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This startup wants to keep your dog alive longer based on genetic info

(TECHNOLOGY) This startup offers a genetic dog test that tests for traits and genetics, giving you more health info about your dog to keep them healthy.

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dog startup

We love our pets, especially our dog buddies. The American Pet Products Association reports that Americans spent $103.6 billion on pets in 2020. About one-third of that is spent on vet care and pharmaceutical products for our pets. We want our pets to be healthy and comfortable when they’re sick.

Most of us will outlive our canine pals. The average lifespan a dog is between 8 to 14 years, depending on the breed. Embark Veterinary, Inc. is a genetics startup that is hoping to prevent disease in dogs and extend dog’s lives by up to three years using DNA testing.

How does Embark work?

Embark uses a cheek swab from your dog to test for over 350 breeds, including wolves, coyotes, and dingos. For an additional fee, you can also test for 200+ health issues and physical traits. In about two to four weeks after you send the swab back to Embark, you get an online report that can be printed or downloaded to share with others.

Why use Embark?

It’s estimated that most dog owners spend on average about $400 per doggie per year at the vet. This amount easily increases as your dog ages. With the Embark DNA test, you can take preventative actions to help your dog stay healthy, knowing the likelihood of potential illnesses or issues you may be dealing with. These changes can help your dog live longer and healthier. Embark is a not a substitute for veterinary care.

How successful is Embark?

Embark started in 2015. Brothers Adam and Ryan Boyko founded the company with Spencer Wells, a pioneer in consumer genetics, and Matt Salzberg, Blue Apron founder. They partnered with Cornell University for research. Adam Boyko is a leading canine geneticist and brought his years of research to the product.

Just recently, they raised $75 million in funding, taking their company value to $700 million. Embark is the Official Dog DNA Test of the Westminster Kennel Club Dog Show.

Check ’em out to make sure your canine bestie lives for as long as they possibly can!

Dawn Brotherton is a Staff Writer at The American Genius, and has an MFA in Creative Writing from the University of Central Oklahoma. Before earning her degree, she spent over 20 years homeschooling her two daughters, who are now out changing the world. She lives in Oklahoma and loves to golf. She hopes to publish a novel in the future.

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Amazon backtracks on hybrid return-to-work plan, allows work from home

(TECHNOLOGY) Amazon retracts its original statement proposing a hybrid work schedule and is now open to allowing employees to work from home indefinitely.

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Samsung photo with amazon app loading page.

Let’s face it, companies can’t make up their mind regarding remote work. One week it’s this, the next week it’s that. Somehow, even though they have been running smoothly while working from home in the midst of the pandemic, employees are now suddenly considered to be “twiddling their thumbs.”

 

Following in the footsteps of other FAANG companies, in March 2021, Amazon said that their “plan is to return to an office-centric culture as our baseline. We believe it enables us to invest, collaborate, and learn together most effectively.”

What a stark contrast from the newest proposition: “At a company of our size, there is no one-size-fits-all approach for how every team works best” said Jassy, the now CEO of Amazon.  

Multi-member Zoom call on a Apple Mac laptop with a blue mug of black coffee next to it.

Contradictory, but admirable! Before this most recent announcement, Amazon was going to require all corporate works to adhere to a hybrid schedule of 3 days in office, unless otherwise specified. The hybrid work plan was set to begin in September 2021.

Now, the decision falls into the individual team’s hands and employees will be evaluated based on performance, despite where they choose to work. However, the underlying preference is to be located at least within reasonable distance to their core team’s office in order to come in on short notice.

“The company expects most teams will need a few weeks to develop and communicate their respective plans.”

Once plans are more finalized, Amazon will share specific details prior to January 3rd, 2022 – the date they initially planned for everyone to return to the office. Even though they may be a little indecisive, compared to Facebook, Apple, and Google, they’re actually being more flexible.

Finger snaps for the king of two-day shipping.

Now you have an excuse to pop open Amazon.com on a new private tab, while working from home, and buy a little something to celebrate. Seems counterintuitive to what we’re trying to prove here, but it’s necessary. Treat yo’self!

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Nate app: $38M Series A fintech startup you should keep an eye on

(TECHNOLOGY) The nate app combines the best of social media and shopping into one platform, streamlining the check-out process for hassle-free purchases.

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African American woman holding iPhone scrolling through the Nate App homepage.

No one likes to hop around from store to store searching aimlessly in aisles for all of their necessary items. That’s why the big guys win, like Walmart, Amazon, and Target – they have all you need in one swoop! Users choosing to shop online feel the same way. Having to reenter payment, billing, and shipping information over and over again becomes a pain – or worse, a deterrent to purchase, resulting in cart abandonment- that’s where the nate app comes in.

Nate combines the best of social media and shopping into one platform.

The well-funded, series A startup utilizes artificial intelligence (AI) to complete purchases seamlessly without all of the fluff a user discovers when checking out at various online retailers. Once a user inputs shipping and payment information into the app during sign-up, nate keeps the data on file for subsequent purchases, virtually eliminating the time-consuming check out process. If a user sees a product they like from an online merchant, they simply have to “share” the item to the nate app, and it will take care of the rest.

Unicorner’s startup analysis states, “In essence, nate is bringing the benefits of shopping on a centralized platform like Amazon to a decentralized shopping ecosystem.”

Brown leather wallet with tip of credit card sticking out next to a iPhone showing a shoe purchase on the Nate App.

With a nod to Pinterest and LikeToKnowIt, the platform allows for users to create visual product lists on a personal account that can be shared with followers. If a follower likes an item they see, they can purchase the item in-app in just a click or two.

In contrast to the big wigs of the social media world, the nate app hopes that users will purchase based on true inspiration and not a targeted algorithm suggesting what they should buy. Instead, the app runs its business model on a $1 fee for each transaction which covers the ability to issue virtual cards, protect online privacy, and apply available discounts.

The nate app simplifies gift giving as well. Users are able to select a gift item and enter the recipients phone number – if the recipient is a nate app user, it can be shipped directly – otherwise, they will receive a text asking them where to send their new gift! This makes it a perfect choice for the upcoming holidays (yes, 2021 is almost over…whew).

To stay up to date on everything nate, download it now on the App Store.

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Facebook deletes developer over ironic browser extension invention

(TECHNOLOGY) Think a muted week for a nipple shadow is bad? Facebook just permabanned this inventor for…helping others to use the platform less.

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African American hand holding iphone on Facebook's login page.

It must be true that corporations are people because Facebook is pulling some seriously petulant moves.

In a stunt that goes beyond 24hr bans for harmless hyperbole, and chopping away at organic reach (still bitter from my stint in social media management), Facebook straight up permanently banned one of their users for the high crime of…aiming to get people to use the platform a little less.

Developer Louis Barclay came up with Unfollow Everything, an extension that basically instantly deleted your feed without having you unfriend anyone or unlike anything. Rather than have users manually go through and opt out of seeing posts, they’d now opt IN to keeping who they wanted front and center.

In his own words on Slate: “I still remember the feeling of unfollowing everything for the first time. It was near-miraculous. I had lost nothing, since I could still see my favorite friends and groups by going to them directly. But I had gained a staggering amount of control. I was no longer tempted to scroll down an infinite feed of content. The time I spent on Facebook decreased dramatically. Overnight, my Facebook addiction became manageable.”

Since more time spent on Facebook means more ads that you’re exposed to, means more you spend, the add-on started slowly making headway. I myself pretend to be a ranch owner to keep ads as irrelevant to me as possible (though my new addiction to hoof trimming videos is all too real), and Unfollow Everything probably would have been a great find for me if it hadn’t been killed by a cease and desist.

Law firm Perkins Coie, representing the internet giant, let Barclay know in their notice that Unfollow Everything violated the site’s rules on automated collection of user content, and was muscling in on Facebook trademarked IP.

They also added, in what I can only assume was a grade-school narc voice, that the add-on was “encouraging others to break Facebook’s rules.”

Barclay, not having the resources to fight a company with the finances of a small country, promptly ceased and desisted. Practical.

Officially speaking, Facebook might have actually have some ground to stand on vis-à-vis its Terms Of Service. The letter and legal team may have been warranted, not that we’ll ever truly know, since who’s taking Facebook to court? But then they followed up with a ‘neener neener’ deletion of Barclay’s 15 year old account – which was still very much in use.

Look, Facebook is the only way I connect with some of my friends. I don’t take enough pictures to make full use of Instagram, I fully hate Twitter, my Tumblr is inundated with R-rated fanfiction, and any other social media platform I’m happy to admit I’m too haggish and calcified to learn to use. So a complete WIPE of everything there with no notice would be pretty devastating to me. I can only imagine how Barclay felt.

And in light of the fact that the browser extension wasn’t hurting anyone, taking money, or spewing hateful rhetoric, there’s really only one thing to say about Facebook’s actions…they’re petty.

Sure, they may have the legal right to do what they did. It’s just that when you notice every fifth post is an unvetted advertisement, their high ground starts to sink a little. I mean nothing says ‘We’re being totally responsible with user information’ like the number of add ons and user tactics popping up to avoid seeing the unnecessary. This isn’t the first time we’ve seen Facebook put up a fight against losing ad traffic.

We all know all those stores with amazing deals aren’t actually going out of business, or even using their own photos right? Right?

Barclay added in his article, “Facebook’s behavior isn’t just anti-competitive; it’s anti-consumer. We are being locked into platforms by virtue of their undeniable usefulness, and then prevented from making legitimate choices over how we use them—not just through the squashing of tools like Unfollow Everything, but through the highly manipulative designs and features platforms adopt in the first place. The loser here is the user, and the cost is counted in billions of wasted hours spent on Facebook.”

Agreed, Mr. Barclay.

Now I’m off to refresh my feed. Again.

 

Graffiti wall with image of Facebook founder, Mark Zuckerberg, with the saying "You've been Zucked."

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