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Business Marketing

Best real estate photograph awarded to repeat winner

Two months in a row

For years, we have taken a strong stance against subpar photography in real estate marketing, especially in the MLS, and have shared tips and tricks in how to find quality professionals for photography listings as well as how to improve photographs for the DIY types. We have taken multiple listing systems to task for having low standards.

Another way we promote quality photography is to highlight the Photography for Real Estate global photograph contest that features the “Best of the Best” in an effort to elevate expectations of real estate professionals on photographers. The contest is voted on by real estate photographers based on a theme and submissions sent to the PFRE Flickr pool.

We share these winners not only to introduce you to real estate photographers in your area that you should know, but to insist that the first impression all buyers get is now the lead MLS photo, so we endorse high quality photography for the industry as a means of raising the bar. Many agents take their own photos and they’re not all bad, but we want to see higher quality images like the one above which is ultimately why we share the “Best of the Best” with you, so you have an idea of what you’re looking for when you hire a photographer (plus, we encourage you to reach out to the winner if they are in your city).

Just like last month, the voted winner is Mike Leyland in Cairns, Australia. This month’s theme was “daylight exteriors,” with the winning image featured above (click to enlarge).

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Regarding the winning image, Leyland said, “This was without doubt my favourite shoot for so many reasons – the property was awesome, wonderful Queensland weather, 20 minutes hanging out of a helicopter and incredibly friendly and accommodating clients – they even put on lunch for us.”

To see more quality real estate photography, check out the submissions from the PFRE Flickr Pool.

Lani is the COO and News Director at The American Genius, has co-authored a book, co-founded BASHH, Austin Digital Jobs, Remote Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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