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NastyClient.com is the opposite of Yelp and Angie’s List

NastyClient.com was launched by a business professional who saw the need for a review database of clients, turning the Yelp model on its head.

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NastyClient.com launches to counteract consumer reviews

As Yelp and Angie’s List have gone mainstream with the majority of consumers becoming aware that they can publicly sing a business’ praises or tear them a new one, but one professional has launched NastyClient.com, a Yelp for businesses to share insight into, you guessed it, nasty clients, turning the Yelp model on its head.

Business owners and professionals have reacted differently to consumer reviews going mainstream, some suing for false reviews damaging their business, others mock negative reviews, but as a whole, the business community is sometimes unfairly mistreated as many reviewers only take to the internet when displeased, regardless of any facts.

As more consumers join the review game, airing their opinions, startups have sprouted up to handle consumer complaints, ranging from Publik Demand which tends to consumer complaints publicly as a means to pressure large companies to get involved, while Mifft helps consumers to privately resolve issues with companies of any size.

NastyClient.com founder, Matt Stachel explains to Philly.com that membership to the site is only $15.99 per year, and he was inspired of course, by a nasty client who wanted some trees removed after he had planted them, which would void the warranty for the work. When some of the trees died, the property owner threatened to report him to RipOffReport.com and the Better Business Bureau. Stachel replaced the trees at his own cost, but responded by launching NastyClient.com so he too would have a place to air grievances, likely knowing that he wasn’t alone as a professional who has consumer review sites as a constant threat.

The founder rewrites any complaints that include opinions, sticking to the facts only and encourages contractors to share their reports with clients they review, and if disputes are settled, he’ll amend the reports and remove them from the site, but not right away. “If we took it off immediately, a client might just do the same thing to the next contractor.”

Pros and cons of NastyClient.com

Small businesses definitely need some form of empowerment that consumers do, because the one-gal caterer knows that if one person thinks her cake was not sweet enough, or she didn’t smile brightly enough during delivery, those details can be twisted into an opinion on a consumer review site that makes her sound like an evil monster who can’t cook. Where is she to go when a nightmare client is simply abusive? She can’t exactly search a person on Yelp and review them from a client perspective, it’s just not realistic. So that is the positive of the site – a form of relief, a place that could be somewhat cathartic.

The cons, unfortunately, outweigh the positives, as the business model has some major flaws that will hold it back. First, unless completely saturating the small business community (which is nearly impossible), most businesses won’t know to go search first, so it will mostly be professionals that come across it and think “oh, I have some crappy clients, let me get this off of my chest for revenge.” That’s a bad start.

But let’s say I’m wrong, and saturation is possible, and user behavior will actually be productive. Even then, when the site owner edits any comments, he takes responsibility for them, even if he is being a good guy and stripping out opinion. Just as on your blog, you cannot edit comments without becoming responsible for them (especially for potentially altering their meaning), Stachel may be stepping into something deeper than the roots of the trees he is actually an expert on.

But let’s also say that I’m wrong about that and that his lawyer’s green light keeps him safe. Stachel obviously has good intentions and is on a one-man crusade to right the world’s wrongs, and he should be commended for that, he really should. But the NastyClient.com site is bad. That’s as politely as I can phrase it. Take a look at NastyClient.com alongside Yelp.com:

nastyclient.com vs. yelp

Do you know what to do when you go to Yelp? Yep. Right at the top, you can search, and there are even suggested searches. What about on NastyClient.com? There’s a hard to read “Join Now” button with a 1993-era splash of paint at the top right of the page, but the rest of the page is just a lot of words in heavy font, wasting valuable real estate. At the “Join Now” page, there is no pitch, no explanation, just a “Why do I have to pay for this?” link, which right off the bat, any marketing professional will cringe at. There’s no sample review or demonstration of value, no call to action other than to just do it.

So maybe I’m wrong about that too, and web design doesn’t matter, I mean Craigslist sucks, but is still highly trafficked, and maybe I’m wrong that marketing copy matters. I will move on to my last reason that the company has problems. The tone is aggressive. It is all about revenge, being able to post anonymously, and even goes so far as to plaster the following ad on the sidebar of the site on some pages:

nastyclient.com

The takeaway

With some real web development behind it, a marketing expert who knows marketing as well as NastyClient.com’s founder knows landscaping, and some structural changes that make it easy to search and post could make NastyClient.com a legitimate value for businesses.

As it exists now, NastyClient.com stands in its own way of success, but we are fascinated by the idea of turning Yelp on its head and creating a community for businesses that can factually state events from their point of view, unfiltered, and not for reasons of revenge, but to give something back to the community in the form of sharing people that have ripped them off.

Lani is the Chief Operating Officer at The American Genius and has been named in the Inman 100 Most Influential Real Estate Leaders several times, co-authored a book, co-founded BASHH and Austin Digital Jobs, and is a seasoned business writer and editorialist with a penchant for the irreverent.

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4 Comments

4 Comments

  1. JoeLoomer

    January 16, 2013 at 12:29 pm

    Completely agree with your assessment, Lani. This site isn’t going anywhere without some serious help from a seasoned web designer.

    Navy Chief, Navy Pride

    • Lani Rosales

      January 16, 2013 at 12:33 pm

      Yeah, I don’t think it will take much, to be honest. The idea is FABULOUS, just needs sexier presentation, which I think would help it expand exponentially. The price point isn’t bad, it matches the value. Regardless, I hope the company does really well, because it looks very handy!

  2. Russell Hatfield Jr.

    January 17, 2013 at 7:42 pm

    Interesting idea. There are certainly at least two sides to every story and it does make for a richer and more useful resource, I think, to present both sides, together. At Zillow we have over 250,000 published reviews of Real Estate professionals. And for each and every one of them we allow the professional(Reviewee) the opportunity to respond to the review directly: it gets published for all to see right next to the review. I think consumers(myself included) understand that mistakes happen, folks screw-up, intentionally and not, and that there is certainly a subjective component to any assessment of a customer experience. And because they appreciate this, they love to hear both sides. We have ample evidence that shows that consumers weigh very heavily how a professional(business) responds to a review: whether they do at all, what they say, what they don’t say, and how they say it. It really does matter. Thanks, Lani!

  3. Nick Braak

    January 21, 2013 at 2:45 pm

    An enthusiastic effort by someone who believes he is addressing an unfilled need. Perhaps he is correct. Or perhaps it is unfilled because offering such a platform for the purpose of “blacklisting” and charging for it, is a deep dark tarpit filled with the bleached bones of CDA Section 230 noobs and their lawyers.

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Business News

10 ways to learn about a company’s culture when job hunting

(BUSINESS NEWS) Culture fit is important when job hunting, here are 10 ways to find out if the prospective company is a good fit.

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To quote the American Bard, I’ve been everywhere, man. In my professional life I’ve worked for hippies in the hills, Gordon Gekko business savants, button-down Christian conservatives: name the American archetype, I’ve made them money. I am rich in experience.

Protip: that is not the same as actually being rich.

In the spirit of “memories don’t pay the Netflix bill,” I therefore assert the following: when you’re looking for a job, for the love of Dale Carnegie, remember you actually have to talk to these people.

Business culture can be the making or breaking of a gig. For that matter, it can be the making or breaking of a business. Day-to-day workplace experience is probably the most important question in any job hunt, and definitely the hardest to track. Here are 10 ways to get a sense of workplace culture – this is the important part – before you ambush your boss with a staple remover.

RESOURCES!

1. Comparably provides an interesting service, and an excuse to dust off your junior high compare/contrast skillz. They’re a job review database set up to allow searchers to review multiple positions side by side according to employee assessments. It’s a great tool for thinning out the herd in the first days of a job hunt, or coming to a final conclusion between opportunities.

2. Glassdoor. You know these guys. If you don’t, go forth. We’ll wait. Glassdoor is still the benchmark for workplace Yelp. Reviews are written by actual employees, often with sound and fury, and records of (mis)behavior often go back years.

3. Great Place to Work goes deep. They don’t have quite the breadth or recognition of Glassdoor, but what they do have is serious rigor. GPtW (it’s tiring to type) provides an anonymous survey to current employees of a given business covering the six categories of Atmosphere, Challenges, Communication, Pride and Rewards. Unless you have super strong views regarding workplace decor, that seems to cover matters.

4. Indeed. The best job board in the business has what is manifestly not the best job review site in the business, but a darn good start. They’ll break down your workplace-to-be (or not) on a 1-5 scale according to several things I guarantee you care about, and maintain a Glassdoor-style database of employee reviews.

5. Job Crowd. Job Crowd does a neat thing. They provide the usual employee reviews, but also encourage contributors to dig into their experience in specific job titles with the companies they review. That kind of specificity is a great value-add: if you’re the janitor, you probably don’t care how great the COO’s job is, and vice versa.

6. Kununu. Kununu is Europe’s Glassdoor, with better than a million reviews for over 250,000 companies. They went live in the States last year and haven’t matched that depth on this side of the hemisphere, but they’ve got the backing and the expertise.

7. Vault. Vaut’s a different beast from the above. Rather than being crowd driven, Vault has an in-house research company that puts together the goods on employers. As you’d expect, this costs. Their free content is only passable, but if you want the serious goods, it might be worth the 9.99/month (less with longer subscriptions.

STRATS, TIPS AND DIRTY TRICKS!

8. LinkedIn. I may be committing Internet blasphemy here, but reading the rants of strangers might – might! – not be as informative as communication with an actual human. Reach out to someone you’d be working with if you took the job you’re contemplating. You’ve got 150 characters, so keep it tight: “I’m Namey McNomen. We could be working together soon. Do you have a moment to chat about [issue you’re into]?”

9. Straight up Internet. Get your occupational stalker on. A Google search is, at its heart, a trawl through the greatest trove of gossip in the history of life. Delve into terribly informative and charming news articles like this one. Bone up on blog articles and – just this once! – read the comment sections. Even Facebook is worth a browse. Seriously, who doesn’t talk about work?

10. Get real. If you work in service, make like a customer. If there’s a front-end office, drop by. Watch, listen, get a feel for what’s happening around you. To compound my digital blasphemy, what comes out of glowing rectangles like the one you’re reading this on (thanks!) is great, but nothing compares to immediate experience.

Put some of this together with plenty of the digital resources above, and with any luck you’ll find yourself a gig that might just keep you from attempted murder with office supplies.

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Business News

10 time tracking tools for productive freelancers, entrepreneurs

(PRODUCTIVITY) We’re all obsessed with squeezing more out of each day, but what if we used one of these time tracking tools to inject more chill time into our lives?

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Part of today’s culture is seeing how much one can get done in a day. We’re always so “go, go, go” and we treasure productivity.

This is incredibly true for freelancers, and, as such, it makes total sense that app and software technology would capitalize on this need. The following apps and programs are designed to help you save time and/or increase productivity.

1. Timeular: This app is designed to visually show you how you spend your time and, as a result, become more productive. Instead of wondering where your time goes every day, you’ll see it visually. This is done through a physical time tracker, where you can define what you want to track and customize your Tracker. You then connect via Bluetooth and place the Tracker face up with the task that you are working on (if you’re taking a phone call, the symbol facing up would be a phone). It then tracks all of your tasks into a color-coded visualization of the day’s activities. Dangerous for people like me who waste a lot of time on Instagram…

2. Bonsai: This bad boy is time tracking for freelancers. You can break down each project and track time individually in order to see where your time is going and how much is being spent on each entity. You then are able to automate invoices based on the time spent. Genius!

3. Tasks Time Tracker: Say that three times fast. This is a phone app that has multiple timers so you can track more than one thing at a time. This app gives you the option to input billing rates to easily track your earning. You can then export all of the info in a CSV format.

4. Azendoo: Everything in one place. This is a time-tracking service that assists your team’s needs and workflow. It puts project organization, team collaboration, and time reporting all in one place. A cool feature on this is you can input how much time you anticipate spending on a project, and then Azendoo compares that to how much time you actually spent.

5. Continuo: Similar to Timeular, you get to see all of your activities in a color-coded format on a calendar. This lets you easily breakdown how much time is spent on each activity and allows you to plan for the future. You are able to see your progress over time, and see how you’ve gotten faster and more productive.

6. PadStats: Described as “a simple app will help you to learn more about yourself”, PadStats will help you track and analyze your daily activities or daily routine. This app includes more quanity-based tracking, allowing data to be more user-oriented and stats to be more accurate.

7. Pomo Timer: This productivity boosting app is a “Simple and convenient pomodoro timer based on the technique proposed by Francesco Cirillo in the distant 1980s made in a simple and clear design,” according to iTunes. For those who like visually simplicity, this app is for you.

8. Blue Cocoa: This program overturns the stigma of a smartphone being a distraction, by turning it into a productivity tool. You start by creating a timer and working on something, and, if you get distracted, the timer senses this and tries to help. This is all in an effort to keep you on track of your task, while tracking the time spent.

9. Timely: A fully automatic time app. This features automatic time tracking, project time management, and team time management. It works to improve timesheet accuracy, increase project profitability, and optimize team performance.

10. Toggl: This is a simple time tracker that offers flexible and powerful reporting. It works to crunch numbers that you’ll need for reporting, all while syncing between all of your devices.

Pick one or two of the above ten, and reclaim your time. No need to “go, go, go,” if you’re a more productive person – this way you can “chill, chill, chill.”

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Business News

Beware: The biohacking obsession is attracting scammers

(NEWS) Biohacking is finding ways to gain a competitive advantage, while excluding the medical world. It’s great to increase your output, but be cautious when picking your poison…

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Wanna live better or longer? [Insert biohack here] will solve all those pesky problems. In all fairness, it’s human nature to seek improvement, especially in our jobs or academics — you know, the things that demand a constant, high performance.

Of course our ears will prick up at the slightest mention of attaining that elusive edge. Remember Aderall in college?

Biohacking isn’t a new topic. The term refers to a wide range of activities to affect the body’s biological systems.

The objective is to optimize health, well-being, and focus. If we are able to effectively manage what we put into our body, our output can increase. It’s not inherently evil.

But social media influencers are key in promoting the latest products/diets/supplements/oils, often doing so for money, not to improve others’ lives. And, there’s a darker side of drug use, both prescription and illegal, leading to potentially dangerous and abusive situations.

The misleading aspect of biohacking is that every body is different.

Regardless of social media promises, people should be wary of ingesting additional products.

Despite the fancy names one can give it, biohacking has the same objective of medicine, but product development typically excludes medical practitioners.

Legitimate medical practices take huge amounts of funding and research to figure out and insure safety, and they’re heavily regulated by the federal government.

A random word of mouth promise about some obscure herbal supplement is not the same thing.

There are no shortcuts to improving one’s health.

And biohacking doesn’t necessarily mean making life more complex. It’s important to start with the basics before jumping to elaborate diet regimens, powders, pills, etc. Simple steps like routine exercise, 7-8 hours of sleep, and healthier meal choices may help get you on track.

It’s amazing to realize what you can change about yourself before joining some random Thought Cult you found on Instagram. And in the case that your health needs a modern, helping hand, do the proper research before falling into the dark internet hole.

Or better yet, consult your doctor.

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