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Coldwell Banker web video is insanely clever, features Alan Thicke

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Tricky, tricky video

The video above hops on the web culture trend of using ironic actors speaking authoritatively about nonsensical things and rather than beat you over the head with their brand in the ad, it acts more like a header (see the Coldwell Banker sign in the opening scenes) and a footer (the last several seconds).

The video is hilarious, clever, and has all of the right elements a web video needs. It took a while to get to the point because we watched it thinking it was not an ad, but possibly a shared video, but were pleasantly surprised at the punchline. Way to brand, Coldwell Banker, and way to get a video onto the coveted FunnyOrDie.com website.

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32 Comments

32 Comments

  1. Matthew Thomson

    August 1, 2011 at 9:25 am

    Based on the background image at the CB Nat'l conference and this video, I wonder if they're a bit nervous about a particular company in red that seems to be surpassing them? Just curious.

    Reply

  2. Joe Loomer

    August 1, 2011 at 12:49 pm

    Hmmmm, only took our good Canadian cousin fifteen seconds to drop the first "abouwt!" Yes, I can see how CB might be angered by the color red 😉

    Navy Chief, Navy Pride

    Reply

  3. Brian Block

    August 1, 2011 at 7:52 pm

    Interesting video! Is Alan Thicke really ironic or is he really iconic?

    Reply

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