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Real Estate – Play That Funky Music

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beatlesIsn’t it interesting how a person can hear a song and feel as though it were written just for them?  Nietzsche said, “Without music, life would be a mistake.” Last week I talked about real estate’s influence on  literature, and today I think we should consider how some of the most famous songs in the world were influenced by our often undervalued profession. Here’s my evidence (would I lie to you?):

Happiness is a Warm Gun (A Brokers Open in South Central)

I’m a Loser (An agent with a bobble-head Omarosa on his dash)

Lucy in the Sky With Diamonds (A Beverly Hills agent on nine cups of java)

Please, Please Me (Refrain of the Greek Chorus at a Listing Appointment)

Another One Bites the Dust (Refrain of the Greek Chorus when your buyer tells you he recently “invested” the down payment money)

Eight Days a Week (A slacker week for an agent.)

Thriller (A 4% commission that requires no sexual favors)

Brown Sugar (A sweet deal that turns to s__t.)

Dancing Queen (A West Hollywood agent at COE)

Straight Outta Compton (A house with bullet holes for air conditioning)

Bang Bang (Name of the HVAC company that services Compton)

Knockin On Heavens Door (A contingency offer…that’s 20% under asking)

Don’t Let Go (Refrain of the Greek Chorus when your hands are around the neck of the guy that’s fighting you for procuring cause)

You Shook Me All Night Long (Twilight Open near the San Andreas Fault)

Would I Lie To You (An extra credit question on the state real estate exam – the multiple choice selection is: a) Yes b) Why Not? c) Does a turd float? or c) All of the above, bozo)

Got To Give It Up (Advice to the seller chained to his basement bar screaming, “Noooo – not the brewskis!!!)

Ain’t Nothing Like the Real Thing Baby (Advice to the seller with the neon Elvis over his couch)

The Tracks of My Tears (The road from here to your last failed escrow)

Take All of Me (An agent’s plea while lying prostrate in front of a lender on day thirty of his vanishing deal)

Chattanooga Shoe Shine Boy (The agent who used to sit at the desk next to yours.)

Light My Fire (New Jersey alternative to selling at a loss)

Chain of Fools (Seven wasted agents in a Limbo line)

La Vida Loca –  (Uber-obvious, no?)

Why Try to Change Me Now? (Most popular rehab center for agents)

Money, That’s What I Want  –  The first five words an agent learns in real estate…and the last!

(For more fun,  read Real Estate’s Influence on Literature:  Real Estate and Literature – Imitation is Flattery on Agent Genius)

I wear several hats: My mink fedora real estate hat belongs to Sotheby’s International Realty on the world famous Sunset Strip. I’M not world famous, but I've garnered a few Top Producer credits along the way. I also wear a coonskin writer's cap with an arrow through it, having written a few novels and screenplays and scored a few awards there, too. (The arrow was from a tasteless critic.) My sequined turban is my thespian hat for my roles on stage, and in film and television, Dahling. You can check me out in all my infamy at LinkedIn, LAhomesite.com, SherlockOfHomes, IMDB or you can shoot arrows at my head via email. I can take it.

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24 Comments

24 Comments

  1. Missy Caulk

    September 18, 2009 at 12:38 pm

    Ha…funny how the titles can be so true.

  2. Gwen Banta

    September 18, 2009 at 1:08 pm

    Yeah, it’s just fun Friday humor, Missy. I’m the court jester who is there for the entertainment portion of the program. But I think it’s important to have a few laughs because we have been subject to stressful times in our very challenging profession.

  3. Joe Loomer

    September 18, 2009 at 5:49 pm

    Read this as I was heading out for my wife’s birthday! Now I’m in an even better mood!

    I would add:

    The Low Spark of High Heeled Boys (what you hear walking down the street while showing the USMC retired Gunney and his pastor wife the home of his dreams)

    Burning Down The House (what you feel like doing when the Seller rejects an offer and recommends a LIST PRICE INCREASE because you got an offer within the first two weeks)

    Escape (need I say more? The home’s a s__t hole, a dear friend referred you to list it, they think it’s the Taj Mahal)

    How Deep Is Your Love (your best friend listed their house with you, you bring an offer, they ask if you’ll reduce your commission)

    Navy Chief, Navy Pride

  4. Gwen Banta

    September 18, 2009 at 7:37 pm

    These are fantastic Joe. – you made my day. I have my own take on a few:

    The Low Spark of High Heeled Boys – West Hollywood agents fighting at a listing presentation (FYI: that’s our Castro section)

    Burning Down The House – Gwen Banta preparing food at a Brokers Open

    Escape – The gases emanating from the old man who won’t leave your open house

    How Deep is Your Love – I’m stymied here. We need to get Matt Stigliano in on this – it’s right up his rock n roll alley.

    Hello, Matt??? Hello, any of you other twisted Geniuses out there???

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Business Marketing

How a Facebook boycott ended up benefitting Snapchat and Pinterest

(MARKETING) Businesses are pulling ad spends from Facebook following “Stop Hate for Profit” social media campaign, and Snapchat and Pinterest are profiting from it.

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Phone in hand open to social media, coffee held in other hand.

In June, the “Stop Hate for Profit” campaign demanded social media companies be held accountable for hate speech on their platforms and prioritize people over profit. As part of the campaign, advertisers were called to boycott Facebook in July. More than 1,000 businesses, nonprofits, and other consumers supported the movement.

But, did this movement actually do any damage to Facebook, and who, if any, benefited from their missing revenue profits?

According to The Information, “what was likely crumbs falling from the table for Facebook appears to have been a feast for its smaller rivals, Snap and Pinterest.” They reported that data from Mediaocean, an ad-tech firm, showed Snap reaped the biggest benefit of the 2 social media platforms during the ad pause. Snapchat’s app saw advertisers spending more than double from July through September compared to the same time last year. And, although not as drastic, Pinterest also saw an increase of 40% in ad sales.

As a result, Facebook said its year-over-year ad revenue growth was only up 10 percent during the first 3 weeks of July. But, the company expects its ad revenue to continue that growth rate in Q3. And, some people think that Facebook is benefitting from the boycott. Claudia Page, senior vice president, product and operations at Vivendi-owned video platform Dailymotion said, “All the boycott did was open the marketplace so SMBs could spend more heavily. It freed-up inventory.”

Even CNBC reported that Wedbush analysts said in a note that Facebook will see “minimal financial impact from the boycotts.” They said about $100 million of “near term revenue is at risk.” And for Facebook, this represents less than 1% of the growth in Q3. However, despite what analysts say, there is still a chance for both Snapchat and Pinterest to hold their ground.

Yesterday, Snap reported their surprising Q3 results. Compared to the prior year, Snap’s revenue increased to $679 million, up 52% from 2019. Its net loss decreased from $227 million to $200 million compared to last year. Daily active users increased 18% year-over-year to 249 million. Also, Snap’s stock price soared more than 22% in after-hours trading. Take that Facebook!

In a prepared statement, Chief Business Officer Jeremi Gorman said, “As brands and other organizations used this period of uncertainty as an opportunity to evaluate their advertising spend, we saw many brands look to align their marketing efforts with platforms who share their corporate values.” As in, hint, hint, Facebook’s summer boycott did positively affect their amazing Q3 results.

So, Snapchat and Pinterest have benefited from the #StopHateForProfit campaign. Snapchat’s results show promising optimism that maybe Pinterest might fare as well. But, of course, Facebook doesn’t think they will benefit much longer. Back in July, CEO Mark Zuckerberg told his employees, “[his] guess is that all these advertisers will be back on the platform soon enough.”

Facebook isn’t worried, but I guess we will see soon enough. Pinterest is set to report its Q3 results on October 28th and Facebook on the 29th.

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Business Marketing

Cooler temps mean restaurants have to get creative to survive

(BUSINESS MARKETING) In the midst of a pandemic and with winter approaching, restaurants are starting to find creative and sustainable ways to keep customers coming in… and warm.

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Outdoor eating at restaurants grows in popularity.

Over the last decade we have seen a change in the approach to clientele experiences in the restaurant business. It’s no longer just about how good your food is, although that is still key. Now you have to give your customers an experience to remember. There are now restaurants that feed you in the dark, and others who require you to check all your clothes at the door. Each of these provides an experience to remember alongside food that ranges from good to exquisite, depending on your taste.

Now, however, the global pandemic has rearranged how we think about dining. We can no longer just shove people into a building and create a delectable meal. If you’ve relied mostly on people coming into your restaurant, you may struggle to survive now.

The new rules of keeping clients safe means setting things up outside is the easiest means of keeping large numbers of them from crowding inside. Because of this, weather has become a key influence in a company’s daily income. Tents that were a gimmick before, only needed by presumptuous millennials, are now a requirement to keep afloat. People are rushing to make their yards into lawns that bring some in some fancy feeling.

The ties to the sun in some areas are so strong that cloudy days have been shown to drop attendance as much as 14% for the day. This will become the more apparent the colder it gets. For me, I always mention hibernation weight in the winter, when all I want to do is curl up and eat at home. Down here in Texas we are already finding cooler weather, drops into the 70s even in August and September. We are all assuming a cold winter ahead. So, a bit of foresight is finding a means of keeping your guests warm for the winter ahead.

San Francisco restaurants have started with heat lamps during their cooler evenings. Fiberglass igloos have also been added to outdoor seating as a means of temperature control. A few places down in the Lonestar state keep roaring fires going for their outdoor activities. While others actually keep you running in between beverages by encouraging volleyball matches. This is the new future ahead of us, and being memorable is the way to go.

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Business Marketing

Healthcare during pandemic goes virtual, looks to stay that way

(BUSINESS NEWS) Employment-based health insurance has already been through the ringer with COVID-19, but company healthcare options are adapting for long term.

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Stethoscope with laptop, showing healthcare going virtual.

Changes in employment-based health insurance may end up costing employers more, but will provide crucial benefits to workers responding to the healthcare challenges presented by the COVID-19 pandemic.

According to a recent survey by the Business Group on Health, a member-driven advocacy organization that helps large employers navigate providing health insurance to their employees, businesses will increase access to telehealth, mental health resources, and on-site clinics in the upcoming year.

Besides the obvious impacts of the coronavirus itself, the effects of the COVID-19 pandemic have also rippled out to affect other aspects of public health and how we engage with medical care. With so many people staying home to reduce their in-person contacts, there has been a significant increase in the use of telehealth services such as virtual doctor’s visits. According to the survey from Business Group on Health, whose members include 74 Fortune 100 companies, more than half of large employers will offer more options for virtual healthcare in the upcoming year than in the past.

The pandemic, resulting economic fallout, and dramatic changes to our lives have inevitably exacerbated peoples’ anxieties and feelings of hopelessness. As we move into cold weather, with no end in sight to the need to socially distance, this promises to be a particularly dreary, lonely winter. Mental health support will be more necessary than ever. In 2019, 73% of large employers provided virtual mental health services. That number will increase to 91% next year, with 45% of large employers also expanding their mental health care provider networks, making it easier for employees to find the right the therapist or other mental health service provider, and making it easier to access those services from home, virtually.

In addition, there will be a 20% increase in employers offering virtual emotional well-being services. Altogether, 9 out of 10 of the employers surveyed will provide online mental health resources, which, besides virtual appointments, could also include apps, webinars, and educational videos.

There has also been a slight increase the availability of on-site clinics that provide coronavirus testing and other basic health services. This also included an expansion of resources for prenatal care, weight management, and chronic health problems such as diabetes and cardiovascular disease.

These improvement won’t come free of charge. While deductibles will remain about the same, premiums and out-of-pocket costs will increase about 5%. In most cases, employers will handle these costs, rather than passing them on to employees.

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