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Patagonia quintupled Black Friday profits this year, it all went to charity

(BUSINESS NEWS) Patagonia wanted to help their customers give to the planet this year, instead of dumping a lump of coal in her stocking like we normally do.

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More than just good PR

Patagonia’s “fundraiser for the earth” is the kind of Black Friday gimmick I can get behind. Following Cards Against Humanity’s Holiday Hole stunt, Patagonia’s ten million dollar donation to environmental efforts is a breath of crisp mountain-top air.

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Quintupled expected sales

A few days before Thanksgiving, Patagonia announced they would donate all of their expected two million dollars in Black Friday proceeds to environmental organizations. Customers jumped at the opportunity, and Patagonia was overwhelmed with the response. Quintupling their expected sales, customers helped Patagonia earn ten million dollars.

Every penny is going to small environmental groups who are on the front lines protecting our most vital resources — water, air, and soil.

Patagonia wanted to help their customers give to the planet this year, instead of dumping a lump of coal in her stocking like we normally do. They decided on the philanthropic effort after the election results came in. Citing the divisive time, CEO Rose Marcario said she wants to bring people together in support of a goal that affects all of us.

“The threats facing our planet affect people of every political stripe, of every demographic, in every part of the country,” Marcario wrote on Patagonia’s blog Monday, announcing the effort. “We all stand to benefit from a healthy environment—and our children and grandchildren do, too.”

What will the money go to?

The money will go to support under-funded charities who are helping the environment in substantial ways. Patagonia is providing literature at its brick and mortar stores detailing how customers can get involved.

“By getting active in communities,” Marcario wrote, “we can raise our voices to defend policies and regulations that will protect wild places and wildlife, reduce carbon emissions, build a modern energy economy based on investment in renewables, and, most crucially, ensure the United States remains fully committed to the vital goals set forth in the Paris Agreement on climate change.”

No one is quite certain what a Trump presidency will hold, but it’s clear that Patagonia, like many people, is afraid it won’t include environmental efforts or legislation. Though their call to action is directly related to Trump’s election, it is in line with the company’s already established mission as a whole.

Positivity for the holidays

Patagonia supports environmental efforts yearly, and is part of an alliance of businesses that pledge one percent of their yearly earnings to environmental conservation. Over the decades of Patagonia’s philanthropy, that number has amounted to $74 million.

Their $10 million single day donation is no drop in the bucket. This is a substantial gift driven by millions of earth-loving Patagonia supporters, and the outpouring of love is heartening to say the least.

With all the overwhelming divisiveness and hate coloring our world this holiday season, it is nice to see a company with influence foster a community of environmental stewardship and togetherness. Maybe one of those organizations can help fill Cards Against Humanity’s Giant Holiday Hole.

#Patagonia

C. L. Brenton is a staff writer at The American Genius. She loves writing about all things, she’s even won some contests doing it! For everything C. L. check out her website

Business News

Study: Employers are inadvertently punishing women that suffer from Endo

(BUSINESS NEWS) A new study reveals the widespread impact of Endo (Endometriosis) in the workforce as well as the entire economy. Change must be made. Quickly.

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Women still face many barriers in their career. It’s been more than half a century since federal law addressed gender discrimination in the workplace, but it still occurs. Whether it’s lack of access to training, an inability to speak up, or pay inequality, it’s all wrong. Sadly, a new study identifies another potential barrier to a woman’s career path – endometriosis.

What is endometriosis?

The Office on Women’s Health (OWH) reports that “endometriosis happens when tissue similar to the lining of the uterus (womb) grows outside the uterus.”

Endo, as its often called, causes varying levels of pain, often chronic pain in the lower back and pelvis. The tissue outside the uterus grows in areas where it can cause even more problems by blocking fallopian tubes and forming scar tissue. There is no cure, but there are some treatment options that can work.

Endo affects about 11% of American women who are ages 15 to 44. Despite the fact that the American Journal of Obstetrics & Gynecology describes endometriosis as “nothing short of a public health emergency,” data suggests that about 60% of endo cases go undiagnosed.

I repeat: 60% of endo cases go undiagnosed.

More than 6 million American women are living with the symptoms of endo without knowing the cause or having the capability to manage their symptoms.

Endometriosis was once considered a career woman’s disease, but a two-year-long study from Finland shows that the disease shapes a woman’s career, not the other way around.

Women with endo take 10 or more sick days than women without endo. They also use more disability days. Other studies support these findings. A 2011 analysis reported that women with endo could lose almost 11 hours of work each week because their endo made it difficult to complete tasks. One US study estimated that women with endo experience more sick days each year, up to 20.

These women often have a lower annual salary and slower salary growth.

How can employers address endometriosis in the workplace?

It’s difficult enough to discuss any type of health problem at work, let alone one that relates to menstruation. Employers have a big problem just dealing with short-term illnesses. It’s hard when a key employee is out for one or two weeks from a surgery. Long-term chronic illnesses, especially those that are invisible, are challenging in the workplace.

Most workplace cultures aren’t designed for people with chronic conditions or disabilities.

It’s going to take a major shift in thinking to deal with endometriosis in the workplace.

Endo isn’t painful period cramps. It’s a serious condition without a cure. Employees who are dealing with endo may be battling intense pain or fatigue. Yes, work needs to get done, but when people are living with a chronic condition, they need accommodations.

Endometriosis may be a woman’s disease, but it does impact the entire economy. One study found that endo had a similar economic burden to that of heart disease or diabetes. Most employers would not think twice about a man who needed extra time to deal with coronary disease, but women often don’t get that consideration, regardless of the condition.

Women with endo aren’t incapable or shirking their duties. They may just need to deal with their pain to stay focused at work. Let’s drop the stigma and help accommodate women who deal with endo.

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Business News

Everyone should have an interview escape plan

(BUSINESS NEWS) A job interview should be a place to ask about qualifications but sometimes things can go south – here’s how to escape when they do.

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“So, why did you move from Utah to Austin?” the interviewer asked over the phone.

The question felt a little out of place in the job interview, but I gave my standard answer about wanting a fresh scene. I’d just graduated college and was looking to break into the Austin market. But the interviewer wasn’t done.

“But why Austin?” he insisted, “There can’t be that many Mormons here.”

My stomach curled. This was a job interview – I’d expected to discuss my qualifications for the position and express my interest in the company. Instead, I began to answer more and more invasive questions about my personal life and religion. The whole ordeal left me very uncomfortable, but because I was young and desperate, I put up with it. In fact, I even went back for a second interview!

At the time, I thought I had to put up with that sort of treatment. Only recently have I realized that the interview was extremely unprofessional and it wasn’t something I should have felt obligated to endure.

And I’m not the only one with a bad interview story. Slate ran an article sharing others’ terrible experiences, which ranged from having their purse inspected to being trapped in a 45 minute presentation! No doubt, this is just the tip of the iceberg when it comes to mistreatment by potential employers.

So, why do we put up with it?

Well, sometimes people just don’t know better. Maybe, like I was, they’re young or inexperienced. In these cases, these sorts of situations seem like they could just be the norm. There’s also the obvious power dynamic: you might need a job, but the potential employers probably don’t need you.

While there might be times you have to grit your teeth and bear it, it’s also worth remembering that a bad interview scenario often means bad working conditions later on down the line. After all, if your employers don’t respect you during the interview stage, it’s likely the disrespect will continue when you’re hired.

Once you’ve identified an interview is bad news, though, how do you walk out? Politely. As tempting as it is to make a scene, you probably don’t want to go burning bridges. Instead, excuse yourself by thanking your interviewers, wishing them well and asserting that you have realized the business wouldn’t be a good fit.

Your time, as well as your comfort, are important! If your gut is telling you something is wrong, it probably is. It isn’t easy, but if a job interview is crossing the line, you’re well within your rights to leave. Better to cut your losses early.

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Business News

How to keep Pride month going year-round (without rainbow washing)

(BUSINESS NEWS) Pride month is over and companies have deleted their rainbow website adornments. Without much effort, your company can easily keep the commitment to kindness going – here’s how.

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Pride month in the US is behind us now and already the rainbows have faded from mega-corporate logos and branding. Making a constant commitment to inclusivity and anti-discrimination isn’t always easy and marketing has minefields aplenty.

So how does a small business navigate this? We’re starting from a deficit of trust and there are a few reasons why.

The large scale, mega-corporate marketing and PR targeted at the LGBTQIA+ community that goes on in June for Pride month, collectively referred to as “rainbow washing” (or sometimes even less flattering pandering accusations), has come under fire for being largely lip service and sometimes downright harmful by community advocates.

For example, one independent journalist just penned an editorial, putting AT&T on blast for publicly supporting LGBTQIA+ causes while funding political initiatives that negatively impact the community. I’d consider this a prime example of what not to do.

Businesses who want to be genuine in their commitment to pride have plenty of options that don’t require vast marketing or PR budgets.

Pride is ultimately about celebrating progress and obstacles surmounted by the community and highlighting the work needed to promote equality for everyone, regardless of identity or orientation.

The first thing any business can do is reflect internally. Address any dirty laundry that might be kicked behind the couch in the corner.

Try asking these questions:

  • Are our policies gender neutral?
  • Do any job titles involve gendered terms?
  • Is the language in morality clauses modern?
  • How do your benefits packages handle LGBTQIA+ health issues?

The other thing businesses can do, even if you are a business of just one person, is be an active member of your community.

Below are a few accessible, actionable suggestions on how to promote a welcoming and inclusive world:

  • Listen – Be informed about what goes on in your locale. Sometimes just being aware is more than half the battle.
  • Speak – if there is something going on in your community that you have a strong opinion on, speak up. Twitter is popular these days. Few things are more impactful than a call to city hall or the commerce department from a local business owner. You have more power than you probably realize. And yes, it IS good for business because it builds trust and loyalty within your customer base. Good things happen to those who make an effort to do the right thing.
  • Ask Questions – Nothing beats good old honesty and accountability. Colleagues, customers, and the community at large will respect you more if you are willing to open a dialog. This can be individual conversations, or a short survey in a newsletter or social media post. This builds trust and gives you an opportunity to serve as a role model for others.
  • Back Local Events – Get your name and logo out there. I know this one feels inaccessible to smaller businesses, but hear me out. Obviously, organisations running events like financial or in-kind contributions. If you can do that, great! A lot of organisations struggle with finding safe meeting spaces- can you unlock the office for 2 hours one evening after work one night a month? Something as simple as volunteering your parking lot for some extra space or putting a banner on your webpage for a week makes a big difference too. Push their events on your socials. Can I borrow your printer?

At the end of the day, every day, everyone just wants to be treated equally, with kindness and compassion.

Last I checked, those are two things we haven’t put a commercial price tag on yet. So, above all else, be kind. It’s amazing how far that can get you.

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