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REALLY!?! (Or Why I Attend Local Tech Events)

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Today I attended a local tech event sponsored by REALTOR.com.  I go to pretty much any local tech/marketing event I can go to even when I expect to learn very little.

For instance, today I learned that the brightness of a digital photo is directly related to the megapixels of the camera.  I thought the presenter spoke incorrectly, but when it was repeated a few more times, I realized I heard correctly.  I’m kind of a decent photographer, have studied the mechanics of cameras and have received underwater photography training from a National Geographic photographer, so I thought brightness was a function of aperture, shutter speed, exposure compensation and lighting, but apparently not.

The “class” very quickly turned into a sales pitch as many of these events tend to do.  One of my most recent favorite charts was thrown up explaining how vastly superior REALTOR.com was as a search web site.  Now I’ll admit, I didn’t read the numbers the last few times I saw this chart, but take a look:

6.68% of the total US real estate search market share.  Google has over 90% of search market share.  Less than 7% isn’t much.  If we combine Yahoo!, Zillow and Trulia (all free for basic listings last I checked), we get 7.77%, more than a percent more traffic than REALTOR.com.

So misinformation and propoganda, why do I go?

  • I am a public speaker.  I learn good and bad habits by watching other public speakers.
  • The room was FULL of people who were interested in using technology for their marketing.  They’re the few people I haven’t met.  The people I’ve worked with left halfway through from boredom.  So it was a great networking event.
  • I am the local expert. It makes me look like an expert when I’m able to answer the questions that come up from attending these events. If I attend also, it allows me to have all the answers before someone asks.

Do you force yourself to attend events even when you know you are more knowledgable than the presenter and if so, what are your reasons?

See you at REBarCamp Seattle, where I won’t be the smartest person in the room!

Nick runs a new media marketing consulting company helping real estate professionals learn how to implement new media tools into their marketing arsenal. He frequently gives presentations on generational marketing, green marketing and advanced online promotion. Nick is active on LinkedIn, Facebook and Twitter.

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9 Comments

9 Comments

  1. Matthew Hardy

    February 12, 2009 at 10:14 pm

    Interesting. Do you have any background in CRM or computer networking? Would like to know your thoughts on my last post (our site/blog).

  2. Keith Kreuer

    February 13, 2009 at 5:11 am

    From one instructor to another…Great article!

  3. Nick Bostic

    February 13, 2009 at 5:09 pm

    @Matthew – Yes and yes. I think your last post is spot on and hopefully proves to people that trying to sync traditional free apps isn’t that easy in order to (I assume) hopefully sell more of your service. For me though, I’m a sync’er because I’m a tree-huggin-hippie-in-a-suit and my computer goes into standby after about 5 minutes, so remote access doesn’t work. But I do have remote access to my NAS. As for the blog, I’m a little saddened that Chrome can’t find an RSS feed and I didn’t see a feed icon/link because I’d like to keep reading.

    @Keith – let me know when the site is up, I’d love to see what you’re doing.

  4. teresa boardman

    February 15, 2009 at 4:33 am

    Interesting about the camera thing. Who knew. I get frustrated, it is hard to sit still and it is hard to keep quiet at some of the events. I attend a lot of technology events but have been attending local events outside the real estate industry. I am learning how other businesses use the same tools that we do and am getting ideas. I hope that I can bring some new ideas into the real estate arena next time I speak.

  5. Vicki Moore

    February 16, 2009 at 5:15 pm

    I try to go to everything within a reasonable distance. But I’ve definitely left early – in fact, at the last one I went to where they were explaining that you shouldn’t steal someone else’s content. Do people really need to be told that?

  6. Danilo Bogdanovic

    February 16, 2009 at 7:38 pm

    I’ve been in classess/presentations where I know as much or more than the presenter, but I still stick around. Why? Because there may be somethin later on in the presentation that I don’t know about and I don’t want to miss it.

    It’s foolish to assume that you know more ahead of time. The time you think you “already know that” may just be the time you don’t and you miss something that could make you more successful.

    I agree that NAR isn’t the best at hiring the best presenters and is big on sales pitches, but not every conference/convention is by NAR.

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Google Maps will soon display traffic lights

(TECH NEWS) The addition of traffic light positions to Google Maps promises to boost navigation accuracy. Now you won’t run a light while looking at navigation.

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At over 150 million monthly users, Google Maps’ value is not to be understated. With a new feature that shows traffic light positions rolling out to select devices and locations soon, one can expect that trend to continue.

A common issue with navigation via an app–especially when navigating solo–is a lack of precision that can lead to confusion, missed exits, potentially dangerous driving, and, worst of all, spilled coffee. By adding the location of traffic lights, Google Maps will improve both landmark recognition and automated navigation by providing drivers with more accessible information.

It’s worth noting a couple of arguing points, the first of which is the assertion that Google is starting from scratch on this feature. They aren’t. In fact, Japan-based Google Maps users have had access to traffic light positioning for years; Google is simply expanding the feature to include a larger number of cities and population density.

In a similar vein, Google also isn’t the first company to implement an ease-of-access feature such as this. Apple Maps has incorporated traffic light recognition since the release of iOS 13, and while its use is hit-or-miss (my iPhone 11 fails to pick up most traffic lights in my admittedly rural town of residence), the option to have Siri direct users to the nearest traffic light rather than saying “in 213.7 feet, turn left” is helpful.

That said, Apple Maps is a service which sees a little over 20 million monthly users–a far cry from Google Maps’ monthly base. For Google, accuracy and speed of updates will be paramount for a successful, routinely helpful launch.

At the time of this writing, Google plans to release the traffic light feature in New York, San Francisco, and a few other United States cities. The feature will be available on Android devices–sorry for now, Apple users–and will ideally expand to encompass most of the country if the initial release is successful.

It will be interesting to see how comprehensive Google’s coverage is and how quick the company is to adjust positioning of lights as cities do what cities do best. For now, if you have an Android device, keep an eye on your Maps app–good things are coming your way.

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How Microsoft plans to upskill millions of workers during COVID-19

(TECH NEWS) Microsoft is providing affordable and accessible resources to upskill workers during the COVID-19 economy.

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Microsoft helps

While the undeniable amount of job loss in the Unites States, thanks to COVID-19, may have lost some steam in the news, there are many people out of work and job searching. As of June 6, 2020, “Total nonfarm payroll employment rose by 4.8 million in June, and the unemployment rate declined to 11.1 percent, the U.S. Bureau of Labor Statistics reported today.”

This means many Americans are quietly pondering their next move. Some are freaking out over what their next place or type of employment will be, while others are taking a minute to pause and re-design their life’s path. Both may be hopeful that their career is aligning with their ultimate goals or ways in which they would prefer to live their life via professional pursuits and family preferences. There may be an optimistic outlook as well if they have been able to score interviews and feel some excitement about new opportunities amongst the angst and uncertainty.

However, as you may likely know, after a job loss, the job seeker has some extra time to think and this can be scary for some. They may catch themselves with extra worry or spinning in the what ifs? What if I don’t have the skills for the jobs in demand? What if I’m too old? What if they are not looking to hire someone with my credentials? What if I am unable to replace my salary?

Let’s look at the data when we cannot get out of our heads. What are jobs that are in demand and will be growing? According to VentureBeat and Microsoft, here are the top 10 jobs that are in demand and likely to grow over the next decade:

  1. Software developer
  2. Sales representative
  3. Project manager
  4. IT administrator
  5. Customer service specialist
  6. Digital marketing specialist
  7. IT support / help desk
  8. Data analyst
  9. Financial analyst
  10. Graphic designer

In tandem, Microsoft is providing access to “learning paths” and resources for users to develop skills for these jobs, which will be available from today until the end of March 2021, and includes a series of videos to help jobseekers start off on the right foot for each role. Microsoft will also connect more technical roles with other resources and tools, including its bot-powered GitHub Learning Lab where budding coders can practice new skills. And feeding into this, Microsoft said that it will join the dots through to qualifications, by offering “low-cost access” to industry-recognized Microsoft certifications “based on exams that demonstrate proficiency in Microsoft technologies,” Microsoft President Brad Smith said in a separate blog post.”

Venture Beat goes on to say that “Microsoft has announced a slew of new initiatives designed to open up access to new digital skills, including cash grants, providing access to data, affordable certifications for Microsoft products, and a new learning app baked directly into Microsoft Teams.”

Looks like those software developers aren’t going away and you can hate on sales all you want, but those are needed for companies to keep their doors open and sell their products or services.

It seems apparent that the tech giant is looking to make a positive impact and help upskill workers to be able to explore and gain the skills they need to pursue these available and growing job opportunities. They are utilizing the data available within the LinkedIn platform to provide insights on job postings, as well as pledged to support access to learning and non-profit organizations. Microsoft is also making smart moves to grow and expand in an area where they see some major growth opportunities (within the LinkedIn Learning platform and MS Teams). Microsoft CEO mentioned that we have seen a 2-year digital shift in about two months due to COVID-19.

However, this does pose a question – how long will it take for hiring managers to catch up on reviewing resumes of those that had to make a job switch and may not have the previous experience they typically look for when hiring? There is fair room for a discussion that those reviewing resumes will also need to be informed of the career shifts of candidates due to COVID-19 and may need to spend a little bit more time making sure they are not dismissed for looking to make a switch after their upskill experience.

There may also be some questions from employees if they do not feel they resonate with any of those jobs listed as growing over the next decade. We may see a spike in entrepreneurial activity and people setting out to create and design their own work-life harmony – especially if the remote work opportunities are only going to grow exponentially.

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Study finds 1,000 phrases that accidentally activate smart speakers

(TECH GADGETS) Don’t worry about accidentally activating your nosy smart speakers… unless, of course, you utter one of these 1,000 innocuous phrases.

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It’s safe to say that privacy concerns, especially in today’s digital era, are unquestionably valid. With new video recording technology making it easier to identify people at a glance (whether they like it or not) and concerns that your smart speakers are eavesdropping on you, it may feel like you’re bordering on slightly paranoid around modern technology.

After all, even though there have been cases of smart speakers picking up on intimate conversations, there’s absolutely no risk of them overhearing private things without your consent, right? Even though it’s been documented that these devices — including Cortana, Alexa, Siri, and Google Home — have listened in relationship spats, criminal activity, and even HIPAA-protected data, you’re totally in the clear.

Oh yeah. The thing is, everything that gets broadcast into your smart speaker? There’s a completely random chance that someone back at headquarters may decide to sift through it in order to improve AI learning.

And while most of the time these conversations are totally benign, it doesn’t change the fact that a complete stranger is getting an earful of your private life. In fact, these transmissions? Are actually completely admissible in court, as several murder cases have already demonstrated. Their key evidence was none other than poor Alexa herself.

But wait, wait. These smart speakers can only get your information if you activate them, and that requires you to clearly enunciate their names. Right? Um. Not exactly. Even though you may think that you need to speak crisply into the speaker to activate it, it turns out that these devices are highly sensitive to any suggestion that you might be talking to them. It’s almost like your dog when you even remotely glance at his bag of doggie treats in the corner: one crinkle and Fido comes running, begging for some kibble and ready to serve you.

It’s the same for your smart speakers. As it turns out, there are over a thousand words or phrases that can trigger your device and invite it to start recording your voice. These can range from the perfectly reasonable (Cortana hearing “Montana” and springing to attention) to the downright absurd (Alexa raising her hackles over the words “election” and “unacceptable”). Well, crap. Now what?

It’s no secret that someone is listening in on your conversations. That’s been clearly documented, researched, dissected, and even accepted at this point. However, if you thought that they’d only listen to it if you gave them implicit permission by activating your device (which, to be fair, should not even count as permission in the first place), you were wrong.

So what’s a privacy-loving person to do? Just suck it up and try to choose between the lesser of two evils? On one hand, yes, these smart speakers are super convenient and can make your life easier. On the other?

Well, if you’re a fan of your privacy, then perhaps these devices aren’t meant for you. At this point, you’ve got little recourse. These companies will continue to use your data, and there’s nothing stopping them from spying on you. That is, unless you prevent them from doing it in the first place.

If you want to keep your private conversations private, either unplug your smart speaker when you’re not using it, or don’t get one in the first place. Otherwise, you’ll continue to give your implied consent that you’re totes cool with them butting in on your personal life, and they’ll continue to be equally totes cool with using it without your permission.

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