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There’s a new wearable that will give LifeAlert a run for their money

(TECH NEWS) A new wearable by UnaliWear is poised to enable the elderly to continue living independently, safely.

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unali wearable

U gotta hear about Unali

UnaliWear created an “OnStar for People” with its new watch that’s essentially a Life Alert minus the embarrassing stigma. The Kanega watch is a voice-controlled wearable device that detects falls, provides medication reminders, and gives emergency assistance. According to UnaliWear, their product aims “to extend independence with dignity for millions of vulnerable seniors.”

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Wearables are further integrating themselves into the mainstream, moving away from fad status.

WHAT IS IT

Like any new trendy technology, wearables have proliferated culture with awesomeness and trash alike. In 2014, one third of wearable technology was abandoned within six months.

However, those with staying power are propelling us further into a futuristic tech-laden world where our jewelry and accessories can assist us with simple needs.

Smartwatches started out as a laughable extravagance, but now they’re fairly common. I still geek out every time someone pays with their smartwatch, though. Unlike easily abandoned fad gadgets, UnaliWear seriously analyzed their product’s purpose.

BACKSTORY

CEO and founder Jean Anne Booth started the company in response to her mom’s refusal to use a Personal Emergency Response System like Life Alert. Booth wanted her mom to remain active, so she created a product that tackled the problems of products currently available on the market.

Many older adults don’t want to be associated with the stigma of personal assistance devices, yet want to remain independent.

This is completely understandable. Stigma plays a huge role derailing anyone seeking help. Removing some barriers to seeking help gives consumers options for more independence.

WHY IS IT SPECIAL

UnaliWear’s watch is geared towards a specific demographic, addressing reasons older adults have traditionally steered away from wearables. For starters, many tech products for older adults are pretty darn ugly.

The Kanega watch doesn’t look like something out of a trite infomercial. It’s simply a discreet watch with smart features.

Another primary hesitation to wearables is ease of use. If a product isn’t intuitive or obviously useful, surprise, people won’t use it. UnaliWear’s goal of treating users with respect makes their product unique. The design team did their homework and really focused on the wearer.

primary function

So what does the watch do? According to their Kickstarter, “Kanega handles all daily intelligence for providing an unobtrusive continuous welfare check.”

Fall detection, medication reminders, emergency assistance, and guidance home if lost are its primary features.

The watch utilizes voice-control commands for its various functions. During setup, users speak with an operator to determine which functions fit their personal needs.

Unlike Siri…

It won’t embarrass you in public by speaking aloud unprompted. It’s not looking to confuse or play Overseer to the wearer.

The Kanega watch also isn’t tied to a home-based system or owning a smartphone, and is waterproof.

This means wearers aren’t tied to their homes in order to use Kanega’s features. However, wifi must be present for the watch to function at full capacity.

Self-updating while you sleep

Machine learning and artificial intelligence updates lifestyle information while the wearer is sleeping.

This sounds creepy, but they use Verizon’s HIPPA-compliant cloud to keep health info secure.

This is how the watch connects with pharmacies to provide medication reminders.

Your very own Elvis

The watch can also pair with new generation Bluetooth Low Energy hearing aids, speaking directly to the user but not through the speaker.

Additionally, users choose the watch’s name so they’re not stuck constantly addressing a dystopic robot character.

For example, the creator’s mom named her watch Fred Astaire.

RISKS/CHALLENGES

Right now the watch is still in product development. Kickstarter backers are expected to receive their watches sometime this spring, and general consumers will get access later in the year.

You can sign up to be a beta tester if you’re in the continental US. However, you must have wifi to register.

The Kickstarter version relies on the Verizon or AT&T network, and coverage is not available everywhere. Wifi access could definitely deter potential customers.

So far, potential connectivity issues seem like the only major problem users will face.

However, it’s important to note that the watch isn’t a replacement for a caretaker if needed.

The fall detection isn’t 100% infallible, and users must be willing to utilize the features.

UnaliWear notes, “medication reminders won’t work for the willfully non-compliant.”

“Kanega is designed to complement normal human forgetfulness; we can’t make you take your medications.”

Revolutionary wearables

The wearables trend is clearly not over.

As companies learn from the downfalls and success of other products, wearable tech gets smarter, sleeker, and more mainstream. Click To Tweet

Check out UnaliWear’s fully funded Kickstarter for a great example of a company winning at the wearable game.

#WearablesThatMatter

Lindsay is an editor for The American Genius with a Communication Studies degree and English minor from Southwestern University. Lindsay is interested in social interactions across and through various media, particularly television, and will gladly hyper-analyze cartoons and comics with anyone, cats included.

Tech News

4 ways startups prove their investment in upcoming technology trends

(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.

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Woman testing VR technology

Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.

Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.

The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”

The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.

“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.

The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.

Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.

The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)

Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.

The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.

Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”

Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)

And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.

The lowest level is “not exploring or investing,” which represents little to no interest.

Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.

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Tech News

Will AI take over copywriting roles? This tool hopes to make that a reality

(TECH NEWS) CopyAI hopes to give copywriters a run for their… well, WPM. But how much can AI fully replace copywriting skills?

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Hands typing on a laptop, working on copywriting piece.

Copywriting is an important trade. Writers are often able to breathe life into otherwise formulaic websites peddling products which, sans the copy from those writers, might very well suffer a fate of relative obscurity. However, copywriters are also expensive, and their duties—indispensable as they may be—can be replicated fairly easily by little more than basic machine learning.

The question is this: Can AI replace copywriters? That’s a question that CopyAI hopes to answer with a resounding “yes”.

CopyAI is an “AI powered [sic] assistant for writing and brainstorming marketing copy.” This makes it a powerful tool to complement human writing, at the very least; is it enough to put people like me out of a job?

From my experience with the tool, no—at least, not yet. CopyAI can’t create an engagement strategy, respond to customers, spin testimonials to evoke heart-felt reactions, or analyze its own trends.

But that doesn’t detract from how freaking cool it is in practice.

CopyAI asks for very little from its user. Upon selecting a style of copy—Facebook Market, website carousel, or even page header, for example–you are prompted to enter the title of your product and a couple of short sentences describing it in the context of your ad. CopyAI does the rest, and while the results can be hilariously out of touch, you’re able to pick the ones that sound the most like your desired copy and then generate more options that sound similar.

The service has a huge number of different options for advertisement types, and you can use multiple different copy projects in one specific campaign.

Naturally, CopyAI has a few flaws, most of which replicate the problems we’ve seen with machine learning-based writing in the past: It doesn’t sound quite human enough to be comfortable. However, that’s a problem for a skilled copywriter to solve—and quickly, thus making something like CopyAI a potentially preferable choice for mass copywriting.

So, again, we ask: Is there a way for CopyAI to replace copywriters entirely in the future? Probably not. The copy it produces is intriguing, and often close enough that underfunded campaigns might find some value in using it short-term, but it doesn’t have the punch that a real person can pack into an advertisement.

That said, combining CopyAI with a small team of copywriters to reduce burnout—and repetition—could make for some very efficient work on the back end.

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Tech News

UX design: If you don’t have it, get yourself an audit made easy

(TECH NEWS) UX design is important. By conducting a simple audit to make sure your site is accessible, you can minimize the number of people that quickly go away.

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Two UX design people standing in front of a whiteboard with a UX map.

A good UX design is essential in attracting and retaining customers. A seamless and positive experience will keep customers happy and bring your business many benefits, like increasing audience engagement and sales.

But, how do you know if your user experience is in need of help, so people don’t bounce away quickly? Well, if UX is not your forte, the best thing to do is to hire a good UX designer. Unfortunately, sometimes hiring one isn’t always within the budget.

So, what do you do then? The next best thing is to conduct a UX audit of your website or app. Not sure where to begin? Fulcrum’s Do It Yourself UX Audit kit is one place to start.

According to the website, this DIY UX audit “can help you gain valuable insights about the usability of your product.” The tool detects problems in your UX, prioritizes them for you, and finds out how you can fix any existing issues.

The tool is made out of free easy-to-use Notion templates. These UX audit checklists are all customizable, and you can print them or save them on your Notion dashboard to use later.

Inside each template, there are cards with descriptions and examples. Depending on if you meet certain criteria or not, you drag and drop the card into the “Yes” or “No” column. When you’re finished, you will easily see what issues you have, and you can work on fixing them.

The templates are divided into Junior and Middle-level templates.

The Junior level has templates for things such as field and forms, login, mobile UX, and architecture. Most of these templates help make sure you cover your basic UX bases. For instance, it looks at whether your website is desktop and mobile-friendly, and if each element makes sense and is easily identifiable.

The Middle Level dives in a little deeper. The “Visibility of system status” audit checks if you are keeping your audience informed on what’s going on. Things like battery life, loading, or Wi-Fi connection indicators can make a huge difference. No one wants to stare at a screen with no clue if what they clicked on is working or not.

If you can afford it and want a UX virtuoso to do the work for you, you can get a UX audit from Fulcrum. The experts will conduct a full-fledged UX audit and create wireframes with solutions for your UX issues.

However, no matter how you go about it, a good UX design is important. Higher rate conversions and user retention won’t happen if your product is just pushing people away.

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