The accusations are uber-serious!
Ridesharing app, Uber has been using a hidden tool called “Greyball” to collect data that would identify law enforcement officials. The purpose?
To allegedly evade authorities for illegally operating in cities or countries where Uber had no legal approval to provide certain or all services.
A leak of wiki proportions
The New York Times has acquired internal company documents from four anonymous whistleblowers, all Uber employees.
Greyball, these documents show, is part of Uber’s VTOS program that has been in operation since 2014.
The “Violation of Terms of Service” program was originally created to identify and blacklist users improperly targeting its services.
The program is currently operational in countries like South Korea, China, and Italy. But Uber has also used the program to evade authorities in many U.S. cities including Las Vegas and Boston.
How does Greyball actually work?
A brilliant demonstration came as early as 2014 from Portland, Oregon when Uber had no approval to operate in the city. As part of a sting operation, Erich England, a code enforcement inspector, hailed a cab on his Uber app from downtown Oregon. The app displayed miniature vehicles on Mr. England’s screen.
However, the app was displaying “ghost cars” on purpose, and no physical cars were coming to pick him up.
The display, in other words, was a smokescreen, a fake version of the app.
The app had already identified Mr. England as a city official, thereby “greyballing” him, in order to circumvent being captured for covertly and illegally operating in the city.
Uber: A brief history
One of Silicon Valley’s biggest success stories, Uber is valued at $70 billion and operates in more than 70 countries around the world.
It is the dominant ride hailing company in the United States, and is expanding rapidly into South America and Asia.
The company’s roster of investors is impressive. Last year, Uber raised $3.5 billion from Saudi Arabia alone, in order to expand in the Middle East. Goldman Sachs, Morgan Stanley and even mutual fund giants like BlackRock have stakes in the company.
When bad press is actually bad press
Uber has recently come under increased scrutiny for its aggressive work culture, rife with fear of retaliation, abuse, and insanely demanding work hours. Susan Flower, an ex-employee, published detailed accusations of discrimination and sexual harassment.
At a 2015 Las Vegas company party, Beyoncé was hired, Uber employees did cocaine in the hotel bathrooms, and a manager groped several female employees.
In a recently filed federal lawsuit, Google also sued Uber for using technology acquired through intellectual property theft.
This latest revelations of the existence of the Greyball tool really substantiates how dangerously far Uber will test legal boundaries in order to dominate the market.
Denial, not just a river in Egypt
Uber seemed to defend its practice as more of a necessary, preventative step.
“This program denies ride requests to users who are violating our terms of service — whether that’s people aiming to physically harm drivers, competitors looking to disrupt our operations, or opponents who collude with officials on secret ‘stings’ meant to entrap drivers.”
Nevertheless, the law enforcements agencies might have a vastly different interpretation of this behavior. The VTOS program and the Greyball tool, it seems to analysts, was developed in response to the fallout of the UberX service.
The UberX feature (summoning a noncommercial driver in a private car with only cursory background check) ran into legal hurdles globally, including in U.S. cities like Austin, Philadelphia, and Tampa.
As a result, Uber started losing thousands of dollars in lost revenues to law enforcement officials for impounded or ticketed UberX drivers.
The Greyball tool was then introduced. Identify enforcement officers, preempt their sting operations by displaying a fake app, and never offer an actual ride.
If the plan was simple, the modus operandi was straight up sinister
The tool utilized around a dozen mechanisms to identify officers.
Including, but not limited to, stalking on social media; “geofencing” around authorities’ office buildings; checking credit card information tied with the Uber account; and even blacklisting cheap mobile phone numbers, which city officials with limited budgets were most likely to purchase and use during large-scale sting operations.
Can’t trust them as far as you can throw them
Such sophistication has proven to be a largely effective technique. Now the big question is, how aggressive and effective the law agencies would be in challenging Uber’s current practices.Perhaps even more to the point, can the public trust such devious companies?Click To Tweet
Uber is not new to legal hurdles. But the latest revelations seem more like breach. A breach of faith, ethics, and probably the law.
Nate app: $38M Series A fintech startup you should keep an eye on
(TECHNOLOGY) The nate app combines the best of social media and shopping into one platform, streamlining the check-out process for hassle-free purchases.
No one likes to hop around from store to store searching aimlessly in aisles for all of their necessary items. That’s why the big guys win, like Walmart, Amazon, and Target – they have all you need in one swoop! Users choosing to shop online feel the same way. Having to reenter payment, billing, and shipping information over and over again becomes a pain – or worse, a deterrent to purchase, resulting in cart abandonment- that’s where the nate app comes in.
Nate combines the best of social media and shopping into one platform.
The well-funded, series A startup utilizes artificial intelligence (AI) to complete purchases seamlessly without all of the fluff a user discovers when checking out at various online retailers. Once a user inputs shipping and payment information into the app during sign-up, nate keeps the data on file for subsequent purchases, virtually eliminating the time-consuming check out process. If a user sees a product they like from an online merchant, they simply have to “share” the item to the nate app, and it will take care of the rest.
Unicorner’s startup analysis states, “In essence, nate is bringing the benefits of shopping on a centralized platform like Amazon to a decentralized shopping ecosystem.”
With a nod to Pinterest and LikeToKnowIt, the platform allows for users to create visual product lists on a personal account that can be shared with followers. If a follower likes an item they see, they can purchase the item in-app in just a click or two.
In contrast to the big wigs of the social media world, the nate app hopes that users will purchase based on true inspiration and not a targeted algorithm suggesting what they should buy. Instead, the app runs its business model on a $1 fee for each transaction which covers the ability to issue virtual cards, protect online privacy, and apply available discounts.
The nate app simplifies gift giving as well. Users are able to select a gift item and enter the recipients phone number – if the recipient is a nate app user, it can be shipped directly – otherwise, they will receive a text asking them where to send their new gift! This makes it a perfect choice for the upcoming holidays (yes, 2021 is almost over…whew).
To stay up to date on everything nate, download it now on the App Store.
Facebook deletes developer over ironic browser extension invention
(TECHNOLOGY) Think a muted week for a nipple shadow is bad? Facebook just permabanned this inventor for…helping others to use the platform less.
It must be true that corporations are people because Facebook is pulling some seriously petulant moves.
In a stunt that goes beyond 24hr bans for harmless hyperbole, and chopping away at organic reach (still bitter from my stint in social media management), Facebook straight up permanently banned one of their users for the high crime of…aiming to get people to use the platform a little less.
Developer Louis Barclay came up with Unfollow Everything, an extension that basically instantly deleted your feed without having you unfriend anyone or unlike anything. Rather than have users manually go through and opt out of seeing posts, they’d now opt IN to keeping who they wanted front and center.
In his own words on Slate: “I still remember the feeling of unfollowing everything for the first time. It was near-miraculous. I had lost nothing, since I could still see my favorite friends and groups by going to them directly. But I had gained a staggering amount of control. I was no longer tempted to scroll down an infinite feed of content. The time I spent on Facebook decreased dramatically. Overnight, my Facebook addiction became manageable.”
Since more time spent on Facebook means more ads that you’re exposed to, means more you spend, the add-on started slowly making headway. I myself pretend to be a ranch owner to keep ads as irrelevant to me as possible (though my new addiction to hoof trimming videos is all too real), and Unfollow Everything probably would have been a great find for me if it hadn’t been killed by a cease and desist.
Law firm Perkins Coie, representing the internet giant, let Barclay know in their notice that Unfollow Everything violated the site’s rules on automated collection of user content, and was muscling in on Facebook trademarked IP.
They also added, in what I can only assume was a grade-school narc voice, that the add-on was “encouraging others to break Facebook’s rules.”
Barclay, not having the resources to fight a company with the finances of a small country, promptly ceased and desisted. Practical.
Officially speaking, Facebook might have actually have some ground to stand on vis-à-vis its Terms Of Service. The letter and legal team may have been warranted, not that we’ll ever truly know, since who’s taking Facebook to court? But then they followed up with a ‘neener neener’ deletion of Barclay’s 15 year old account – which was still very much in use.
Look, Facebook is the only way I connect with some of my friends. I don’t take enough pictures to make full use of Instagram, I fully hate Twitter, my Tumblr is inundated with R-rated fanfiction, and any other social media platform I’m happy to admit I’m too haggish and calcified to learn to use. So a complete WIPE of everything there with no notice would be pretty devastating to me. I can only imagine how Barclay felt.
And in light of the fact that the browser extension wasn’t hurting anyone, taking money, or spewing hateful rhetoric, there’s really only one thing to say about Facebook’s actions…they’re petty.
Sure, they may have the legal right to do what they did. It’s just that when you notice every fifth post is an unvetted advertisement, their high ground starts to sink a little. I mean nothing says ‘We’re being totally responsible with user information’ like the number of add ons and user tactics popping up to avoid seeing the unnecessary. This isn’t the first time we’ve seen Facebook put up a fight against losing ad traffic.
We all know all those stores with amazing deals aren’t actually going out of business, or even using their own photos right? Right?
Barclay added in his article, “Facebook’s behavior isn’t just anti-competitive; it’s anti-consumer. We are being locked into platforms by virtue of their undeniable usefulness, and then prevented from making legitimate choices over how we use them—not just through the squashing of tools like Unfollow Everything, but through the highly manipulative designs and features platforms adopt in the first place. The loser here is the user, and the cost is counted in billions of wasted hours spent on Facebook.”
Agreed, Mr. Barclay.
Now I’m off to refresh my feed. Again.
Glowbom: Create a website, using just your voice
(TECH NEWS) Talk about futuristic! This app allows you to create quizzes, surveys, an online store, and even a website in minutes–without typing.
In the past, we’ve discussed things like simplified coding and no-code app creation. Now, a San Francisco startup has taken the process a step further with no-type app creation.
Glowbom is a voice app that allows you to dictate steps to an AI – from adding information all the way to exporting code–in order to create a simple app, survey, or game. While the built-in options for now are limited to four simple categories, the power of the app itself is impressive: By asking the Glowbom AI to complete tasks, one is able to dictate an entire (if small) program.
It’s an impressive idea, and an even more impressive product. Glowbom founder and CEO Jacob Ilin showcases the power of Glowbom in a short demonstration video, and while he only uses it to create a simple survey, the entire process–up to and including the exportation of the API–is accomplished via voice commands.
Furthermore, Glowbom appears to process natural inputs–such as phrases like “Let’s get started”–in the context of an actual command rather than the colloquial disconnect one tends to expect in AI. This means that users won’t need to read a 700-page manual on phrases and buzzwords to use before jumping on board–something the Glowbom user base was probably hoping to avoid anyway.
As of now, the options one can use Glowbom to create include a quiz, a survey, an online store, and a website. It seems reasonable to expect that, as support for the app grows, those categories will expand to comprise a larger library.
Glowbom certainly opens a few doors for people looking to take their businesses or ideas from an offline medium into the digital marketplace. As coding becomes less centralized in computer language and more contingent on processes such as this, we can expect to see more products from folks who may have missed the coding boat.
Perhaps more importantly, Glowbom and products like it make coding more accessible to a wider base of disabled users, thus taking a notable step toward evening the playing field for a marginalized demographic. It’s not true equality, but it’s a start.
This story was first published here in October 2020.
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