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iCitizen: How one app got a huge room of millennials talking about the presidential debates

We millennials are, rightfully, stereotyped as to have our phones glued to our hands 24/7. So, it would only make sense that there is a potential for this generation to become involved if given a quick and savvy way to do so. Enter iCitizen

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It’s not as hard as you might think

President Obama’s final State of the Union address has instigated a great deal of buzz throughout the country. As we say goodbye to his presidency and look toward the 45th, a recurring topic of conversation is how to get millennials involved in the voting process.

Now, to get us to do virtually anything, there has to be some sort of technological aspect involved. We millennials are, rightfully, stereotyped as to have our phones glued to our hands 24/7. So, it would only make sense that there is a potential for this generation to become involved if given a quick and savvy way to do so.

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icitizen: “A hub for your civic life”

This is the mission of icitizen. Launched over two years ago, and rebranded and re-released less than a week ago, icitizen is working to bridge the gap between millennials and politics. With the slogan “A hub for your civic life”, icitizen works hard to provide politicians with information curated from the app.

The app is simple to utilize, as users can swipe right (if they care about a topic) or left (if they don’t care about a topic). Topics include everything from arts and culture, to parks and recreation, to voting and taxes.

The app was put to the test the night of the State of the Union, as representatives and members of icitizen came to Illinois State University in Normal, IL for a live-stream watch party.

Potential to make a change

While some students were incentivized by extra credit and free pizza, many students came for the opportunity to be civically engaged. Organizers and sponsors were astounded by the turnout, over 600 people, and we able to spread the word about the importance of being involved in politics and the community.

I had the pleasure of speaking with the members of icitizen following the address. Their mission is one of importance and their execution has the potential to make a change in how younger generations engage with politics.

TL: How did you come up with the idea?
Beth Huth [VP Marketing and Business Development]: icitizen has been around for about two and a half years. And it started from an idea from an entrepreneur in Nashville who thought about making the idea of communication between the citizen and politics an easier process.

He was flipping through channels and he would see polling results on one channel reporting ‘this’ and polling results on another channel reporting something completely different. And he thought, ‘what if we created a place that centralized voice for citizens to come and gain information on politics as well as express their voice on what they do and do not support.’

TL: Are you local to the area (Chicago/Southern Illinois)?
BH: we’re headquartered in Nashville and our CEO, Russ Reeder, was originally based in California and he just recently relocated to headquarters in Nashville. He is also now a co-founder with a company in rebranding and re-visioning icitizen. And, just four days ago, we launched version two of our app.

So, we’re excited about this partnership because this is the first time that we have had polling as well a relationship with AASCU, and our 400 different universities put to the test.

TL: And how has that been going so far?
Alex Schreiner [Partnerships & Outreach Manager]: well, three or four days into it, I could not believe how many students that we got to come to this event. I don’t know that I’ve ever seen so many students gathered in one place for something political that’s not a rally or protest. This was a nonpartisan event, and we packed this house with students from Illinois State University, from Heartland Community College.

I was blown away by the attendance and the participation, and the buy-in that we got from the schools that were involved in it.

So, I think that for us this was really encouraging that there is so much enthusiasm about our vision for what these events can look like, and changing the way that we ask students to participate in politics. [Because] the old way just isn’t working anymore.

icitizen app using

Illinois State University communication majors Adamm Isabelli and Alex Cesich put in their two cents using the icitizen app.

TL: Was that the big motivator for the rebrand and redesign? So that it could be targeted toward a younger audience?
BH: Absolutely.

You know, when I think about the future generations of our country, the people who are really going to make a difference, it’s the millennial generation.

In two years, over 36 percent of our voting population will be millennials.

So, when I think about voting, and I think about calling people to action to have a say in what is going on in policy and community, the old way, where you basically just find a voting place, is broken. Allowing millennials to engage with politics, such as any form of legislation or bills, or just issues that are driven in their world – having it on a mobile device is a huge motivation for us.

TL: Can you tell me a little about the role of polling in politics?
Mark Keida [Director of Polling]: The reason we include polling is because polling is a way that you can make your voice count. So, when you put a poll out there, and there’s no answer to it, we don’t know how you feel. When you think of the electors, and there are over 300 million in the country, we have 535 members of Congress, senators, and the House, plus our president. How do they know [what citizens are feeling]? Polling is one of the ways that we get the intelligence of what the people think. And so, we developed in our app a polling capability.

We did this for the event, we put out 30 different poll questions, and we will continue doing that all of the time as a part of our app, so that we can hear what people think. And then what we do is, with the issues that are most popular, share that data anonymously with elected officials. Alex mentioned that this world is real-time and ongoing, and everything is on the super-computer or smartphone. This is the way the world is moving. And, when you think of polling, it’s very old types of technology, but we’re putting it on an app so that this way you can do it in real-time.

Giving these elected officials a way of putting a finger on the pulse of seeing what people really think and what they really want, is democracy in action. It’s something that is done between elections.

So, it isn’t just voting every two years. The president talked about that tonight, you know, get involved between elections – don’t just vote during the election time. And, what icitizen is really trying to do, is help people: they’re passionate, they’re interested in getting involved, and they are on their phones all the time. So, we’re putting those two together and saying, “well how can we get people involved?” And the phone helps us do this.

icitizen app iphone

TL: How did you become involved with Illinois State?
AS: When I started working for icitizen, I was in D.C., and we were just starting the process of identifying really who were the most important markets for us to try and launch this to. And universities and schools are such an obvious choice. There’s been a tremendous need amongst these institutions for the type of information and data that we are able to provide and knowing what your students’ political sentiment is, and social sentiment of different issues.

So, we actually got an email from the American Association of State Colleges and Universities which said, “hey, somebody in our office just downloaded your app. Can we talk?” And then we found out that we were, basically, within a couple of miles from each other in D.C. So, I went into the office and sat down with members of AASCU, and, as we started talking, I think both sides realized at the same time that there is so much potential here for what this relationship can transform to in the next couple of years. We basically started talking about this event two years ago, and asked how we could make it a student-oriented State of the Union event.

Jen Domagal-Goldman [AASCU member] said, “you’ve got to meet these people from Illinois State. They are so motivated”. And she said, “if you want to do a live watch party and live-stream this across the country from the university – let’s have a giant gathering at one school and broadcast it to other schools that are interested. We think we have the perfect place, and it’s Illinois State”.

And, they were so right. They have connected us to Heartland Community College and the folks over there were incredible at working with us. And what we saw were ripple effects from one very small group of people at Illinois State University faculty, and it rippled across the entire school. I mean, they got everybody involved. We wound up having 600 people and we ran out of chairs. I never hoped, in my wildest dreams, that this would be the case in the first year that we’ve ever really tried anything on this scale. It’s amazing.

Staff Writer, Taylor Leddin is a publicist and freelance writer for a number of national outlets. She was featured on Thrive Global as a successful woman in journalism, and is the editor-in-chief of The Tidbit. Taylor resides in Chicago and has a Bachelor in Communication Studies from Illinois State University.

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1 Comment

1 Comment

  1. Joyce Malle

    January 13, 2019 at 3:18 pm

    I use I citizen and love it. They have quit sending me polls. I complained once and now I haven’t received any polls in months. Censorship.?

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Australia wants Facebook and Google to pay media royalties

Australia seeks to require Facebook and Google to pay royalties to media companies for use of news content on their platforms.

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Australia is in the process of requiring tech giants, Facebook and Alphabet, to pay royalties to Australian media companies for using their content. Australian Treasurer Josh Frydenberg announced the move the day after the US Congressional antitrust hearing that put the CEOs of Facebook, Alphabet, Amazon, and Apple back in the regulatory spotlight.

In addition to the pressure from the United States investigation into market control by these companies, global leaders are calling for similar regulations. Though none have been successful, media companies in Germany, France, and Spain have pushed for legislation to force Google to pay licensing fees to use their news content. Some companies have been pushing for this for years and yet, the tech giants keep dragging out their changes, even admitting their actions are wrong.

In 2019, the Australian government instructed Facebook and Google to negotiate voluntary deals with Australian media to use their content. The Australian government says the companies failed to follow through on the directive, and therefore will be forced to intervene. They have 45 days to reach an agreement in arbitration, after which the Australian Communications and Media Authority will create legally binding terms for the companies on behalf of the Australian government.

Google claims the web traffic that it drives to media websites should be compensation enough for the content. A Google representative in Australia asserts that the government regulations would constitute interference into market competition – which would be the point, Google!

According to a 2019 study, an estimated 3,000 journalism jobs have been lost in the last decade. The previous generation of media companies has paid substantial advertising fees to Google and Facebook while receiving nothing in return for the use of its news content. Frydenberg asserts the regulatory measures are necessary to protect consumers and ensure a “sustainable media landscape” in the country.

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Onboarding for customers and employees made easy

(TECH NEWS) Cohere enables live, virtual onboarding at bargain prices to help you better support and guide your users.

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Web development and site design may be straightforward, but that doesn’t mean your customers won’t get turned around when reviewing your products. Onboarding visitors is the simplest solution, but is it the easiest?

According to Cohere–a live, remote onboarding tool–the answer is a resounding yes.

Cohere claims to be able to integrate with your website using “just 2 lines of code”; after completing this integration, you can communicate with, guide, and show your product to any site visitor upon request. You’ll also be able to see what customers are doing in real time rather than relying on metrics, making it easy to catch and convert customers who are on the fence, due to uncertainty or confusion.

There isn’t a screen-share option in Cohere’s package, but what they do include is a “multiplayer” option in which your cursor will appear on a customer’s screen, thus enabling you to guide them to the correct options; you can also scroll and type for your customer, all the while talking them through the process as needed. It’s the kind of onboarding that, in a normal world, would have to take place face-to-face–completely tailored for virtual so you don’t have to.

You can even use Cohere to stage an actual demo for customers, which accomplishes two things: the ability to pare down your own demo page in favor of live options, and minimizing confusion (and, by extension, faster sales) on the behalf of the customer. It’s a win-win situation that streamlines your website efficiency while potentially increasing your sales.

Naturally, the applications for Cohere are endless. Using this tool for eCommerce or tech support is an obvious choice, but as virtual job interviews and onboarding become more and more prevalent, one could anticipate Cohere becoming the industry example for remote inservice and walkthroughs.

Hands-on help beats written instructions any day, so if companies are able to allocate the HR resources to moderate common Cohere usage, it could be a huge win for those businesses.

For those two lines of code (and a bit more), you’ll pay anywhere from $39 to $129 for the listed packages. Custom pricing is available for larger businesses, so you may have some wiggle room if you’re willing to take a shot at implementing Cohere business-wide.

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Smart clothing could be used to track COVID-19

(TECH NEWS) In order to track and limit the spread of COVID-19 smart clothing may be the solution we need to flatten the curve–but at what cost?

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COVID tracking clothing

When most people hear the phrase “smart clothing”, they probably envision wearables like AR glasses or fitness trackers, but certainly not specially designed fabrics to indicate different variables about the people wearing them–including, potentially, whether or not someone has contracted COVID-19.

According to Politico, that’s exactly what clinical researchers are attempting to create.

The process started with Apple and Fitbit using their respective wearables to attempt to detect COVID-19 symptoms in wearers. This wouldn’t be the first time a tech company got involved with public health in this context; earlier this year, for example, Apple announced a new Watch feature that would call 911 if it detected an abnormal fall. The NBA also attempted to detect outbreaks in players by providing them with Oura Rings–another smart wearable.

While these attempts have yet to achieve widespread success, optimism toward smart clothing–especially things like undershirts–and its ability to report adequately someone’s symptoms, remains high.

The smart clothing industry has existed in the context of monitoring health for quite some time. The aforementioned tech giants have made no secret of integrating health- and wellness-centric features into their devices, and companies like Nanowear have even gone so far as to create undergarments that track things like the wearer’s heart rate.

It’s only fitting that these companies would transition to COVID assessment, containment, and prevention in the shadow of the pandemic, though they aren’t the only ones doing so. Indeed, innovators from all corners of the United States are set to participate in a “rapid testing solutions” competition–the end goal being a cheap, fast, easy-to-use wearable option to help flatten the curve. The “cheap” aspect is perhaps the most difficult; as Politico says, the majority of people have a general understanding of how to use wearable technology.

Perhaps more importantly, the potential for HIPPA violations via data access is high–and, during a period of time in which people are more suspicious of technology companies than ever, vis-a-vis data sharing, privacy could be a significant barrier to the creation, distribution, and use of otherwise crucial smart clothing.

There is no denying that the Coronavirus pandemic has accelerated, among other things, technological advancement in ways unseen by many of us alive today. Only time will tell if smart clothing–life-saving potential and all–becomes part of that trend.

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