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Opinion Editorials

All the Google machines in the house say Yeah!

(OPINION EDITORIAL) Tech is fun and useful, but we’re advancing too quickly on one hand (devices are so smart, do so much) but too slowly on the other (as evidenced by this conflicting devices problem).

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Setting the scene

It’s 4:47 AM. It actually is 4:47 AM as I write this, but it’s OK. Don’t, I don’t know, dispatch journalist-wranglers with tranq darts or anything.

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I work night shift. But I’m saying, imagine.

Ok Google

4:47 AM. You’re up. You’ve got a flight to catch, or work to do, or a baby to feed. All of the above! You need to accomplish all those tasks at this godforsaken hour and, like any civilized human, you would like to do it with as little impact on you and yours as possible.

Like any civilized human, your first thought is to use your tech, because that’s what it’s for.

Right? That’s why we have all the shiny plastic things. Easing our lives is what they’re for. You roll over, rub your eyes, rise from your comfy bed, mutter “OK Google…”

And the entire house wakes up.

A symphony of Googles

For the single grownups and only children in the audience, take it from someone who did a short but memorable portion of his growing up in a small house with seven people in it, three of them small girls and one a crabby male tween (hi!): that’s a freaking extinction-level event.

“Wake up the whole house” is a killing curse, especially with children. There is only so much sleep to be had in a house with children.

Interrupting it should be punishable by law.

If it were, Google would be doing hard time up Folsom way. Try it like this. A Google household of two adults (or an Apple or Amazon one; Google just happens to have the highest “good market saturation/dumb UI” ratio) might have two wearables, two phones and a shared hub.

That’s five devices, and they all answering to the same trigger phrase, all designed to be audible and run Audible. Five devices plus one “on” switch equals a nonzero chance of blanketing your home with overlapping noise every time you’d like the equivalent of a glance at your calendar.

Oops

It may seem like a nit. It will probably get fixed, since it’s such a glaring flaw. The obvious answer would be naming devices, so your wearable responds to different commands than your hub: “OK, HAL, what’s it like outside? OK, SHODAN, set an alarm for 2:30 pm.” I name all my tech after evil computers, just so they know I’m onto ‘em.

But it is a glaring flaw.

We’re talking about user interaction fail on the level of setting every light in a house to a single switch. The question isn’t “When is Google going to fix this?” The question, and it’s a big, serious question, is “will Google fix this properly?”

Context people!

It comes back to AI and context, and how one doesn’t understand the other. It’s tempting to write that off as just another kind of technical glitch. But it’s a new glitch, one built into our evolving relationship with technology.

The great dream of AI and voice control has always been “zero UI.”

Technology built on that premise is meant to integrate seamlessly into our lives; we should interact with it without noticing the interaction, the way we turn on a faucet without noticing the pipes or the water heater.

AI is a giant leap in that direction, the first big move toward digital tech becoming an ambient part of day to day life, basic as plumbing.

The great nightmare is: ever had your plumbing fail?

When off isn’t an option

I have. I was out of my apartment for days, crashing anywhere I could find while spending money I didn’t have on repairs I couldn’t afford, on terms I finished paying off years after the event. I’m not a plumber. I couldn’t fix it myself. I didn’t even know there was a problem until it disgorged itself on my carpet.

That’s the danger of ambient technology.

When our digital conveniences were limited to phones and workstations, tools we used, then hung up or turned off, their positive impact on our lives was limited, but so was their ability to do damage. The worst thing that can happen to your hard drive can’t deactivate your car.

That’s not true of AI

Lock yourself out of security, for example, and it may not just be a matter of not being able to get to your data for 15 minutes. It might also lock your phone. And your watch. And the only copy you have of your plane ticket. And, ten years down the road, your spiffy self driving AI-enabled Tesla.

By contrast, waking the kids an extra hour before breakfast might seem minor, though I’ll wager they won’t see it that way. But it’s the same problem on a smaller scale. AI tech, and AI buy-in from consumers, is advancing at a remarkable pace. At the moment, AI usability is not. That needs to be fixed, and fixed from go. AI applications need to be designed, or at a minimum updated, on the assumption that people will actually use AI as a basic, permanent fixture of their lives.

Reliability please

In short, if Google, Apple and Amazon want people to buy into AI on the scale of a home utility, it needs to be home utility convenient and home utility reliable.

Anything less will leave the robot voices on the 3D TV scrap heap of “used to be a good idea.”

#AllTheGooglesSayYea

Matt Salter is a writer and former fundraising and communications officer for nonprofit organizations, including Volunteers of America and PICO National Network. He’s excited to put his knowledge of fundraising, marketing, and all things digital to work for your reading enjoyment. When not writing about himself in the third person, Matt enjoys horror movies and tabletop gaming, and can usually be found somewhere in the DFW Metroplex with WiFi and a good all-day breakfast.

Opinion Editorials

9 ways to be more LGBTQIA+ inclusive at work

(OPINION EDITORIALS) With more and more people joining the LGBTQIA+ community it’d do one well to think about ways to extend inclusiveness at work.

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LGBTQIA+ people may have won marriage equality in 2015, but this momentous victory didn’t mean that discrimination was over. Queer and LGBTQIA+ identified people still have to deal with discrimination and not being in a work environment that supports their identities.

Workplace inclusivity may sound like the hottest new business jargon term on the block, but it actually just a professional way of making sure that everyone feels like a valued team member at the office. Business psychologists have found when people are happy to go to work, they are 12 percent more productive.

Making your business environment a supportive one for the queer community means you’re respecting employees and improving their workplace experience.

Here’s nine ways you can make your workplace more inclusive for LGBTQIA+ people.

1) Learn the basics.
If you’re wanting to make your workplace more open to LGBTQIA+ people, it’s best to know what you’re talking about. Firstly, the acronym LGBTQIA+ stands for Lesbian, Gay, Bisexual, Transgender, Queer, Intersex, and Asexual and the plus encompassing other identities not named; there are many variants on the acronym. Sexual orientations (like lesbian, gay, bisexual) are not the same as gender identities.

Transgender means that that person “seeks to align their gender expression with their gender identity, rather than the sex they were assigned at birth.” Cisgender means a person identifies with the sex they were assigned at birth. If you need a more comprehensive rundown about sexual orientation, gender identity, and the like, visit the GLAAD reference guide.

2) Stop using the word “gay” as an insult.
Or insinuating people you don’t like are “gay” together. This is the most basic thing that can be done for workplace inclusivity regarding the queer community. Anything that actively says that LGBTQIA+ people are “lesser” than their straight counterparts can hurt the queer people on your team and make them not feel welcome. It’s not cool.

3) Don’t make jokes that involve the LGBTQIA+ community as a punchline.
It’s not cute to make a “funny quip” about pronouns or to call someone a lesbian because of their outfit. This kind of language makes people feel unwanted in the workplace, but many won’t be able to speak up due to the lack of protections about LGBTQIA+ identities in anti-discrimination statutes. So stop it.

4) Support your colleagues.
If you’re in a situation and hear negative or inappropriate talk regarding the LGBTQIA+ community, stick up for your co-workers. Even if they’re not there, by simply expressing that what was said or done was inappropriate, you’re helping make your workplace more inclusive.

5) Avoid the super probing questions.
It’s okay to talk relationships and life with coworkers, but it can cross a line. If you have a transgender colleague, it’s never going to be appropriate to pry about their choices regarding their gender identity, especially since these questions revolve around their body.

If you have a colleague who has a differing sexual orientation than yours, questions about “how sex works” or any invasive relationship question (“are you the bride or the groom”) is going to hurt the welcomeness of your office space. Just don’t do it.

6) Written pronoun clarity is for everyone!
One thing that many LGBTQIA+ people may do is add their pronouns to their business card, email signature, or name badge for clarity. If you’re cisgender, adding your pronouns to these things can offer support and normalize this practice for the LGBTQIA+ community. Not only does it make sure that you are addressed correctly, you’re validating the fact that it’s an important business practice for everyone to follow.

7) Tokens are for board games, not for people.
LGBTQIA+ people are often proud of who they are and for overcoming adversity regarding their identity. However, it’s never ever going to be okay to just reduce them to the token “transgender colleague” or the “bisexual guy.”

Queer people do not exist to earn you a pat on the back for being inclusive, nor do they exist to give the final word on marketing campaigns for “their demographic.” They’re people just like you who have unique perspectives and feelings. Don’t reduce them just to a token.

8) Bathroom usage is about the person using the bathroom, not you.
An individual will make the choice of what bathroom to use, it does not need commentary. If you feel like they “don’t belong” in the bathroom you’re in due to their gender presentation, don’t worry about it and move on. They made the right choice for them.

An easy way to make restroom worries go away is creating gender neutral restrooms. Not only can they shorten lines, they can offer support for transgender, nonbinary, or other LGBTQIA+ people who just need to go as much as you do.

9) Learn from your mistakes.
Everyone will slip up during their journey to make their workplace more inclusive. If you didn’t use the correct pronouns for your non-binary colleague or misgender someone during a presentation, apologize to them, correct yourself, and do better next time. The worst thing to do is if someone corrects you is for you to shut down or get angry. An open ear and an open heart is the best way to make your work environment supportive for all.

The workplace can be a supportive environment for LGBTQIA+ people, or it could be a hurtful one, depending on the specific culture of the institution. But with some easy changes, it can be a space in which queer and LGBTQIA+ people can feel respected and appreciated.

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Opinion Editorials

“Starting a business is easy,” said only one guy ever

(OPNION EDITORIAL) Between following rules, finding funding, and gathering research, no business succeeds without lifting a finger.

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While browsing business articles this week, I came across this one, “Top 10 Business Ideas You Can Start for Free With Barely Lifting a Finger.” These types of articles make me mad. I can’t think of many successful freelancers or entrepreneurs who don’t put in hours of blood, sweat and tears to get a business going.

The author of the article is Murray Newlands, a “VIP Contributor.” Essentially, he’s a freelancer because he also contributes to Forbes, HuffPro and others. He’s the founder of ChattyPeople.com, which is important, because it’s the first business idea he promotes in the article.

But when I pull up his other articles on Entrepreneur.com, I see others like “How to Get Famous and Make Money on YouTube,” “Win Like A Targaryen: 10 Businesses You Can Start for Free,” and “10 Ventures Young Entrepreneurs Can Start for Cheap or Free.”

I seriously cannot believe that Entrepreneur.com keeps paying for the same ideas over and over.

The business ideas that are suggested are pretty varied. One suggestion is to offer online classes. I wonder if Newlands considered how long it takes to put together a worthy curriculum and how much effort goes into marketing said course.

Then, you have to work out the bugs, because users will have problems. How do you keep someone from stealing your work? What happens when you have a dispute?

Newlands suggests that you could start a blog. It’s pretty competitive these days. The most successful bloggers are ones that really work on their blog, every day. The bloggers have a brand, offer relevant content and are ethical in how they get traffic.

Think it’s easy? Better try again.

I could go on. Every idea he puts up there is a decent idea, but if he thinks it will increase your bottom line without a lot of hard work and effort, he’s delusional.

Today’s entrepreneurs need a plan. They need to work that plan, rethink it and keep working. They have to worry about liability, marketing and keeping up with technologies.

Being an entrepreneur is rewarding, but it’s hard work. It is incredibly inappropriate and grossly negligent to encourage someone to risk everything they have and are on the premise of not lifting a finger.

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Opinion Editorials

Why freelancers should know their worth

(OPINION EDITORIAL) Money is always an awkward talking point and can be difficult for freelancers to state their worth.

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Recently, I delved into what I’ve learned since becoming a freelancer. However, I neglected to mention one of the most difficult lessons to learn, which was something that presented itself to me rather quickly.

“What is your fee for services?” was not a question I had prepared myself for. When it came to hourly rates, I was accustomed to being told what I would make and accepting that as my worth.

This is a concept that needs multiple components to be taken into consideration. You need to evaluate the services you’re providing, the timeliness in which you can accomplish said services, and your level of expertise.

Dorie Clark of the Harvard Business Review believes that freelancers should be charging clients more than what they think they’re worth. The price you give to your clients is worth quite a bit, itself.

Underpricing can send a bad message to your potential clients. If they’re in the market for your services, odds are they are comparing prices from a few other places.

Having too low of a number can put up a red flag to clients that you may be under-experienced. What you’re pricing should correlate with quality and value; set a number that shows you do good work and value that work.

Clark suggests developing a network of trustworthy confidants that you can bounce ideas off of, including price points. Having an idea of what other people in your shoes are doing can help you feel more comfortable when it comes to increasing prices.

And, for increasing prices, it is not something that is going to just happen on its own. It’s highly unlikely for a client to say, “you know what, I think I’ll give you a raise!”

It’s important to never take advantage of any client, but it’s especially important to show loyalty to the ones that have always been loyal to you. Test the waters of price increasing by keeping your prices lower for clients that have always been there, but then try raising prices as you take on new clients.

At the end of the day, keep in mind that you are doing this work to support yourself and, theoretically, because you’re good at it. Make sure you’re putting an appropriate price tag on that value.

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