Get to the Source
We learn from many different resources how to market to clients, what they want to hear, how to expand our customer database, how to maximize our websites … but wouldn’t it be great if you could hear right from the consumers themselves?
Coffee for Time?
How about setting up your laptop in the local coffee shop and getting to hear directly from potential buyers or sellers how they find their information? It might sound a little strange; you might have trouble the first couple of times you attempt this. How about offering to buy drinks for 10 minutes of their time to peek around your website? Be sure and tell them, their criticism will help you.
What’s in it for You?
When you get a “yes”, don’t keep them too long, just quick thoughts will be valuable – whether you to chose to do anything with their information or not. You also would have the opportunity to do a little bit of talking while there (do I have to mention to do the bonding thing – don’t shove Real Estate down their throats). If you have been satisfied with the amount of comments they share with you, feel free to ask if they would like to help out again sometime – maybe step it up to lunch.
Lastly, don’t forget to give them one of your special moo cards or business cards – so they know how to get in touch with you.
I wish I could take credit for that rockin’ idea… but it was Eric Stegemann with Tribus Group that deserves all the hand claps on that bright light bulb moment.