Remember that time a 6th-grader proved you could save a metric butt-ton of ink by switching from Times New Roman to Garamond?
I’m a nerd, so I found that unbelievably cool. Cooler still is the fact that the spirit of Suvir Mirchandani’s experiment isn’t just for physical press!
Enter “Green UX.” It’s a website-building methodology that slightly offsets polluters’ near cartoonish levels of choking the planet, and the dent it makes isn’t just saving the whales, it’s saving users a hell of a lot of hassle! So how do you do it? I have you covered with a few steps.
1: Don’t clutter your interface with a lot of crap. That means ads everywhere, a subscription pop-up on entering and on leaving, and a bunch of ill-curated “sponsored stories”. The more of that you cut out, the more carbon you cut down, the more of a green ux you will have.
2: Emphasize accessibility. Building things the right way, with everyone’s needs in mind is always the most efficient thing to do. Think about getting a commercial building ready. The person in charge of the purse strings might not be swayed by doing the right thing. What will give them a push is the idea of a well-deserved ADA lawsuit smackdown, closing for days due to construction, and hiring a rebranding professional to wipe down all the bad press.
And in terms of environmental assistance, everything involved in repairing, company image included, is sucking resources. Your website is the same way. The more users need to add their own image descriptions in shares, host alternative videos with captions, and click back and forth because they can’t read your ‘edgy’ white print on a yellow background for more than .01 seconds at a time, the more okapis you may as well be punching straight in the face. Keep everyone in mind, keep the earth happy, and keep off of African ungulates’ hit lists.
3: Optimize EVERYTHING. Text? Wrapped. Gifs? Clipped down by HAND, not by automation. Pictures? Compressed. When everything loads faster, everyone’s happier. When everyone’s happier, they tend to buy more.
When they buy more based on your website being easier to navigate than everyone else’s, you get to spend less money on ads, less money on new campaigns, and more money donating to foundations that turn air pollution particles into ink for needy children. See how this works?
In a SHOCKING turn of events, doing what’s best for the planet is best for the people making a living on it!
Who would have thought, right?
Now some of our regular readers might recognize most of these from when AG boosted news about how to slip past Google’s potential ‘SLOW SITE’ stamp.
That’s for good reason.
A fast, convenient website is literally better for the environment! The less processing power they draw, the less electricity they pull, and the end user saves enough time in their day not waiting on any variant of the circle of doom to go plant a tree or something. So it’s best to have a green UX.
Big Momma Earth wins? We win! It’s literally that simple.
Let’s see some innovation as we race UPWARDS this time, shall we?
4 ways startups prove their investment in upcoming technology trends
(TECH NEWS) Want to see into the future? Just take a look at what technology the tech field is exploring and investing in today — that’s the stuff that will make up the world of tomorrow.
Big companies scout like for small ones that have proven ideas and prototypes, rather than take the initial risk on themselves. So startups have to stay ahead of technology by their very nature, in order to be stand-out candidates when selling their ideas to investors.
Innovation Leader, in partnership with KPMG LLP, recently conducted a study that sheds light onto the bleeding edge of tech: The technologies that the biggest companies are most interested in building right now.
The study asked its respondents to group 16 technologies into four categorical buckets, which Innovation Leader CEO Scott Kirsner refers to as “commitment level.”
The highest commitment level, “in-market or accelerating investment,” basically means that technology is already mainstream. For optimum tech-clairvoyance, keep your eyes on the technologies which land in the middle of the ranking.
“Investing or piloting” represents the second-highest commitment level – that means they have offerings that are approaching market-readiness.
The standout in this category is Advanced Analytics. That’s a pretty vague title, but it generally refers to the automated interpretation and prediction on data sets, and has overlap with Machine learning.
Wearables, on the other hand, are self explanatory. From smart watches to location trackers for children, these devices often pick up on input from the body, such heart rate.
The “Internet of Things” is finding new and improved ways to embed sensor and network capabilities into objects within the home, the workplace, and the world at large. (Hopefully that doesn’t mean anyone’s out there trying to reinvent Juicero, though.)
Collaboration tools and cloud computing also land on this list. That’s no shock, given the continuous pandemic.
The next tier is “learning and exploring”— that represents lower commitment, but a high level of curiosity. These technologies will take a longer time to become common, but only because they have an abundance of unexplored potential.
Blockchain was the highest ranked under this category. Not surprising, considering it’s the OG of making people go “wait, what?”
Augmented & virtual reality has been hyped up particularly hard recently and is in high demand (again, due to the pandemic forcing us to seek new ways to interact without human contact.)
And notably, AI & machine learning appears on rankings for both second and third commitment levels, indicating it’s possibly in transition between these categories.
The lowest level is “not exploring or investing,” which represents little to no interest.
Quantum computing is the standout selection for this category of technology. But there’s reason to believe that it, too, is just waiting for the right breakthroughs to happen.
Will AI take over copywriting roles? This tool hopes to make that a reality
(TECH NEWS) CopyAI hopes to give copywriters a run for their… well, WPM. But how much can AI fully replace copywriting skills?
Copywriting is an important trade. Writers are often able to breathe life into otherwise formulaic websites peddling products which, sans the copy from those writers, might very well suffer a fate of relative obscurity. However, copywriters are also expensive, and their duties—indispensable as they may be—can be replicated fairly easily by little more than basic machine learning.
The question is this: Can AI replace copywriters? That’s a question that CopyAI hopes to answer with a resounding “yes”.
CopyAI is an “AI powered [sic] assistant for writing and brainstorming marketing copy.” This makes it a powerful tool to complement human writing, at the very least; is it enough to put people like me out of a job?
From my experience with the tool, no—at least, not yet. CopyAI can’t create an engagement strategy, respond to customers, spin testimonials to evoke heart-felt reactions, or analyze its own trends.
But that doesn’t detract from how freaking cool it is in practice.
CopyAI asks for very little from its user. Upon selecting a style of copy—Facebook Market, website carousel, or even page header, for example–you are prompted to enter the title of your product and a couple of short sentences describing it in the context of your ad. CopyAI does the rest, and while the results can be hilariously out of touch, you’re able to pick the ones that sound the most like your desired copy and then generate more options that sound similar.
The service has a huge number of different options for advertisement types, and you can use multiple different copy projects in one specific campaign.
Naturally, CopyAI has a few flaws, most of which replicate the problems we’ve seen with machine learning-based writing in the past: It doesn’t sound quite human enough to be comfortable. However, that’s a problem for a skilled copywriter to solve—and quickly, thus making something like CopyAI a potentially preferable choice for mass copywriting.
So, again, we ask: Is there a way for CopyAI to replace copywriters entirely in the future? Probably not. The copy it produces is intriguing, and often close enough that underfunded campaigns might find some value in using it short-term, but it doesn’t have the punch that a real person can pack into an advertisement.
That said, combining CopyAI with a small team of copywriters to reduce burnout—and repetition—could make for some very efficient work on the back end.
UX design: If you don’t have it, get yourself an audit made easy
(TECH NEWS) UX design is important. By conducting a simple audit to make sure your site is accessible, you can minimize the number of people that quickly go away.
A good UX design is essential in attracting and retaining customers. A seamless and positive experience will keep customers happy and bring your business many benefits, like increasing audience engagement and sales.
But, how do you know if your user experience is in need of help, so people don’t bounce away quickly? Well, if UX is not your forte, the best thing to do is to hire a good UX designer. Unfortunately, sometimes hiring one isn’t always within the budget.
So, what do you do then? The next best thing is to conduct a UX audit of your website or app. Not sure where to begin? Fulcrum’s Do It Yourself UX Audit kit is one place to start.
According to the website, this DIY UX audit “can help you gain valuable insights about the usability of your product.” The tool detects problems in your UX, prioritizes them for you, and finds out how you can fix any existing issues.
The tool is made out of free easy-to-use Notion templates. These UX audit checklists are all customizable, and you can print them or save them on your Notion dashboard to use later.
Inside each template, there are cards with descriptions and examples. Depending on if you meet certain criteria or not, you drag and drop the card into the “Yes” or “No” column. When you’re finished, you will easily see what issues you have, and you can work on fixing them.
The templates are divided into Junior and Middle-level templates.
The Junior level has templates for things such as field and forms, login, mobile UX, and architecture. Most of these templates help make sure you cover your basic UX bases. For instance, it looks at whether your website is desktop and mobile-friendly, and if each element makes sense and is easily identifiable.
The Middle Level dives in a little deeper. The “Visibility of system status” audit checks if you are keeping your audience informed on what’s going on. Things like battery life, loading, or Wi-Fi connection indicators can make a huge difference. No one wants to stare at a screen with no clue if what they clicked on is working or not.
If you can afford it and want a UX virtuoso to do the work for you, you can get a UX audit from Fulcrum. The experts will conduct a full-fledged UX audit and create wireframes with solutions for your UX issues.
However, no matter how you go about it, a good UX design is important. Higher rate conversions and user retention won’t happen if your product is just pushing people away.
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