The art of real estate marketing
We find frequently that most real estate companies and teams handle the business of marketing themselves in house with their marketing team or simply do it themselves with the knowledge they’ve gained by years in the business or at other careers prior to real estate. But every now and again, we come across a real estate brokerage that has partnered with a third party full service marketing team that results in a really magical connection with dramatic results.
Today, we’d like to highlight the partnership between Better Homes and Gardens’ David Winans & Associates of Dallas who is one of MODassic Marketing’s oldest clients. The full service marketing team at MODassic has designed the David Winans & Associates website and SEO strategy and in their words, “TexasMLS.com is one of the very top real estate websites in the Dallas Fort Worth metroplex. We built and manage the entire site, which features IDX search integration to pull in all of the MLS data of homes for sale. The site is media rich, user friendly and ranks at the top of the search engines”
They also work on PR for the brokerage. MODassic says, “PR isn’t just reserved for large national corporations. Through the use of social media, viral video and developing relationships with bloggers and journalists, we are able to get our clients in the headlines for far less than a “traditional PR campaign” would ever cost. That’s exactly how we got our client and his brands featured on NBC, The Economist and Newsweek, CNN radio, WBAP and countless blogs and other publications.”
MODassic does graphic design, printing, product printing, ad layout and other branding for the company, all of which is modern, aesthetically pleasing and in line with the national brand.
Their strength together
Where we believe the most magic between these two companies lie is in their video work together. They’re all obviously comfortable with each other, creative, dedicated and thorough. David Winans came up with the well known Texas term “Texaplex” and together, they created a video that became viral and has literally re-identified the state. They also came together to create the amazing “The Agent” real estate humor web series that we’ve featured here before.
MODassic said of the series, “We are big believers in brands producing valuable and entertaining content as opposed to just surrounding content with their ads. That is why we partnered with our client on this project to produce this comedy web series called The Agent. The series pokes fun at the many funny and compromising situations realtors find themselves in. A great benefit of the series is that our client and his brand are now seen as cutting edge and part of a project that realtors across the country will enjoy. Not a bad recruiting tool!”
Samples of their work together
We’ll focus on video (including the one above) because we believe this is where their strongest partnership lies (or maybe we’re just suckers for humor).
The obvious synergy
Clearly, these two companies have come together to help raise the brokerage’s profile in the city so that they can focus on the business of real estate rather than aimlessly wandering in the shallow pools of lead generation.
Do you know of a brokerage and marketing company partnership that has the same synergy as Winans/MODassic? Tell us about it in the comments!