Connect with us

Video

Texas broker takes issue with real estate licensing standards

Published

on

Minimum licensing requirements

For years, real estate professionals have battled issues of perception by media and consumers and are equated with used car sales people. Although the perception has improved in recent years with the rise of social networking which has helped real estate professionals to be humanized, it is still a challenge.

Texas Broker David Winans and Associates of Better Homes and Gardens took issue with this very topic and created the video below (watch now, you won’t regret it):

Mark McDonough, VP of Marketing and Business Development said, “The minimum hiring requirements we have are less like rigid rules and more of guidelines and questions we ask ourselves before making a decision on a Realtor. We’re tired of the “breathe on a mirror, and you’re in” approach to hiring that way too many real estate companies practice.”

We asked what their own hiring practices were and how they were tacking the issue. McDonough said, “Two of the top things we look for are a professional background and a personality match to our company culture. A professional background can be proven in a few ways, it can be shown by a track record of success in corporate America, or proven production in the real estate industry. A history of success isn’t enough all by itself though, we need to believe they will represent our company in a positive light to BOTH consumers and other members of the real estate community.”

How do they uphold quality?

McDonough told us, “How agents work with other members of the real estate industry is incredibly important to both our hiring standards and firing standards. To monitor this, we send out a survey to every single coop agent that we close a transaction with asking questions like: Did our associate return phone calls in a timely manor? Accuracy of contracts and paperwork? Did our associate have a professional demeanor? etc. Also, in order to monitor how our agents work with clients, we are members of QSC which is an independent 3rd party that surveys each client our associates close a transaction with.”

What about you and your broker?

What is your broker doing to exceed the minimum licensing requirements in your state and how is your broker enforcing professionalism and quality and pushing for excellence?

Continue Reading
Advertisement
19 Comments

19 Comments

  1. herman chan

    May 26, 2011 at 11:11 am

    hey david! great job. say hi to your family for me!

  2. Terri y

    May 26, 2011 at 2:49 pm

    I think each independent office is responsible for their company's reputation. Realtors are salesmen and women in the housing market, they are not lawyers or doctors. I never heard of anyone looking down on the real estate agent, look how far it got Donald Trump. We sell houses, we don't design them. Though I applaud his passion for his profession, he really should use that energy on doing his job instead of telling others how to do theirs.

  3. Michael McClure

    May 26, 2011 at 3:45 pm

    Lani,

    Provocative post.

    Raising the bar is definitely the answer.

    That's why we did all this: https://p1fran.com/rtb-directory/.

    And here are the standards we have for our company, which we believe to be the highest in the industry in America, if not the world: https://p1fran.com/2010/04/rtb-raising-the-bar-how-high/.

    Best,
    Michael

  4. Rocky

    May 27, 2011 at 7:14 am

    Terriy if all you do is "sell houses" I would hate to have you as my agent.

    In Ohio even appraiser have to go through 3000 hours of apprentice ship.

  5. Anand

    May 27, 2011 at 8:34 am

    It is definitely time to raise the bar in real estate, for the sake of the profession. It is sad, in Florida there are talks of making the state broker exam EASIER.

  6. Cara

    May 27, 2011 at 12:27 pm

    The requirements for licensed realtors are far too lenient and it’s nice to see someone addressing this. When I am making the biggest purchase of my life I want someone on my side who is educated in the business and will ensure that I am making a good decision for my lifestyle and also financially. I appreciate that David Winans holds his company to a higher standard then the rest of the industry.

  7. Rick Young

    May 27, 2011 at 12:31 pm

    The is absolutely dead on. We need to raise the standards for agents in this profession.

  8. Elizabeth

    May 27, 2011 at 12:31 pm

    David's company hires great people and holds them accountable to high standards of conduct. This is not true of everyone in the profession, even though Realtors are assisting a client in what may be the biggest and most important purchase or sale of their life. Realtors also deal with people who are under a great deal of emotional and financial stress, and they need good education to be the best kind of trusted advisor to their clients. I was surprised to see how low the hours required are for the profession, and I applaud David for his thought leadership regarding Realtor education.

  9. Ryan

    May 27, 2011 at 1:05 pm

    Great video and I completely agree! I definitely think the reputation of real estate agents as a whole needs to be improved.

    @Terri – There are a lot of great realtors our there but there are also so many bad ones which do give the reputation as an annoying used car salesmen reputation. I've been so turned off by many agents that I wont even go to open houses anymore. As a broker, not an agent, it seems like this guy is doing his job!

    I certainly don't think this video is actually suggesting realtors go to school for 11 years. I think they are just pointing out the reason there are so many bad ones is because anybody can become one. I think they are just looking improve the standards not the actual education requirements.

    Great job!

  10. Sue Chin

    May 27, 2011 at 1:34 pm

    All you have to do is be in a transaction with an agent who has no clue what they're doing to realize what David is suggesting is way past due.

  11. Chase Pinkston

    May 27, 2011 at 2:51 pm

    Wow! I thought it was easy to become a loan officer. This is good to know. Manicurist is no longer my back up plan.
    They should definitely make it harder to become a realtor (and loan officer for that matter). It takes a college degree to complete most appraisals.

  12. Linda

    May 27, 2011 at 3:04 pm

    While there are many reasons to be proud to be a real estate professional, there are often times I am embarrassed by the behavior or business practices of another agent. I can't help but feel that higher standards industry-wide would be a good thing. We seem to battle every day against a negative public perception of our profession. More education and stricter hiring practices would let the world know that we care about providing excellent service, and most importantly- we take very seriously the trust they have placed in us when they hire us.

  13. Rita Willingham

    May 27, 2011 at 4:15 pm

    More education is needed in this line of work.
    We are helping people make one of their biggest decisions. Those agents who have their CRS know
    how really important more education is when considering the why and how we do this business.

  14. nic

    May 27, 2011 at 6:24 pm

    reminds me of the friend of mine who once said "well if i can't get a real job, i'll just become a realtor."

    i've never worked in real estate, and i honestly had no idea it took so little training. i guess i figured if they're dealing with 10s if not 100s of thousands of my dollars, they would actually have to take time learning how to do that properly.

    interesting video, for sure! keep 'em coming!

  15. Terri y

    May 30, 2011 at 1:02 pm

    @Rocky – First of all, it requires More education to be an appraiser, as it is a certification beyond sales. I was not hostile in my response to the video, yet your response to my comments, may prove Dave's point, as maybe people skills 101 should be added…..

    @ Ryan- Understood. I know the kinds of Realtors you are talking about. I am selling a house ( my house) with an Agent my husband chose, but her methods to get me to sign with her, I found to be un ethical. I believe that there should be continued education that covers a wide range of courses to include people skills, and thinking outside the box. But to change licensing requirements isn't going to change the perception of Realtors, there's always going to be one bad apple in a bunch .. it's not the plaque on the wall that defines the Realtor, it's our results and referrals. It's continued education and experience that refines and sculpts a student into a professional.

  16. David Winans

    May 31, 2011 at 9:15 am

    …and with Terri Y's last comments I rest my case. It will be up to the professional REALTORS currently in our industry that can come together to make this happen..let's do it!

  17. Lainie Ramsey

    May 31, 2011 at 2:07 pm

    I think David Winans is spot on with this information! A real estate transaction is quite possibly the largest purchase most people will ever make… and assisting you is someone that has less education than a hair stylist?? Standards should be raised to weed out those that are not dedicated and educated enough to represent clients in such an important business transaction.

  18. Chris Johnson

    August 24, 2016 at 1:41 am

    Of course. Of course entrenched agents (most of whom are terrible) want to create licensing requirmeents to keep others out.

    Deprive others of freedom.

    The only reasons:

    1. Personal cowardice. Afraid of innovation. UBER changed the taxi industry. Nothing has changed real estate – yet.
    2. Sloth: Don’t want to fight the new breed or work to show leadership.
    3. Bad Salesmanship: If agents educated the public on why experience matters, this would be a 100% non issue.

    Any agent who bellieves this way is harming the public. Their license should be immediately revoked because they have demonstrated – factually – that they do not know how to do their job.

Leave a Reply

Your email address will not be published. Required fields are marked *

Video

Video streaming: is using software or a service model best?

Now that the world understands YouTube, brands are becoming aware of the restrictions and considering how to graduate from the video sharing platform to a video streaming solution.

Published

on

digital video

digital video

Video streaming solutions: there’s more than just YouTube

Once upon a time, YouTube launched and changed the world by adding online video to marketers’ toolboxes – fast forward to 2013 and Google owns the once tiny startup and web video has gone mainstream across the globe. A lot has changed, so we’ve tapped into the mind of an expert to examine these changes and help businesses of any size understand the options available today.

Jamie Sherry, Senior Product Manager at Wowza Media Systems has more than 15 years of experience in digital media, telecommunications and networking technologies. He has worked with top brands in media and entertainment, enterprise, government and sports across North America and Europe, including Vevo, Hulu, HBO, Viacom, DirecTV, DNCC, Adobe, ProSieben, BBC, Al Jazeera, IBM and more to identify, drive and execute technical solutions that solve unique business problems, achieve results and grow revenue.

Sherry opined, “Video has become a powerful and primary communications medium for companies of all sizes, thanks in large part to YouTube paving the way by democratizing access and distribution. There’s no dispute that Google’s platform has certainly blazed a trail, enabling the discovery of many surprise viral hits and providing a perfect on-demand solution for hipsters and young startups.”

“But,” he adds, “as the power of video, the technologies and content creators have matured, many companies are starting to wonder if perhaps it’s time for an upgrade. Might a software solution provide the features, flexibility, scalability and control they need to meet their expanding video streaming needs? That answer, of course, depends upon a number of factors, but the critical first step is to understand the difference between a video sharing service, such as YouTube, and video streaming software.”

Video sharing vs. video streaming software

In his own words, Sherry outlines the key differences between video sharing and video streaming software, noting that it’s “all about control.”

“The primary differentiator is control,” Sherry reports. “Regardless of the platform you choose, the use of video sharing services requires you to relinquish some level of control over your content (Terms & Conditions are the first clue). For example, the moment you upload a video to YouTube, you submit to the rules and regulations of the Kingdom of Googleopoly. Exactly how much you must surrender depends upon the service provider, whether you opt for the free or paid platform, and the kinds of individual content controls configured.”

“This lack of control manifests in several ways and may have critical implications for your overall strategy,” he notes, offering the following six controls users have and what they mean:

  1. Restrictions on length and quality. Some services simply have limits. For example, in its free platform, YouTube restricts the length and digital quality of content to short clips and specific resolutions to ensure the most reliable delivery through the viewer—a sort of lowest-common-denominator approach. As a result, long-form content is prohibited and content creators have few choices in adjusting their quality level. The platform is beginning to adopt adaptive bitrate streaming to dynamically adjust quality based on the CPU, network activity and other parameters on the viewer’s device to eliminate buffering and prevent video playback from stopping. However, this actually creates another set of quality hurdles: the video keeps playing at all costs, often with reduced resolution or audio and video that are out of sync, which negatively impacts the viewing experience.
  2. Content filters. Particularly in the YouTube ecosystem, viewers can take it upon themselves to flag content as inappropriate, which means your competitors could easily “flame” your content, thereby damaging your reputation and hindering distribution.
  3. Limited viewing and sharing capability. Not all video sharing services are compatible with all screens. For example, viewing video on YouTube requires a web browser or mobile app—it’s simply not compatible with many set-top boxes or connected TVs. In addition, many services offer limited options for seamlessly sharing content—it works with Facebook, but not LinkedIn, for example.
  4. User experience. In many cases, the advertising and other video suggestions featured on some service platforms may not jive with your business or message. First, let’s look at the obvious: on its free platform, YouTube may embed advertising or suggest videos trumpeting your competitors’ products or a conflicting viewpoint which may offend or—at the very least—confuse your target viewer. While a paid YouTube channel eliminates some of those issues, it still prevents you from monetizing your own content by selling your own ads. And, YouTube doesn’t currently offer a solution where viewers can rent, subscribe or pay to view your material, nor does it provide any way for content creators to control in-stream or overlay advertising unless it’s built directly into the linear footage that’s uploaded.
  5. Limited live streaming capability and zero support for linear broadcasts. Live streaming has become increasingly popular—and possible—for a wider range of organizations. Educational institutions have begun broadcasting lectures and sporting events, companies now broadcast shareholder meetings, conferences, training and more, religious organizations broadcast worship services to shut-ins and out-of-towners, and even government/municipal organizations broadcast meetings online C-SPAN-style to the public. YouTube offers this capability for accounts with at least 100 subscribers, and while this and some web-conferencing services might suffice for corporate purposes, neither supports broad set-top box or connected TV viewing. Plus, there’s the issue of controlling access on a public platform (see #6 below). And, what if you’d like to develop a linear channel, providing ongoing content on a rotating schedule, much like we’ve become familiar with on TV? No video sharing services support this growing trend toward micro-broadcasting.
  6. Access control and monetization. For some applications, hosting video content on a public platform is less than ideal. For example, educational institutions may want to stream lectures behind a secure login or pay wall, making it accessible only to enrolled, paying students. Similarly, enterprises may want to stream employee meetings, but make them accessible only to employees, and host them on their own private server. Most video sharing services offer no way to ensure this security and control access.

“On the other hand,” Sherry notes, “using streaming software puts you firmly in control of everything—content, accessibility, scalability—and provides access to a wider range of features to optimize the content, delivery and the viewing experience. Your content remains on your servers (or on third-party data center assets or cloud instances that you manage), entirely unrestricted and with the freedom to do with it as you choose. It supports live, linear and video-on-demand applications, and gives you the ability to add appropriate security restrictions, integrated social connections, pay wall or subscription modules, and other features as desired.”

Sherry notes that sharing services like YouTube, Vimeo and others make it exceptionally easy to basically upload and go. Getting started is extremely simple, and with many free options available, cost is clearly not an issue. With software, there is more to manage, both in terms of cost and administration, but depending on your purpose, business strategy and future plans, the potential return may be well worth the investment.

Choosing your upgrade path

While YouTube and other sharing services provide an out-of-the-box, easy way to get started with many built-in features to quickly launch an upstart video presence, if/when it’s time to upgrade, there are several key factors Sherry advises brands to consider in choosing a new software solution.

  1. Will the new solution allow you to create, distribute and play back video content in multiple formats on multiple viewing devices? One of the reasons video is so hard is because the lack of a universal standard can make it cumbersome and costly to create content that will work across the range of viewing options. Choose a software that handles this for you, to save time, reduce costs and allow you to focus more on creating great content than on file conversion.
  2. Is the solution flexible and extensible enough to let you control content, distribution and monetization today and in the future? Technology, customer expectations and business models are continually evolving. Make sure the video software you choose today can evolve in lock step so there’s no need to change things up again just a short time down the road.
  3. Does the solution provide the performance you need without added workflow? Stuttering, de-synchronization, buffering and poor image quality can severely impact the viewing experience and your company’s professional reputation. The software provider must be able to certify quality and delivery standards to provide peace of mind that the content you’ve worked so hard to create will generate a positive response. And, it must be simple to administer. Developing great content should be your biggest challenge—the software to deliver it should be the least of your worries.

“While a video service may be a terrific starter home for your company’s digital channel, when the growing pains begin, it may be time to start looking at a software solution designed to meet your expansion plans,” Sherry asserts. “As the use of video becomes an increasingly popular communication vehicle, robust technologies are enabling even the smallest companies to harness the power of ‘big company’ software to deliver compelling and creative video content to satisfy their business goals.”

Continue Reading

Video

Bing video search gets a makeover, is pretty awesome

Bing updates video searches in a big way: high-res video previews, plus better sources and filters.

Published

on

bing video search

bing video search

Bing video search got a makeover

Microsoft’s Bing has launched a complete overhaul of their video search feature, adding new features, sources, and filters. This should lead to a better searching experience, as well as, a better watching experience.

One of the best new features is the layout. It is simple, clean, and easy to navigate; making it quite user friendly, and very refreshing. The old two-column design is history. The newly designed Bing is much easier to use from a tablet or phone as well. One tap will bring up the light box display and you can view all the other video in the collection without leaving the search page.

Improved video search features

With the new pop-out hover feature, you get a larger view and higher resolution allowing you to quickly eliminate videos you do not want and help find ones you do; hooray for saving time. Also, these larger thumbnails include “favicon,” audio controls, and video view counts.

Once you click on the video you want, the light box display will appear and you will see a fancy new slideshow type preview at the bottom, showing you all of the video in the collection. You do not have to go back and search for the next episode of a show, or presentation from a favorite user; simply click at the bottom and you are ready to go.

Another nice feature Bing added is filters. Now you can filter by length, date, resolution (720p versus 1080p), and source. You no longer need to visit the source sites to get a video preview, you can just mouse-over it, and the video will pop out and begin playing in the window. This works with all sources now: YouTube, Vimeo, CBS, MSN, and others. No more endless searches for the right videos, toggling back and forth between Bing and source sites.

Bing is definitely strong competition for Google’s video search, since Bing already seems to be a step ahead of Google in light of these newly released features.

Continue Reading

Video

7 tips to measure the success of video marketing campaigns

Video marketing can be difficult yet rewarding, and many brands are trying their hand at this media, but when preparing to implement video, it is important to know first how to measure your success. We asked an expert to share their thoughts on this subject below:

Published

on

vidoegrapher

More businesses are implementing video marketing strategies

As consumers have become comfortable with video content and found it to be a useful way to consume a lot of information rapidly online, businesses have add their own video content to the mix, putting forward campaigns as simple as a 30 second video shot with an iPhone to a full-fledged campaign professionally overseen by an advertising agency.

But with so much noise in the video content arena, getting your company’s voice heard can be a tremendous challenge, and moreover, unless you are an experienced professional, do you know if your campaign is even doing well?

Measuring the success of a video marketing campaign can be tricky, but Chris McKnight at advertising and production company, Grey TV asserts that their modern approach significantly amplifies their message in competitive environments.

7 tips to remember for your next video marketing effort

McKnight shares his expertise in his own words through the following seven tips:

How many views does the video capture from the desired audience, and how quickly do they accumulate?

The key here is to define the audience, and identify your market penetration ratio. Within the first 3 months, a penetration of 10% online, and 25% through broadcast television is considered to be a healthy start to a campaign.

A video that draws attention rapidly at the beginning and levels off after a few months is common. Look for ways to create a series of videos, or different versions of videos to continue building interest after the first 3-4 months.

How many viewers are watching all (or most) of the video?

If your video is being closed quickly, you have one of two problems:
1. The content is not relevant to your target market or
2. You’re placing the video in the wrong media outlets.

The ultimate objective, especially with digital content is to present a compelling “hook” in the first 5-10 seconds of the video that gives viewers a reason to keep watching.

By how much does the video increase conversions at key points in the sales pipeline (calls, clicks, shopping carts, checkouts, etc.)?

Most marketers think of videos as a way to generate awareness of their product or service, but increasingly videos are being used to “close business” as marketers are using video content to support consumer research online, and provide confidence to buyers. Zappos.com is a leader in this area.

Videos are increasingly becoming interactive, with click through taking place in the video, and often leading to a product content page or a shopping cart.

Can the video be cross-purposed across marketing objectives?

The most successful marketers make videos that can be “re-cut” or re-purposed from their commercial or online video format. Examples are sales conference promos, trade videos, and product demonstrations or testimonials for a product website.

Videos can also be designed with “inserts” that can be used to sell a rotation of products, especially seasonally.

Does the video continue to drive views over the long term?

Most videos have a lifespan of 3-6 months. Any video that continues to draw views beyond that timeframe should be considered successful.

Typically sensational videos attract lots of attention in a very short period of time, and then die out. More traditional content videos have a more gradual growth curve, but tend to last longer. Sensational videos tend to work better for new product launches where immediate awareness is key, and more traditional content is more conducive to long term brand building for an established product.

Does the video build (not destroy) brand equity?

Many videos and commercials use sensationalism and other eye caching techniques to create instant awareness with the goal of selling more products faster. There is a high correlation between this strategy and new products, simply because new products do not have established brand equity – they have no brand value to lose.

On the other hand, long-established brands have substantial value built up in their products, and are less likely to use “shock-and-awe” content to promote their products.

How well does the video integrate with social media, and how much is it shared?

The holy grail of video marketing is creating a “viral” video that generates millions of views. While this is possible, its better to build a comprehensive content strategy with multiple videos and a variety of content. Banking on one video to go viral is like buying a lottery ticket – you always hear about the winners but its never you.

Ensuring that your video content is sharable is key, but be sure that you maintain the final control over how and where it is shared. To do this make sure company YouTube and Facebook accounts are properly set up and settings carefully managed.

Whether you DIY or hire the professionals

Regardless of the method used for creating your video marketing campaign, take into account McKnight’s seven tips to give you a better understanding of measuring success. Having realistic expectations and being aware of how the professionals do it can give you a substantial advantage against your competitor who may be spinning their wheels.

Continue Reading

Our Great Partners

The
American Genius
news neatly in your inbox

Subscribe to our mailing list for news sent straight to your email inbox.

Emerging Stories

Get The American Genius
neatly in your inbox

Subscribe to get business and tech updates, breaking stories, and more!