Invest in Your Consumer

It’s Not All About You

You might think you’re all that with your head shot adorning the local bus bench or your speaking engagement at the civic monthly meeting. But it’s not all about you. In fact, the best spokesperson, for your personal or company brand is far from you. It is the consumer. The buyer. The seller. The neighbor. The hair stylist. The teacher. They are like an information conduit. Provide the public with the information and allow them to pass it among one another.

What will you Give Them?

Allow your consumers to be your marketers. But what information are they going to relay? Make sure you are the expert people are sure to call on. Are you an author of a blog? Do you expect people to only visit if they are looking to buy or sell real estate? What about if your readers want information on local events? Would you like them to visit your blog to find that information? If a homeowner is in need of a maintenance referral – are you the person who could help direct him/her to a phone number? Be the go-to person. Become the expert. To expand your expertise you have to research, research, research and learn all you can about the area, statistics, and stay on top of current events. Distribute the information in a variety of ways to gain the readership to your blog, the listener to your podcast, or the viewer of your video spotlights.

Step Back

Step back for some evaluation time. What do you want people to be saying about you? Is that the person you portray? Now, if you know me at all, you know I would never say you should be someone you aren’t – under any circumstances. You need to be genuine and authentic. Yourself. The aura of that person will be different among all of us, but we’re talking business here, so is it clear that you are the person to contact when someone is talking about a move?

Build it – and They’ll Use it

Invest in your Consumer. Take the time to generate the information that they can talk about with their circle of associates. Let them be your spokesperson and your biggest fan. Unfortunately – you can not make this happen, but you can invest and provide the resources to allow it to work. If you build the playing field – people will come out to play. The best part is when all of that is happening and you are just reaping in the reward – not really aware how it all occurred.