting population will be millennials.

So, when I think about voting, and I think about calling people to action to have a say in what is going on in policy and community, the old way, where you basically just find a voting place, is broken. Allowing millennials to engage with politics, such as any form of legislation or bills, or just issues that are driven in their world – having it on a mobile device is a huge motivation for us.

TL: Can you tell me a little about the role of polling in politics?
Mark Keida [Director of Polling]: The reason we include polling is because polling is a way that you can make your voice count. So, when you put a poll out there, and there’s no answer to it, we don’t know how you feel. When you think of the electors, and there are over 300 million in the country, we have 535 members of Congress, senators, and the House, plus our president. How do they know [what citizens are feeling]? Polling is one of the ways that we get the intelligence of what the people think. And so, we developed in our app a polling capability.

We did this for the event, we put out 30 different poll questions, and we will continue doing that all of the time as a part of our app, so that we can hear what people think. And then what we do is, with the issues that are most popular, share that data anonymously with elected officials. Alex mentioned that this world is real-time and ongoing, and everything is on the super-computer or smartphone. This is the way the world is moving. And, when you think of polling, it’s very old types of technology, but we’re putting it on an app so that this way you can do it in real-time.

Giving these elected officials a way of putting a finger on the pulse of seeing what people really think and what they really want, is democracy in action. It’s something that is done between elections.

So, it isn’t just voting every two years. The president talked about that tonight, you know, get involved between elections – don’t just vote during the election time. And, what icitizen is really trying to do, is help people: they’re passionate, they’re interested in getting involved, and they are on their phones all the time. So, we’re putting those two together and saying, “well how can we get people involved?” And the phone helps us do this.

icitizen app iphone

TL: How did you become involved with Illinois State?
AS: When I started working for icitizen, I was in D.C., and we were just starting the process of identifying really who were the most important markets for us to try and launch this to. And universities and schools are such an obvious choice. There’s been a tremendous need amongst these institutions for the type of information and data that we are able to provide and knowing what your students’ political sentiment is, and social sentiment of different issues.

So, we actually got an email from the American Association of State Colleges and Universities which said, “hey, somebody in our office just downloaded your app. Can we talk?” And then we found out that we were, basically, within a couple of miles from each other in D.C. So, I went into the office and sat down with members of AASCU, and, as we started talking, I think both sides realized at the same time that there is so much potential here for what this relationship can transform to in the next couple of years. We basically started talking about this event two years ago, and asked how we could make it a student-oriented State of the Union event.

Jen Domagal-Goldman [AASCU member] said, “you’ve got to meet these people from Illinois State. They are so motivated”. And she said, “if you want to do a live watch party and live-stream this across the country from the university – let’s have a giant gathering at one school and broadcast it to other schools that are interested. We think we have the perfect place, and it’s Illinois State”.

And, they were so right. They have connected us to Heartland Community College and the folks over there were incredible at working with us. And what we saw were ripple effects from one very small group of people at Illinois State University faculty, and it rippled across the entire school. I mean, they got everybody involved. We wound up having 600 people and we ran out of chairs. I never hoped, in my wildest dreams, that this would be the case in the first year that we’ve ever really tried anything on this scale. It’s amazing.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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1 Comment

1 Comment

  1. Joyce Malle

    January 13, 2019 at 3:18 pm

    I use I citizen and love it. They have quit sending me polls. I complained once and now I haven’t received any polls in months. Censorship.?

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Tech News

Google is giving back some privacy control? (You read that right)

(TECH NEWS) In a bizarre twist, Google is giving you the option to opt out of data collection – for real this time.

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Open laptop on desk, open to map privacy options

It’s strange to hear “Google” and “privacy” in the same sentence without “concerns” following along, yet here we are. In a twist that’s definitely not related to various controversies involving the tech company, Google is giving back some control over data sharing—even if it isn’t much.

Starting soon, you will be able to opt out of Google’s data-reliant “smart” features (Smart Compose and Smart Reply) across the G-Suite of pertinent products: Gmail, Chat, and Meet. Opting out would, in this case, prevent Google from using your data to formulate responses based on your previous activity; it would also turn off the “smart” features.

One might observe that users have had the option to turn off “smart” features before, but doing so didn’t disable Google’s data collection—just the features themselves. For Google to include the option to opt out of data collection completely is relatively unprecedented—and perhaps exactly what people have been clamoring for on the heels of recent lawsuits against the tech giant.

In addition to being able to close off “smart” features, Google will also allow you to opt out of data collection for things like the Google Assistant, Google Maps, and other Google-related services that lean into your Gmail Inbox, Meet, and Chat activity. Since Google knowing what your favorite restaurant is or when to recommend tickets to you can be unnerving, this is a welcome change of pace.

Keep in mind that opting out of data collection for “smart” features will automatically disable other “smart” options from Google, including those Assistant reminders and customized Maps. At the time of this writing, Google has made it clear that you can’t opt out of one and keep the other—while you can go back and toggle on data collection again, you won’t be able to use these features without Google analyzing your Meet, Chat, and Gmail contents and behavior.

It will be interesting to see what the short-term ramifications of this decision are. If Google stops collecting data for a small period of time at your request and then you turn back on the “smart” features that use said data, will the predictive text and suggestions suffer? Only time will tell. For now, keep an eye out for this updated privacy option—it should be rolling out in the next few weeks.

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Tech News

Looking to refresh your virtual rooms? Check out Zoom’s Immersive View

(TECH NEWS) Zoom’s new Immersive View feature will help you feel like you’re back in the workplace or classroom again – or wherever you want to be.

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Zoom's new Immersive View allows users to be creative and place participants on landscapes, like this field of flowers.

If you’re tired of feeling separated from your coworkers, friends, or classmates, Zoom has a new feature that will make you feel like you’re all in the same place once again. At Zoomtopia, Zoom’s annual user conference, the company announced its Immersive View feature that they say will allow for a “more engaging and collaborative way to meet”.

With Immersive View, video participants can all be arranged in a single virtual space. Hosts can choose from one of Zoom’s immersive virtual scenes and embed video participants within that scene.

To make sure your scene is as natural as possible, hosts can move around and resize a participant’s image so they can look like they are sitting on a chair in a classroom or conference room. For added fun, you can even set a custom background. So, if you’d rather be part of the Galactic Senate Chamber, you can create your own scene.

Up to 25 video participants can be in the same virtual space. Any additional people after that will show up as a thumbnail strip on the top of the screen. And, at any time, you can change the view back to Speaker View or Gallery View if you want to.

How to get started with Zoom’s Immersive View
Immersive View is available on Windows and macOS for desktop. By default, all Free and single Pro accounts using Zoom 5.6.3 or higher will have the feature enabled.

To use the feature, first start your Zoom meeting or webinar on your desktop. In the top-right corner, click “View” and select “Immersive View”.

To place participants into the scene, choose between automatically and manually. By choosing automatic, as many participants as the layout will allow will be added to the scene. If you choose manual, you can add and remove participants as you’d like. Since Immersive View will use the first 25 participants, manual works well for larger meetings. If participant No. 26 needs to speak up, you can remove someone and add No. 26 in.

After you’ve made your choice, select one of the provided virtual backgrounds or upload your own image. If you choose to use your own custom background, make sure to follow Zoom’s virtual background specs for the best results.

Finally, click “Start” to launch your scene, and, now, you’re all set!

Those that aren’t using Zoom 5.6.3 or higher will not be able to see the Immersive View. Instead, they will see either the Gallery View or Speaker View with a black background.

Currently, Immersive View isn’t available in breakout rooms yet. Also, recordings of Immersive Views aren’t supported. Depending on your recording settings, recordings will appear in Gallery View or Speaker View.

Considering all the video call fatigue going on right about now, the timing of Zoom’s Immersive View feature couldn’t come at a better time. It will be refreshing to see a video call without just heads inside boxes.

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Tech News

Create a pandemic-friendly sign-in with this touchless technology

(TECH NEWS) In an era where touchless communication is paramount, Wellcome brings touchless employee and visitor sign-in technology to the workplace.

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Logo page for Wellcome, a touchless technology sign-in.

Touchless technology is becoming more and more common these days and for good reasons — health and safety. Due to the COVID pandemic, social distancing is crucial in helping decrease the amount of positive coronavirus cases.

Unfortunately, some work environments require in-person employees, contractors, and visitors. And now, some businesses are even starting to bring more of their workforce back into the office. While we can hopefully assume they all have some safety protocols in place, the front desk interactions haven’t changed much. This makes it difficult to manage and see who’s in and out.

But to fill in that gap, meet Wellcome. Wellcome is a touchless sign-in platform for employees and visitors. According to their website, the app “helps you manage the workplace effectively, making it safe and easy for everyone” who’s in the office.

And the platform does this by implementing the following features in its tool.

Employee Touchless Check-in
By uploading a list of employees to the Admin, employees automatically receive an email with a one-click “Wellcome Pass”. This pass can be added to their Apple or Android digital wallet.

Once at work, employees scan their pass on an iPad at the reception desk. Then, they will see a customizable confirmation screen with the company’s health and safety guidelines messaging. This reminder can help ensure everyone is following the rules and staying safe.

Visitor Touchless Check-in
For visitors without a Wellcome Pass, they can still scan the QR code on the iPad using their device. The QR code will direct them to a customized check-in form where they can select their host and fill out a health questionnaire on their mobile device.

COVID-Safe Visitor Screening
Based on how a visitor answers the health screening questionnaire, it will grant or deny them access to the office. This health COVID screening will help HR managers “protect the office by restricting access to visitors that might be infected.”

Host Notifications
Via email, Slack, and/or SMS, Wellcome will immediately notify the host when they have a visitor and send them the visitor’s contact details. It will also let them know if their visitor was granted or denied access based on the health screening. If a visitor is denied access, the host is instructed to not meet the visitor, but contact them another way.

Contact Tracing
If there is a potential or confirmed COVID-19 case at work, Wellcome makes it easy to identify and notify anyone who may be at risk. To do this, the HR manager just needs to search by a person’s name and date range in the Admin. Search results will pull up anyone that could have come in contact with the infected person.

The Admin will also notify all employees and visitors that need to self-isolate and get tested. If needed, Wellcome also lets you download and submit a tracing report.

Manage Office Capacity
Wellcome tracks workplace capacity and occupancy data to help maintain social distancing. If occupancy reaches the capacity limit, the Admin will be notified to “take steps to reduce occupancy in order to stay within the required limits.”

In the Admin Dashboard, reports are available to view the status of current capacity. It can also predict what the occupancy will be each day so companies can plan ahead.

Book Workdays
Employees have the option to pre-book when they want to come into the office. The app displays how many slots are available for each day, and it can send out a calendar reminder. Through the Admin, HR managers can see who will be coming into the office. This is Wellcome’s other way of making sure capacity limits are always within range.

Also, setting up Wellcome is pretty simple. All you need is an iPad. You install the app on it and leave it at the reception desk for employees and visitors to check-in.

For companies who have employees and visitors in and out of the office. Wellcome does sound appealing, and it looks like they will benefit a great deal from the platform. And, if you’d like to check it out, Wellcome lets you use the app free for 14 days. Afterwards, you can select a plan that works best for you.

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