Untraditional real estate video
We’ve been reporting on PlatinumHD.tv’s attention-grabbing real estate video for a long time, and in a very interesting move, they have captured our attention yet again. Agent Jason Savage brought on the video producers to create a marketing video for Ballin Downs, a large horse estate which is being sold only because the homeowner has fallen ill.
According to PlatinumHD.tv, the video took three days to shoot and cost $15,000 plus helicopter aerials. They said, “we broke all the rules here. It is a generally accepted rule of real estate marketing that you never ever film or even associate a home-owner or his/her memories in any of the marketing materials. Family portraits are even removed prior to Open Homes. Not for Ballin Downs.”
The agent recently wrote to PlatinumHD.tv:
“To The Team
I just wanted to say the response from the marketing videos you have packaged together for Ballindowns has been over whelming.
I have had numerous phone calls and emails from people who simply wanted me to pass on their best wishes to the sellers.
I have had countless people crying on the phone to me and a heap of people telling me it’s the best property marketing they have seen in their life.
So far out of the 100’s of enquiries, I have had 22 genuine buyer enquiries, 7 of these are looking to purchase the property.
I have a couple finance approved booked in for an inspection on Saturday arvo and a couple from country Victoria who are finalising their finances to make an offer which could be as early as tomorrow.
I have another couple from Wollongong wanting to come up next week to make an offer as well.
The other 4 will commit as soon as they have an offer on their properties which are either on the market or about to go on the market.
Nearly all the enquiries have come from country Victoria, NSW and Northern QLD and only a couple of local people from Brisbane.
The videos have had over 1,200 hits on youtube and 3,602 photos have been viewed on real estate dot com, so far.
Just to put this into perspective the property has only been marketed to the horse industry, which I’m guessing is less than 1% of the population.
The property is priced $1,400,000 higher then the previous highest sale ever recorded in the estate which was 3 years ago.
The average sale price range in the estate is between $600,000 and $800,00 which is around $1,600,000 less then Ballindowns.
A local agent had told the sellers at best they would be very lucky to get over 1 million for the property.
Although its not quite sold I wanted to thank you for the work you have done on this property.
I have had more enquiry on this property than any other listing in the last 10 years and to put it simply its 100% because of the video and script you have produced.
The sellers are extremely happy and obviously so am I.
Thanks again for all your help, stay safe until we speak again.
Logan Best Agents”
Real Estate Photography and Videography blogger Larry Lohrman said, “The story creates a reverence and appreciation for this property. For this reason, I have to say this is the strongest and best done property video that I’ve seen to date.”