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Real estate team in perfect sync with full service marketing team



The art of real estate marketing

We find frequently that most real estate companies and teams handle the business of marketing themselves in house with their marketing team or simply do it themselves with the knowledge they’ve gained by years in the business or at other careers prior to real estate. But every now and again, we come across a real estate brokerage that has partnered with a third party full service marketing team that results in a really magical connection with dramatic results.

Today, we’d like to highlight the partnership between Better Homes and Gardens’ David Winans & Associates of Dallas who is one of MODassic Marketing’s oldest clients. The full service marketing team at MODassic has designed the David Winans & Associates website and SEO strategy and in their words, “ is one of the very top real estate websites in the Dallas Fort Worth metroplex. We built and manage the entire site, which features IDX search integration to pull in all of the MLS data of homes for sale. The site is media rich, user friendly and ranks at the top of the search engines”

They also work on PR for the brokerage. MODassic says, “PR isn’t just reserved for large national corporations. Through the use of social media, viral video and developing relationships with bloggers and journalists, we are able to get our clients in the headlines for far less than a “traditional PR campaign” would ever cost. That’s exactly how we got our client and his brands featured on NBC, The Economist and Newsweek, CNN radio, WBAP and countless blogs and other publications.”

MODassic does graphic design, printing, product printing, ad layout and other branding for the company, all of which is modern, aesthetically pleasing and in line with the national brand.

Their strength together

Where we believe the most magic between these two companies lie is in their video work together. They’re all obviously comfortable with each other, creative, dedicated and thorough. David Winans came up with the well known Texas term “Texaplex” and together, they created a video that became viral and has literally re-identified the state. They also came together to create the amazing “The Agent” real estate humor web series that we’ve featured here before.

MODassic said of the series, “We are big believers in brands producing valuable and entertaining content as opposed to just surrounding content with their ads. That is why we partnered with our client on this project to produce this comedy web series called The Agent. The series pokes fun at the many funny and compromising situations realtors find themselves in. A great benefit of the series is that our client and his brand are now seen as cutting edge and part of a project that realtors across the country will enjoy. Not a bad recruiting tool!”

Samples of their work together

We’ll focus on video (including the one above) because we believe this is where their strongest partnership lies (or maybe we’re just suckers for humor).

The obvious synergy

Clearly, these two companies have come together to help raise the brokerage’s profile in the city so that they can focus on the business of real estate rather than aimlessly wandering in the shallow pools of lead generation.

Do you know of a brokerage and marketing company partnership that has the same synergy as Winans/MODassic? Tell us about it in the comments!

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  1. Fred Romano

    June 16, 2011 at 8:42 am

    The "Making Money" video is just stupid… and at over 4 minutes boarders on annoying. There is no way I could stand more than 60 seconds before turning it off…

    The "Texaplex" video is nice, but sounds like it would be best used by the local government to promote the state, not a real estate company. Also 7 minutes may be too long for most to watch.

  2. Herman Chan

    June 16, 2011 at 6:55 pm

    that beat is sick! can i buy it on itunes david?

  3. Hans Bos

    June 21, 2011 at 9:48 pm

    Love the idea we are two agents in Miami beach and are sick and tired of the old fashion traditional advertisement. We are readyvto try this out specially Miami beach south beach is great for this. Hans Bos

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Business Marketing

What entreprenuers can learn about branding from trendy startups

(BUSINESS MARKETING) What’s the secret of focused startup branding, and how can you apply it to large enterprises?



A set of wine from Craft Hugo, showing off pleasing branding in labels.

Think of your favorite brand. Is it the product they offer or the branding that you love? Exactly – brand ethos reigns supreme, especially with those trendy, aesthetically-pleasing startups (I never thought Glossier had good makeup, but I’d be lying if I said I didn’t visit their website once or twice a month).

So let’s break it down.

Co-founder of Red Antler – a company that assists startups in creating successful branding – Emily Heyward believes in a few branding truths.

Firstly, you have to make sure not to market your brand as a single product or experience. Doing so, she says, will pigeonhole you and thus truncate your ability to expand and offer new products and services (she gives MailChimp, known almost exclusively for email marketing, as an example).

What Heyward does say to do is instead market an idea. For example, the brand Casper (one of Antler’s clients) markets itself as a sleep company instead of a mattress company. By doing this, they kept the door open to eventually offer other products, like pillows and bedding.

Heyward states that this “power of focus” is a way to survive – with countless other startups offering the same product or service, you have to position your company as offering something beyond the product. Provide a problem your customer didn’t know they had and offer an innovative solution through your product.

Ever used Slack, the app-based messenger? There were other messengers out there, so focus of Slack’s branding is that regular messaging is boring and that their app makes it more fun. And customers eat it up.

How can this logic apply to mid-to-large enterprises? How can you focus on one specific thing?

Again, placing emphasis on brand over products is essential – what is it about what you offer that makes your customers’ lives better? It’s more cerebral than material. You’re selling a better life.

Another thing to remember is that customers are intrigued by the idea of new experiences, even if the product or service being offered is itself not new. Try not to use dated language that’s colored by a customers’ preexisting feelings. Instead, find an exciting alternative – chat solutions are desperately trying move away from the word “chat”, which can bring to mind an annoying, tedious process, even though that is in fact what they offer.

Broadening the idea of focused brand ethos to a large company can be difficult. By following these tips and tricks from startups, your company can develop a successful brand ethos that extends beyond your best product or service.

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Business Marketing

Spruce up your product images with Glorify (just in time for Black Friday!)

(BUSINESS MARKETING) Want professional, customizable product images for your company? Consider Glorify’s hot Black Friday deal.



Glorify app lets you create beautiful designs for your products.

Glorify, the app that creates high converting, customizable product images for your business, is offering a lifetime deal for $97 this Black Friday. In just a few clicks, you can transform one of Glorify’s sleek templates into personalized, professional-looking content – and now, you don’t have to pay that monthly fee.

Whether your business is in electronics, beauty, or food & drink, Glorify offers a range of looks that will instantly bring your product images to the next level. With countless font styles and the ability to alter icon styles, shadows and other elements, you can access all the perks of having your own designer without the steep price.

In 2019, Glorify was launched – the app was soon voted #2 Product of the Day and nominated for Best Design Tool by Product Hunt. Since then, they have cultivated a 20k+ user base!

Glorify 2.0, which was launched last week, upgrades the experience. The new and improved version of the app is complete overhaul of intuitive UI improvements and extra features, such as:

  • background remover tool
  • templates based on popular product niches and themes
  • design bundles for your website/store, social media
  • annotation tool
  • upload your brand kits and organize your projects under different brands
  • 1 click brand application
  • & much more!

“But the most important aspect of Glorify 2.0, is that it comes with a UI that sets us up for future scalability for all our roadmap features”, said CEO of Glorify Omar Farook, who himself was a professional graphic designer.

Farook’s dream was to provide a low-cost design service for the smaller businesses that couldn’t otherwise afford design services. Looking through reviews of the app, it’s evident that Glorify does just that – it saves the user time and money while helping them to produce top-notch product images for their brand on their own.

Glorify is one of the many new design-based apps that make producing content a breeze for entrepreneurs, such as Canva. As someone who loves design but doesn’t have the patience for Creative Cloud, I personally love this technology. However, Glorify is unique in that it is the only product-driven design app. All you have to do is upload your photo!

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Business Marketing

This new Chipotle location will be fully digital

(BUSINESS NEWS) In the wake of the pandemic and popularity of online delivery, Chipotle is joining the jump to online-only locations, at least to test drive.



Chipotle exterior, possibly moving to a fully digital restaurant space soon.

A lot of industries have switched to an online-only model in the wake of the pandemic. Most of them have made sense; between abundant delivery options and increased restrictions on workers, moving away from the traditional storefront paradigm isn’t exactly a radical choice. Chipotle making that same decision, however, is a plot twist of a different kind—yet that’s exactly what they’re doing with their first online store.

To be clear, the chain isn’t doing away with their existing locations; they’re just test-driving a “digital” location for the time being. That said, the move to an online platform raises interesting questions about the future of the restaurant industry—if not just Chipotle itself.

The move to an online platform actually makes a lot of sense for businesses like Chipotle. Since the classic Chipotle experience is much less centered on the “dining” aspect than it is on the customizability of food options, putting those same options online and giving folks some room to deliver both decreases Chipotle’s physical footprint and, ostensibly, opens up their services to more people.

It’s also a timely move given the sheer number of people who are sheltering in place. A hands-on burrito assembly line is not the optimal place to be in a pandemic, but there’s no denying the utilitarian appeal of Chipotle’s products. To that end, having another restaurant wherein you have the option to order a hearty meal with everything you like—which is also tailored to your dietary needs—is a crucial step for consumers.

Chipotle’s CTO, Curt Garner, says he is hoping this online alternative will offer a “frictionless” experience for diners.

As a part of that frictionless experience, consumers will be able to order in several different mediums. Chipotle’s website and their mobile app are the preferred choices, while services like GrubHub will also be available should you choose to order through a third-party. The idea is simple: To bring Chipotle to you with as little fuss as possible.

For now, Chipotle is committing to the single digital location to see how consumer demand pans out. Should the model prove successful, they plan to move forward with implementing additional digital locations nationwide.

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