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Opinion Editorials

How some women’s conferences reinforce systemic workplace sexism

(EDITORIAL) They’re not designed to put women down, but many women’s conferences actually disempower swarms of women in the workplace.

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The following is an editorial response to “The insulting nature of well-meaning but misguided events for women in business“:

So, you’ve been invited to attend a “women in business” conference. The invitation is probably pink and black or pink and gold. It may or may not have a glitter element. The event promises breakout sessions on leaning in, building confidence, and a champagne reception. A slew of female vendors will be there pushing beauty products that promise empowerment. You’ll probably even walk away with a swag bag containing a rose-gold water bottle and nail polish.

Still thinking about going? Think again. This event isn’t about empowerment, it’s not about female bonding and it sure as hell isn’t going to build your self-esteem. It’s systemic workplace sexism and it’s got to end.

I spent 2017 and 2018 working in a tech company in Silicon Valley in a male-dominated workplace.

During that time, I had a female manager go so far as to suggest that I become more feminine. During our biweekly one-on-one meeting she offered me “data points” that might help me to better achieve my goals at work. They included smiling more, using a sweeter tone when speaking and not interrupting my male coworkers during meetings even though I had more experience and actually knew what I was talking about.

Never mind that I was 6 months pregnant at the time and successfully leading an international team of remote designers through a company rebrand. She felt that my direct, no-bullshit approach was abrasive. She let me know that she was looking out for my best interests, that in order to get ahead, I should be more feminine and to her, femininity meant being subservient. Her final suggestion was to attend a women’s conference (because by attending, I might learn how to fall in line with the pink army and start walking in lock-step silence).

I asked her if she felt she needed to have this conversation with the males on my team. She did not.

The point is, no male manager would suggest these kinds of behavioral changes or encourage his male coworkers to attend a conference where they could bro-down with each other. Men don’t need these conferences because they aren’t chastised for their totally normal behavior in the workplace. They aren’t scolded for their abhorrent behavior either.

To attend one of these women’s conferences is to single yourself out as other and lesser than. It’s to say that you need a safe space to feel empowered or confident to offer your opinion and give your expertise in a place where you should already be owed that.

Last fall you might’ve caught the podcast, The Dream. The 10-part series dives deep into the world of MLMs and takes special interest in the role women play in them.

Avon, Lula Roe, and Thirty-One, just to name of few, were all built on the backs of women. Their founders noted that women were good at selling housewares, make-up, ugly leggings, and Chevron-print totes. These companies promise women, especially stay-at-home-moms, the opportunity to earn riches on their own time and to feel empowered doing so. It’s typical prosperity gospel shtick, but it has women in its crosshairs.

MLMs are just one example of how businesses use the promise of female empowerment to lure women into peddling goods for little return.

I bring this up in regard to many (but not all) women’s conferences because they both offer the promise of empowerment. Direct sales companies often use women-only conferences and parties as a means of energizing their workforce. The conferences often cost a lot of money and are completely ineffective.

Equality in the workplace isn’t just about pay. It’s about being treated as an equal mind with equal expertise, equal value, and having an equal voice. Next time you’re tempted to go to one of these conferences, pause and ask yourself if any of your male coworkers are going to men’s conferences to empower themselves in a disempowered workplace. They probably aren’t.

Want to feel more confident at work? Find a mentor, ask for help, and let your voice be heard.

Meg Furey-Marquess is a Staff Writer at The American Genius. She has covered tech for The Metro Silicon Valley and The Bold Italic. She was named one of the Top 39 Writers on Medium in 2016.

Business Finance

How to survive a recession in the modern economy

(OPINION EDITORIAL) Advice about surviving a recession is common these days, but its intended audience can leave a large gap in application.

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There’s no question of whether or not we’re in a recession right now, and while some may debate the severity of this recession in comparison to the last major one, there are undoubtedly some parallels–something Next Avenue’s Elizabeth White highlights in her advice on planning for the next few months (or years).

Among White’s musings are actionable strategies that involve forecasting for future layoffs, anticipating age discrimination, and swallowing one’s ego in regards to labor worth and government benefits like unemployment.

White isn’t wrong. It’s exceptionally important to plan for the future as much as possible–even when that plan undergoes major paradigm shifts a few times a week, at best–and if you can reduce your spending at all, that’s a pretty major part of your planning that doesn’t necessarily have to be subjected to those weekly changes.

However, White also approaches the issue of a recession from an angle that assumes a few things about the audience–that they’re middle-aged, relatively established in their occupation, and about to be unemployed for years at a time. These are, of course, completely reasonable assumptions to make…but they don’t apply to a pretty large subset of the current workforce.

We’d like to look at a different angle, one from which everything is a gig, unemployment benefits aren’t guaranteed, and long-term savings are a laughable concept at best.

White’s advice vis-a-vis spending is spot-on–cancelling literally everything you can to avoid recurring charges, pausing all non-essential memberships (yes, that includes Netflix), and downgrading your phone plan–it’s something that transcends generational boundaries.

In fact, it’s even more important for this generation than White’s because of how frail our savings accounts really are. This means that some of White’s advice–i.e., plan for being unemployed for years–isn’t really feasible for a lot of us.

It means that taking literally any job, benefit, handout, or circumstantial support that we can find is mandatory, regardless of setbacks. It means that White’s point of “getting off the throne” isn’t extreme enough–the throne needs to be abolished entirely, and survival mode needs to be implemented immediately.

We’re not a generation that’s flying all over the place for work, investing in real estate because it’s there, and taking an appropriate amount of paid time off because we can; we’re a generation of scrappy, gig economy-based, paycheck-to-paycheck-living, student debt-encumbered individuals who were, are, and will continue to be woefully unprepared for the parameters of a post-COVID world.

If you’re preparing to be unemployed, you’re recently unemployed, or you even think you might undergo unemployment at some point in your life, start scrapping your expenses and adopt as many healthy habits as possible. Anything goes.

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Opinion Editorials

How strong leaders use times of crises to improve their company’s future

(EDITORIAL) We’re months into the COVID-19 crisis, and some leaders are still fumbling through it, while others are quietly safeguarding their company’s future.

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Anthony J. Algmin is the Founder and CEO of Algmin Data Leadership, a company helping business and technology leaders transform their future with data, and author of a new book on data leadership. We asked for his insights on how a strong leader can see their teams, their companies, their people through this global pandemic (and other crises in the future). The following are his own words:

Managers sometimes forget that the people we lead have lives outside of the office. This is true always, but is amplified when a crisis like COVID-19 occurs. We need to remember that our job is to serve our teams, to help them be as aligned and productive as possible in the short and long terms.

Crises are exactly when we need to think about what they might be going through, and realize that the partnership we have with our employees is more than a transaction. If we’ve ever asked our people to make sacrifices, like working over a weekend without extra pay, we should be thinking first about how we can support them through the tough times. When we do right by people when they really need it, they will run through walls again for our organizations when things return to normal.

Let them know it’s okay to breathe and talk about it. In a situation like COVID-19 where everything is disrupted and people are now adjusting to things like working from home, it is naturally going to be difficult and frustrating.

The best advice is to encourage people to turn off the TV and stop frequently checking the news websites. As fast as news is happening, it will not make a difference in what we can control ourselves. Right now most of us know what our day will look like, and nothing that comes out in the news is going to materially change it. If we avoid the noisy inputs, we’ll be much better able to focus and get our brains to stop spinning on things we can’t control.

And this may be the only time I would advocate for more meetings. If you don’t have at least a daily standup with your team, you should. And encourage everyone to have a video-enabled setup if at all possible. We may not be able to be in the same room, but the sense of engagement with video is much greater than audio-only calls.

We also risk spiraling if we think too much about how our companies are struggling, or if our teams cannot achieve what our organizations need to be successful. It’s like the difference in sports between practice and the big game. Normal times are when we game plan, we strategize, and work on our fundamentals. Crises are the time to focus and leave it all on the field.

That said, do not fail to observe and note what works well and where you struggle. If you had problems with data quality or inefficient processes before the crisis, you are not fixing them now. Pull out the duct tape and find a way through it. But later, when the crisis subsides, learn from the experience and get better for next time.

Find a hobby. Anything you can do to clear your head and separate work from the other considerations in your life. We may feel like the weight of the world is on our shoulders, and without a pressure release we will not be able to sustain this level of stress and remain as productive as our teams, businesses, and families need us.

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Opinion Editorials

Declutter your quarantine workspace (and brain)

(EDITORIAL) Can’t focus? Decluttering your workspace can help you increase productivity, save money, and reduce stress.

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It’s safe to say that we’ve all been spending a lot more time in our homes these last few months. This leads us to fixate on the things we didn’t have time for before – like a loose doorknob or an un-alphabetized bookshelf.

The same goes for our workspaces. Many of us have had to designate a spot at home to use for work purposes. For those of you who still need to remain on-site, you’ve likely been too busy to focus on your surroundings.

Cleaning and organizing your workspace every so often is important, regardless of the state of the world, and with so much out of our control right now, this is one of the few things we can control.

Whether you’re working from a home office or an on-site office, take some time for quarantine decluttering. According to The Washington Post, decluttering can increase your productivity, lower stress, and save money (I don’t know about you, but just reading those three things makes me feel better already).

Clutter can cause us to feel overwhelmed and make us feel a bit frazzled. Having an office space filled with piles of paper containing irrelevant memos from five years ago or 50 different types of pens, has got to go – recycle that mess and reduce your stress. The same goes with clearing files from your computer; everything will run faster.

Speaking of running faster, decluttering and creating a cleaner workspace will also help you be more efficient and productive. Build this habit by starting small: try tidying up a bit at the end of every workday, setting yourself up for a ready-to-roll morning.

Cleaning also helps you take stock of stuff that you have so that you don’t end up buying more of it. Create a designated spot for your tools and supplies so that they’re more visible – this way, you’ll always know what you have and what needs to be replenished. This will help you stop buying more of the same product that you already have and save you money.

So, if you’ve been looking to improve your focus and clearing a little bit of that ‘quarantine brain’, start by getting your workspace in order. You’ll be amazed at how good it feels to declutter and be “out with the old”; you may even be inspired to do the same for your whole house. Regardless, doing this consistently will create a positive shift in your life, increasing productivity, reducing stress, and saving you money.

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