Tricky, tricky video
The video above hops on the web culture trend of using ironic actors speaking authoritatively about nonsensical things and rather than beat you over the head with their brand in the ad, it acts more like a header (see the Coldwell Banker sign in the opening scenes) and a footer (the last several seconds).
The video is hilarious, clever, and has all of the right elements a web video needs. It took a while to get to the point because we watched it thinking it was not an ad, but possibly a shared video, but were pleasantly surprised at the punchline. Way to brand, Coldwell Banker, and way to get a video onto the coveted FunnyOrDie.com website.